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Submitted to the
Ramon V. Del Rosario College of Business
De La Salle University Manila
In Partial Fulfilment
Of the requirements in
Strategic Management
Submitted by:
Blasa, Angelique
Cheng, Earl Ryan
Viguilla, Silahis Frida
Submitted to:
Prof. Rey Lugtu
January 17, 2017
CASE OVERVIEW
Zipmatch.com is an online based sales and marketing tool that enabled property
buyers to have enough information of the property before buying. It was founded
by John Dang and Chow Paredes who are head of a gaming company and a sales
director from a real estate firm. They started Homematch.com a online brokerage
company including a sales team. However, both realized that it was easier to
generate leads rather than directly selling. Instead of operating as an online
brokerage company, they focused on generating leads from prospective buyers.
Thus, Zipmatch.com was born.
GUIDE QUESTIONS
GUIDE QUESTIONS
a. What is the industry?
The industry is an Online Marketing tool for real estate properties. It matches the
preference of the buyer to the sellers (which in this case are the stock broker,
property owners and other property onlookers, etc.) It provides leads to both parties
instead of doing sales. However it identifies different competitors in the real estate
industry.