Instruction:

Please indicate () the appropriate response for each items

listed.
PART A: DEMOGRAPHIC PROFILE (Please Tick ()
1. Gender:
a. Male
b. Female

2. Age:
a. < 18 years old
b. 18 25 years old
c. 26 35 years old
d. 35 45 years old
e. > 45 years old

3. Race
a. Malay
b. Chinese
c. Indian
d. Others

4. Marital Status:
a. Single
b. Married
c. Divorced

5. Education Level:
a. Below SPM
b. SPM
c. STPM/
Matriculation/
Diploma

d. Degree
e. Master or Above
 6. Employment Status:
a. Public Sector
b. Private Sector
c. Not working (e.g.,
students/
housewives)

7. Current Household Income

a. < RM1500
b. RM1500 RM3000
c. RM3000 RM5000
d. >RM5000

PART B: CONSUMER BUYING BEHAVIOR

Please indicate (/) the appropriate response for each items listed.
Q1. Do you like to use website?
a Yes
b No

Q2. Do you ever make purchase at website?

a Yes
b No
 Q3. How often you use website?
a Once a week
b More than one a week
c Once a month
d Not sure
e Never

Q4. Why you intend to use the website?

a Gather Information
b Entertainment
c Purchase
d Others:

Q5. Which is the most important purchasing characteristics while buying soft drink?
a Price
b Brand
c Packaging design
d Flavor

Q6. From rating 1-5 (Strongly disagree 1 2 3 4 5

to strongly disagree) The most
important aspect of packaging is
A Colors
B Graphics
C Materials
D Shape
E Printed Information
F Size
PART C PACKAGING ATTRIBUTES
Please indicate / the most appropriate number(s) to represent the level of agreement
for each statement. Your level of agreement is rated by using scale 1 to 5.
(1 = strongly disagree, 2 = disagree, 3 = neutral, 4 = agree, 5 = strongly agree)

Strongly Disagree Neutral Agree Strongly

Disagree Agree
1 2 3 4 5

Q1. Accessibility
1 2 3 4 5

1 It is easy to navigate through this online

web site.
2 Light colors

3 Warm colors (red, yellow,...)

4 Cold colors (blue, purple,...)

Q2. Design

1 2 3 4 5

1 Photographs graphics
2 Illustration image
3 Photo and Illustration image
4 Text Only
Q3. Materials
The material used for the soft drink 1 2 3 4 5
packaging shall be
M1 Aluminum
M2 Glass
M3 Biodegradable plastic (Recyclable)
M4 Un-biodegradable plastic (Not-
recyclable)

Q4. Shape
The shape of the soft drink 1 2 3 4 5
packaging shall be
S1 Cylindrical shape (normal bottle)
S2 Molded shape (animal-like or man-
like)
S3 Stretchable shape/ Bendable shape
S4 Unique shape (triangular, round,
square...)

Q5. Printed Information

The printed information of the soft 1 2 3 4 5
drink packaging shall included
P1 Brand
P2 Nutrition information
P3 Expiry date
P4 Manufacturer information

Q6. Size
The size of the soft drink packaging 1 2 3 4 5
should be
Z1 325ml (normal can size)
Z2 500ml
Z3 1000 ml/ 1 liter
Z4 1500 ml/ 1.5 liter
Z5 2000 ml/ 2 liter and above

-Thank you- Respondent Signature