Tiyasa Arora Contact: wocesaeex / wooea0eexx ~ E-Mail: xxx@gmall.com ~ LinkedIn: 30% Consummate professional seeking management position in Marketing Operations / Business Development with a leading. ‘organization of repute preferably in Education sector Profile Summary A competent professional with over 6 years of experience in: ~ Marketing Operations “Business Development ~ Training & Development ~ Recruitment Brand Management ~ Event Management = Channel Management ~ Key Account Management ~ PAL Accountability, ‘* Pursuing Post Graduate Diploma in Business Administration (Marketing) from Symbiosis Center for Distance Learning. Hands-on-experience in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms Skilled in handling pricing strategies, competitor & market analysis, new product roll-out and targeted marketing ‘+ Expertise in managing development & implementation of promotian plans and handling communication for brands including all above the line and below the line activities ‘+ Aneffective communicator & team leader with strong analytical, problem solving & organizational abilities ‘Areas of Expertise ‘+ Managing marketing functions like product planning & roadmaps, consultation and business development as well as handling the pre analysis data and post analysis of product launch * Supervising the performance of dealers / distributors with key emphasis on achieving revenue targets * Developing marketing strategies to build consumer preference and drive volumes, evaluating marketing budgets periodically including, ‘manpower planning initiatives and ensuring adherence to planned expenses * Conducting competitor analysis by keeping abreast of trends and competitor moves to achieve market share metrics * Conceptualizing and executing sales promotion schemes to increase the brand visibility thereby preparing management level reporting on the brand’s performance, needs and forecasts * Monitoring new product launch results and recommending action for addressing any forecasted variances to volume budget, on a monthly basis ‘Organizational Experience Since Apr'08 with Queen Mary University of London (Operating under Sannam S4 Consulting Pvt. Ld) as Recruitment & Marketing. Manager (India & Sri Lanka) Key Result Areas: + Rendering services as First Point of Contact for management of Inward Trip Planning on behalf of QM Departments ‘+ Single-handedly managing entire gamut of marketing operations like: © Development of agent network within the country © Print promotion including promo literature & advertising ‘© Production of bi-annual market updates © Representation of QM at recruitment events like British Council Exhibitions, Digital ancl Commercial Exhibitions, Agent Road Shows, Interview Sessions, Agent Training Conference, Seminars, etc. at Universities & Agents Offices © _ Setup of Queen Mary operations in India using online presence inthe region and maintenance for new database of India contacts ‘Assisting in Alumni support (with London alumni office) as well as training and management of agent network * Accountable for setting-up the corporation from scratch, developing market entry strategy as well as hiring & training the agent network Highlights: + Ramped-up the profits (within a span of 2 years) by tapping tier 2 cities (Kanpur, Lucknow and Jaipur), enhancing the brand visibility, conducting promotional events and training the agents, thereby increasing the number of students and accelerating the business by 10% + Successfully completed the project on Indian Universities and entry requirements to various courses at the University, this forms the basis for admissions at Queen Mary today Conceptualized and implemented Universities Database Management System using the Cloud Computing Format ‘+ Augmented the recruitment from the assigned regions ina highly competitive market ‘Academic Details ‘¢ Pursuing Post Graduate Diploma in Business Administration (Marketing) from Symbiosis Center for Distance Learning, Pune * BBA (Marketing) from Guru Gobind Singh Indraprastha University, New Delhi in 2008 with 70% Others: * Certification Course on Student Counselling from British Council, New Delhi * Completed a Certification Course in Computer Applications from NIIT LEDA Personal Details Date of Birth: 108 june 1987 Address: PE 8, Khirki Extension, New Delhi ~ 110017 Languages Known: English, Hindi and Punjabi