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February 28, 2017

FOR IMMEDIATE RELEASE

Original 1968 Mad Magazine Beatles Cover Art stars in Hakes March 14-16 Auction

Hakes celebrates its 50th year with a March 14-16 pop culture auction featuring original 1968 Beatles
cover art for Mad Magazine

YORK, PA Looking back on the year 1967, some might say that it was, paradoxically, a time of peace,
love and war. Lyndon B. Johnson was president, 475,000 US troops were fighting in Vietnam, the
Beatles unveiled their immortal Sgt. Peppers LP, and the Chiefs and Packers squared off at the first
Super Bowl. Today, collectors clamor for mementos related to those historical people and events, and
fortunately theyre able to find them because of another highlight of 1967. It was during that year, half a
century ago, that visionary political ephemera collector Ted Hake founded his pop-culture collectibles
business. Dubbed Hakes Americana, the company has since become a globally renowned auction
house whose sales embrace over 200 popular collecting categories.

To celebrate its 2017 golden jubilee year, Hakes Americana will conduct three major online auctions,
the first slated for March 14-16. As a nod to Hakes roots, Auction #220 will feature 500+ lots of
important political memorabilia. Two of the top items are a framed 36-star Grant and Colfax campaign
parade flag from 1868, estimate $5,000-$10,000; and an exceedingly rare 1896 William McKinley
poster publicizing a Republican Barbecue at Greenfield, Ind. One of only two examples known to
Hakes, the huge (26.5 x 39.5in) tri-color poster lists among its enticements Ten Oxen, Twenty Sheep,
500 Chickens and 20,000 Free Buns! along with brass bands and fireworks. Estimate: $2,000-$5,000.

A diverse selection of certified and authenticated autographs runs the celebrity gamut from historical to
sports and entertainment figures. Theres a 1901 Thomas Edison-signed stock certificate, $1,000-$2,000;
a signed and inscribed 8 by 10-inch photo of Humphrey Bogart, $1,000-$2,000; a framed Disney Song
of the South color print signed by Walt Disney, $1,000-$5,000; and a glossy photo on cardboard of
Beatle John Lennon in a stylish cane rocker. Inscribed and signed by Lennon with the addition of
XXX, it is expected to make $2,000-$5,000.

A remarkable 1884 studio photo of the integrated Bellaire Globes baseball team includes among its
members the Negro League pioneer Sol White. It is the earliest known photographic depiction of White,
who was not only a pro baseball infielder, but later a manager and influential executive in the Negro
Leagues. He also authored the important Sol Whites Official Base Ball Guide, a seminal manuscript
chronicling the formative years of black baseball. Estimate: $10,000-$20,000

The centerpiece of the sale is Norman Mingos (1896-1980) spectacular original, signed artwork for the
cover of Mad Magazines September 1968 issue. The mixed-media painting spoofs the days of flower
power with its depiction of Alfred E. Neuman as a spiritual guru held aloft by the Beatles, Mia Farrow
and the Maharishi Mahesh Yogi.

When Mad magazine first started, it was satirical and goofy, but in the early to mid-1960s, its focus
turned increasingly toward parodies of current events. Thats when pop culture became its fodder, said
Hakes Americana President Alex Winter. Mad art, especially anything by Norman Mingo, has been
very strong, but his paintings for front covers will always attract a premium price because they simply
arent available. This painting is a rare find that collectors of Mad art are going to want. Estimate:
$35,000-$50,000

More than 1,000 comic books from Platinum Age to Modern period will be offered, with the vast
majority certified by CGC or CBCS. The sale boasts key issues from all eras, including coveted first
issues, first appearances of characters, pedigree comics and numerous books that represent the highest-
graded examples of their type. A premier entry is DCs More Fun Comics #72, from October 1941. The
covers action-filled World War II imagery depicts superhero Dr. Fate fighting off Nazi soldiers on a U-
24 submarine, as a torpedo explodes in the background. Graded 9.6 NM+, the highest of all known
examples, it is estimated at $10,000-$20,000.

Another comic book for the advanced collector is Top-Notch Comics #2, from January 1940. It, too, has
a wartime theme on its lavishly illustrated, brightly hued cover showing a Nazi bomber plane going
down in flames. The only known copy in 9.6 NM+ condition, and with no others known in a higher
condition, it carries a pre-sale estimate of $5,000-$10,000.

A category that has gone from strength to strength with each successive Hakes auction is posters,
whether they advertise concerts or movies, solicit military enlistments, or entice prospective travelers
with scenes of idyllic vacation spots. Auction #220 has a fantastic assortment to offer, starting with pop-
music classics.

The only known example of a 1958 Jerry Lee Lewis Rock & Roll Jamboree poster, with a photo-image
of The Killer standing at his piano, is expected to sell for a minimum of $2,000-$5,000; while a 1965
poster promoting Little Richards Allentown (Pa.) Fairgrounds concert carries a similar estimate. A
psychedelic pink/yellow/black stiff paper poster touting the Jimi Hendrix Experiences May 10, 1968
gig at Bill Grahams Fillmore East depicts all three members of the legendary band. It is a desirable first
printing and therefore should easily command $2,000-$5,000 at auction.

With its extraordinary scene of a daredevil named M. Pernelet seated amongst dozens of crocodiles,
hand-feeding them chunks of meat, a 1903 Circus Busch poster is from a succession of graphic, if not
startling, advertisements the company published over several decades to promote its unusual
entertainers. This poster is so rare, you wont even see it in even the most advanced collections, said
Winter. Estimate: $1,000-$5,000

Hakes Americana Auction #220 has opened for bidding by phone, mail or online at www.hakes.com.
The first session will close on March 14, 2017, while the second session will conclude on March 16.
March 15 is an interim day in which bidders can peruse the catalog and prepare for further bidding. To
request a free printed catalog or for information on any item in the sale, call toll-free: (866) 404-9800 or
(717) 434-1600. Email: hakes@hakes.com. Visit the auction catalog online at www.hakes.com.

CAPTION:

Norman Mingo (1896-1980) original cover art for Mad magazine #121 (Sept. 1968) featuring Alfred E.
Neuman being held aloft by the Beatles, Mia Farrow and the Maharishi Mahesh Yogi, 23.75 x 31.75
inches, est. $35,000-$50,000. Image courtesy of Hakes Americana

Keywords:
Auction, Pop Culture, Autographs, Comics, Flag,
Circus poster, Mad magazine, John Lennon, Jimi Hendrix
Auction, Pop Culture, Robots, Comics, Political Rarities, Olympic medals, Campaign flag, Civil Rights
Movement, Pulp Magazine Art

Quote: Dubbed Hakes Americana, the company has since become a globally renowned auction house
whose sales embrace over 200 popular collecting categories.

Contact info:
Hakes Americana & Collectibles
Alex Winter, President
P. O. Box 12001
York, PA 17402
866-404-9800
hakes@hakes.com
http://www.hakes.com

About:
Hake's Americana & Collectibles located in York, PA, has established itself as the premier Americana &
collectible mail-and-phone-bid auction house holding online auctions several times each year.

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