Brainstorming: July 15, 2016 Passive-aggressive campaign

We make personas sa atong IMC

#JustFilter Campaign
Maghimog tag campaign
o What filter should I use?
materials na shareable, thats
o Choose your filter wisely
o Be safe filter relatable
o Filter your information Which one are you? Who are
o You can be you, just filter we?
For communication, for
Branding: convenience, for transactions,
to build network, to build a
o
brand image, for marketing
Alter ego
Cyber crimes
Catfish
Cyber bullying
#NoFilter
Harassment
#OnlyMe
Risk of personal safety
@Me
Social experiment
Double persona
No to online meet ups
Fake accounts
Fraud, scamming, fake shit
Anonymous shit
Omegle and skype
People take advantage of the
Social media
internet to be a bully
Design is app concept
Internet is an outlet to bully
Guilt trip app
CTRL = Choose The Right
Character
Language
Mascot for the campaign
CTRL Z
Social media warrior
People are less afraid
Timeline campaign
People dont care about the
Social media is to market
consequences online
business
Be positive online
Inform
Be pro-active online
Branding
So much we can get from the
Spread awareness
internet: Sex, work, confidence,
Social interaction
relationships
Focus on the personal level
Go beyond what is safe
Positive, positive, positive, Either it makes people laugh or
sunshines and everything cry
Use social media as an Human interaction
instrument of positive change Connection between us and the
Dont break up online audience
Online etiquette of a social
Dont post nudes
media user
Dont watch porn
Social media ethics
There is so much influence in
Social media constitution of
the internet
2016
Anti-porn campaign
Misconception of freedom of
We cant rub it on their faces
speech
about their actions
 They use freedom of speech as Create a Facebook campaign
an excuse that is very very very
Show a problem, propose a interactive
conclusion Watch dog page of Facebook
Everything roots from your Prestigious page
behavior online It has to be personal
Delve into speech, not in the Consumer content page
egoistic aspect We let the audience contribute
Everyone needs validation their stories
Validation is a basic need Dont make the same mistake
Lets not target narcissism Know what to do if it was you
What about speech? What would you do if it was you
Exercise right with free Prevention
expression with caution What matters is our
Use your voice wisely. implementation
Channels are the only thing that It could be a good
matters supplementary campaign
How to campaign enough for IMC is more on imposing
the audience to remember Do we pay for an endorser?
Sub-campaigns 30 million