Banking & Business Review Feb '10

2 bANKlNC AN0 bUSlNLSS RLvlLw Fchruary 2010
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SterlingPublications FZ LLC
OVEPSEAS O||lCES. 

vol. vl. ho. 4ß Februarv 2010
K Pavoondran
Edltor's noto
W
ith a core sector like the real estate
business, banks are increasinglv
turning to the small and medium
enterprise sector for lending opportunities. For
a segment that until verv recentlv received scant
notice from the banks, which believed more in name
lending and speculative business, this is a welcome
from the hangover of the headv davs of speculative
growth and as such an aversion to lending monev to
from a debilitating scarcitv of resources.
the willingness to change their attitude towards small
no small measure bv the initiatives being launched at
the governmental and institutional levels to remove
support to these units. Apart from the launch of
speciallv-created funds for the sector, there have been
policv changes in manv areas concerning the setting
up and operations of SME units, one of the most
Mohammed Bin Rashid Establishment for Small and
Medium Enterprises Development and the Sheikh
Khalifa Fund for Support and Development of SMEs
deserve special mention in this regard.
with the banks showing the inclination to mend
their wavs, the SME sector looks set for greater
achievements in the davs to come.
C0NJENJS
4 SME SPEClAL
SME PE0EFlNE0
0ubaì ìnìIìaIìvc Io crcaIc ncw
plaIIorm Ior growIh oI small
and mcdìum busìncsscs
20 lNvESJlN0
lnvcsfìng for a raìnv dav
88 C0vEP SJ0PY
LuXuPY uN0EP CPlSlS
Brands adapt to new conditions with innovative
approaches
24 SME SPEClAL - 8ANKS
Mashrcq 8ank
Segmentation strategies in place
A0C8
Svstems help in growth of healthv portfolio
Cìfìhank
Clearlv articulated in terms of client needs
Aiman 8ank
SME-friendlv approach
8ank of 8aroda
Catalvsing Growth
PAK FJZ
RAK FTZ bucks trend
Fuiaìrah FZ
Making it an easier proposition
bANKlNC AN0 bUSlNLSS RLvlLw Fchruary 2010
L0vLß SJ0ßY
4
SML SPLLI AL
bANKlNC AN0 bUSlNLSS RLvlLw Fchruary 2010 o
D
ubai has taken a major step
towards the development
of the small and medium
enterprises (SME) sector
-
nition for the term SME so as to make
other administrative support.
-
hammed Bin Rashid Establishment for
Small and Medium Enterprises Devel-
for the development of the small and
-
nition is expected to create a new plat-
form and culture that will help these
units meet their various requirements.
A number of studies on the sector
had highlighted the absence of a uni-
of the SME sector as the biggest stum-
-
other support svstems for the develop-
ment of the sector.
To be a SME or a micro-enterprise,
an enterprise has to satisfv the criteria
for the number of emplovees and one
criteria -- either the
total turnover or total invested capital.
Also it must be independent, which
means less than 25 per cent owned bv
one enterprise (or jointlv bv several en-
an -
0ubaì ìnìIìaIìvc Io crcaIc ncw
plaIIorm Ior growIh oI small
and mcdìum busìncsscs
panies and is also an essential part of
the value-add chain for manv industries
and sectors.
common language that integrates the
perspectives of all stakeholders and sec-
tors that support small and medium
reference point and a framework to im-
plement the initiatives to develop SMEs,
larlv, to take account of changing eco-
nomic circumstances in the economv
on emplovee size range from under 250
(European Union) to under 500 (US
small business administration). Based
are considered indicative of a medium
sized enterprise, while below $10 mil-
lion is a small business.
depending on the scale of the national
economv and the size of the countrv's
labour force. In the Gulf countries, a
small industrial enterprise is gener-
allv one with less than $2 million of
investment and a medium enterprise is
one with $2-6 million invested capital,
with units involving an investment of
more than $6 million being considered
large.
-
bai Statistical Centre, 98.5 per cent
of registered enterprises in Dubai are
small and medium businesses, em-
ploving about 61 per cent of the total
important role in the growth of the
economv, launch of new initiatives,
creativitv and generation of new busi-
-
bai supports manv international com-
Sludles have hlqhllqhled lhe absence ol a
lhe SMl seclor as lhe blqqesl slumbllnq block
bANKlNC AN0 bUSlNLSS RLvlLw Fchruary 2010 8
ln lhe 0ull counlrles, a small lnduslrlal
enlerprlse ls qenerally one wllh less lhan $2
mllllon ol lnveslmenl and a medlum enlerprlse
ls one wllh $2-6 mllllon lnvesled capllal
which are a kev driver of economic
growth.
Rashid Establishment for Small and
Medium Enterprises Development, a
part of the Dubai Department of Eco-
nomic Development, is expected to go
a long wav in providing an authorized
tool to asses the performance of the
SME sector and its contribution to the
the fundamental standard for attract-
ing small and medium enterprises and
-
cies and programs related to the sector.
According to Sami Al Oamzi, Direc-
marks the beginning of a new phase
and a starting point for enhancing the
development of the SMEs.
Abdul Baset Al Ianahi, CEO, Mo-
hammed Bin Rashid Establishment for
small and medium enterprises is an
important step to support the econom-
need to engage the industrv groups
and business organisations and devel-
op initiatives for their respective sec-
tors," he said. Al Ianahi disclosed that
the Establishment would shortlv
roll out several initiatives such as
setting up of a Dubai SME Coun-
cil, launching the SME 500 pro-
gramme, formulating the SME-5
vear plan, and conducting the
Annual SME Development Needs
Survev.
Since its inception, the Estab-
lishment has assisted in support-
ing about 9,000 entrepreneurs to
evaluate and start their businesses
and facilitated their access to more
than Dh720 million in govern-
the Establishment is to develop the
leadership of local Emiratis and
support their entrepreneurship.
Reports have suggested that af-
ter a tough vear in 2009, the SME
sector in the UAE would see a good
pick-up in business in 2010 and that
the sector, which used to be shunned
set to emerge as a major focus for the
fact, banks are seen gearing up to ben-
A recent survev bv Dun & Bradstreet
South Asia Middle East on the UAE
small and medium enterprises sector
suggested that despite the economic
slowdown, lenders remain cautiouslv
optimistic for the continued growth of
SME lending. D&B said all banks cov-
ered bv survev were 'optimistic' about
growth and thev saw growth rates of
20-30 per cent in SME lending.
SMEs covered bv the survev reported
a clear dissatisfaction with their banks,
with about 55 per cent saving thev
thev needed. A particularlv common
complaint was that the interest rates
in local markets were extremelv high,
particularlv for unsecured installment
loans. Half of all the SMEs surveved
thev were paving. At 20 per cent, the
tvpical interest rate for an unsecured
loan is twice the 10 per cent rate preva-
lent in Western Europe.
Internal and external reasons are
being attributed to the SME segment
the good times between 2004 and 2008,
there was a lot of access to easv credit
to this sector in the form of loans and
also got carried awav with what was
happening.
behaviour bv several SMEs, bv bor-
rowing monev as working capital and
investing in propertv and stocks in
the hope of some quick gains. But this
which lent them ended up losing.
-
tire working capital from their busi-
nesses, used up the bank lines and
in the process the entire cvcle in the
business has got stuck. Now thev are
debtors; balance sheets are not looking
internal issue that the segment is fac-
ing," explains Hemant Lalithraj, Senior
Vice President, Retail Banking Group,
SME Business with Mashreq Bank.
Banks have also been partlv respon-
sible for this passé. Manv of them ex-
tended personal loans to these people to
which is not a healthv phenomenon
for this sector. On the external side, a
lot of companies became intermediar-
ies to the real estate and construction
sector, with the economv tilting favour-
ablv to these segments. In the bargain,
SMls covered by a
survey reporled a
clear dlssallslacllon
wllh lhelr banks, wllh
aboul 55 per cenl
saylnq lhey were
nol able lo qel lhe
needed
the creditors who had some exposure to
the real estate market from those who
didn't. Coupled with a fairlv large exo-
of last vear, there was a large amount of
-
ing svstem and on the markets at large,
which has again put a lot of stress on
receivables.
With banks not willing to lend
-
cult to kick start their business into the
for them to get a return on their capi-
tal.
accentuated due to the absence of anv
apex bodv giving general guidance
streamlining of the process within the
there are undercurrents of change with
institutions like the Mohammad Bin
Rashid Foundation for SME develop-
ment as well as the Khalifa Fund. With
chalked out, it is likelv that the banking
right direction is that of Emcredit, the
bureau. With banks signing up to Em-
credit, a lot of fears in
the banking sphere
about the credibilitv
of the customers, past
pavment historv etc
are likelv to be uncov-
ered along with the
personal indebted-
ness of promoters.
According to
Osama Al Hamdani,
Head of SME Depart-
ment, Ajman Bank,
the Shaikh Khalifa
Fund for Support and
Development of SME
worth Dh111.12 mil-
lion for 67 new en-
the total number of
-
nanced bv the fund to
205 and the total cost
stands at Dh340 mil-
lion.
the Mohammad Bin
Rashid Establishment
for SME Develop-
ment, which has set up
a dedicated UAE fund
of Dh700 million on
Islamic banking prin-
ciples to provide access
to capital at preferential terms for new
entrepreneurs.
Support for the government initia-
tive from the banking industrv has be-
gun, with HSBC Middle East signing
a MoU with the Ministrv of Economv
to support the international expansion
launched a $100 million fund especial-
lv for UAE companies with a turnover
of $30 million or below engaged in
cross-border business. Other plavers
in the banking industrv are said to
be re-assessing their strategies to tap
into this segment that has assumed the
spotlight.
Presence o[ uu|¦|na¦|ona| µoµu|a¦|on
deuands s¦ronc urand|nc
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Ccn¦·a|.
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n|¦|cs ava||au|c |n ¦||s scc¦o· |n suµµo·¦|nu ¦|c u·ow¦| oí
¦|c na¦|ona| cconouv.
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uos¦ oí ¦|c UAL's SVL scc¦o· ¦·ans|a¦cs ¦o a suus¦an¦|a|
nuuuc· oí u|sscd uus|ncss oµµo·¦un|¦|cs. µa·¦|cu|a·|v
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a·c aµ|cn¦v as SVLs accoun¦ ío· 99 µc· ccn¦ oí a|| |n¦c·-
na¦|ona| uus|ncss ac¦|v|¦|cs and con¦·|uu¦c 40 ¦o o0 µc·
ccn¦ oí wo·|dw|dc C0P. Vo·covc·. ¦|c UAL's uu|¦|na¦|on-
a| µoµu|a¦|on ua|cs |¦ cvcn uo·c s¦·a¦cu|ca||v |uµo·¦an¦
ío· SVLs ¦o ¦a|c advan¦auc oí |n¦c·na¦|ona| u·and|nu oµ-
µo·¦un|¦|cs. s¦a¦cs lu·a||u La|oud. 0|·cc¦o· oí S¦·a¦cuv
and b·and Couuun|ca¦|on. b·andCcn¦·a|.
'!|c UAL |s wc|| |nown wo·|dw|dc as ¦|c |ouc oí
|cad|nu uu|¦|na¦|ona|s, |n con¦·as¦. ¦|c·c |s uuc| ca¦c|-
|nu uµ ¦o do as ía· as c·ca¦|nu a s¦·onu u·and |dcn¦|¦v
and ·a|s|nu awa·cncss auou¦ ¦|c v|u·ancv oí ¦|c coun-
uaµ and cnau|c ¦|c UAL ¦o uoos¦ |¦s |onu-¦c·u u·ow¦|
µ·ou·au. SVLs. aí¦c· a||. a·c ¦|c '|can and ucan' µ|||a·s
oí ¦|c cconouv.' La|oud sa|d.
'lu·¦|c·uo·c. l uc||cvc ¦|c unµ·cccdcn¦cd u|oua| cco-
nou|c c|a||cnucs |avc oµcncd an oµµo·¦un|¦v ío· ¦|c UAL ¦o
oµ¦|u|sc ¦|c |uµac¦ oí |¦s ·cu·and|nu |n|¦|a¦|vcs, ¦|c onuo|nu
s|a|c-uµ |n ¦|c u|oua| cconouv |as c·ca¦cd ncw µoss|u||-
|¦|cs
í o ·
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coun¦·v ¦o
·|sc auovc ¦|c ·cs¦. µa·-
¦|cu|a·|v |n |cv a·cas suc| as ¦|c SVL scc¦o·.
As suc|. |¦ |s cuua||v |uµo·¦an¦ ¦o acuu|·c ¦|c ·|u|¦ cx-
µc·¦|sc ¦o uc au|c ¦o dcvc|oµ a uo·c su|¦au|c ·cu·and|nu
s¦·a¦cuv and ¦a·uc¦ ¦|c ·|u|¦ ·cu|ona| and |n¦c·na¦|ona|
aud|cnccs.' addcd La|oud.
b·andCcn¦·a| µo|n¦cd ou¦ ¦|a¦ a succcssíu| ·cu·and-
|nu µ·ou·au w||| sc·vc as an |uµo·¦an¦ couµ|cucn¦a·v
|n|¦|a¦|vc ¦o onuo|nu µos|¦|vc c|anucs uc|nu |uµ|cucn¦cd
uv ¦|c UAL Covc·nucn¦ ¦o cn|ancc ¦|c uus|ncss |and-
scaµc ío· SVLs and uoos¦ ¦|c coun¦·v's |uauc as an a¦-
¦·ac¦|vc uus|ncss dcs¦|na¦|on.
-
na¦|ona| u·and|nu |n|¦|a¦|vcs ¦|a¦ w||| |c|µ µos|¦|on ¦|c
coun¦·v as a |cad|nu SVL dcs¦|na¦|on. Vo·covc·. |¦ |s ¦|c
µc·ícc¦ ¦|uc ío· ¦|c uovc·nucn¦ ¦o conduc¦ a couµ·c-
|cns|vc and auu·css|vc ·cu·and|nu µ·ou·au as ·cu|ona|
and |n¦c·na¦|ona| uus|ncsscs a·c scou¦|nu ío· ncw u·ow¦|
b·and Ccn¦·a| a|so µo|n¦cd ou¦ ¦|a¦ ¦o a cc·¦a|n cx-
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ío· SVLs ¦|an ío· |a·uc· o·uan|sa¦|ons. l¦ no¦cd ¦|a¦ ¦|c
|a¦¦c· a·c au|c ¦o µu|| ua·|c¦s and consuuc·s a·ound
¦|cu uv ¦|c s|cc· s|zc oí ¦|c|· µ·oduc¦ and sc·v|cc oí-
íc·|nus.
'Lxµc·|cncc ¦c||s us ¦|a¦ consuuc·s |avc couc ¦o
·ca||sc ¦|a¦ SVLs oííc· uc¦¦c· µc·sona||scd sc·v|ccs, ¦|c
cu··cn¦|v uc|nu ovc·s|adowcd uv u|an¦ |ndus¦·v µ|avc·s.
!||s |s w|c·c a succcssíu| u·and|nu s¦·a¦cuv can ua|c a
|uuc d|ííc·cncc.' conc|udcd La|oud.
Whcn moncv
bccomcs prìccv
SMF unìIs complaìn oI undulv hìgh
ìnIcrcsI raIcs
S
mall and medium enterprise
(SME) borrowers in the UAE
complain that interest rates
are too high while bankers are
concerned with the risks associated
with SME lending, a Dun & Bradstreet
est rates on unsecured SME lending in
the UAE are not necessarilv indicative
but represent a risk premium, the re-
port said.
interest rates for small businesses are
a brake on economic growth. Interest
distinguish between high and low risk
debtors and this is probablv the result
of an information asvmmetrv between
borrowers and lenders, the survev said.
According to D&B, if banks can im-
prove their assessment of debtors then
thev will be able to quantifv risk more
preciselv.
has listed a few kev recommendations
to improve the scenario for SME lend-
plaved bv credit bureaus in creating a
favourable environment for SME lend-
ing. Also, the collaboration between
banks and credit bureaus under guid-
ance of banking regulators needs to be
encouraged.
Similarlv, all businesses should be
encouraged to adopt a more formal
attitude towards their accounting; in
particular the mixing of personal and
corporate assets should be stronglv dis-
should be strengthened and collection
procedures further streamlined, the re-
port suggested.
It further stressed that banks that
focus on SMEs and provide low-cost
encouraged, while SME-focused gov-
ernment agencies could identifv such
banks and create joint programmes for
Referring to the banking sector, the
report notes that all banks aim to target
range of strategies to be competitive in
these segments. For some banks, SMEs
mav be an important target segment,
whereas others mav not have such fo-
cus. Of course, virtuallv all banks lend
to SMEs to some extent as part of their
retail banking or corpo-
rate banking portfolios.
Banks that have a stra-
tegic focus on the SME
market trv to tailor their
credit and other bank-
ing products to meet the
needs of this segment.
less complex versions of
-
nies, bv relaxing docu-
mentation requirements,
-
callv to deal with small
businesses.
-
nancial services aimed at
small businesses should
be designed to grow with
the business, providing
scalable solutions and a
smooth upgrade path to
larger lines of credit.
Smaller businesses
-
serves and volatile cash
-
dlsllnqulsh belween hlqh and low rlsk deblors
and lhls ls probably lhe resull ol an lnlormallon
asymmelry belween borrowers and lenders
bANKlNC AN0 bUSlNLSS RLvlLw Fchruary 2010 1o
not just for growth but for their sur-
vival.
-
er sizes of the loans and simpler busi-
nesses in the SME market mean that it
is logical to reduce turnaround times
value at risk on a loan decreases, thus
it makes sense for the bank to reduce
the cost of making a loan decision. Not
onlv that, but in the highlv competitive
UAE market a customer kept waiting
too long mav well go elsewhere.
D&B personnel interviewed the
heads of SME banking at manv of the
leading banks in the UAE to get their
perspectives. According to the survev,
the major banks active in SME lending
in the UAE include HSBC, Standard
Chartered, RakBank, Mashreqbank,
National Bank of Fujairah, ADCB,
Union National Bank and Citibank.
Some other banks also lend to SMEs in
various capacities, but these are the kev
banks as found bv the survev.
-
ucts most commonlv used bv SME
borrowers in the UAE are: letters of
credit, equipment loans (secured),
working capital loans (unsecured) and
working capital. Performance bonds
and guarantees are commonlv used
onlv in the construction sector. Banks
foreign exchange services that are tai-
lored for SMEs and these mav be bun-
facilities.
D&B points out that granting credit
to a business is a risk, and banks aim
to minimize this risk bv screening ap-
plicants and granting credit onlv to
those that meet standards. Naturallv,
the standards for unsecured loans are
tighter than for secured loans.
banks in lending to SMEs include a
minimum period of existence for the
companv, usuallv between one and
-
nancial statements to cover that period,
ideallv audited, and for smaller com-
over the period. Manv banks specifv a
minimum turnover, tvpicallv between
Dh100,000 and Dh250,000.
Businesspeople will sometimes si-
multaneouslv approach various banks
for loans, so application turnaround
time is considered a verv important
criterion in decision-making bv SMEs
and a point of competition among
banks, the report observes.
In general, applications which are
complete as of their submission will be
decided on one wav or the other within
two working davs. However, on manv
delaved due to incomplete or unclear
applications.
-
allv reject between 50 per cent and 70
per cent of the applications for credit.
-
-
tion, shorter duration of the companv's
existence, unsound fundamentals of
the business. Some SMEs have looked
to enhance their credit standing with
banks bv getting a rating from credit
rating agencies.
and NGOs also plav a role in the SME
the case of the Mohammed Bin Rash-
Smaller buslnesses ollen have lewer cash
bul lor survlval
id Establishment for Young Business
Leaders, which aims to promote new
business creation and the expansion of
existing small enterprises owned and
operated bv UAE nationals in Dubai.
well as startup capital for aspiring busi-
provide funds for expansion of exist-
banks.
Similarlv, the Khalifa Fund in Abu
Dhabi provides startup loans, expan-
sion loans and training for entrepre-
neurs. In addition, the Fund is able to
bring together aspiring businessmen
and venture capitalists.
claimed that thev were bv and large
had complaints about the industrv as a
whole and about their previous banks.
As manv as 55 per cent of SMEs sur-
that thev needed.
was that interest rates in local markets
were extremelv high, particularlv for
unsecured installment loans. Half of all
the interest rate thev were paving. At
20 per cent, the tvpical interest rate for
an unsecured loan is twice the 10 per
cent interest rate prevalent in Western
Europe. Apart from the high interest
rates, the SMEs also complained about
hidden charges, errors on the part of
the bank and delavs.
phase. In most developed markets, it is
ing, where an aspiring businessman
applies for a loan on the basis of a busi-
0ranllnq credll lo a buslness ls a rlsk, and banks
alm lo mlnlmlze lhls rlsk by screenlnq appllcanls
and qranllnq credll only lo lhose lhal meel
slandards
ness plan. On a commercial basis this
due to the transient nature of much of
the UAE's population, the report said.
When a business is getting started
and is in need of capital, it struggles to
get anv credit whatsoever from banks;
later, when the business has plentv of
unnecessarv credit on favourable
terms.
But according to the banks, the ex-
ceptionallv high interest rates on unse-
cured business lending in the UAE are
ing the credit qualitv of businesses in a
data sparse environment like the UAE.
Also, the UAE has a verv informal busi-
ness culture which leads to incomplete
Another reason for the high risk
premium is the demographic make up
of the UAE, especiallv Abu Dhabi and
eign nationals will simplv take the mon-
ev and leave the countrv, for this reason
banks prefer lending to companies that
have existed for some time. Bankers
expressed some concern over the per-
ception that there is no standardized
recoverv mechanism to seize the assets
this is in place, but results and speed of
the process can sometimes lack consist-
encv. Apart from this, there is a funda-
mental information gap which alwavs
exists between lenders and borrowers.
ers and the borrowers naturallv have
action; there is a fundamental informa-
tion asvmmetrv between the bank and
detail their own credit record and in-
tentions, while the bank can onlv guess
wavs, on the one hand, borrowers with
poor credit records can evade them
and mav still be able to borrow because
their pavment historv is unavailable to
the bank.
According to the report, it is com-
mon in the UAE for small businesses
to applv for loans from several banks
simultaneouslv, and there is nothing to
prevent them accepting multiple loans
if more than one is approved. Of course,
these loans are not present on their bal-
ance sheet at the time thev submit them
for credit approval. Unfortunatelv bor-
rowers with sterling credit records are
unable to leverage their creditworthi-
ness to applv for loans or to prove that
thev will not take monev from unse-
cured loans and leave the countrv.
trading and services companies are
have business assets that serve as use-
ful collaterals. Banks are unable to ac-
curatelv ascertain the creditworthiness
of their borrowers, so thev must add
rates.
FmìraIì womcn morc
acIìvc
Survcv brìngs ouI common problcms ìn
womcn-owncd small and mcdìum unìIs
W
omen appear to be
more active in pre-
paring for their entrv
into small and me-
dium business in the UAE than their
male counterparts, a survev conducted
on behalf of the National Human Re-
source and Emplovment Authoritv
Tanmia revealed.
Almost two-thirds of the women
entrepreneurs surveved indicated that
thev had activelv searched for relevant
data and information in preparation
for setting up their small businesses.
In more than half of these cases some
kind of feasibilitv studv was prepared -
either bv the entrepreneur on her own
familv, friends and colleagues. None
had hired consultants to do the feasi-
bilitv studv for them.
(70 per cent) were emploved before start-
ing their businesses. Over 60 per cent of
those with a previous job had worked
for the local and federal governments,
while the others had worked mainlv for
large private companies. On average
thev had worked for almost eight vears
in their previous jobs, although two out
of everv three women entrepreneurs
their previous jobs.
More than half of the women sur-
veved continued to hold jobs in addi-
tion to running their small businesses,
meaning that for manv their business
is a secondarv, part-time activitv. In-
deed more than 40 per cent dedicated
no more than 10 hours per week to the
business and another 18 per cent not
more than 20 hours per week. Onlv one
in four women worked more than 30
hours each week in their business.
From the data collected it would
appear that most families of the UAE
women entrepreneurs surveved sup-
ported their plans to go into business:
more than 80 per cent indicated that
thev had received either active support
(in terms of advice, etc.) or 'moral sup-
port'. Still, some 12 per cent indicated a
'neutral' or 'discouraging' stand taken
bv their familv members. In some cases
that might actuallv be an understate-
ment as some fathers, brothers and
husbands are not in favour of women
setting up their own businesses.
Interestinglv, when asked what pos-
sible reasons there mav be for the small
number of Emirati women entrepre-
neurs, one in everv six respondents
indicated 'a lack of encouragement bv
husband and/or familv'. In other words,
the women entrepreneurs seemed to
assume that lack of familv support has
more frequentlv been the reason for
keeping other women from entering
business, rather than that thev have
faced such attitudes themselves.
Manv (40 per cent) of the female
business owners followed their own
idea in setting up their businesses. A
similar proportion followed sugges-
tions that thev received from members
of their families or their friends. 'Pre-
vious experience' and 'business ideas
from business training' were minor
sources of ideas.
In the UAE, trading is bv far the
most important economic activitv for
women entrepreneurs: almost half of
all women-run small enterprises con-
cern various tvpes of retail trading.
Trading in garments is most common,
also popular.
A varietv of services constituted
the next important sector of activities
business services such as consulting,
graphic design and IT services, as well
as personal services, such as hairdress-
ing and beautv salons.
entrepreneurs was found to be engaged
were, in fact, predominantlv tailoring
of traditional clothing, an example of
the tvpe of economic activities in which
women traditionallv used to engage.
Other examples of such 'traditional ac-
tivities' were food preparation (for wed-
dings and other social events), mixing
of traditional perfumes, embroiderv,
and ceramics. Mostlv elderlv women
are involved in such activities, as more
recent generations are not particularlv
interested in them.
customers were UAE nationals, com-
ing especiallv from high and middle-
income groups. It is estimated that
the latter constituted some 54 per cent
of the total clientele while another 19
percent was formed bv Emiratis from
low-income groups. Some 21 per cent of
the customers were expatriates, mainlv
from high-income groups.
Onlv two (out of 30) of the women-
managed enterprises depended on
other businesses and organisations for
their sales.
Women-run SMEs in modern activ-
ities also appeared to face demand and
marketing problems at times. While
some said thev had found relativelv
0ver 60 per cenl ol women enlrepreneurs
wllh a prevlous |ob had worked lor lhe local
and lederal qovernmenls, whlle lhe olhers had
worked malnly lor larqe prlvale companles
stable market niches, others were in a
weaker position. In general, competi-
tion in the UAE is enormous and, as
one observer said, ïn the market there
is no preference for local products".
Some of these units were found to do
well for a while but then demand falters
Two-thirds of the 30 UAE women
entrepreneurs interviewed could name
at least one organisation or programme
that was providing support to small
-
quentlv mentioned ones were the Busi-
nesswomen Council and various other
women's associations. However, when
asked if thev had ever received anv con-
crete assistance from them, four out of
10 reported not receiving support from
anv of the existing SME support pro-
grammes.
Iust like manv men, UAE women
are hesitant to go into business because
-
fer a stable, wage-based income with
familv-friendlv working hours and
attractive pension schemes. Women
seem to be particularlv apprehensive
about borrowing funds to go into busi-
ness - and indeed their investment is
generallv far lower than that of male
entrepreneurs.
\omen enlrepreneurs seemed
lo assume lhal lack ol lamlly
supporl has more lrequenlly
been lhe reason lor keeplnq olher
women lrom enlerlnq buslness
showed that
Emirati women
entrepreneurs
face special
c ons t r a i nt s ,
making it more
small businesses than it is for their
-
tus of women and prevailing socio-
cultural factors still tone down the
encouragement given to women to
go into business and occasionallv
trade licences in certain activities, in
particular manufacturing. Women
entrepreneurs have less access to cap-
ital than men, especiallv from com-
mercial banks. Interviews with women
SME owners indicated that thev have
-
tial clients and are keenlv interested in
special marketing facilities to overcome
their mobilitv constraints.
-
-
en-owned businesses be formulated
as part of a wider framework of SME
development in the UAE. According
to the recommendations, such policies
the importance of UAE women-man-
aged businesses, prepare a framework
for preferential measures to support
these women and create an appropriate
institutional framework for promoting
them.
I NvLSJI N0
Savìng Ior a
raìnv dav
Survcv ìndìcaIcs
pcoplc showìng kccn
ìnIcrcsI Io puI Ihcìr
moncv ìn somc Iorm
oI IuIurc ìnvcsImcnI
bv Auu||v v|jav|uuar
Divya Gianchandani
1he savlnq ls
lo see lhrouqh
lhe uncerlaln
economlc lulure
and unloreseen
emerqency
expendllures
quarler ol lhe year ls amonq lhe second besl ln
lhe reqlon
Mashrcq 8ank:
ScgmcnIaIìon sIraIcgìcs ìn placc
Chccks and balanccs Io cnsurc lcndìng
Io Ihc rìghI rccìpìcnIs
T
he beating that the SME
banking segment has taken
crisis is obvious in manv
wavs, with the performance of the
portfolio of this segment 'worsening
as compared to previous vear', savs
Hemant Lalithraj, Head of SME
Business, Mashreq.
Crediting the SME segment with
being the backbone of anv economv,
Mashreq savs it has not shied awav
from lending to this segment.
¨We have continued to lend more
prudentlv bv putting checks and
balances and ensuring that when we
lend to the end user, it goes to the
right place and that there is no misuse
of the facilities being provided bv the
bank. We are clearlv trving to avoid a
situation where people start digging
into their working capital to invest
in real estate or anv other speculative
activitv," savs Lalithraj.
previous experience of borrowers
indulging in ïrresponsible behavior"
bv trving to make some quick gains
out of the monev that
thev had borrowed from
banks and in the bargain
burdening the banks with
an increase in their bad
loans baggage.
¨We are trving to
educate our customers
to be more responsible
continue to lend in a more
prudent fashion, we have
become more selective of
our customers whom we
wish to lend to," explains
Lalithraj.
lyelnq a more 'suslalnable buslness' lor
lhe lulure, lhe bank ls seeklnq lo dlverslly
lhe cuslomer base lnlo seqmenls promlslnq
suslalnable qrowlh lra|eclory so lhal lhere ls
lhe rlqhl mlx ol cuslomers
Hemant Lalithraj, Head cf SME Business
SML SPLLI AL - 8ANkS
bANKlNC AN0 bUSlNLSS RLvlLw Fchruary 2010 2o
norms of the bank is also being
segment. Largelv split across two lines,
the products fall into either programme
lending or judgmental lending.
On the programme lending front,
the bank has analvsed segments within
the SME segment that have been doing
well and has tightened credit to the
ones that have not been doing well in
the last seven to eight quarters. If a cell
has been performing well, the lending
amount has been increased.
Ïf vou consider the SME segment
as a matrix, we have segmented the
customers and have chosen to support
those who are doing well and put our
capital behind them and be part of
fairlv sophisticated tools that the bank
delinquencies and a healthier portfolio
heading into 2010," explains Lalithraj.
Iudgmental lending has been to trv
and get a far greater sense of customer
know the kind of suppliers and buvers
that thev have, and also to know how
Mashreq's new initiatives with
products include encouraging
customers to avail of facilities which
are 'self-liquidating, monitor able and
used for the right purpose.'
facilities, which are not evergreen
laving emphasis on products like
factoring, which is a great help for open
just for self-discipline but also to trv
and discipline our customers on the
monetarv front," argues Lalithraj.
trading within the SME segment
notwithstanding, Mashreq is laving a lot
of emphasis on sectors like chemicals,
commodities and healthcare. Eveing
a more 'sustainable business' for the
future, the bank is seeking to diversifv
the customer base into such segments so
that there is the right mix of customers,
promising 'a sustainable, predictable
the vears to come.'
Branding the SME space as a verv
exciting one, the bank savs that the lure
best risk-adjusted return that a banker
would like to see in business.
of the highest fees per customer that a
bank can charge. With this banking
segment evolving, the customer is
going to see a lot of choice and likewise
banks are also going to become verv
choosv while picking their customer,"
Lalithraj explains.
segment will see more banks entering
into the frav at a rapid pace and those
who are alreadv there will now be
putting in more of their capital and
however, laced with caution.
With real estate prices coming
under a lot of pressure and banks
going into foreclosures, there is a great
deal of stress expected into the SME
space. A lot of measures being taken
as corrective action ¨will hurt us in
the short term but will be extremelv
healthv in the long term."
¨What banks need to do is to raise
the bar and the game while holding
on to their best customers and adding
on better ones to their client base.
Diversifving products, bringing in
the best class of products from the
rest of the world, providing high
end convenience to their customers
and sophisticated deliverv channels
and having a level of service that
distinguishes them from the pack will
concludes Lalithraj.
1he SMl seqmenl allords one ol lhe hlqhesl
lees per cuslomer lhal a bank can charqe
Scorìng a PcrIccI 10 ìn 2010
T
-
sis: enough has been said,
enough mooted, enough of
'analvsis paralvsis' on the
whats, the hows and the whvs. One of
the kev root causes of the crises was
active secondarv and tertiarv market
-
value'), and the degrees of freedom
guidelines') available for the partici-
pants therein.
It is not a plav on words nor is it en-
tirelv ironic; it will be the same tenets of
market depth, true assets of value and
facilitating framework, albeit in verv
wav to a robust medium term recov-
its utmost relevance in the context of
being the drivers and catalvsts for a
broad-based economic revival. SME
sector is reallv not part of the problem
but is trulv a kev part of the solution.
So what are the 10 mantras that
can be followed bv small and medium
enterprises and the banks and insti-
tutions facilitating this sector as thev
strive to operate and succeed in this
tough environment:
Consolidate Asset Portfolio -
Reevaluate, Reprice, Restructure,
Recover, Replenish. Right Rela-
tionships
Strategic Segmental Refocussing -
Maslow's Hierarchv leads the Wav
Need-based Segmentation & Dif-
ferentiation - One Size and One
Brand Does Not Suit All
Bundled Value Propositions - Lev-
eraging the Customer-Product Ma-
trix
Alternate Deliverv Channels - Scale
Communitv Approach - Getting
Closer to our Customers
Strategic Partnerships & Alliances
bANKlNC AN0 bUSlNLSS RLvlLw Fchruary 2010
- Aligning to the Right
Partners
Cross-border Trade &
Investment Facilitation
Framework - World is our
Plavground
Svstems Infrastructure -
Going bevond the Clichés
Islamic Finance/ Banking
- Unleash the potential
the three kev elements of seg-
menting and understanding
the SME businesses - scale of
business (turnover, number of
emplovees, net worth, quan-
tum of assets, etc), broad in-
dustrv tvpe (trading, manufac-
turing, services) and kev need categorv
(borrowers, depositors, transactors) for
-
tions along these 3 dimensions. We are
thus evolving towards the
new multi-dimen-
sional SME
model (the
N e w
SME Pvramid) with the elements im-
pacting and governing the SMEs and
the SME Banking space cap-
tured alongside.
Mayank Upadhyaya
Vice-President, SME Banking, Mashreq
bv Vavan| Uµad|vava
A0C8:
SvsIcms hclp ìn growIh oI
hcalIhv porIIolìo
ScgrcgaIìon polìcv cnablcs A0C8 Io copc wìIh
anaging the SME lend-
ing portfolio during the
downturn has been a
challenge, but that has
not deterred Abu Dhabi Commercial
Bank from maintaining a 'healthv port-
folio' for this segment, thanks to the
bank's 'earlv warning mechanisms and
the remedial measures' that were em-
ploved when the economic crisis struck.
Explaining the impact of the crisis
on the SME sector, Nilanjan Rav, Senior
Vice President, Head of SME Banking
at Abu Dhabi Commercial Bank savs,
¨SMEs are at the vendor or supplier end
both bv upstream as well as downstream
issues."
-
tated down to the subcontractors and
the entire value chain down the line was
hit due to lack of pavments.
-
pacted the tourism sector, in which some
are certain segments within the sector
others, largelv due to the geographical
concentration of their business to lesser
Ëxporters and re-exporters have
unique mix of destinations of such ex-
and the Indian sub-continent where the
been less pronounced," savs Nilanjan
Rav.
In instances where a companv has
solution when it comes to credit-related
problems. With most of the segments
within the sector being 'naturallv stress-
tested' during the crisis, this has given the
bank an opportunitv to identifv the niche
areas and work towards launching new
lending products targeting sector.
Factoring in the current economic cli-
mate, the bank has also adopted methods
to better select the people and the busi-
methodologies help the bank keep unde-
sirable elements out. Turning adversitv
into opportunitv, ADCB has made use of
the economic crisis to 'build the right
operating model' alongside investing in
launching new products, processes and
svstems.
Öur portfolio is healthv and verv prof-
itable and we hope to grow the business
further as the economic climate improves.
kind alliance with telecom partner du in
proposition to our customers," elaborates
Nilanjan Rav.
For the banking sector, lending to
the SME segment in the absence of qual-
itv data has accentuated the need for the
availabilitv of a correct credit scoring
methodologv. Banks are also stressing on
the need for developing a credit bureau to
aid transparencv and accountabilitv in the
lending process. ADCB savs that the de-
velopment of liquidation and bankruptcv
laws will go a long wav in the growth of
this sector.
ln lnslances where a company has been badly
allecled, ^LCB has laken sleps lo work oul a
credll-relaled problems
îlanjan Ray
CìIìbank:
'Clcarlv arIìculaIcd ìn Icrms oI
clìcnI nccds'
CìIìbank rcporIs subsIanIìal growIh ìn Mìddlc FasI
SMF busìncss
C
itibank savs it is com-
mitted to the Small
&Mid-market Enter-
prises segment in the
focus in UAE & Bahrain where
this business has shown substan-
tial growth in the last 4 vears.
According to the bank, this
forms a part of the Local Com-
mercial Bank business under
the umbrella of Consumer Bank
where the bank enjovs an emi-
nent position on the foundation
of a dominant Cards and Wealth
Management business.
MME proposition is clearlv
articulated in terms of client
entities up to $50million annual
turnover with a full suite of cash
management and lending prod-
ucts with a strong service deliv-
caters to large local and global
entities with a $50-250 million
annual turnover that require
Citi's geographical spread and
connectivitv through its trans-
action services, Trade and Forex
platforms.
two new products - Cheque/
Bill Discounting and Trade Fi-
nance. Cheque/Bill Discount-
ing involves discounting future
receivables up to 80 per cent of
the value of the receivable for
a maximum period of 90 davs,
while Trade Financing involves
issuance of guarantees and let-
ters of credit for active SME
cater to the needs of trading
companies seeking readv funds
for their transactions. A team of
seasoned relationship managers
is available to act upon a client's
need for these products.
Ät Citibank, we are keen on
supporting the SME and MME
segments of the local economv.
Commercial Banking for these
segments compliments our
Sanjcy Sen
strategv of a global, complete bank. It
also forms a natural connect between
the owner and his business needs and
hence integral to 'One Citi' banking
of services, both at the individual &
business level, will ensure that our
customers receive the latest banking
needs." said Sanjov Sen, Consumer
Bank Head - Middle East.
new Financial Center in the Iebel Ali
the bank's long- term commitment to
serving this business segment.
trade sector bv investing heavilv in
related infrastructure and provide
healthv returns to the SMEs even in
said Satvajeet Rov, Local Commercial
Bank Head at Citibank. ¨We've alreadv
seen a strong pick-up in business ac-
tivitv in the countrv. Our leading in-
dicators, both on the Retail and Local
Commercial bank side, have moved up
vear, as compared with the previous
month. Transaction volumes have also
doubled as an average since the last
quarter to what we see in Ianuarv."
Each client is managed bv a Re-
lationship Manager and a dedicated
service team for their dav-to-dav
transaction needs. Furthermore, Citi-
bank's international network provides
the tools needed to assist clients to be
more competitive both locallv and in
the global markets.
¨We continue to view the UAE as a
regional hub serving the Gulf and Le-
vant region, not to mention the local
market, which is fast expanding and
becoming more sophisticated. We re-
alize that the Small & Mid Market seg-
ment is one of the most under-served
segments; therefore, and in line with
our stated objective, it was onlv natu-
ral to add the Cheque/Bill Discounting
& Trade Finance products. Apart from
the introduction of these products, we
online platform for salarv pavments
Satyajeet Rcy
Citibank Financial Center, Iebel Ali
¨1he Small u Mld
Markel banklnq ls one
ol lhe qrowlh enqlnes
lor Clllbank and we
alm lo help lacllllale
lhe developmenl ol lhls
seqmenl"
through the Wage Protection Svstem,
mandated bv the Ministrv of Labour.
stronger partnerships with our cli-
ents," Rov added.
Aiman 8ank:
SMF-Irìcndlv approach
8cìng a ncw cnIranI Io Ihc SMF lcndìng busìncss,
Ihc bank has plans Io dìvcrsìIv
A
national plan to prompt the
small and medium busi-
ness sector to plav a bigger
role in fuelling economic
growth is what the government is pri-
oritizing for the vear 2010. It is in this
backdrop that various plavers in the
banking industrv are re-assessing their
strategies to tap into this segment that
is increasinglv coming under the spot-
light.
in Ajman, savs that ¨penetrating the
SME sector in a competitive manner"
is high on the bank's agenda for the
current vear. Osama Al Hamdani, the
Head of the SME Department, savs:
¨SME banking is an industrv in transi-
tion. From a market that was considered
a strategic target for all banks."
Being a new entrant to the SME
lending business, Ajman Bank plans to
diversifv and introduce new products
aimed at the sector this vear. Having
set up the SME banking unit in the
¨1he key lo successlully sel up an SMl ls
lo ldenllly how lo run lhe buslness, whal
ls lhe larqel markel, whlch are lhe producls
and channels and who are lhe people
needed lo run ll"
Osama Al Hamdani
last quarter of 2009, the bank extends
Commercial Vehicle Finance, Business
Installment Finance and Commercial
Mortgage Finance on a case bv case
basis. While working on the new prod-
ucts, the bank intends to make them
¨more tailor-made and competitive."
banks this vear is being seen as a good
sign for the SME segment that ¨went
through a vear of consolidation rather
than growth in 2009". With entrepre-
neurs looking to collect their dues and
control giving credit to their custom-
Financial challenges apart, several
focus on improving cost income ratio
and being more selective of their core
customer base.
Accounting for nearlv 85 per cent of
the countrv's business, the SME sector
them being that their requirements are
served bv corporate banking models.
Other factors acting as impedi-
include a marked informational asvm-
metrv between small businesses and
lenders. Access to formal information
from a particular customer is the big-
gest hurdle. With most SMEs having
centralized management setup, succes-
sion planning is also a critical factor.
Another hurdle is the higher risk asso-
ciated with small scale activities. Also
sizeable transaction costs in handling
is a tvpical characteristic of this seg-
ment are the other factors that work
against the sector.
Given these limitations, it becomes
imperative for banks to have a proper
strategv in place to be able to under-
stand the kind of credit framework
set up.
SME is to identifv how to run the busi-
ness, what is the target market, which
are the products and channels and who
are the people needed to run it," savs
Osama Al Hamdani.
With the ongoing government sup-
port to the segment, banks are begin-
ning to understand the particular
needs and preferences of the SMEs and
are developing tailored approaches
to overcome the historical challenges
of high credit risk and cost to serve.
Initiallv commercial banks moved to
serve the SME segment when compe-
-
-
cant challenges posed bv the current
uncertaintv ahead, manv banks seem
to be holding fast to their strong com-
mitment to the sector. ¨For obvious
reasons, during 2009, other banks were
conservative in lending to the SME sec-
tor, demonstrated mainlv through the
tightening of eligibilitv criteria, but I
believe now the situation has improved,
parameters to acquire a bigger share of
the attractive SME market," elaborates
Osama Al Hamdani.
Governmental support is not re-
stricted to facilitating funding, but also
to easing the procedures of registra-
tions and providing training programs
for setting up new units.
had an impact on the setting up, surviv-
has experienced a 'double shock' with
a drastic drop in demand for goods
and services and a tightening in credit
terms.
Despite the support that it is garner-
ing from all quarters, some factors con-
tinue to be inimical to the interests of
the SME sector in times like the global
credit crunch. Since SMEs are alreadv
-
work in their favour and that makes
them heavilv dependent on credit. Cou-
a trickle down impact from large cor-
porate houses experiencing a downturn
in their businesses, the going has been
tough for this segment.
Ïn the current economic environ-
ment, the companies which have man-
survivors," savs Osama Al Hamdani.
Ajman Bank reiterates that with the
current trend signalling towards a more
'SME-friendlv' business environment,
the bank is marching in the direction to
creating such an atmosphere within its
business approach for this vear.
Lesplle lhe supporl lhal ll ls qarnerlnq lrom
all quarlers, some laclors conllnue lo be
lnlmlcal lo lhe lnleresls ol lhe SMl seclor ln
llmes llke lhe qlobal credll crunch
8ank oI 8aroda:
CaIalvsìng 0rowIh
B
ank of Baroda is one of the
leading Indian banks with
more than 3050 branches
countries across the globe.
It has been in UAE since 1974. It is
-
six branches - Dubai, Deira, Ras-Al-
Khaimah, Abu Dhabi, Sharjah and Al-
Ain and two customer service centres
at Mussafah, Abu Dhabi and Iebel Ali,
Dubai.
Bank of Baroda is catering to the
requirements of all tvpes of business
enterprises viz., Small & Medium En-
treprises (SMEs), Corporates, Large
corporates engaged in various tvpes
of activities such as industrial / manu-
facturing, trading, service sector etc.
However, the main focus area is SME.
having turnover upto AED 100 Mn and
total working capital limits of AED 20
Mn as SMEs.
Government of UAE is verv activelv
encouraging SME and providing them
with all kinds of support/ incentives
also providing excellent infrastructure
and business conducive environment,
Ashck K. Gupta, Chief Executive, (GCC Operaticns)
and therefore, there is good scope for
growth of this sector in UAE .
Bank of Baroda is also verv active in
focus on SMEs and provide them verv
specialized and focused services Bank
in a verv professional , time bound, re-
fullv understands and appreciates the
requirements. .
Specialized approach - a Separate
set up
Centralized processing of loan ap-
plications
Focused attention bv professional
sector onlv
Streamlined processes - leading to
reduction in turnaround time
Excellent idea of industrv scenario /
market developments
Complete solutions under one roof.
Single window processing with sim-
procedures.
Simple application and documenta-
tion
principles of assemblv line in the fac-
to carrv out each and everv activitv.
All the credit decisions are taken in a
-
tions facilities upto AED 3 Mn almost
immediatelv¯ and between AED 3 Mn
to AED 20 Mn within 6 working davs¯
Apart from regular requirements
such as Working Capital limits / Term
Loans / Demand Loans, SME Loan
requirements of SMEs. Some of the im-
the loan factorv include.
SME - Line of Credit
SME - Equipment Finance / Heavv
Vehicles
SME - Traders Loan / Super Stores
for Business Purpose
SME - Project Finance
SME - Express Loan for Traders /
Professionals / Business Units
SME - Line of Credit aims at provid-
ing single line of credit for meeting
SME borrowers' working capital
requirement as well as long term re-
quirements within the over all limit
approved bv the Bank.
SME - Equipment Finance / Heavv
for purchase of heavv dutv equip-
ments for the business concerns un-
dertaking the business of construc-
tion and / or equipment leasing to
construction companies etc.
SME - Traders Loan / Super Stores
-
ing capital and other long term pur-
poses against the securitv of cash
margin and / or immovable prop-
ertv.
Business Purpose aims at providing
against the securitv of immovable
propertv.
SME - Project Finance aims at pro-
units, expansion of existing activi-
ties and long term requirement of anv
other general corporate purpose.
SME - Express Loan for Traders /
Professionals / Business Units aims at
-
tal and other long term purpose such
as business premises loan, business
loans, CAPEX etc. against the securi-
tv of cash margin and / or immovable
propertv. Loan will be granted even
upto 200° of deposit with the branch
if establishment is more than 3 vears
old and is continuouslv making prof-
it. For others, the loan amount can be
upto 150° of deposit.
and is taking various new initiatives to
meet the requirements of companies in
possible support to this segment. Govt.
of UAE is giving prioritv for the develop-
ment of this segment and Bank of Baroda
is committed to support this sector. I am
sure, with the Govt. support, improving
market conditions and unstinted support
from banks like Ban of Baroda, this sec-
tor will have good growth in the vears to
come ," savs Ashok Gupta, Chief Execu-
tive, Bank of Baroda (GCC Operations).
the market trends and requirements of
the borrowers and devising products to
suit their requirements. SME units cer-
tainlv will have the feeling of having the
right banking partner, once thev are in
safe companv of Bank of Baroda.
( Advertcrial )
bANKlNC AN0 bUSlNLSS RLvlLw 1anuary 2010 34
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PosìIìonìng as 'SMF-Irìcndlv busìncss hub' drìvcs
growIh ìn rcgìsIraIìons
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bANKlNC AN0 bUSlNLSS RLvlLw leuruarv 2010 37
By Ambily Vijaykumar
1he lulure ol lhe SMl seqmenl lles ln
ldenlllylnq lnduslrles lhal are easy lo
expand, modlly or wrap wllhoul any burden
8rands adapI Io ncw condìIìons wìIh ìnnovaIìvc
approachcs
L0vLß SJ0ßY
A
writing instrument worth
over ninetv thousand
dirhams in the name of Ma-
hatma Gandhi, who was the
apostle of simple living! German pen
maker Mont Blanc's recent launch of
few feathers.
new product continue to rage, but what
the controversv brings forth is the new
bonds brands are forging to weather
or failure of this particular launch is
debatable, but 'co-branding' is fast be-
coming the preferred choice for manv
to keep business active.
For the Italian brand Visconti, being
in the 'limelight' has been the 'wav to
tions range from international summits,
including the recentlv held G8 summit
on their home turf, to being part of the
entertainment industrv through events
such as the Oscar Awards; for instance,
for the Da Vinci Code, thev speciallv
designed a pen.
Leveraging from a platform that
\llh cuslomer cholces shllllnq, rldlnq lhe
lnnovallon bandwaqon has become a necesslly
lo edqe oul compelllors
gives the brand the much-needed vis-
ibilitv and endorsement has given Vis-
conti the 'edge,' savs its distributor in
the Middle East.
Edging out vour competitors though
has meant that riding the innovation
bandwagon becomes a necessitv with
the reason whv 13-vear old, fashion
blogger, Tavi Gevinson, became a topic
of discussion at the Leaders in Luxurv
summit held in Dubai recentlv.
With close to 1.5 million hits on her
blog a month, Tavi was the toast of the
New York Fashion Week last vear. A
section of the fashion industrv is of the
view that it is the online area that thev
should tap into in order to reach a wider
and newer customer base. Not manv
agree though.
Öur customers like to feel and see
line to do that. And hence we feel that
our boutiques, who can help spur sales.
Our target customer is high-end and so
Amjad Saeed, Sales Manager, Visctoni.
Even when it comes to customer
service, time-tested methods of 'the
personal touch' still remain the pre-
Revisiting basics has been the re-
frain for the vear, but so has been the
need to stav in tune with the times.
Wan, CEO, Harvev Nichols, a leading
international luxurv lifestvle store,
savs should be the guiding force for all
cial order.
¨Nature has taught us that it is not
the strongest, but the most adaptable
especiallv with vast amount of wealth
being drained out of the global markets
nesses now harp on the need to redis-
cover oneself," he argues.
Conceding that there is a 'pressure
on the price, luxurv brands sav 'using
discounting is commercial suicide'.
Ioseph Wan further savs, 'It is true that
there are a lot of events and promotions
that are presentlv on, but thev are large-
lv to do with clearing the inventorv for
the brands."
Harvev Nichols, which began as a
departmental store, has over the past
17 vears re-branded itself and created
categorv killers with the aim to 'focus
on the customers that we wish to target
and give them what thev want.'
Branching from being 'evervthing
for evervone' to an exclusive luxurv
retail shopping experience has been a
deliberate move that enabled a sinking
business to revive. Another strategv has
been to branch out into segments that
plains their decision to begin a restau-
Todav, customers demand an overall
experience that goes a long wav in deter-
factor is verv essential when it comes to
brands. It is not onlv the qualitv of the
brand but also the entire experience at
having shopped for it that creates a last-
ing impression and so businesses go the
extra mile in providing their customers
that distinctive experience.
business in the Middle East and ex-
clusivitv has been the hallmark of this
culture.
¨Here vou are considered a high-
ship store," savs Amjad Saeed of Vis-
brand ventured into launching two of
its boutiques in the UAE in the last six
months.
Once the branching out has been
done, to achieve cutting edge, a crea-
tive approach is being adopted to ap-
peal to a customer base that is not onlv
verv well travelled but is also verv brand
conscious. A popular wav of doing it is
to think out of the box when it comes
to displavs of the product at the bou-
tiques.
Crvstallized Swarovski Elements,
which is into the components business
^llhouqh lhere ls relenlless pressure on lhe
prlce, luxury brands leel any resorl lo dlscounl
ls commerclally sulcldal
41
and targets the fashion industrv at
large, helps with the window displavs
the boutique and equipping them with
the knowledge of the product is also an
sell the product better.
Crvstallized Swarovski Elements
has tied up with abava manufacturers
in the region to ensure that thev are a
part of a growing business.
'Passionate missionaries' is a term
that thev use to describe the people who
crvstals form an important part of
name provides a strong in-
gredient branding platform
for the abava designers to
create larger demand for
their product and it also
helps Swarovski be as-
sociated with a prod-
demand in this part of
the world.
Fashion apart, Swarovski has also
interest in the interior designing in-
dustrv through their companv Strass
Swarovski Crvstals. Apart from provid-
ing crvstal components, the companv is
With the Middle East obsession with
creating architectural wonders, asso-
ciating one's brand with a real estate
project is being seen as a win-win situa-
tion since it not onlv involves being part
of the design phase but also involves
showcasing their products within the
real estate space that is then appended
as a 'space marvelled bv Swarovski'.
ing out for the companv in
cases where the owner of the
real estate is interested in
showing a close association
with the brand.
ness in the Middle East about
products, qualitv and their
prices means that the onus is
on brands to reinvent themselves
lenge has resulted in
world famous
names branch-
ing out of their
conventional
a wider vari-
etv of prod-
ucts that are in
demand in the
region.
Mont Blanc,
renowned for
their writing in-
struments, has
evolved from be-
branching out into
watches, jewellerv
and bags is testimonv
\hen ll comes lo cuslomer servlce, llme-lesled
melhods ol 'lhe personal louch' sllll remaln lhe
prelerred cholce
bANKlNC AN0 bUSlNLSS RLvlLw leuruarv 2010
three-vear plan for the companv that in-
cludes opening of new boutiques here.
on personalization as thev feel custom-
ers are not onlv interested in buving cer-
tain brand but also want it to be unique.
For instance, those who buv a pen that
can cost anvwhere between Dh10,000
and Dh100,000 would be delighted to
have their name engraved on it.
requisite. It can make or break a pur-
chase, sav luxurv brand distributors.
People here are interested in knowing
what is so unique about a brand and
hence having trained personnel at a
boutique goes a long wav. Once that
deal is done, the customer goes ahead
and spreads the word about the brand
characteristic of the region's customer
base and that makes brand information
kev to sales.
at with renewed vigor. Earlier, with
companies unwilling to buv branded
brands have come up with customized
products for the corporate segment that
forcing evervone to relook at expenses,
luxurv brands are opening up to quit-
ting their high-end price range.
Internationallv, with predictions
that the consumption for luxurv goods
in the western markets will come down
from markets in Europe.
Backed bv research that shows that
a large amount of the global riches is
Research has shown that the total
number of millionaires in the world
stood at 8.6 million in 2008 and thev
shared a total wealth of $33 trillion
-
tistics, bv the vear 2013, the combined
wealth held bv millionaires across the
globe is expected to touch $48 trillion.
wealth is expected to be concentrated
-
nario has made emerging markets the
toast of the luxurv business .
in that categorv,' explains Ioe Nahhas,
Region Director, Mont Blanc.
providing the 'right environment' at
the pen is the primarv product, the
entrance to their boutiques is now
making wav for jewellerv, watches and
other items. Strategic planning to en-
sure that business remains deep rooted
in the region has manifested itself in a
ll ls nol only lhe quallly ol lhe brand bul also
lhe enllre experlence al havlnq shopped lor ll
lhal creales a lasllnq lmpresslon
Middle Eastern customer and also the
versatilitv that the brand has had to
show in order to survive in the local
market.
Äs for this region, watches are a
big area and it has immense growth
-
ing on jewellerv. We manufacture our
own watches and develop our own cut
of diamonds and we are investing a lot
¨W
e are not looking
to increase busi-
ness right now,"
savs Werner
Baumgartner, Managing Director,
statement indicates the direction in
which businesses are thinking post-
to be to retain customers and maintain
RcIaìnìng brand lovalIv
ìs a challcngc
Swarovskì sccks Io crcaIc 'passìonaIc mìssìonarìcs'
crucial at a time when customers are
hard to come bv.
With Crvstallized Swarovski Ele-
ments, which is involved in the com-
ponents business, the risk of either the
wholesalers for components, or fashion
designers or those involved in the inte-
from the brand and choosing some-
is real.
On the contrarv, brand name is
what won them business from these
Pushing forward the concept of ingre-
dient branding, Crvstallized Swarovski
Elements has been involved with fash-
ion designers in the region that forms
the core of their business here. Target-
Werner Baumgariner
Lesplle rldlnq lhe
popularlly ol lhe brand
name, ll ls also an
'lmpedlmenl' al llmes
when cuslomers allrlbule
producl lo lhe brand
name
ing the Emirati appetite for crvstals,
the companv savs that its business is
targeted at the festival and marriage
seasons.
Despite riding the popularitv of the
brand name, it is also an 'impediment'
at times when customers attribute the
and it is tough to make the distinction
at times that it is not our companv that
several factors that go into determin-
-
plains Baumgartner.
To clear the air, the companv is in-
-
trained to better explain their presence
buv.
With alternative options available,
then whv should customers go for the
Swarovski brand: ¨We have been in the
business for decades now and over the
vears have developed crvstal products
to suit various choice and price ranges.
We understand crvstals like no one
else and hence are better equipped to
provide them with a wider choice,"
points out Baumgartner.
end with simplv passing on the mes-
sage. Keeping the excitement about the
brand intact is their goal and for that
'carrots' to their business partners.
'passionate missionaries' who would
not onlv ensure that the product sells
but also make sure that thev retain
customer lovaltv. Taking their task a
step further, the companv is also in-
volved in the window displavs at their
-
ed to retailers who have been involved
with the brand for a long time.
Outside the fashion business the
brand is also involved in interior de-
signing in a big wav. Like with the
fashion business, thev are an impor-
that are used as part of the interior
designing elements of projects like the
Cavalli Club in Dubai. From chande-
liers to crockerv, Swarovski components
have become an integral part of several
has helped the brand to branch into real
estate.
the designing phase where apart from
the materials on displav, thev are in-
volved in designing the space for it,
which is then attributed to the brand as
'space marvelled bv Swarovski'.
where the owners of the propertv are
interested in showcasing their associa-
tion with the brand.
Branching out into several sectors
has also resulted in a Swarovski over-
kill, which the brand expects will cut
down on a certain segment of their
-
crvstals in evervthing. So we also had
Swarovski on forks and spoons and
core of our business, we do not expect it
to cause anv unexpected damage," savs
Baumgartner.
4o bANKlNC AN0 bUSlNLSS RLvlLw 1anuary 2010
-
sive discounts to clear their stock. But the companv savs that thev
have been stable with their pricing since bringing down rates does
not work for the components business.
Ïf I bring down mv costs bv 10 per cent, that does not ensure
will it make if I bring down mv prices for the wholesalers who
purchases crvstals from me in bulk or to the manufacturer who
product," argues Baumgartner.
So would losing customer lovaltv then force them to think
their repertoire of choices for 'economical vet branded' crvstals,
-
rectlv, which thev see is a good wav to increase brand lovaltv.
As part of the strategv to reach out to customers, thev are not
onlv using their personal website as a means to put the message
across, but also making their presence felt on social networking
sites like Facebook and Twitter in order to reach a wider segment.
that Swarovski is an exclusivelv luxurv brand, customers also have
'options' to choose from.
For the coming vear, the companv is focusing on working with
their branding partners and consolidating their relationship with
-
ise. For instance, Saudi Arabia, Kuwait, Oatar and Abu Dhbai are
places with potential for good growth. But prospects do not seem
bright in Europe where customers are becoming increasinglv hesi-
tant to spend. Like most businesses, Asia with special focus on
China tops their chart now.
- Ambily Vijaykumar
1he core buslness, whlch ls lhe
lashlon lnduslry, has had lo wealher
brands qolnq ln lor masslve dlscounls
lo clear lhelr slock
S
ix months ago, when the
-
tributors for Italian brand
Visconti, decided to open their
-
tioned them about the timing of their
decision. At that time, Viconti was un-
der the Damas umbrella and was on
displav at close to twentv locations here.
Coming down from twentv to two was
a deliberate decision, sav the brand's
distributors in the region. Sharing
space with the close to 200 other inter-
national brands that Damas promoted
meant that their brand did not get the
kind of spotlight that it deserved.
Ÿou are not considered a
high-end brand in the Middle
East, if vou do not have vour
Saeed, Sales Manager, Vis-
stores, one each in Abu Dhabi
and Dubai. So how have sales
been over the past six months,
considering that the decision
to branch out was done dur-
times: ¨We are happv with the
sales. We did not expect verv
high numbers but we know
our target customer and sales
have been good for us, though
these are not the best of times,"
savs Amjad.
Visconti has risen to the
0I sIraIcgìcs
and ìdcnIìIìcs
Kccpìng Ihc brand alìvc ncccssìIaIcs
IacIìcal changcs ìn posìIìonìng
challenge of selling in these 'tough
times' bv training the people who sell
their products at their boutiques. Since
the brand is high-end, customers are
interested in knowing what makes
the brand unique and so with a well-
trained and informed sales person, the
chances of striking a positive deal are
higher.
¨Sometimes customers just walk
into the store without much informa-
tion about the brand and end up buv-
ing it because the information thev got
appealed to them," savs Amjad.
Customers here like varietv and
colour and that is what Visconti is of-
fering in its collection for this part of
maker's choice of crvstals for pens that
thev manufacture for the Middle East.
Apart from the writing instrument,
the brand has also branched into jewel-
customer base for the brand has been
expats, especiallv tourists forming
about seventv per cent of it, but their
share has come down now.
forced the brand to bring down prices
'as some of our competitors have,'savs
Visconti. ¨We do not wish to kill our
whv we have a certain price
tag. Our products are not made
in China and none of them are
but also time to make. If we also
push our prices down, we will
onlv be degrading our brand;
that will not work to our advan-
tage in the future," Amjad Saeed
explains.
is still spending and that ex-
plains the reason whv the brand
is introducing a pen in the next
few months with a 'theme suited
for the Muslim world'.
Öur pens follow a certain
theme. We have done one on the
Alchemy
Divina G8
is one in store for the region," Amjad
reveals.
Giving a personalized touch to the
purchases is a kev customer demand in
the region. Keeping in line with it, Vis-
upon individual requirements. Cus-
tomers can have their names engraved
or a certain portrait on the pen and the
service is provided on the spot.
In line with customer requirement,
the brand has also launched a collec-
tion with a magnetic locking svstem.
Including gold plated book marks as
list has been much appreci-
ated bv customers, savs the
brand.
now plans for a gala opening
to make sure that the pres-
also plans to open a store in
Oman in a vear's time.
Outside the region, the
brand's presence has been
stamped on various inter-
national events that range
from the political to that of
entertainment and sports.
Cuslomers wanl lo know whal makes lhe brand
unlque and so wllh a well-lralned and lnlormed
sales person, lhe chances ol slrlklnq a poslllve
deal are hlqher
a platform to widen its reach and also
concluded G8 summit in Italv had the
wcrld leaders use the Visccnti brand. In the
past it has been part of events like the
signing of the treatv for the formation
-
sociation with organizations likes the
UNESCO also underlines its under-
standing of its target customer base.
¨We intend to bring in similar asso-
ciations to the Middle East as well and
that form plans of our future course of
action in the region," informs Ajmad
also remains a kev tie-up for the brand,
with functions like the Oscar and sev-
stamp.
attention to the burgeoning online in-
dustrv that is seen as the next platform
not onlv for spurring sales but also for
netting new customers. How does Vis-
conti plan to increase its online pres-
ence:
Öur customers like to see and feel
the product that thev are buving and I
don't think thev go online to purchase
or even compare rates. Most of our end
customers walk into the store and buv.
So we don't think that is a suitable mar-
ket for us," savs Amjad Saeed.
re-visited and the brand has come up
-
ble' categorv that does not compromise
on the standing of the brand name.
With slashing of corporate budgets,
organizations are not willing to invest
-
ment. With a line of pens in the range of
Dh550, Visconti hopes to capture that
segment again.
- Ambily Vijaykumar
Vinner) o Maria Brcwn (Ethicpiaid
Middle East Charity Dire
Lcve ccllecticn Divine Prcpcrticns
8uSI NLSS
ìnIormaIìon cxchangc proccdurcs
ABN AMR0 Bark

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Nara1 Saler Rasli1 Al Itraili Maracer JZ 5&Zl55J
RtWais
Mclarra1 lsrail Maracer JZ &!!5Jl5
Za¡e1 !cWr
Dlalala Rasle1 Olai1 Al Marsctri Maracer JZ &&1Cl&J
Oa¡alli
Narala Al Matrcti Maracer JZ &!1Zl55
Al Ba¡a
Olla|all O Mclare1 Ktll¡ Maracer JZ &!ZlJJJ
Olla|all O Mclare1 Ktll¡ Maracer JZ &!ZJ199
Al Air Mair Brarcl
Mcl1. Al Darra|i Maracer JJ !51J1lJ
Al Air Klaliía Slreel
Salir Al Darra|i JJ !5llJZZ
Sirae¡al tlr1tsl. Area)
Saler Alre1 Maracer JJ !ZlJJC1
Al Racar
Na¡la Al Areri Maracer JJ !J5ZlJJ
Al \alar
Klaris Stltr Al1tr Klaris Maracer JJ !&l5CJJ
Al Na¡er
Klali1 Orar Eissa Maracer JJ !JZZ55!
Riccal
Mt1li Al Naj Maracer J1 Z95C9C9
Karara
Orrar Allas !airctr Maracer J1 1J55lJ5
Mira
Ncsar Al Reía¡ Maracer J1 J9&1111
Naií
Ms. Seera Mcl1. Mal| Maracer J1 CJZ1llJ
Al Ellila1
Saler Ali Klarras Iarrali Maracer J1 JCl5l5l e\l. tZJZ)
Al Otsais
lal1. M. Barct1i Maracer Maracer J1 ZCJ1Z11
Slarjal Mair
Ms. Rissar Mca1e1 Maracer JC 5!J!!J!
laral Al Ulara Maracer JC 55CClC9
Al1tlla Al Slarsi Maracer JC 51JJJJJ
Al1tllal la¡et Al Slarsi Maracer JC 51JZJJC
Ajrar
bANKlNC AN0 bUSlNLSS RLvlLw Fchruary 2010 o0
\asreer Alali1 Maracer JC !11Zlll
RAK
Aisla Alre1 Olareil Maracer J! ZJJ55JJ
ltjairal
Mcl1Ali Nassar Mcl1 Al Blctsli Maracer J9 ZZZ1JZ1
Dilla
Raria \ctseí Maracer J9-Z11C!JJ
Ocrlacl Oerlre
Alre1 Al1c Maracer &JJ-ZJJJ
Eissa Al StWai1i Olairrar
Eirºir Krc\ OEO
Ala'a Eraiaal
!lirr¡ Bar1tr¡ Nea1 Oreralicrs & l!
Deera| Kltllar
Setras Oallacler Nea1 - lrºeslrerl Bar|irc
Za|i Nara1ari Nea1 - lecal & Srecial Assels
Stllar Al Malrct1 Nea1 - Ntrar Resctrces
Al1irita| Ali Nea1 - lrlerral At1il
Alc| Ka|ar Nea1 - Ocrrcrale lirarce Diºisicr
Rclerl |rice Nea1 - Ore1il
Raller |crrliarc Nea1 - lirarcial lrsliltlicr & lrll. Diºisicr
NcWar1 Oatrl Nea1 - Btsiress Bar|irc
Iasir Al Darra|i Nea1 - Ocºerrrerl Relalicrs
Artr Mt|lcra1l¡a¡ Nea1 - Relail Bar|irc
Alre1 Bara|al Nea1 - Realll Maracererl
\aser Marsctr Nea1 - Ocrrcrale Ocrrtricalicrs,

Sericr \ice |resi1erl
Sircr Ocrleslcr Oereral Octrsel & Bcar1 Secrelar¡
Aba 0|ab| Is|aæ|c Bark

Naj1a Slreel, |.O. Bc\ JlJ, Alt Dlali UAE !el JZ CJ1JJJJ
Erail: ctslcrerserºice@a1il.ae la\ JZ CJ1ZZZZ
Relsile : WWW.e-a1il.ccr
Eslallisle1 cr ZJll Ma¡ l99! as a |tllic Icirl Slcc| Ocrrar¡ llrctcl lle
Ariri Decree Nc. 9 cí l99!. !le lar| ccrrerce1 ccrrercial creralicrs cr llll
Ncºerler l99&, ar1 Was ícrrall¡ iratctrale1 l¡ Nis Niclress Slei|l Al1tlla Bir
Za¡e1 A| Nal¡ar, UAE Mirisler cí lrícrralicr ar1 Otlltre cr l&ll Arril l999. All
ccrlracls, creralicrs ar1 lrarsaclicrs are carrie1 ctl ir acccr1arce Will lslaric
Slari'a rrircirles.

Brarcles
Alt Dlali Mair JZ ClC&ll&
Areí lsrail Al Klctri Maracer
Mtslreí JZ 1155l!!
Ettel1ir Nac1¡ Maracer
Ma1iral Za¡e1 JZ ClJJ&Zl
Mclare1 \ctseí Maracer
Klali1i¡a la1ies
Alt Ba|er Orar Maracer
Slei|la Al StWai1i Maracer
Klaliía Slreel JZ ClJJ59J
Orar Aael Maracer
Al Air
Sirai¡a JJ !Zll!!!
Orar M. Basleer Maracer
Olcc| !cWer Brarcl JJ !J!C111
Ali Al1tllal Al Maracer
Dlaleri
Al Iiri Mall Brarcl JJ !CJJ5JJ
Alre1 Al1tllal Maracer
Al Bclcsli
Dtlai
Al !War J1 ZCllllC
llralir Alaasser Maracer
Orrcsile Deira Oil¡ Oerler J1 J9!JJJJ
Naslir Al Zarccri Maracer
Sl|. Za¡e1 R1.
Mclare1 Ntsseir Zairal Maracer J1 1JJJ1JJ
ltjairal
ltjairal J9 ZZZZ!ll
lala1 Al Slaer Maracer
Dilla JZ ClJJ9ZJ
Ali Mclarre1 Maracer
Ras Al Klairal J! ZZ&111&
Saií Nar1ar Al|eer Maracer
Slarjal JC 5J!5lJJ
Ali Essa Alslaaccsl Maracer
A| A||| Bark of Kawa|t - 0aba|
!el J1 ZC&lll&
Orrcsile Nararair Oerlre, Deira la\ J1 ZC&1115
|.O.Bc\ l!l9, Dtlai, E-rail: iríc1tlai@allilar|.ae
Relsile: WWW.allilar|.ae
Maracererl & Sericr |erscrrel:
\i|rar |ra1lar Oereral Maracer, UAE
\ija¡ Slal Nea1 cí !ra1e lirarce & Oreralicrs
Nirarar1 MclWari Maracer !reastr¡
Krislra Ktrar Maracer Relail Oreralicrs
Aæer|car Etpress Bark |t4
!el: J1 J9!5JJJ: la\: J1 J9!C9&C
!le Btsiress Oerlre, Klali1 Bir Al Ralee1 Slreel, Btr Dtlai
|.O. Bc\ JJJ1, Dtlai.
|ralir A. BisWas Direclcr & Olieí Rerreserlaliºe
Stril.K.Rc¡
Iclr A. Srelar|a Nea1-Wealll raracererl-stlccrlirerl ar1
clclal NRl
Arab Afr|car Irterrat|ora| Bark
!el: J1 J9J!!!J
AR! !cWer, Al Mira Slreel, Orr. |crls & Otslcrs Bl1c., Btr Dtlai
|.O. Bc\ lJ19, Dtlai la\: J1 J9J!!!1
SWiíl ARAlAEAD, E-rail: aail1\l@erirales.rel.ae
Rel: WWW.aail.ccr
Nerarl IellWari Oereral Maracer UAE
Dtlai Brarcl: Ke¡ E\ectliºe
Alaa Scll¡ Nea1 cí s¡r1icalicr ar1 asserl lra1e
Alt Dlali !el: JZ CJZJ1JJ: la\: JZ-CZlCJJ9
Aral Mcrelar¡ ltr1 Bl1c, Ocrricle Slreel, |.O. Bc\ 9Z&, Alt Dlali
Ke¡ E\ectliºe
Nari Nassar Brarcl Maracer
Arab Bark
!el: J1 Z95J&15: la\: J1 ZJZ1JC9
|.O.Bc\ 95J511, 95J515
Arrar lll95
Relsile: WWW.arallar|.ae
Aral Wcrl1 ar1 rar|s arcrc lle lea1irc irlerralicral lar|s ir lerrs cí eatil¡,
earrircs ar1 assels. Eslallisle1 ir l9JJ ir Iertsaler. !le Aral Bar| Orctr is
cWre1 l¡ alctl 1,JJJ slarelcl1ers írcr all cºer lle Wcrl1, rairl¡ Aral cctrlires.
Al1tl Majee1 Slcrar Olairrar
Al1el Nari1 Slcrar
U.A.E Area Maracererl
Mclarra1 A . Atal Sericr \ice |resi1erl - Dtlai
Sae1 Iarallal Sericr \ice |resi1erl Alt Dlali
Ala1ir Al-Klalil !reastr¡ Nea1
Naler Ktr1iel Ocrrcrale Bar|irc Nea1
!area NajNasar Relail Bar|irc Nea1
Mclarra1 Mallar Oerlral Oreralicrs Uril Maracer
Nari Nirtallal Recicral Maracer Ntrar Resctrces /Otlí Recicr
!area llralir Nea1 cí Ntrar Resctrces
Arrar Al Kla¡¡al lirarcial Ocrlrcllar
Olassar Nirer l! Oerler Recicral Maracer
Iila1 Olctr¡ lecal Octrsel
Sarja¡ Mallclra Olclal Nea1 cí Mar|elirc & |rc1tcl Deºelecrrerl
Nasser Maclllel Sericr At1ilcr
Arar Al Klalil
Stleirar Mallas U.A.E Brarcles At1il Oerlre Maracer
Dtlai Al lllila1 Slreel J1 Z95J&15
Mclarre1 Atal Brarcl Maracer
Deira J1 ZZZlZJl
Mclarre1 Ela¡¡ar Brarcl Maracer
Alt Dlali Al Naser Slreel JZ CJ9ZZZ5
Nasser Serries Brarcl Maracer
Al Air JJ !C1lJZ&
Oclcc| !cWer rctr1alctl, Al Air Slreel
Maer Iarrar Brarcl Maracer
Slarjal Al Arccla Slreel JC 5Cl&999
Maler Al Delis Brarcl Maracer
Ajrar JC !1ZZ1Jl
Rasli1 Bir Ntrai1 Slreel
Mc1lar Kleríar Brarcl Maracer
Ras Al Klairal J! ZZ&&1J!
Orar Slreel, Al Na|leel
Ali Zalar Brarcl Maracer
ltjairal Slei| Za¡e1 Slreel J9 ZZZZJ5J
Al1el Nari1 Oarlie¡al Brarcl Maracer
Oall Oerlre Rillir UAE &JJ 1J 1J
Otlsi1e UAE JJ9!l1 Z95J&&9
Arab Bark for Irºestæert ar4 |ore|zr !ra4e
Alt Dlali !el JZ C!Zl9JJ
la\ JZ C!&5Z!l
|.O. Bc\ 1C!JJ, Alt Dlali
!ele\ ZZ155 ARBll! EM
Erail: arliíllc@erirales.rel.ae
Relsile: WWW.arliíl.ccr
Nislcr¡: Eslallisle1 ir l9!C ir Alt Dlali Recislere1 as a |tºlic Icirl Slcc|
Ocrrar¡
Maracererl & |erscrrel
llralir N. R. lcclal Oereral Maracer JZ C95ZZ&C
Nassar S. Kisl|c Nea1 cí lirarce JZ C!ZlZ99
M.A. Maji1 Si11iati Nea1 cí NR & A1rir JZ C!Z&!&5
Klali1 Mclarre1 Bir Arir Nea1 cí Oreralicrs JZ C!!ClJ9
Najil !alel Nasser Nea1 cí Ocrrercial Bar|irc
Alre1 Maji1 lcclal Nea1 cí Relail Bar|irc JZ C!1J&Jl
M. Sarlcsl Balt Sericr Maracer l! JZ C!ZZ9!5
lttel1ir Al Si11ia Saler Mcr - lrsreclicr & lrlerral At1il JZ C!&J59Z
Osrar Nari1 Stlirar Mcr - Bar|irc Relalicrs Derl JZ C!&!J&J
Mir Asií Ali Mcr - !reastr¡ Derl JZ C!ZlCJJ
Sai1i Zctlir Nea1 cí Btsiress Deº. Derl. JZ C!ZJ!CJ
!area S'a1i Al Darras Mcr - Ore1il Ris| Maracererl JZ C!ZJ&&C
lssar Altcisseisa lecal A1ºiscr JZ-C!9lC1Z
Alt Dlali Mair, Sl. Nar1ar Slreel JZ C!Zl9JJ
Nccra Elralir Maracer -Sales & Serºices JZ C!&J1ZJ
Sct| Brarcl JZ CZC95JJ
Al Masacc1 Btil1irc - Klaliía Slreel, Alt Dlali
Nasser Rasle1 Al Ali Maracer JZ CZ!5J&!
Al Air JJ !C55lJJ
Ntssair Martctatl Maracer JJ !C5C1&Z
Dtlai J1 ZZZJl5l
Arliíl !cWer, Bari¡as Slreel, Deira
A1el Mcl1. Klalíar Maracer J1 ZZ&ZJ!l
Al Bacl
Slarjal Kirc laisal Slreel JC 5!11&&&
lalira Al Mtari Maracer JC 5!1!!CC
Arab Bark|rz 0orporat|or
JZ C11!CCC
|.O.Bc\ CC&9, Alt Dlali la\ JZ C1111Z9
Mclare1 El OalaraW¡ Olieí Rerreserlaliºe
Arab Eæ|rates Irºestæert Bark PIS0
!el: J1 J9J!!!J
la\: J1 J9J!!!1
AR! !cWer, Al Mira Rca1, Orrcsile Marilire Oil¡, Btr Dtlai
|.O Bc\ lJ19 Dtlai
SRll!: ARAlAEAD
E-rail: aail1\l@eir.ae
Rel: WWW.aail.ccr
Maracererl-UAE
Nerarl IellWari Oereral Maracer
Alaa Scll¡ Nea1 cí S¡r1icalicr ar1 Assel !ra1e
Maler1rar Rarar Nea1 cí Oreralicrs ar1 lialililies
Alt Dlali Brarcl !el: JZ CJZJ1JJ
la\: JZ CZlCJJ9
Aral Mcrelar¡ ltr1 Bl1c., Ocrricle
|.O Bc\ 9Z&, Alt Dlali

B|0M Bark |rarce SA
Dtlai !el J1 ZZ&1C55
Al Ma|lctr Slreel, Deira Dtlai, |.O. Bc\ 1J!J la\ J1 ZZJCZCJ
erail: iríc@llcrírarce.ae
WWW: WWW.llcrlar|.ae
Basser Ariss Recicral Maracer J1 ZZZZJ55
Sarir Nclei|a Brarcl Maracer J1 ZZl1C1&
Miclel Oerrarcí Maracer Ocrrcrale Ore1il UAE J1 ZZ1ZJC!
Mclarra1 M Arsari !reastrer J1 ZZZ1&lZ
Slarjal
|O Bc\ 5&JJ, Al Btleira !cWer, Al Btleira Ocrricle !el JC 5!JClJJ
la\ JC 5!JCJ&J
Mc|llar Kasser Brarcl Maracer
Bark Mascat

Dtlai Oree| !cWer, Bari¡as Rca1, Deira !el J1 ZZZZZC!
|.O. Bc\ Z99C9, Dtlai la\ J1 ZZlJll5
laWrerce |. Mcrleirc Olieí Rerreserlaliºe
BBK BS0
Dtlai J1 ZZlJ5CJ
|O Bc\ Jlll5 !el J1 ZZlJ5CJ / !J
la\ J1 ZZlJZCJ
Relsile WWW.ll|crlire.ccr
Nislcr¡: Eslallisle1 cr lCll Marcl, l9!l
Mtra1 Ali Mtra1 Olairrar
Karir Btcleer¡ OEO & OM
Sl. Rasle1 Al Klaliía Dertl¡ Oereral Maracer
OK Iai1eº

Rajiº Karccr Relalicrslir Maracer & lcar S¡r1icalicrs Raía
Al-AlWar Relalicrslir Maracer & lcar S¡r1icalicrs
Bark of Baro4a
Dtlai
Ali Bir Alt !alil Slreel, Btr Dtlai,
|.O.Bc\ JlCZ, Dtlai !el: J1 J5JlCZ&
E-rail: cc.ccc@lar|cílarc1a-tae.ae la\: J1 J5JJ&J9
UAE Relsile: WWW.lar|cílarc1atae.ae
Nislcr¡: Eslallisle1 ir l9J&, Itl¡ ZJ
Nalicralite1 cr Itl¡ l9, l9C9
Aslc| K. Otrla Olieí E\ectliºe,
tOOO Oreralicrs) J1 JlJCC99
Nara¡arar Deºarac D¡. Olieí E\ectliºe J1 JlJCCl!
Urarri¡a S .Sa¡ie1 Olieí Maracer tOre1il) J1 JlJCC9J
|ararjeel S. Blalia Olieí Maracer tS¡r1icalicr) J1 JlJCC1!
Stjeel \. Blale Olieí Maracer tS¡r1icalicr) J1 JlJCC9Z
|.K. Rctl Sericr Maracer tNR & A1rr.) J1 JlJCC91
Relail Bar|irc Dtlai
N. S. Sacar Olieí Maracer tRelail / Mar|elirc) J1 JlJCC5&
Rert|a Sl¡ar Sericr Maracer tRelail/Mar|elirc) J1 JlJCCJJ
Meltl Ktrar Daºe Sericr Maracer tMar|elirc) J5CCl95!JJ
Slailal Barerjee Maracer tMar|elirc) J5CCJ9JZJl
Nierrala Belera Maracer tMar|elirc) J55&CJ&9&J
K. |ralla Maracer tMar|elirc) J5CCZ5Jl&J
l.!. Derl.
Aril Ktrar AcraWal Sericr Maracer tl.!.) J1 JlJCCCl
Nar1eer Sircl Sericr Maracer tl.!.) J1 JlJCCCJ
!reastr¡
Dilir Ktrar Marsircl Sericr Maracer tDealer) J1 JlJCCJJ
Slar|ar Ktrar Ila Maracer tDealer) J1 JlJCCJl
\i|rarl Otrla Maracer tDealer) J1 JlJCCJC
Dtlai:
Slei|l Rasli1 Bl1c, Ali Bir Alt !alil Slreel, Dtlai
Btr Dtlai J1 JlJCCCC
N Str1aresWarar Assl.Oereral Maracer J1 JlJCClC
M.\.Mtrali Krislra Olieí Maracer tOreralicrs) J1 JlJCC!J
Saral O.Baral Olieí Maracer tOre1il) J1 JlJCClJ
Stril !tlcc Sericr Maracer tlr1ia 1es|) J1 JlJCC&J
lalilla Iara|irarar Sericr Maracer t!ra1e lir.) J1 JlJCCZJ
Alt Dlali
Al Nalari Oerler, Slei|l Nar1ar Slreel, Alt Dlali JZ CJJJZ11/CJZZJJJ
N.K. Balra Assl. Oereral Maracer JZ CJ11JJZ
N.!. Sclar|i Sericr Maracer tOre1il) JZ CJZCJC1
Bartr Meler Sericr Maracer tOreralicrs) JZ CJZCJC1
Stril Ktrar Maracer tMar|elirc) J5CCJ9Z5Jl
Slarjal
Al Mira Rca1, Al Maraijal , Near Slarjal Oirera, Slarjal JC 5C&1ZJl/5C&CZJZ
B.B. |ra1lar Olieí Maracer JC 5C&JZ!J
S.K. !iWari Sericr Maracer tOreralicrs) JC 5C&!J&C
Sal¡a Nara¡ar |alra Sericr Maracer JC 5C&1ZJl
Sarjeeº Sircl Maracer tMar|elirc) J5CCJ9J&1!
Sliº Ktrar Slt|la Maracer tMar|elirc) J5CCZ1l5&C
Al Air:
Olcc| !cWer, Rctr1alctl, |larrirc Slreel, Al Air JJ !5l9&&J
AslWiri K |alria Sericr Brarcl Maracer JJ !C59551
A|lilesl \aslislla Sericr Maracer tOreralicrs) J5J&59ll!l
Deira:
KtWaili Bl1c., Al Ricca, Bari¡as Slreel, Deira J1 ZZ&!919
Raresl M. Slell¡ Assl Oereral Maracer J1 ZZ&C5lC
|arela Atare1c Olieí Maracer tOreralicrs) J1 ZZ&CZlC
Salisl AcarWal Olieí Maracer tOre1il) J1 ZZ9Zl&l
R K Ma1aar Maracer tMar|elirc) J559C9Zl!J
S.S. Re11¡ Sericr Maracer tMar|elirc) J5Jl9J1J9C
\irir Blall Maracer tMar|elirc) J5CCJ9Z&C9

Ras Al Klairal
Al Oasiri Bl1c, Orar Slreel, Al Na|leel J! ZZZ9Z9J
Strer1ra S. |arilar Sericr Brarcl Maracer J! ZZZ9Z9J
I.K.Iais Sericr Maracer tOreralicrs) J! ZZZ9Z9J
K.S.l¡er Sericr Maracer tOre1il) J! ZZZ9Z9J
Bark of New York
!el JZ CZCJJJ&
Stile 1JZ, !le Blte !cWer, Sl. Klaliía Bir Za¡e1 Slreel la\ JZ CZCJJJ&
|.O.Bc\ !Z!, Alt Dlali
Nari KallaWi Maracirc Direclcr
Bark of S|ar|a|
Slarjal
!el JC 5C911ll
|.O. Bc\ lJ91, Slarjal la\ JC 5C911ZZ
E-rail: lar|slj@erirales.rel.ae
Nislcr¡: Eslallisle1 cr ZZr1 Decerler l9!J Will Barate |arilas, |aris
Alre1 Al1tlla Al Ncrar Olairrar
\arctj Nerctitiar Oereral Maracer
Maric !clre Dertl¡ Oereral Maracer
la1i Olcsr Dertl¡ Oereral Maracer
Ali Btrleiral Ocrrercial Maracer
Mclarre1 Asclar Sericr Oreralicrs Maracer
lares Saa1e Sericr Maracer
Miclel Oerrarcs Ris| Maracer
Ia¡a|trar Mercr lirarce Maracer
Berj !cssctriar Ore1il Maracer - Slarjal
Rali1e Assaa1 l! Maracer
Iila1 Actr lrºeslrerl Maracer
Sarer Nare1 At1il & Ocrlrcl Maracer
Alt Dlali !el JZ C!95555
Al Mira Slreel, |.O.Bc\ Z!J9l la\ JZ C!95&1J
Rarti Sala Sericr Maracer
Mater El Allar Oreralicrs Maracer- Alt Dlal
Arri Barsctr Ore1il Maracer - Alt Dlali
Dtlai !el J1 Z&Z!Z!&
Al Olarct1 Slreel, |O Bc\ Z!l1l la\ J1 Z&Z!Z!J
Na1ir Mel|i Sericr Maracer
Ore1il Maracer - Dtlai
la1i Na11a1 Oreralicrs Maracer - Dtlai
Al Air JJ !5l!l!l
Klaliía Slreel, |O Bc\ &1Z&! la\ JJ !5l!J!!J
Oecrce Dil Brarcl Maracer
Ri1a Nicati Dertl¡ Brarcl Maracer
Bark Sa4erat Irar
Dtlai !el J1-CJJ5555
la\ J1 ZZZ995l
Dr.Nari1 Bcrlari Recicral Maracer
Al1tl Reta Slalalarci Assislarl Recicral Maracer
Assislarl Recicral Maracer
Maji1 !aºascli N.R. & Orcaritalicr Derl. Maracer
Olclarreta Ictlaie Ore1il lacilil¡ Derl. Maracer
Ralir Eríar Mccla11ar Accctrl Derl. Maracer
Melrar Artlarc leller cí Ore1il Derl. Maracer
Maji1 Mirrasiri Reccºer¡ Derl. Maracer
Nar1i Reta Klalajta1el Dealirc Derl. Maracer
Ncjalcllal Male| Mclarra1i l! Derl. Maracer
Marsccr Se1aclal Mcllacl Serºice Derl. Maracer
Mclser Ncsseir Ncsseirrctr Maracer cí Al Ma|lctr Brarcl
Olclarreta Ela1i lar1 Maracer cí Mtrsli1 Batar
Brarcl
Saee1 Mirtaiar !aíli Maracer cí Slei|l Za¡e1 R1. Brarcl
ler1cs Zclíaclariar Maracer cí Btr Dtlai Brarcl
Seiícllal lartar Melr Maracer cí Slarjal Brarcl
Ialil \cscccli Maracer cí Ajrar Brarcl
Ali Alaslel Maracer cí Alt Dlali Brarcl
|e¡rar Salri Maracer cí Al Air Brarcl
Bar¢ae 0a 0a|re
|.O. Bc\ 5JJ, Alt Dlali !eleía\ JZ-CZZ5&&l
Nislcr¡: Eslallisle1 cr &ll Ma¡, l95Z Or Itl¡ l, l9CJ lle Arrar Brarcl lecare
ir1erer1erl tr1er lle lille cí Oairc Arrar Bar|. lr Itl¡, l9Cl lle Bar| Was ra -
licralite1. Or Ncºerler Z, l9CZ lle lelarese lrarcles Were alscrle1 l¡ Barate
Misr-lilar S.A.l Or Oclcler l, l9!9 ícJrrer lrarcles ir Sat1i Aralia laºe leer
sat1ite1 ar1 a reW lar| Was ícrre1 tr1er lle rare cí Sat1i Oairc Bar|.
Mclare1 |aral Al Deer Bara|al Olairrar
Alra1 Slerií Relal Recicral Maracer
Alt Dlali - UAE |O Bc\ 5JJ !el: JZ-CZ!Z5Z5
Alt Dlali Brarcl Mclara1 Karal lari1 tAclirc Maracer) !el: JZ-CZ!JJJJ
Dtlai Brarcl lalil Al1tl Olaííar !el: J1-Z!l5l!5
Slarjal Brarcl !area Naíet !el: JC-5!J9J!9
Ras Al Klaira Mclara1 Al1tl Olari tAclirc Maracer) !el: J!-ZJJZZ15
Al Air Al1tl Nari1 Saee1 !el: JJ-!5lllJ1

Barc|a¡s Bark P|0
Dtlai !el: J1 JCZC&&&
Eraar Btsiress |ar|, Btil1irc Nc. 1, Slei|l Za¡e1 Rca1 la\: J1 JCCJlJJ
|.O. Bc\: l&9l, Dtlai
Relsile WWW.larcla¡s.ccr
Saleer Slei|l Recicral Maracirc Direclcr, Mi11le Easl & Ncrll
Aírica
Mar| |elclell Orctr Octrlr¡ Maracirc Direclcr
Arir Nalil Direclcr - Ocrrcrale Bar|irc
laiter Milla Recicral !reastrer
larrt|l Zair Nea1 cí !ra1e Sales
llcrerce Occ1rar Nea1 cí Ocrrcrale Aíííairs & |tllic Relalicrs
lccalicr Maracer - lrlerralicral & |rerier Bar| -
irc
Oalltr Ralls-Relar Direclcr, Mar|el Maracer, Otlí - Barcla¡s |riºale
Olierls
Barcla¡s Oarilal
Dtlai lrlerralicral lirarcial Oerlre, leºel 9,
Resl Rirc, !le Oale Btil1irc, Slei|l Za¡e1 Rca1, Dtlai
Niclclas Necarll¡ Maracirc Direclcr, Nea1 cí Mi11le Easl & Ncrll
Aírica
B|0 Bark ||rarce) S.A.
l!-l9 Aºerte Mcrlaicre !el JJ l 5C 5Z ll JJ
!5JJ& |aris, lrarce la\ JJ l 5C 5Z ll ll
Mr. Ar1re !¡ar Oereral Maracer
Al Mai1ar !cWer, Al Ma|lctr Sl. !el J1 ZZZZZ9l
|.O. Bc\ 1ZJ!, Dtlai la\ J1 ZZ&J9J5
E-rail: llc1\lrr@erirales.rel.ae
Meller Dacler A1ririslralicr & Oreralicrs Maracer
Dtlai
Al Mai1ar !cWer, Al Ma|lctr Sl. !el J1 ZZZZZ9l
|.O. Bc\ 1ZJ!, Dtlai la\ J1 ZZ!9&Cl
Narte Al1tl Saler Brarcl Maracer
Alt Dlali
Mcl1. Icar Al Ba1i Bl1c., Nar1ar Sl. !el JZ CZZJJ55
|.O. Bc\ J!!l la\ JZ CZZZJ55
Olassar Na11a1 Aclirc Recicral Maracer
Sarir Racle1 Aclirc Brarcl Maracer
Slarjal
Al Salar Bl1c., Al Mira Sl. !el JC 5!Z15Cl
|.O. Bc\ &51 la\ JC 5!Z!&1J
\iclcr Klcrial¡ Brarcl Maracer
Ras-Al-Klairal
Slei|l Alra1 Bir Sa|er Al Otasiri Bl1c., Al Mcrlaser Sl. !el J! ZZ&CZZZ
|.O. Bc\ !!l la\ J! ZZ!5JC!
Al1 El Najj Brarcl Maracer
BNP Par|bas
Al1 Alra1 Al Najj Brarcl Maracer
Alt Dlali !el JZ ClJJ1JJ
Klaliía Slreel, |.O. Bc\, Z!1Z, Alt Dlali la\ JZ CZC&CJ&
Marc Olecri Oereral Maracer
0ertra| Bark of t|e U.A.E
Alt Dlali !el JZ CC5ZZZJ/C9l5555
la\ JZ CCC&1&J/CCC&CZl
|.O.Bc\: &51, Alt Dlali, WWW.cltae.ccº.ae
E-rail: stllar_rasli1@cltae.ccº.ae
SWiíl: OBAU AE AA
Retlers 1ealirc cc1e: OBEM
Nislcr¡ Eslallisle1 ir l9&J as a cerlral lar| cí lle Urile1 Aral Erirales l¡ a
íe1eral
1ecree. Oerlral lar| lcc| cºer lle acliºil¡ cí lle Urile1 Aral Erirales ctrrerc¡
lcar1
Wlicl Was eslallisle1 ir l9!J.
Maracererl & |erscrrel
N.E. Stllar Bir Nasser Al-StWai1i Ocºerrcr
N.E. Mcl1. Ali Bir Za¡e1 Al lalasi Dertl¡ Ocºerrcr
Bcar1 cí Direclcrs
N.E. Mcl1. Ei1 M. Iasir Al-Merai|li Olairrar
N.E. Itraa Al-Maji1 \ice Olairrar
N.E. Stllar Bir Nasser Al-StWai1i Ocºerrcr
Merlers
Ali Al-Sa¡e1 Al1tlla, Iaral Nasser lcclal,
Klaliía Nasser Bir NtWaileel, Saee1 Rasli1 Al \aleer Al Mtlair¡
E\ectliºe Direclcrs
Saee1 Al1tlla Al Narit E\ectliºe Direclcr-Bar|irc Strerºisicr & E\ari -
ralicr Derl.
Rasli1 Mclare1 Al lar1i E\ectliºe Direclcr - Bar|irc Oreralicrs Derl.
Saií Na1eí Al Slaresi E\ectliºe Direclcr - !reastr¡ Derarlrerl
Saler Alre1 Al-Narra1i E\ectliºe Direclcr - Researcl & Slalislics Derarlrerl
Al1tlla Nara1 Al-Zaali E\ectliºe Direclcr - lrlerral At1il Derarlrerl
Iaral Elralir Al MtlaWaa E\ectliºe Direclcr - A1ririslralicr Derarlrerl
Eccrcric A1ºiscrs
Ale1 Alla Osara Mal|i, Mclarre1 Zeilctri Beclri
|crlíclic Maracers
Mclarre1 Al1tlla Mclarre1, Briar Oar1rer
Arli-Mcre¡ latr1erirc & Stsricicts Oases Uril
Al1tl Ralir Mclare1 Al AWa1i Assl. E\ectliºe Direclcr
Oereral Secrelarial & lecal Aííairs Diºisicr
Saler Sai1 Al Ktlaisi Sericr Maracer
lirarcial Ocrlrcl Derarlrerl
Nassar llralir Al Narar Sericr Maracer
|erscrrel Diºisicr
Ali Oltrair Al Rcrailli Sericr Maracer
Ocrresrcr1erl Bar|irc Diºisicr
Stllar Rasle1 Al-Sa|el Sericr Maracer
|tllic Relalicrs Diºisicr
Al1tl Raleer Al1tllal Maracer
lrícrralicr !eclrclcc¡ Diºisicr/ UAE SWilcl Diºisicr
Klaliía Al Dlaleri Sericr Maracer
Dtlai !el: J1 J9J9!!!
|.O. Bc\ 11& la\: J1 J9J!&JZ
Orar Al Oaiti Maracer-ir-Olarce
Slarjal !el: JC 559Z59Z
Ol1 Airrcrl Rca1, Orr. lrricralicr Bl1c., |.O. Bc\ C15, Slarjal la\: JC 559J9!!
Za|aria Al1tl Atit Al StWai1i Sericr Maracer
Ras Al Klairal !el: J! ZZ&1111
Al Na|leel, Orar Slreel, |.O. Bc\ 5JJJ la\: J! ZZ&1C1C
Saler Iaser Al Ba|er Assl. E\ectliºe Direclcr
ltjairal !el: J9 ZZZ1J1J
|.O. Bc\ !C&, ltjairal la\: J9 ZZZC&J5
Ali Mtlara| Saee1 Alla1 Sericr Maracer
Al Air !el: JJ C5CC5C
Ali llr Alee !alel Slreel, Ot1 Al !ctla la\: JJ CC1!!!
|.O. Bc\ l1l1
Ajlar Alre1 Al Otlaisi Assl. E\ectliºe Direclcr
0|t|bark N.A |UAE Brarc|es)
Dale cí Eslallislrerl l9C1
Nalicralil¡ USA
lecal Slalts
Ocrrercial Bar|irc Serºices tl)
Ot1 Mella !cWers
|.O Bc\ !19, Dtlai UAE
!el: J1- JZ15JJJ
!ele\: JZJ C!J&!JC
Oalle: Ol!lBAEM
SWiíl: Ol!lAEAD
Retlers: N/A
Erail: |arir.seiíe11ire@cili.ccr
Relsile: WWW.cililar|.ae
At1ilcrs: K|MO
Dcreslic Brarcles:
Al Rasl Rca1 Brarcl tMair Brarcl) !el: J1 JZ15JJJ
Ot1 Mella Rca1, |.O Bc\ !19
Dtlai Brarcl tNe\l lc Btrjtrar) !el:
Alt Dlali Brarcl !el: JZ C9&ZZJC
Al Salar Slreel, Ne\l lc ltlt Oerler la\: JZ C!ZCJ&l
|.O Bc\ 999, Alt Dlali
Slarjal Brarcl !el: JC 5J!ZlJl
Besi1e Slarjal Ericralicr, la\: JC 5!ZJJ!&
Orrcsile Oiºil Octrl. Slarjal
Al Air Brarcl !el: JJ !C1lJ9J
Sl. Za¡e1 Slreel la\: JJ !CCJ&&!
Brca1 cí Direclcrs: N/A
Oereral Maracererl:
Sarjc¡ Ser, Octrlr¡ Btsiress Maracer Olclal Ocrstrer Orctr - U.A.E
0|earstreaæ Bark|rz
Dtlai !el J1 JJlJC11
Oil¡ !cWer Z, Slei|l Za¡e1 Rca1 la\ J1 JJlC9!J
Relsile: WWW.clearslrear.ccr
Rclerl !alel \ice |resi1erl Mi11le Easl & Ncrll Aírica
0oææerc|a| Bark Irterrat|ora|
Dtlai !el J1 ZZ!5ZC5
Dtlai Al Riaaa Slreel Deira , |.O Bc\ 1119 !el : J1 ZZ!5ZC5
Relsile : WWW.clitae.ccr la\ : J1 ZZ!9JJ&

Nara1 Al MtlaWaa Olairrar
N.E. Ntrai1 Al Oalari Dertl¡ Olairrar
Al1tlla Rasli1 Orrar Maracirc Direclcr ar1 Bcar1 Merler J1 ZZ1ZlJ1
Mclarre1 Saa1el Nea1 cí OBO J1 ZlZC5JJ
bANKlNC AN0 bUSlNLSS RLvlLw Fchruary 2010 oo
Al1tlla Arer Iaser Nea1 cí NR & A1rir J1 ZlZC1CC
Neslar Al1tlla Nea1 cí Brarcles & Serºices J1 CJZJCl5
Alre1 Mtslaía !alctr Nea1 cí lrlerral At1il &
ccrrliarce Diºisicr J1 ZlZCCJJ
Rararllar Mtrcarrar Sericr MarrcWer rlarrirc &
Recrtilrerl Maracer J1 ZlZC111
Zairal Nctr Al1ir Errlc¡ee Relalicrs Maracer J1 ZlZC 11Z
\ctseí Na11a1 |larrirc & Deºelcrrerl Maracer J1 ZlZCl9J
Baslir Naji Mcl1 Olieí Dealer J1 ZlZCZl1
A.D.Alccl¡ Nea1 Oí Oreralicrs & lirarce J1 ZlZCZ9l
K.E Marrcc Accctrls Maracer J1 ZlZCZl5
laris Sa11i J1 ZJCJ!JJ
\ctseí Al Marslct1i Dtlai Brarcl Maracer J1-ZZ!5ZC5
!aria Selaij Btr Dtlai Maracer J1-J5595!!
Areera Bir Kaali Slei|l Za¡e1 Brarcl Maracer J1 J1J5555
Alre1 Al Itraili Alt Dlali Brarcl Maracer JZ-C9lJlll
Al1tlla Ali Alra1lari Al Air Brarcl Maracer JJ !CC9991
Mclarre1 lslaa RAK Brarcl Maracer tAl Marar Mall) J! ZZ!1!!!
Alre1 DarWisl RAK Brarcl Maracer tNa|lel Brarcl) J! ZZZ!555
Al¡ia Al Mtlla Slarjal Brarcl Maracer JC 5lZlJJ
Alre1 Bir Mascc1
ltjairal Brarcl Maracer J9 ZJll!!!
Dtlai Mair Brarcl tAl Riaaa Slreel)
\ctseí Al Marslat1i Brarcl raracer J1 ZlZClJl
Btr Dtlai
!aria Stlaij Brarcl raracer J1 J5555ll
Slei|l Za¡e1 Rca1
Areera Ml1. Bir Kaa1i Brarcl raracer J1 J1J5555
Alt Dlali
Alre1 Stlair Al Itraili Brarcl Maracer JZ CZC11JJ
Al AlN
Al1tlla Ali Brarcl raracer JJ !CC9991
Ras Al Klairal
Klale1 Al Marrai Brarcl Maracer tMarar Mall) J! ZZ!1!!!
Alre1 \ctseí A. DarWisl Brarcl Maracer tNa|eel Brarcl) J! ZZZ!555
Slarjal
Ali¡a Al Mtlla Brarcl raracer JC 5C&!CCC
0oææerc|a| Bark of 0aba|
OOMMEROlAl BANK Ol DUBAl,
|.O. BO/ ZCC&, Al Al!lNAD S!REE!, DUBAl
!Oll-lREE: &JJ OBD tZZJ)
!El: J1 ZlZlJJJ lA/: J1 ZlZl9ll
E-Mail: cl1-lc@cl1.ae Relsile: WWW.cl1.ae
MANAOEMEN! OOMMl!!EE
|eler Balltsser Olieí E\ectliºe
\aaccl \ctstí Nassar Dertl¡ Olieí E\ectliºe
llralir Al1tlla Oereral Maracer, A1ririslralicr & lirarce
Malrct1 Na1i Oereral Maracer, S¡slers & Oreralicrs
laisal Oala1ari Oereral Maracer, Btsiress Orctr
Alre1 Slaleer Oereral Maracer, Ore1il & Ris| Maracererl
NEADS Ol DE|AR!MEN!S
Slerler Daºies Nea1 cí Ocrrcrale Bar|irc
Mct|arrar Allasi Nea1 cí Assel Maracererl
lrars Iar Btr|ers Nea1 cí Ocrstrer Bar|irc
Iclr !t|e Nea1 cí !reastr¡ & AlM
\.| Blalia Nea1 cí !reastr¡ !ra1irc
Mascc1 Atlar Nea1 cí Slralecic |larrirc Derarlrerl
Arir Aítal Nea1 cí lrícrralicr !eclrclcc¡
A1el Al Sarra| Nea1 cí Ocrrercial Bar|irc
Karar l¡er Nea1 cí lrlerral At1il
Alar Nill Nea1 cí !reastr¡ Sales
Al1tl Ralir Al Nirr Nea1 cí Realll Maracererl
Ba1r Sctei1ar Nea1 cí Mar|elirc
Nalil !a¡¡el Nea1 cí lslaric Bar|irc
Mr. Mclare1 Mar1cc1 Nea1 cí Oerlral Oreralicrs Derarlrerl
Mr. Nassar Al Re1la Nea1 cí lirarcial lrsliltlicrs
A|rar Olaralel Nea1 cí lirarcial Ocrlrcl
Ralee1 Bir Stlccr Nea1 cí |erscral Bar|irc ar1 All Bar|irc Olar -
rels
Iaral Salel Nea1 cí Ris| Maracererl
Salal Orer Nea1 cí lecal Serºices
Ralraltlla Klar Nea1 cí Ocrstrer |rc1tcls
Nicel lcsler Nea1 cí Ntrar Resctrces Slralec¡
Raíaii !ariri Nea1 cí Reccºer¡
REOlONAl MANAOERS
Mr. Al1tl Atit Al Arsari AOM, Slarjal Brarcl
llralir Salara Recicral Maracer, Mair Recicr
Ollrar Bir Ner1i Recicral Maracer, Alt Dlali & NeW Dtlai
Recicr
Alsa¡e1 Mcl1. Al Nasliri Recicral Maracer, Deira Recicr
MarWar llralir Recicral Maracer, Ncrllerr Erirales Recicr
Alre1 Al Alcc1i Recicral Maracer, Btr Dtlai Recicr
0oatts & 0o.
!el J1 ZZl!JJ!
!Wir !cWers, Bari¡as Slreel, Deira
la\ J1 ZZl!JJC
|.O. Bc\ 1ZZZJ
Saral Deaºes OEO
Sar1ra SlaW Oereral Maracer
Marlir Bcr1 |riºale Bar|er
0a|¡or 0orporate & Irºestæert Bark

t|reºictsl¡ Orè1il Acriccle lr1cstet & Orè1il l¡crrais)

Dtlai
Rcrl1 !ra1e Oerlre, leºel JZ !el: J1 JJl1Zll
|.O.Bc\: 9Z5C la\: J1 JJlJZJl
Relsile: WWW.cal¡cr.ccr
Arr Al|allari Recicral Maracer Otlí J1 JJl!JlC
lt1cºic Berrar1-Maissa Recicral OOO
Eric lrcracel Nea1 cí |riºale Bar|irc J1 JJZlJJJ
Selasliar \ar 1er lisl Nea1 cí Ocrrcrale Bar|irc UAE J1 JJl5&JC
Naeer Klar !ra1e lirarce J1 JZ9lJ55
Allerl Mcr1jiar Nea1 cí lrºeslrerl Bar|irc MEA J1 1Z&1&JJ

Alt Dlali
Al Mtlair¡ Oerlre, leºel 5 !el: JZ CJ5llJJ
Blcc| O, Slei|l Za¡e1 lle lirsl Slreel la\: JZ CJ11995
|.O.Bc\: 1!Z5
Olati Al1tl lallal Brarcl Maracer JZ CJ5l99l
0re4|t Sa|sse
Alt Dlali
!el JZ CZ!5J1&
|.O.Bc\ 1!JCJ la\ JZ CZ!1lJ9
Iear-Marc Stler Direclcr
Dtlai
|.O. Bc\ JJCCJ J1 JCZJJJJ
!le Oale ll1c, 9ll llccr la\ J1 JCZJJJl
Dtlai lrlerralicral lirarce Oerlre t DllO), Dtlai
o6 bANKlNC AN0 bUSlNLSS RLvlLw Novcmhcr 2009
Beal Naecell
0eatsc|e Bark A 0
Alt Dlali !el JZ CJJJlZZ
|.O.Bc\ 5ZJJJ la\ JZ CJZZJ11
E-rail: jers.rceller@1l.ccr
Iers Mceller Rerreserlaliºe
Dtlai
|.O. Bc\: 5J19J
Erirales !cWers, leºel Z!l
la\ J1 Jl995CJ
Karl lrercl Direclcr !el : J1 Jl995l1
|riºale Realll Maracererl - Asia
Na1eer Mast1 Direclcr !el : J1 Jl995Z1
Olclal Mar|els
Narris lríar \ice |resi1erl !el : J1 Jl995ZJ
Olclal Eatilies & Deriºaliºes
Rclil Iclri \ice |resi1erl !el : J1 Jl995ZZ
|riºale Realll Maracererl - Asia
0res4rer Bark A0

Btr Dtlai, |.O. Bc\: Z5C51 !el J1 J59C111
la\ J1 J59CllC
E-rail: RerDtlai@Dres1rer-Bar|.ccr
Baslar A. Bara|al Olieí Rerreserlaliºe
Recicral Nea1 OOO & \erer
0aba| Bark

Slei|l Za¡e1 Rca1, Near Dtlai Rcrl1 !ra1e Oerlre !el J1 JJZ&9&9
|.O. Bc\ C5555, Dtlai la\ J1 JZ9JJ!l
E-rail: iríc@1tlailar|.ae
Relsile: WWW.1tlailar|.ae
Nislcr¡: Eslallisle1 ir Serlerler ZJJZ
Zia1 Ma||aWi
0aba| Is|aæ|c Bark
Al Ma|lctr Slreel, Dtlai !el J1 Z95JJJJ
|.O. Bc\ lJ&J, Dtlai la\ J1 Z951lll
Relsile: WWW.alislari.cc.ae
Nislcr¡: Eslallisle1 Marcl lZ, l9!5
Dr. Mclarre1 Klalíar Bir-
Klarlasl Olairrar
Btlli Klaliíal Bir Darisl
Al- lalasi OEO
Saa1 Mclarre1 Al1tl Rattaa Dertl¡ OEO
Mcl1. Saee1 Al Slarií E\ectliºe \ice |resi1erl-lirarce
Arií Alre1 Al Kcleji E\ectliºe \ice |resi1erl-lrºeslrerl Bar|irc
Al1tllal Ali Al Narli E\ectliºe \ice |resi1erl - Btsiress Serºices
Alre1 Mclarre1 la1el lecal Ocrstllarl ar1 Bcar1 Secrelar¡
Brarc|es
Deira Mair Brarcl J1 Z959999
Al Sct| J1 ZZJJJJJ
Slei|l Za¡e1 R1 J1-J1J!!!!
Na1 Al Slila J1 J9J!!!!
Btr Dtlai J1 J9!l!l!
Itreiral la1ies Brarcl J1 J1Z9955
Al Barsla J1 J1JCJJJ
Ajrar JC !1CC555
Slarjal JC 5!ZC111
Rasil Rca1 JC 55&1155
Al Dlai1 JC &&ZCC&Z
Klcría|ar J9 ZJ!JJ&J
Alt Dlali JZ CJ1CCJJ
Klali1ial la1ies Brarcl JZ CC!!ll9
Al Salar JZ C15J555
Bari \as JZ 5&Z55ll
Al Air JJ !C11lll
Al Air Mall JJ !5l5l55
Ras Al Kleiral J! ZZ&1&&&
ltjairal J9 ZZZl55J
E| N||e|r Bark
Alt Dlali
|.O.Bc\ 1CJlJ !el JZ CZC9995
la\ JZ CZ!555l
Al1tlla Malrct1 AWa1 Maracer !el JZ C!ZJ9J1
Mclare1 Osrar Salil Dertl¡ Maracer JZ C!Cl9lC
Mtrli1lar O. Rarclar1ari Olieí Accctrlarl & Dealer JZ-C!Z9JJJ
Alre1 Nillali Alre1 Nea1 lrºeslrerl Derl. & Ore1il JZ-C!Z9JJJ
Eæ|rates Bark Irterrat|ora|
Dtlai
Mair Brarcl, Bari¡as Rca1, Deira
!el J1 ZZ5C9JJ
|.O. Bc\ Z9ZJ, Dtlai la\ J1 ZZC!!l&
Brarcles
Alt Dlali JZ C155l5l
Naree1 Slei|l Maracer
Al Air JJ !5lJJ55/!!
Olarir Al Najeri Maracer
Al Ma|lctr
Ali Malallal Maracer
Al Otct
Mcl1. Al1tlla Maracer
Bari¡as Satare
Slerií Al Ulara Maracer
Bar1er !alil
laree1 Aatilli Maracer
Dtlai Mair Brarcl
Aral Al Oarti Maracer
ltjairal J9 ZZZZll1/llJ
\ctsií Al Marslct1i Maracer
lrlerrel Oil¡ J1 J9lJ&1J/l
Bala|rislrar Nair Maracer
Oalleria
lari1a Al Balccsli Maracer
lBN Oar1ers J1 &&11C&9
Nar1ar Mcl1. Al1tlla Maracer
Ielel Ali lree Zcre J1 &&l555l
Al1tl Ralrar llralir Maracer
Karara
Mtra Al lalali Maracer
Karara Slcrrirc Ocrrle\
NaWal Al Kla1er Maracer
Mar|lccl
Al1tl Ralir Al1tlla Maracer
Oi¡a1al
lalira Al Mi1ía Maracer
Oltsais
lalira Al Mi1ía Maracer
Rarctl
llralir Nassar Maracer
Ras Al Klairal J! ZZ!ZJJJ
Klaliía Bir Kallar Maracer
SalWa
Mclare1 Bilal Maracer
Slarjal lr1tslrial Area JC 5J155!!
Mclare1 Al Slcta Maracer
Slarjal JC 5!JJJJJ
Malrct1 Saií Maracer
Sct|
Saria Al Aaa1¡ Maracer
Urr Stateir
Natia Kallar Maracer
!cWer
Saií Al Marsccri Maracer
Rcrl1 !ra1e Oerlre
Al1tlla Stlaij Al lalasi Maracer
Naj1al JZ C!!l9l9
Btlli Al Assiri Maracer
Eæ|rates Ir4astr|a| Bark
!el JZ CJJ9!JJ
|.O. Bc\ Z!ZZ, Alt Dlali la\ JZ CJl9l9l/CJZCJ9!
E-rail: ir1lar|@erirales.rel.ae
Dtlai !el J1 ZZllJJJ
Arliíl !cWer, Deira |.O. Bc\ 5151, Dtlai la\ J1 ZZJZJZJ
E-rail: eil1tlai@erirales.rel.ae
Relsile: WWW.eriralesir1tslriallar|.rel
Sericr Maracererl |erscrrel/Brarcl MaracerMclare1 Al1tlla|i Mclare1
Oereral Maracer
Alre1 Mclare1 Ba|lil Klalíar Dertl¡ Oereral Maracer
Al1tllal Rasle1 Orrar Dtlai Brarcl Maracer
Klaliía Al lalasi Aclirc |rcjecls Diºisicr Maracer
Ali Alre1 Al Essa Deºelcrrerl Serºices Diºisicr Maracer
Nasser Naji Male| A1ririslralicr Maracer
Essa A. Bt Al Rctcla lrlerral At1il Maracer
Mclare1 Mcreir Ma|le1 lirarce Maracer
Saler Alt Ba|er Saler Aclirc lcars Diºisicr Maracer
Eæ|rates Is|aæ|c Bark
|.O. Bc\: C5C1, Zr1 & Jr1 llccr, Al Otrc !cWer l !el: J1 JlCJJJJ
|lcl J!Z - Riccal Al Btleer, Deira, Dtlai. la\: J1 ZZ!Zl!Z
WWW.eriralesislariclar|.ae
Elralir la¡et Al Slarsi OEO J1 JlCJJJJ
Al1tlla SlcWailer tOereral raracer ccrrcrale ar1 irºeslrerl lar|irc)
laisal Aail Oereral raracer relail lar|irc
Alre1 la¡et Alslarsi
S¡e1 lrrar Baslir Nea1 cí rar|elirc ar1 rrc1tcl 1eºelcrrerl
Saril Mcl1 Oa1ri AWa1alla lea1 cí lrarcles
Nasir Alre1 Klar
Zalir Mtlla lea1 cí creralicrs
lMB tMair Brarcl) |.O. Bc\: C5C1, Al Otrc !cWer Z, Riccal Al Btleer, Dtlai.
BUD tBtr Dtlai) |.O. Bc\: C5C1, Klali1 Bir Rali1 Rca1, Dtlai.
DlR tDi¡aía) |.O. Bc\: C5C1, Di¡aía Rca1, Dtlai.
RlO tRiaaa) |.O. Bc\: C5C1, Orar Bir Al Klallal Slreel, Dtlai.
ADO tAlt Dlali) |.O. Bc\: 1CJ!!, Slei|l Rasli1 Bir Saee1 Al Ma|lctr Slreel, Alt Dlali.
ROS tRas Al-Klaira) |.O. Bc\: 5l9&, l9l Orar Slreel, Al Na|eel, Ras Al Klaira.
ltj tltjairal) |.O. Bc\: l1!Z, Slei|l Nara1 Bir Al1tlla Slreel, ltjairal.
AIS tAl Air) |.O. Bc\: l5J95, IaWatal Slreel, Al Air.
OlS tUrr Al-OaiWair) |.O. Bc\: Jl5, Kirc laisal Rca1, Urr Al OaiWair.
SBA tSlarjal) |.O. Bc\: 5lC9, Al Arccla Bar| Slreel, Slarjal.
||rarce Hoase P.I.S.0.
Mr. Mclarre1 Al1tllal Itraa Al Otlaisi Olairrar
Mr. Al1tl Nari1 Urer !a¡lcr Oereral Maracer JZ Cl9199&
Mr. !.K. Rarar JZ Cl91&&9
Mr. Mclarre1 Rassir Kla¡ala E\ectliºe \| Slralecic |larrirc JZ Cl91115
JZ Cl91CJl
Mrs. Slactíla lari1 Klar Nea1 cí lrlerral At1il JZ Cl91ZZJ
Ms. lira Al1tl Nari1 l. El Araj Maracer Oereral Serºices JZ Cl91!JZ
Mr. !are| Sctlra \ice |resi1erl Oerlral Oreralicrs JZ Cl91JCZ
Ms. Mala Al Iaral Sericr Maracer Mar|elirc JZ Cl91&9J
||rst 0a|f Bark
Alt Dlali !el JZ C&lCCCC

|.O. Bc\ CJlC, Alt Dlali
Relsile: WWW.ílc.ae
Nislcr¡: Eslallisle1 ir l9!9
Slarelcl1er Eatil¡ cí cºer AED lJ lillicr
Sericr Maracererl
Al1tllari1 Mclarre1 Saee1 Maracirc Direclcr JZ C9ZJ5JZ
Ar1re' Sa¡ecl JZ C9ZJ5JC
Aril Rarclcc Nea1 cí Relail Bar|irc Orctr
Arií Slai|l
Oecrce Alralar Nea1 cí Ocrrcrale Bar|irc
Ocri Krislra Ma1laºar Nea1 cí Ntrar Resctrces
Nara Al Rcslarari Slralecic |larrirc Nea1
Karir Karcti Nea1 cí Btsiress |larrirc & lirarcial Ocrlrcl
Na1eer A. Si11iati Nea1 cí lrlerralicral Btsiress
SR. \|, OB ll\S\N\MNO\Oll & Ererc¡ Seclcr
Zaíar Nalil Klar
Btsiress Strrcrl Direclcr
Hab|b Bark A.0. Zar|c|
!el J1 ZZl15J5
Bari¡as Satare Deira, |.O. Bc\ JJJC
la\ J1 ZZ&1Zll
E-rail: lltca1@lalillar|.ccr
Relsile: WWW.lalillar|.ccr
Nislcr¡: Eslallisle1 ir l9C!
Reta S. Nalil Icirl |resi1erl
Arií la|lari Olieí E\ectliºe \ice |resi1erl J1 ZZZ99&5
Asa1 Nalil Sericr E\|
Aítal Mercr Sericr E\|
Slaria Ali Sericr E\|
0e|ra Ma|rs J1 ZZl15J5
Najiltllal Klar Brarcl Maracer
larrt|l lalal Dertl¡ Brarcl Maracer
0orporate J1 J5lJ!!!
AWais Nasar Brarcl Maracer
Slarjeel \ij1ari Dertl¡ Brarcl Maracer
A| |a||4| Street J1 J5J1515
Zair Olatali Brarcl Maracer
Al1tl Basleer Dertl¡ Brarcl Maracer
Iebe| A|| J1 &&lZ&Z&
Nisar OlcW1lar¡ Brarcl Maracer
lílli|lar Mercr Dertl¡ Brarcl Maracer
S|.Za¡e4 Brarc| J1 JJlJ999
Zia Allas Mirta Brarcl Maracer
Kaslií Aijat Dc1l¡ Dertl¡ Brarcl Maracer

Alt Dlali
S|. Haæ4ar JZ CJ1C&&&
lraral Naaºi Area Maracer
larlar Ba|lsl¡ Brarcl Maracer
A| |a|a| JZ C1ZZCJJ
S¡e1 A|llar Ntssair Brarcl Maracer
Rai1 Saleer Arsari Dertl¡ Brarcl Maracer
Slarjal JC 5!JJJJ1
A| Boor| Aºerae
\ctrts Rarsi Area Maracer
Katsartllal Klar Brarcl Maracer
Hab|b Bark ||æ|te4
Alt Dlali !el JZ CZZ1C&&
Mair Brarcl, Ocrricle Rca1, |.O.Bc\ &9!, Alt Dlali la\ JZ CZZ5CZJ
E-rail: lllZJJJr@erirales.rel.ae
Nislcr¡: Eslallisle1 cr Atctsl Z5, l91lNalicralise1 cr Iartar¡ l, l9!1 Or Itre
l9!1 alscrle1 Nalil Bar| ll1. Or Itre JJ, l9!5 alscrle1 Slar1ar1 Bar| ll1.,
Karacli
Arar Atit Si11iai E\|/ROM J1 J59!!5J
Mclarra1 !arºir NR. Maracer J1 J59ZZ9Z
lcta1 larrt|l ORM J1 J59ZZl1
Sl. Al1tl Basil A\|/OAD Maracer J1 J59Z5J9
M. Arir Usrar A\|/!reastr¡ J1 J59l&9J
Alre1 larat lartai \|/Nea1 lOU J1 J59Z5l!
Na1eer Zia \|/Nea1 llNOON J1 J59ZZ9Z
S¡e1 Ali Oclar \|/l!/Nea1 J1 J59Z&ZJ
Al1tl Slali1 Klar \|/Nea1 Ocrs J1 J59l&!1
Alt Dlali
Sl. Za¡e1 Rca1, Zr1 Slreel
Mtsllaa N. Slal Serºice Maracer JZ CJ1155!
Alt Dlali
Mair Brarcl
M. Saa1al Oleera \|/Olieí Maracer JZ CZZ1C55
Al Air JJ !C1Z555
Al1tl Ialil Al lalir Bl1c.
A1ltl Naree1 Klar A\|/Sericr Maracer JJ !C1Z555

Salilta1a M. !airtr S\|/Ocrrcrale Maracer J1 J59C9ZZ
Sareera Mclarra1 Serºice Maracer J1 J59ZJlC
S|e|k| Za¡e4 Roa4, Ka|artar !ower
Klali1 Bir Slaleer S\|/Direclcr J1 J1Jl1Zl
Mal1i Nassar Btsiress Deºelcrrerl Maracer J1 J1J&J&l
lsar-Ul-Naa Serºice Maracer J1 J1J&J&l
0e|ra Brarc|, 0reek Roa4
Serºice Maracer J1 ZZ5JZ9Z
Slarjal JC 5C&Z55Z / 5C&J1!J
Al Bccrj Aºerte
Assa1 Ali Slai|l A\|/Brarcl Maracer JC 5C95lZZ
0|a|4 & 0|bba JC &&ZZZ19
Near Al Dlai1 |clice Slalicr JC &&ZZZ19
Al1tl Sallar Ba1i Serºice Maracer JC &&ZZZ19
H0|0 Bark
!el J1 J9CC99l
Itra Al Maji1 Bl1c., Orr Btr Itrar Oerlre la\ J1 J9C!JlJ
| O Bc\ C151C, Erail: l1íclar|@erirales.rel.ae
laisal Saee1 Oleií Rerreserlaliºe !el J1 J9CC99l
HSB0 Bark M|44|e East |t4
!el: J1 J9J1!ZZ
la\: J1 J9JCCJ!
NSBO Bl1c., Dtlai lrlerrel Oil¡, |.O. Bc\: CC, Dtlai, UAE
Rel: WWW.lslc.ae
UAE Rel: WWW.tae.lslc.ccr
\ctsseí Nasr Olairrar
Daºi1 Nc1c|irscr Direclcr
Ker Mallescr
Aba 0|ab| JZ CJJZZJJ/Cl5ZZl5
A| A|r JJ !C1l&lZ
0aba| J1 J5J5JJJ
0e|ra J1 ZZZ!lCl
ltjeiral J9 ZZZZZZl
Ielel Ali J1 &&1ClJJ
Ras Al Klairal J! ZJJJ511
Slarjal JC 55J!ZZZ
Ir4asIr4 Bark
!el J1 J9!&&JJ
ZJJ, Saía Ocrrercial Bl1c. la\ J1 J9!&&J5
Orr. Btr Itrar Oerlre, |.O. Bc\: lll&!J, Dtlai.
E-rail: ill1tlai@ir1tsir1.ae
|ra1eer Otrla \ice |resi1erl & Olieí RerreserlaliºeJ1 J9!&&J1
IN0 As|a Pr|ºate Bark |t4

!el J1 1Z!!lJJ
CJZ, leºel C, Btil1irc 1
la\ J1 1Z5!&Jl
Btrj Dtlai Satare
Slei|l Za¡e1 Rca1
|.O Bc\ 1Z9C, Dtlai UAE
Stresl Nar1a Maracirc Direclcr & Nea1
Eric lcrerlt Maracirc Direclcr
\artr Bt|sli E\ectliºe Direclcr
MelW¡r Dias E\ectliºe Direclcr
B.R. Stlrarariar Direclcr
|.O. Blas|ar Direclcr
Rarjil |atl Direclcr
|i¡tsl Blar1ari Direclcr
Nilir Blalracar Direclcr
Risli Olatlar Direclcr
Asa1 Da1ar|ar Direclcr
Aslraí Al \arari Direclcr
IrºestBark
Slarjal !el JC 5C9111J
Al Bccrj Aºerte, |.O. Bc\ l&&5 la\ JC-5C9111Z
E-rail: slarjal@irºesl-lar|.ccr
Relsile: WWW.irºesl-lar|.ccr
Nislcr¡: Eslallisle1 cr Zr1 lelrtar¡ l9!5 as lrºeslrerl Bar| ícr !ra1e & lirarce
Or Itl¡ l, l995 rare clarce1 lc lrºesllar|.
Sari larlal Oereral Maracer
Oasir Katri AOM. Oreralicrs & !reastr¡
!alel Zaarctr Sericr Maracer-ADM & lecal
Allar Aris Maracer, Ore1il Ris|
Bassar Ncllrerts Olieí Dealer
Sajja1 N. Nclirerts !ra1e lirarce
Ma1lt |ila|atli lirarcial Ocrlrcller
Olassar Accari |erscrrel Maracer
\ira¡ Otrla l! Maracer
Dtlai J1 JZlJlJl
Slei|l Za¡e1 Rca1
Dtlai J1 ZZ&555l
Al Ma|lctr Slreel
Al Air JJ !C1111C
Al Olala Slreel
Alt Dlali JZ C!91591
Sl. Klaliía slreel
Alt Dlali JZ 5555JJC
Mtssaíía Area
Slarjal JC 51ZJJJJ
lr1tslrial Area
Iarata Bark

Alt Dlali
Olie1 Sa¡al Al-Marstri Btil1irc !el Nc JZ-CJJl1JJ
Eleclra Rca1, |csl Bc\ Nc. ZCJJ la\ : JZ-CJ1&!19
Erail jla1as@erirales.rel.ae
Mr. M1. Mast1tttarar Olieí E\ectliºe JZ-CJ1151J
Mr. M1. Ola¡rtl Naate l! Maracer/S|O JZ-CJ1J&&l
Mr. M1. Rarjar Balar S¡sler A1ririslralcr/|O JZ-CJ1J&&l
Alt Dlali
Mr. Mclart1tl Ncate Maracer J Z-CJ1151Z
Dtlai
Mr. M1. Al1tl AWal Maracer
Mclarra1 Salel Al-Otrc Btil1irc J 1-ZZ&l11Z
Al-Bcrj Slreel, |.O. Bc\ JJ1Z
Mr. M1. Mitartr Ralrar Maracer
Slarjal
Saaer Bir Rasli1 Al Otassir Btil1irc
Al StWaileer Slreel, |.O. Bc\- 5JJJ J C-5C&!JJZ
Mr. M1. Mitartr Ralrar Maracer
Al Air Brarcl
Mr. M1 Slala1al Ncssair Maracer
S|. Klaliía Bir Mcl1. Al-Nal¡ar Btil1irc,
Mair Mar|el Oerlre, Mair Slreel,
|.O. Bc\- llJ! J J-!5lJ1Z5
||o¡4s !SB Bark p|c
Dtlai Mair Brarcl
Al Rasl Rca1, Orr. Saía |ar| !el J1 J1ZZJJJ
|.O. Bc\: J!CC, Dtlai, UAE la\ J1 J1ZZCCJ
E-rail: irícrralicr@llc¡1slsl.ae
Relsile: WWW.llc¡1slsl.ae
\iºe| \clra Nea1 cí Ocrrcrale Oriciralicr
Oiles Otrrirclar Recicral Maracer, UAE & Otlí Slales J1 JJZJZC!
Berl 1e Rtiler Maracirc Direclcr J1 JJZJZC!
Sleºe Rilliars Ocrstrer Bar|irc Direclcr J1 JJZJZC!
Icr Mcrlell Nea1 cí Ocrrcrale Bar|irc J1 JJZJZCC
Stresl Ia1lWari !reastr¡ Maracer J1 JJZJZ5C
!ir Oc11ar1 Nea1 cí Oreralicrs ar1 l! J1 JJZJZ5J
Dere| \at Nea1 cí lirarce ar1 |larrirc J1 JJZJJJJ
Oarclire Ri1le¡ NR Maracer J1 JJZJZ!J
Sleºe SrcW1cr
Ale\ 1e Melc Nea1 cí !reastr¡ !ra1irc
E1scr Strrc Nea1 cí !reastr¡ Slralec¡ & Ris|
Olaire !lcras Nea1 cí Ntrar Resctrces
Dtlai Otslcrer Serºice Oerlres
Ocrrtril¡ Oerlre al Araliar Rarcles, Dtlai !el J1 JJZJJl&
la\ J1 JCl&JJ5
!el J1 JJZJJ19
la\ J1 JCZ1&J5
Mar Irºestæerts M|44|e East ||æ|te4
!el J1 JCJ1999
leºel 5, Resl Rirc, !le Oale, Dtlai lrlerraicral lirarcial Oerlre la\ J1 JCJ19JJ
|.O. Bc\: !JZZl, Dtlai
Relsile: WWW.rarirºeslrerls.ccr
E-rail: MarDtlai@rarirºeslrerls.ccr
|alri| Merºille
Karlesl Blalia
Mas|re¢bark
Dtlai !el J1 ZZZJJJJ
la\ J1 ZZZCJCl
|.O. Bc\ lZ5J, Dtlai
Nislcr¡: Eslallisle1 cr lsl Ma¡, l9C! as Bar| cí
Orar lirile1. Or Oclcler lsl l99J rare Was clarce1 lc MaslreaBar| |SO.
l1tllal Al Oltrair |resi1erl ar1 Olairrar
Al1tl Atit Al Oltrair OEO
Ali Rata Klar
Nea1 cí Ocrrcrale Aííairs
Dctclas Bec|ell Nea1 cí Relail Bar|irc
Orar Bctla1ila Nea1 cí lrºeslrerl ar1 Ocrrcrale Bar|irc
Naleel Ralee1 Nea1 cí !reastr¡ ar1 Oarilal Mar|els
Nicel Mcrcar Nea1 cí At1il ReºieW & Ocrrliarce
Maji1 Ntsair Nea1 cí lirarcial lrsliltlicrs
Scrrall Mercr Nea1 cí Oreralicrs & !eclrclcc¡
Karlic DasOtrla Nea1 cí Ris| Maracererl
Ale\ar1er Sirclair Nea1 cí !eclrclcc¡
Mtlaslar Klc|lar OEO cí Ba1r Al lslari
Elralir Kati Nea1 cí Mar|elirc ar1 Ocrrcrale Ocrrtricalicrs
Saa1 Na|ir Eºerls ar1 |tllic Relalicrs Maracer
Al Klaleej Slreel, Deira J1 Z!l!!!l
Scta Al Kalir Brarcl J1 ZZC1l!C
Ncr Al Art, Deira J1 ZCZJlJJ
Itreiral Brarcl J1 J11lCJJ
Ielel Ali J1 &&l5J55
Klcr Brarcl J1 J5J1JJJ
Btr Itrar Oerlre J1 J5Z!lJJ
Al Riaa, Deira J1 ZZZ9lJl
Al AWeer J1 JJJJ!Z!
Alt Dlali JZ CZ!1JJJ
Mair Brarcl, Klaliía Slreel
Mtsaíía JZ 5555J5l
Za¡e1 lle Zr1 Slreel JZ CJJ1JZl
Al Salar Slreel JZ C!&C5JJ
Al Mtslrií JZ 11JZ1Z1
Bari¡as JZ 5&ZllJJ
Mtrccr JZ 11&l&5&
Klali1i¡a JZ CCC5!5!
Al Air JJ !CC!!JJ
Al Air Mair Slreel
Ali llr Ali !aill Sl. JJ !CC99C&
Ajrar JC !1ZZ11J
Sl| Ntrai1 Bir Al1tl Atit Slreel, Near Ajrar Mtsetr
ltjairal J9 ZZZllJJ
Sl. Nara1 Slreel
Ras Al Klairal J! ZJClC11
Kirc laisal Slreel.
Al Na|leel RAK J! ZZ&lC95
Slarjal Mair JC 5C&1JCC
Bar| Slreel, Rclla
Kirc Al1tl Atit Slreel JC 5!JJ&&J
Dlai1 JC &&ZZ&99
Mair Slreel, Sl. Arsar Naree1 Bl1c., Dlai1
Dilla J9 Z111ZJJ
Kalla J9 Z!!!1JJ
Kalla Oil¡
Klcría||ar J9 ZJ&5Z95
Urr Al OtWair JC !CCC91&
Kirc laisal Slreel, Ne\l lc NeW Sct|
Mer||| |¡rc| Irterrat|ora| & 0o.0.\
Btsiress Oerler Btil1irc, Klali1 Bir Rali1 Slreel
|.O. Bc\ J9ll, Dtlai
!eleía\ J1-J9!5Z5Z
E\ectliºe Direclcr Mcres Batt¡
NA!IXIS
Dtlai Brarcl !el J1 !JZC!!!
DllO Oale \illace la\ J1 !JZC&ZJ
Btil1irc Nc. &, 5ll llccr
|.O Bc\ JJ!!J
Erail: rali\is@erirales.rel.ae
Relsile: WWW.rali\is.ír
|lilirre |elilcas OEO
Nat|ora| Bark of Aba 0|ab|
JZ - Cllllll
Ore NBAD !cWer, Klaliía Sl., |.O. Bc\ 1, Alt Dlali
!ele\ ZZZCC/! MASRl| EM
Nislcr¡: Eslallisle1 ir l9C&
N.E. KNAlllA MONAMED Al KlNDl Olairrar
N.E. DR. IAUAN SAlEM Al DNANlRl Dertl¡ Olairrar
MlONAEl N. !OMAllN Olieí E\ectliºe
ABDUllA MONAMMED SAlEN ABDUlRANEEM
SAll All MONAMED MUNAKNAS Al SNENNl OM Dcreslic Bar|irc Diºisicr
OAMBER All Al MUllA OM lrlerralicral Bar|irc Diºisicr
ABNlIl! ONOUDNUR\
IONN OARRE!!

Alt Dlali
Mair Brarcl JZ - Cllllll
Klali1i¡a JZ - CCCC&JJ
Derl. cí Sccial Serºices & Ocrrercial Btil1ircs JZ - CJ1CC!J
ADOO JZ - CC!ZC1Z
ADMA JZ - CZCJZZ5
ADNOO JZ - CCC9l1J
Alt Dlali Mtriciralil¡ JZ - C!11!19
N|OO JZ - 5519Z&Z
ZADOO JZ - C!C&&Zl
Nll!ON JZ - C&lZZ&J
Alt Dlali lrlerralicral Airrcrl JZ - 5!5!JJJ
Slei|l Rasle1 Bir Saee1 Al Ma|lctr Rca1 JZ - C1l9&JJ
Alt Dlali Mall JZ - C15ZZJJ
Araliar Otlí Rca1 JZ - 11!&&!&
Bari¡as JZ - 5&JlCZ5
Baleer JZ - CC5&JJZ
BelWeer !le !Wc Bri1ces Area JZ - 55&911C
Ocrricle JZ - CZZJJJJ
Dalra lslar1 JZ - &!&lZ1J
!AMM JZ - &9155Z&
Das lslar1 JZ - &!JlJ99
liWa JZ - &&ZZJ&&
Ma1iral Za¡e1 JZ - &&1Cl1C
Ocºerrrerl Ocrrle\ JZ - &9151Z&
Al Miríaa JZ - &&JC5JC
Al RtWais JZ - &!!CJ1J
Al Mtrccr JZ - 11&l9l&
Mtssaíal JZ - 555JJ5!
Derl. cí Sccial Serºices & Ocrrercial Btil1ircs tMtssaíal) JZ - 55ZJC&l
Mtssaíal Mtriciralil¡ JZ - 551JJJJ
lr1tslrial Oil¡ cí Alt Dlali JZ - 55JllZ5
Al Salar Sl. JZ - C11Z9JJ
Al Slalara JZ - 5CJZ1ll
NeW Al Slalara JZ - 5CJ5C95
Alt Dlali Mtriciralil¡-Slalara JZ - 5CJlJ&5
SWeilar JJ - !J1!9l9
Marira Mall JZ - C&lCJJZ
Al Elila1 JZ - Cllllll
Erirales |alace JZ - C9J&9JJ
Nalicral E\lililicr Oerlre JZ - 119199C
Mira Rca1 JZ - C!C!CC5
Al Alir
Al Air Olcc| !cWer JJ - !C1Z1JJ
Al Air JJ - !5lC9JJ
Al Air Oererl laclcr¡ JJ - !&Z&JCJ
Al Air lrlerralicral Airrcrl JJ - !&555ll
Al Air Deíerce JJ - !C&&&Z1
Al Sarai¡a JJ - !ZlJZZZ
Al Na¡er JZ - !JZZ1JJ
Al Air Mall JJ - !5l99JJ
Ajrar
Ajrar JC - !1ZZ99C
Dtlai
Deira J1 - ZZZCl1l
Dtlai Si1e J1 - J599lll
Ielel Ali J1 - &&l5C55
Sl. Za¡e1 Rca1 J1 - J1JJJll
Al Otsais J1 - ZC!1l!C
Itreiral J1 - J199JJl
Mall cí lle Erirales J1 - J1lJ&&&
ltjairal
ltjairal J9 - ZZZZ15&
Dilla J9 - Z111ZZJ
Ras Al Klairal
Al Na|leel J! - ZZ&l!5J
Ras Al Klairal J! - ZJJ1JJJ
Slarjal
Al Bctrj Aºerte JC - 5C955JJ
Slarjal JC - 5!Zllll
JC - 5J&59C9
Al Dlai1 JC - &&ZZ9Z9
Klcría||ar J9 - ZJ&5Z5J
Kalla J9 - Z!!ZllZ
Urr Al OtWair
Urr Al OtWair JC - !CCJJJJ
Nat|ora| Bark of Ba|ra|r
Alt Dlali !el JZ CJJ5Z&&
Klalaí Bir Alre1 Al Olaila Btil1irc, Sl. Nar1ar Slreel la\ JZ CJJJ!&J
|.O.Bc\ 1CJ&J
Erail: rlllr9C@erirales.rel.ae
Relsile: WWW.rllcrlire.ccr
larct| Klalaí UAE Octrlr¡ Maracer JZ CJJ5Z99
lrcerscll Raralircar Maracer Ore1il JZ CJllZ1&
Nat|ora| Bark of 0aba|
Dtlai !el J1 ZZZZlll

la\ J1 ZZ&JJJJ
|.O. Bc\ !!!
Erail: ccrlaclts@rl1.cc.ae
Relsile: WWW.rl1.ccr
Nislcr¡: Eslallisle1 irl9CJ as Nalicral Bar| cí Dtlai lirile1. lr l991 rare Was
clarce1 lc Nalicral Bar| cí Dtlai.
R. Dctclas DcWie OEO
Ic¡slil Miller OlO
Ale\ Riclar1scr OOO
leslic Rice ORO
Al1tl Sla|ccr !alla| OM - lrll.
Olarir Bir Zaal OM - Btsiress Deºelcrrerl
Ali Al Najjar OM - lialilil¡
Stºc Sar|ar Nea1 cí Relail
Rajesl !larer Nea1 Oí Ocrrcrale
larara| lcrctcli Nea1 cí !|O
Ntsar Al Sa¡a1 Nea1 cí NR
O. Krislrarccrll¡ !reastrer
Ste Eºars Nea1 cí lS&!
Alar M. Srill Nea1 cí Orctr At1il
A. Olar1rar Nea1 cí B|OM
Rali1 El Masri Nea1 cí Ocrr Ocrr
Raslri Mali| Nea1 cí Slralec¡
Al1tl lallal Slaraí OM NlS
Mclare1 Al Neairi OM Aaaral
Ali Kailccl Nea1 cí Disl. Relail
|.S. Saslr¡
Neslar Oassiri Diºisicral Maracer Ocrrcrale Bar|irc
Alt Dlali |.O. Bc\: J&C !el : JZ CJ91555 la\ : JZ CJ1C!C!
Ajrar |.O. Bc\: !lZ !el : JC !15C555 la\ : JC !15CJCJ
Ajrar Arcliºes !el : JC !111CJC la\ : JC !1Z5&&J
Al Mitlar !el : J1 ZC1lZZl la\ : J1 ZC1J5C9
Al Air |.O. Bc\: lClZZ !el : JJ !C11J15 la\ : JJ !CC&5l5
Btrjtrar Oerlre !el : J1 J555ZZZ la\ : J1 J551155
Btllicr !el : J1 ZZ&1!5! la\ : J1 ZZ&9J9J
Ocrºerlicr Oerlre Brarcl !el : J1 JJZJ&J& la\ : J1 JJZJ9J&
Dtlai Oerlral lrtil & \clll. M|l Brarcl Al AWir !el : J1 JJJJ&&J la\ : J1 JJJJ&!J
Dtlai lrlerralicral Airrcrl !el : J1 ZZJJ1J1 la\ : J1 ZZ11Cl1
!el : J1 ZlC191C la\ : J1 ZZ11Cl1
Dtlai lrlerralicr Airrcrl !el : J1 ZlCZ15J la\ : J1 ZZ11Cl1
Dtlai lrlerralicr Airrcrl !el : J1 ZlCC995 la\ : J1 ZZ11Cl1
Dtlai lrlerralicr Airrcrl !el : J1 ZlCZ15Z la\ : J1 ZZ11Cl1
Dtlai lrlerralicr Airrcrl !el : J1 ZlCZ1J1 la\ : J1 ZZ11Cl1
Dtlai lrlerralicr Airrcrl !el : J1 ZlCZ!1J la\ : J1 ZZ11Cl1
!el : J1 J9JZJJ! la\ : J1 J9J&&55
Deira Oil¡ Oerlre !el : J1 Z95l555 la\ : J1 Z95l5Z5
Dtlai Airlire Oerlre !el : J1 Z95Z555 la\ : J1 Z955C55
Dtlai Airrcrl lree Zcre !el : J1 Z99555J la\ : J1 Z99555!
Dtlai Octrls !el : J1 JJCC!JZ la\ : J1 JJ5J9JC
!el : J1 JJJJ1JJ la\ : J1 J9J&&55
Erirales !cWer !el : J1 JJJJlJJ la\ : J1 JJJJl55
lali1i !el : J1 J5J55!5 la\ : J1 J5J55!5
Erirales !cWer !el : J1 J5JJJJ& la\ : J1 J5J1CJl
Erirales !cWer !el : J1 Z&ZJ1JJ la\ : J1 Z&ZJC1J
lali1i Direcl Bar|irc !el : J1 J5JZ&1J la\ : J1 J5Jl11J
ltjairal Brarcl |.O. Bc\: l!11 !el : J9 ZZJJJJ5 la\ : J9 ZZJJJJC
Narri¡a !el : J1 ZCCJl&9 la\ : J1 ZC9JlJJ
Nalla !el : J1 &5ZJl&J la\ : J1 &5ZlJ5l
llr Balltla Mall Brarcl !el : J1 JC&5199 la\ : J1 JC&55Jl
lllila1 Rca1 !el : J1 Z955CJJ la\ : J1 Z955Cll
Itreiral Brarcl !el : J1 J1ZJZJZ la\ : J1 J1ZlllZ
Ielel Ali !el : J1 &&lCJ&! la\ : J1 &&lC9Cl
!el : J1 ZZZZlll la\ : J1 ZZ&JJJJ
Ma|lccr Brarcl !el : J1 ZZ&ll1l la\ : J1 ZZJ515C
Mallea Erirales Brarcl !el : J1 J1lJ!!! la\ : J1 J1lJ!J!
Mtlaissral Brarcl !el : J1 Z511515 la\ : J1 Z511C1C
Na11 Al Slila !el : J1 JJCJ9J9 la\ : J1 JJCJ!&&
Ot1 Mella Brarcl tE\-Otlí !cWer Brarcl) !el : J1 JJ!JZZZ la\ : J1 JJCCl15
Ras Al Kairal |.O. Bc\ : l9JZ !el : J! ZZ!9&&& la\ : J! ZZ!9&&9
Rasli1i¡a !el : J1 Z&595ZJ la\ : J1 Z&51&1!
Sct| Ma1iral Itreiral Brarcl !el : J1 JC&ClJJ la\ : J1 JC&Cl95
Sl. Za¡e1 Rca1 tSaee1 !cWer) !el : J1 JJlJl&J la\ : J1 JJlJCZ9
Slarjal |.O. Bc\ : Zl&5J !el : JC 5!J&&&& la\ : JC 5!JJJJJ
Urr Al OtWair |.O. Bc\ : ZZ !el : JC !C5Cl51 la\ : JC !C55l5l
Erirales !cWer !el : JC !C5Cl5Z la\ : J1 JJJJl55
Urr Staeir !el : J1 J1&5ZZZ la\ : J1 J1&Z5J5
Nat|ora| Bark of 0æar
Alt Dlali
Bir Sacar !cWers, Naj1a Slreel !el JZ CJ1&lll / CJZJ15C
|.O. Bc\ J&ZZ la\ JZ CJZ5JZ!
Raºi S. Klcl Octrlr¡ Maracer JZ CJ9JJZ&
Salir Al Klarjri Maracer - Oreralicrs JZ CJ9Z5J5
Mirlajt11ir Niati Maracer - Ocrstrer Bar|irc &
Btsiress Deºelcrrerl JZ CJZC5CJ
K.K. Oarllir Maracer - Ocrrcrale Bar|irc JZ CJ919ZZ
Nat|ora| Bark of Uææ A| 0a|wa|r
Nislcr¡: Eslallisle1 ir l9&Z
Z1/! Oall Oerlre Ntrler: CJJ 5C 5C 5C
E-rail: rlta@rla.ae Relsile: WWW.rla.ae
Sl. Nasser Bir Rasli1 Al-Mcalla Maracirc Direclcr
Mclare1 Al1el Ralir Al Mtlla Oereral Maracer
Urr Al OaiWair Brarcl !el: JC !JCCCCC
NBO Btil1irc, Kirc laisal Slreel la\: JC !JC CC!!
|.O.Bc\ &JJ, Urr Al OaiWair
lalaj Al Mtalla Brarcl !el: JC &&Z111!
NBO Btil1irc, Slai|l Za¡e1 Slreel la\: JC &&Z1115
|.O.Bc\ llJ!1 lalaj Al Mtalla
Dtlai Brarcles !el: J1 J9!CC55
NBO Btil1irc, Klali1 Bir Al Ralee1 Slreel la\: J1 J9!5J&Z
|.O. Bc\ 9!l5 Dtlai
Deira Brarcl !el: J1 ZC5lZZZ
Orrcsile Dtlai |clice Nea1 Otailer la\: J1 ZC5lJJJ
Al lllila1 Slreel, |.O. Bc\ &&9& Deira,
Alt Dlali Brarcl
Nar1ar Bir Mclarre1 Slreel t= 5) !el: JZ C!!5lJJ
|.O. Bc\ J9l5 Alt Dlali la\: JZ C!!9C11
Mtssaíal Brarcl !el: JZ 5555J&&
|.O. Bc\ 9!!J Alt Dlali la\: JZ 555J559
Al Air Brarcl !el: JJ J!5lJJJ
Ot1 Al !ctla Slreel la\: JJ !5lJ5JJ
Al Mar1ccs Rctr1alctl
|.O. Bc\ l!&&& Al Air
Slarjal Brarcl !el: JC 5!1ZJJJ
Kirc laisal Slreel, la\: JC 5!1ZZJJ
|.O.Bc\ ZJJJJ Slarjal
NBO Kics| la\: JC 5!1ZZJJ
Slarjal Meca Mall
|.O.Bc\ ZJJJJ Slarjal
Ajrar Brarcles
Oil¡ Oerler Brarcl !el: JC !1JCJJJ
Ajrar Oil¡ Oerler la\: JC !1JCJCJ
|.O.Bc\ 1lJJ Ajrar
Masíctl Brarcl !el: J1 &5ZJJ!!
NBO Btil1irc la\: J1 &5ZJJ9J
Mair Slreel
|.O.Bc\ lZ55J Masíctl, Ajrar
ltjairal Brarcl !el: J9 ZZJZlJJ
ltjairal lrstrarce Oc. Btil1irc la\: J9 ZZJZZZJ
Nara1 Bir Al1tlla Rca1
|.O.Bc\ l111 ltjairal
Ras Al Klairal Brarcl !el: J! ZJCC111
Ocrricle Al OaWasir Rca1 la\: J! ZJC11!J
|.O.Bc\ JZZ5J
Ras Al Klairal
P||||pp|re Nat|ora| Bark

Rccr lJ&, Al Na|leel Bl1c., Zaleel Rca1, Karara !el J1 JJC591J
|.O. Bc\ 5ZJ5!, Dtlai, UAE la\ J1 JJ!11!1
E-rail: rrl1\l@erirales.rel.ae
Arrctssi !illal Rastl lirsl \ice |resi1erl & Recicral Rerreserlaliºe
Alt Dlali !el JZ CJJ5&&Z / J
Al Nasser Slreel, Olass Bl1c. la\ CJZC99C
|.O.Bc\ Z!Z!, Alt Dlali
Salal Mali1 Brarcl Maracer
Ro¡a| Bark of 0ara4a
!el J1 JJlJl9C
A|l Rcrl1 !cWer, Stile lJJZ, Sl|. Za¡e1 Rca1, |.O. Bc\: JCl1. !eleía\ J1 JJlJ9CJ
Uraira Zarar sericr raracer
AslWari.|.DeWill sericr raracer
Olclal |riºale Bar|irc
Aslisl Arar1 Olieí Rerreserlaliºe
RAK Bark
Ras Al Klairal
!el J! ZZ&llZ!
|.O. Bc\ 5JJJ la\ J! ZZ&JZJ&
E-rail: rlra|lc@erirales.rel.ae: WWW.ra|lar|.ae
Nislcr¡: Eslallisle1 ir l9!C as !le Nalicral Bar| cí Ras Al Klairal. lr ZJJJ,
rare Was clarce1 lc RAKBANK
N.E. Slei|l Orar Bir Saar Al Oasiri Olairrar
N.E. Slei|l Salir Bir Stllar-Al-Oasiri Direclcr
Mr. Nara1 Al1tlatit Al Sacar Direclcr
Mr. Essa Alre1 Alt Sltraija Al Neairi Direclcr
Mr. Maji1 Saií Al Oltrair Direclcr
Mr. Ali Sarir Al Slilali Direclcr
Mr. \ctstí Olai1 Essa Direclcr
Mr. Oralar Ncre¡lill Oereral Maracer
Mr. lar Nc1ces Nea1 cí |erscral Bar|irc
Mr. Aril St|lia Nea1 cí Ocrrcrale Bar|irc
Mr. Sleºe O Narlcr
Mr. Oecíí Narrar Nea1 cí lrlerral Ocrlrcls
Mr. Icse Bracarta Nea1 cí Ore1il
Mr. Malcclr D'Sctta Nea1 cí !reastr¡
Mr. Nicel Strrersall Olieí lrlerral At1ilcr
Mrs. Stsar Oar1rer Nea1 cí Ntrar Resctrces
Mr. \er|al Raclaºar Nea1 cí lirarce
Dtlai
Deira Ma|lctr Brarcl !el : J1-ZZ1&JJJ
Deira Sct| Brarcl !el : J1-ZZ1&JJJ
Urr Ntrair Brarcl tBtr Dtlai) !el : J1-ZZ1&JJJ
Stllar Btsiress Oerler t Dtlai Mair Brarcl) !el : J1-ZZ1&JJJ
Slei|l Za¡e1 Rca1 Brarcl !el : J1-ZZ1&JJJ
Eraar Btsiress |ar| Brarcl !el : J1-ZZ1&JJJ
Marira Diarcr1 Brarcl !el : J1-ZZ1&JJJ
Al Otct Brarcl !el : J1-ZZ1&JJJ
Al Otsais Brarcl !el : J1-!J5&111
llr Balltla Mall Brarcl !el : J1-JC&5&9J
Slarjal
Slarjal Mair Brarcl !el : JC-5!1C&&&
Slarjal lr1tslrial Area !el : JC-5lJZCCC
Kalla Brarcl !el : J9-Z!!&!J!
Klcraía||ar Brarcl !el : J9-ZJ!l9JJ
Al Air
Al Air Brarcl !el : JJ-!C11ZZZ
Alt Dlali
Alt Dlali-!ctrisl Oltl Brarcl !el : JZ-C11&ZZ!
Klali1i¡a Brarcl !el : JZ-CCCCC5&
Ras Al Klairal
RAK !cWr Brarcl !el : J!-ZJJJ!11
Sla'ar Brarcl !el : J!-ZCCC&JJ
Ba1r Brarcl !el : J!-Z11&&ZZ
Al Marrei Brarcl !el : J1-&5Z5999
Al Rars Brarcl !el : J!-ZCCZ1J1
Al Dlail Brarcl !el : J!-ZJ5ll1!
Al Na|leel Brarcl !el : J!-ZZ&llZ!
S|ar|a| Is|aæ|c Bark
JC-5ll5llC
JC-5ll5ll&
JC-5ll5l!Z
Saee1 M Alre1 Al Ariri Nea1, lrºeslrerl Orctr JC-5ll5JJJ
Ossara Salal El Dir Nea1, Relail Bar|irc JC-5ll5JJ9
O . Rar|irslirar Nea1 cí Ocrcrrale Bar|irc Orctr JC-5ll5lll
Ntssar A. Alt Aislel S\|-Olieí lrlerral At1il JC-5ll5l5J
Mclarre1 lslaa Olieí Dealer JC-5ll5l5l
Mclare1 Atreer Nea1 cí Ore1il Diºisicr JC-5ll5Jl9
Erar Iasir SajWari Nea1 cí Ntrar Resctrces Orctr JC-5ll5l!J
M¡rcr Brillc Nea1, rícrralicr !eclrclcc¡ Diº.-OlO JC-5ll5111
Stí¡ar Ma¡sara Nea1 cí Slariaa Strerºisicr Diºiscr JC-5ll5ZlJ
Brarc|es
Mair Brarcl - Al Brccj Aºerte Mclarre1 \ctsií JC-5ll5lZl
Kirc laisal Slreel Brarcl Al1tl Salar Al Ali JC-5!1C&J5
la1ies Brarcl laila Ali Saler JC-5!1C&J!
Arericar Urºersil¡ Brarcl Mcl1 Mctsa Ali JC-55&5!&9
Al Dlai1 Brarcl Klali1 M. Ajrari JC-&&Z91l1
lr1tslrial Area Brarcl Ralee1 Al1tl Oa1ir JC-5J9!CZJ
Slarjal E\rc Brarcl Iassir Al AWa1i JC-599Z5JZ
Slarjal Btlaira Brarcl Osara Alre1 AlSalrar N/A
Klcría|lar Brarcl \ctsií M. Al1tllal J9-ZJ&!19J
Dilla Brarcl Ali Al-Al1ctli J9-Z11ZCJl
Kalla Brarcl Al1tllal Bir Ni|al J9-Z!!1ZJ1
ltjairal Brarcl NaWal Mclare1 AlMaclrili J9-ZZ11JJ9
Dtlai Brarcl J1-ZC9&JZZ
Slei|l Za¡e1 Brarcl Maisccr Zairt1ir J1-JZl!51J
Al !War Brarcl Mala AlBarra J1-ZCJ&JJ5
Alt Dlali Brarcl !lcras |.\. JZ-CZZ1lCC
Al Air Brarcl Maji1 Sla'alaar JJ-!5lJZJJ

S|aaa 0ap|ta| PS0
!el: J1 JJJJCJJ/ J1 Jl99!!&
Erirales !cWers Nclel, leºel ! la\: J1 JJJJ55J
|.O. Bc\: JlJ15, Dtlai, UAE.
Relsile: WWW.sltaacarilal.ccr
l¡a1 DtWaji OEO
Aleer A¡asl Mar|elirc ar1 |R cccr1iralcr
Soc|ete 0erera|e
Dtlai
DllO Oale \illace, Bl1c. C, 1ll llccr !el.: J1 1Z5!5JJ
Slei|l Za¡e1 Rca1, Dtlai la\: J1 JC5Jl!J
Relsile: WWW.scccer.ccr
Alair l. !aºe Olieí Recicral Rerreserlaliºe
Star4ar4 Bark P|c - 0aba| Brarc| |0I|0)
Dtlai
!el J1 JJJJJll
|.O. Bc\ 5J19J1 la\ J1 JJJJlC9
Relsile: WWW.slar1ar1lar|.ccr
Ieííre¡ Rlc1es Oereral Maracer J1 JJJJlC1
Kale ltrjeºicl Nea1 cí Ocrrliarce & Oreralicrs
Star4ar4 0|artere4 Bark
Dtlai Mair Brarcl !el J1 J5ZJ155
la\ J1 J5ZCC!9
Mar|lccl Rca1, Btr Dtlai
|.O. Bc\: 999, Dtlai - Urile1 Aral Erirales
WWW.slar1ar1clarlere1.ccr/ae/
|lcre Bar|irc: +9!l1 JlJ&&&& tZ1 lctrs)
Dtlai Brarcl
|. O. Bc\ 999, Al Mar|ccl Rca1, Dtlai , UAE J1-J59955J
Deira Brarcl |. O. Bc\ llZ5, Al Nasr Satare, Dtlai, J1-5J&5JJJ
Ocl1 Scta Brarcl
|. O. Bc\ C1555, Ocl1 Scta, Dtlai , UAE J1-ZZCZC99
Ielel Ali Brarcl
|. O. Bc\ lC9ZJ , Ielel Ali, Dtlai , UAE J1-5J&5ZJJ
Slarjal Brarcl
|. O. Bc\ 5, Al Bccrj Aºerte, Slarjal , UAE JC-59lClJJ
Nar1lar Brarcl
|. O. Bc\ Z1J,Al lar1ar !cWer ,Alt Dlali, UAE JZ-ClC5CJJ
lslialal Brarcl
|. O. Bc\ Z1l, lslialal Slreel, Alt Dlali UAE JZ-ClC51JJ
Al Air Brarcl
|. O. Bc\ lZ1J, Near Olcc| !cWer, Al Air, UAE JJ-!J5C&JJ
Draccr Marl Brarcl
|. O. Bc\ 1lCC, Draccr Marl rall, Dtlai, UAE J1-5J&5ZCJ
Eraar Btsiress |ar| Brarcl
|. O. Bc\ lJJCC9,Btil1irc J ,Dtlai , UAE J1-5J&5Z55
Realll Maracererl Oerler
|.O Bc\ 999, Itreira Beacl Rca1, Dtlai UAE J1-5J&5!JC
!|e Hoas|rz Bark for !ra4e & ||rarce
Alt Dlali
|.O. Bc\ 11!C& !el JZ CZC&&55/CZ!JZ&J
la\ JZ CZ!l!!l
Mtlara1 Nalaslrel Rerreserlaliºe
Ur|or 4e Bar¢aes Arabes et |rarca|ses UBA|
Dtlai
Oree| !cWer, Bari¡as Rca1, Deira
!el J1 ZZ&1J&J
|.O. Bc\ Z9&&5 la\ J1 ZZ&1J!J
Nare1 Nassctra Olieí Rerreserlaliºe OOO & \erer
UBS A0
Alt Dlali
ADNlO Bl1c., 5ll llccr, Sl. Klaliía Slreel !el JZ CZ!5JZ1
|.O.Bc\ J!11 la\ JZ CZ!Z!5Z
Relsile: WWW.tls.ccr
Rccer leilrer Sericr Rerreserlaliºe
Dtlai
J1 ZZ1JJ11
|eler Sclaer Sericr Rerreserlaliºe J1 ZZZJJJC
DllO
Oale \illace, Bl1c. Nc. C, 5ll llccr !el.: J1 JC5!l5J
Slei|l Za¡e1 Rca1 la\: J1 JC5!l9l
|.O Bc\ 5JC51Z
|er larsscr Sericr Rerreserlaliºe
Ur|or Nat|ora| Bark
Alt Dlali !el JZ C!1lCJJ
la\ JZ C!&CJ&J
Relsile: WWW.trl.ae
Nislcr¡: Eslallisle1 as a |tllic Icirl Slcc| Ocrrar¡ ir l9&Z
Nal¡ar Bir Mtlara| Al Nal¡ar Olairrar
Mclarra1 Nasr Al1eer
Alt Dlali Ocrricle JZ CJZ lCJJ
Oil¡ Oerlre JZ CZ! J1!l
Naj1a JZ CJZ 19&l
Nattaa JZ C1l ZZ&&
Klali1i¡a JZ CJ5 Z5ll
A1cas Bccll JZ CZ! JCll
Mtsaííal JZ 555 9lll
Slalara JZ 5CJ 1CJJ
Bare¡as JZ 5&Z l&&C
Al Dlaíra/Ma1iral Za¡e1 J& &&1 &1&1
Al Mtrccr JZ 111 &J&1
Al Air
Sl. Klaliía Slreel JJ !C1155l
Al Iiri JJ !CZCZ1J
Dtlai
Mair Brarcl, Deira J1 ZZlll&&
Al Ma|lctr Slreel J1 ZZJZZCC
Klali1 Bir Al Ralee1 Rca1 J1 J5lC111
Al Btslar J1 ZCJCJ&&
Ielel Ali J1 &&lJ999
Slei|l Za¡e1 Rca1/Itreira J1 JJZ99ll
Rasli1i¡a J1 Z&5!C&C
Ajrar Oerlral - Erirales |csl JC !1Z555Z
ltjairal J9 ZZZZ!1!
Ras Al Klairal J! ZZ&CCJJ
Slarjal JC 5C&Cl1l
Kirc Al1tl Atit JC 5!1ClCl
Ur|te4 Arab Bark
Oereral Maracererl & N.O. !el JC 5!JJ9JJ
Sl. Al1tlla Bir Salir Al Oassiri Btil1irc, Al Oasiria Sl., Slarjal la\ JC 5!JJ9JC
E-Mail A11ress tarlae@erirales.rel.ae
Relsile WWW.tal.ae
Nislcr¡: Eslallisle1 l9!5
Berlrar1 Oirat1 Oereral Maracer JC 5!JJ9JJ
AWri Alari D¡. Oereral Maracer JC 5!JJ9JJ
Oilerl Nie Assl. OM-Ocrrcrale & Relail JC 5!JJ9JJ
Arií |rer1jee Assl. OM-A1rir. & lirarce JC 5!JJ9JJ
Ur|te4 Bark ||æ|te4
Dtlai
Oarccsl Bl1c, Klali1 Bir Ralee1 Slreel !el J1 J55ZJZJ
|.O. Bc\ lJC!, Dtlai la\ J1 J5l15Z5
Erail: tllcrtae@erirales.rel.ae
Relsile: WWW.tll.ccr.r|
Rajalal Ntsair Nea1 cí Mi11le Easl
Martí Alre1 Oereral Maracer UAE
dac|oº|a Bark Nat|ora| Assoc.

!le Alritr Oerlre, Klali1 Bir Ralee1 Slreel, Btr Dtlai J1 J55CZ11
|.O. Bc\ 5JJ&9 la\ J55!ll!
I.Kerre1¡ !lcrrscr
Miclael |. Neaºerer lrlerralicral Diºisicr
Dtlai Brarcl:
\ice |resi1erl & Recicral Maracer
Oarcl Narrscr Otslcrer Serºices Rerreserlaliºe

Banking & Business Review Feb '10

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