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The Demand Curve

Facing a Monopoly Firm

Monopoly Demand Curve { In any market, the industry


demand curve is downward-
sloping. This is the result of the
Chapter 15-2 law of demand.

The Key Difference


Between a Monopolist and a Perfect
Monopolist is the Industry Competitor
{ Critical to understanding the profit { A monopolistic firms marginal
maximization of the monopolist is revenue is not its price
remembering that the monopolist { Marginal revenue is always below its
price
is the industry because it is the
sole producer. { Marginal revenue changes as output
changes and is not equal to the price
{ Therefore the monopolist confronts
a downward-sloping demand curve. A monopolistic firms output decision can affect price
The industry demand curve is There is no competition in monopolistic markets so
the firms demand curve. monopolists see to it that monopolists, not consumers,
benefit

15-4

Marginal Revenue The Monopolists Price and Output


Numerically
{ Recall that the marginal revenue { Remember is that marginal
(MR) is: revenue is the change in total
TR revenue that occurs as a firm
MR = changes its output.
Q

TR=P x Q

MR = Change in Total Revenue/ change in output

Another way to say it is:


how much does your Total Revenue changes as you increase output
output

1
Demand Curve for Monopoly Firm
Marginal Revenue < Price

{ MR is less than price for a


monopoly firm.
{ The MR is less than price and
declines as output increases
because the monopolist must
lower the price in order to sell
more units (because the demand
curve slopes downward).

The Monopolists Price and Output Average Revenue


Numerically

{ When a monopolist increases { Whenever MR is greater than AR, AR


rises.
output, it lowers the price on all
{ Whenever MR is less than AR, AR
previous units.
falls.
{ As a result, a monopolists marginal { Average revenue is:
revenue is always below its price.
P Q
AR = =P
Q

Demand and
Average Revenue > Marginal Revenue Revenue for the
Monopolist
{ Note that the AR is the same as
price. In fact, the AR curve is
the demand curve.
{ With a downward-sloping demand
curve, prices fall as output
increases. This means that AR
falls.
{ MR must always be less than
AR.

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