COMPANY PROFILE

SAMSUNG Introduction

Our Vision

Samsung is guided by a singular vision: to lead the digital convergence movement.

We believe that through technology innovation today, we will find the solutions we need

to address the challenges of tomorrow. From technology comes opportunity for

businesses to grow, for citizens in emerging markets to prosper by tapping into the digital

economy, and for people to invent new possibilities.

Its our aim to develop innovative technologies and efficient processes that create new

markets, enrich peoples lives and continue to make Samsung a trusted market leader
Our Mission

Everything we do at Samsung is guided by our mission: to be the best digital-

Company.

Samsung grew into a global corporation by facing challenges directly. In the years ahead,

our dedicated people will continue to embrace many challenges and come up with

creative ideas to develop products and services that lead in their markets. Their ingenuity

will continue to chart Samsungs course as a profitable, responsible global corporation.

SAMSUNG HISTORY

Named Yoon-Woo Lee as a Vice Chairman & CEO of

Samsung Electronics
Launched OMNIA phone
Completed establishing TV manufactory in Russia Kaluga
Became the official sponsor of 2010 Guangzhou Asian
Game
2008
Developed the world's first 2Gb 50 NANO
Samsung takes No. 1 spot in U.S. cellphone market
Opened Global Brand PR Centre Samsung D'light'

No.1 worldwide market share position for TVs achieved for

the 9th quarter in a row
2007 No.1 worldwide market share position for TVs achieved for
the seventh quarter in a row
Developed the world's first 30nm-class 64Gb NAND
Flash memory
BlackJack bestowed the Best Smart Phone award at CTIA in
 the U.S.

Attained No.1 worldwide market share position for LCD for

the sixth year in a row

2006 Developed the world's first real double-sided LCD

Developed the worlds' first 50nm 1G DRAM
Unveiled 10M pixel camera phone
Launched "Stealth Vacuum," a vacuum cleaner with the
world's lowest level of noises
Launched the worlds' first Blu-Ray Disc Player

Developed 1.72"Super-Reflective LCD Screen

September, 2005 The India Retail Forum has awarded Samsung as the Best Retailer of
the year 2005 in the consumer Durables category. James Damian,
SVP, Best Buy and his team handed over the award to Mr. Ravinder
Zutshi, Dy MD and Samsung India at the India Retail award function
held in Mumbai on 16th September.
February 2005 Mr. S. H. Oh appointed as the President and Chief Executive Officer
of Samsung South West Asia.
November 2004 Samsung received the Golden Peacock Special commendation
Certificate for Corporate Social Responsibility (Private Sector) for
the year 2004 from Mr. Shivraj Patil, Union Home Minister.
February 2004 India made regional headquarters for Samsung Southwest Asia.
February 2004 Mr. K. S. Kim appointed as the First President and Chief Executive
Officer of Samsung South West Asia.
November 2003 Inaugurated Samsung's new, High-Tech, advanced Refrigerator
facility.
August 2003 Commencement of production at refrigerator facility in Noida.
June 2003 Merger of SIEL with SEIIT.
Software technology park set up at Noida
December 2002 Construction commences for 5,000,000 refrigerator plant in Noida
October 2002 Samsung unveils new technology for Consumer Home
Entertainment (DNIe)

June 1996 Foundation Stone laid for CTV Factory at Noida, Uttar Pradesh.
May 1996 Launch in South
 Home Appliances Launch
December 1995 Samsung India Electronics (SIEL) products launched in India.
August 1995 Certificate for commencement of business received by Samsung

GROWING TO BE THE BEST

Samsung India aims to be the Best Company in India by the Year 2006. Best Company

in terms of both the internal workplace environment as well as the external context in

which the Company operates. Samsung aims to grow in India by contributing to the

Indian economy and making the lives of its consumers simpler, easier and richer through

its superior quality products.

Our aim is to gain technological leadership in the Indian marketplace even as our goal is

to earn the love and respect of more and more of our Indian consumers. Mr. S.H. Oh,

President & CEO Samsung South-West Asia Regional Headquarters.

Samsung in India

Samsung India is the hub for Samsungs South West Asia Regional operations. The South

West Asia Regional Headquarters looks after the Samsung business in Nepal, Sri Lanka,

Bangladesh, Maldives and Bhutan besides India. Samsung India, which commenced its

operations in India in December 1995, today enjoys a sales turnover of over US$ 1Bn in

just a decade of operations in the country.

Headquartered in New Delhi, Samsung India has a network of 19 Branch Offices located

all over the country. The Samsung manufacturing complex housing manufacturing

facilities for Colour Televisions, Colour Monitors,

Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung Made in

India products like Colour Televisions, Colour Monitors and Refrigerators were being

exported to Middle East, CIS and SAARC countries from its Noida manufacturing

complex. Samsung India currently employs over 1600 employees, with around 18% of its

employees working in Research & Development.

SAMSUNG GLOBAL

The DNA of Digital Innovation

Samsung Electronics is a global leader in semiconductors, telecommunications, digital

media and digital convergence technologies with 2004 parent company sales of

US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000 people in over 90

offices in 48 countries, the company has of 5 main business units: Digital Appliance

Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics Corporation is the worlds largest pro ducer of Colour

Monitors, Colour TVs, Memory Chips and TFT LCDs.

Customized products for Indian Consumers

Samsung understands the local cultural sensibilities to customize its products

according to the Indian market. It has set up a usability lab at the Indian Institute of

Technology in New Delhi to customize Samsung products to meet the specific needs of

Indian consumers. This industry-institute partnership is helping Samsung to study and

analyze consumer response in aspects of product design, including aesthetics, ergonomics

and interface.
 Through its research done on consumer preferences in India, Samsung has concluded

that Indian consumers want more sound oriented products. Thus, the Samsung televisions

for India have a higher sound capacity than their foreign counterparts.

For the semi-automatic segment of Samsung washing machines, Samsung has

introduced for the first time in India a feature called Super Dry. It is present in three of

Samsungs semi automatic models and dries the clothes better than the rest.

Samsung washing machines have an additional menu that takes care of the local

Indian wardrobes. They also have a memory re-start that takes care of the frequent

power failures in India.

 PRODUCT PROFILE

650 Series Full HD LC D TV

Developed using our unique Crystal Design with a hint of

rose-red color accentuating a traditional piano-black

bezel frame, the 650 Series LCD TV features Auto Motion

Plus 120Hz, an Ultra Clear Panel, DNIe Pro and Wide

Color Enhancer Pro to provide perfect picture quality.

Wide Video MP3 Player (YP-P2)

Equipped with Bluetooth and a touch screen interface,

the YP-P2 lets consumers enjoy vivid videos on a 3-inch

wide LCD screen. Samsungs proprietary DNSe 2.0

technology with EmoTure UI enhances the ultimate multimedia experience.

VRT Front Loading Washer

Designed with Vibration Reduction TechnologyTM (VRT),

our washer dramatically reduces barrel vibrationeven

at the highest speed. It also reduces energy and water

consumption to the worlds lowest levels. Further, weve

enhanced washing performance and eco-friendly performance

with a diamond-shaped embossing drum.

6-in-1 Steam Oven

Simple, yet stylish, our 6-in-1 steam oven combines all of

the features of a conventional oven with advanced steam

cooking technology to stimulate healthier eating.

Samsungs versatile steam cooking solution adds a

steam function to the conventional oven, grill and microwave,

as well as dry heat and fermenting.

Haptic Touch Screen Phones (SC H-W420/W4200)

Built with TouchWiz UI software, our Haptic model promises

a unique user experience, one that touches all of the

senses. The Samsung Haptic features one-touch access,

a widget for creating customized desktops and a G sensor

for automatic horizontal rotation of photos and videos.

It is designed for the innovative, on-the-go user who

demands cutting-edge multimedia features, including a web browser.

Ultra-messaging BlackJack II (SG H-i617)

Microsofts Windows Mobile software-enabled HSDPA

smart phone boasts a bigger screen than the BlackJack

I and includes a jog wheel. The phone also has cuttingedge

features such as a touch screen, Bluetooth, GPS and wireless LAN

 OBJECTIVES OF THE PROJECT

To find number of brands of consumer durable in Nashik district.

To study brand preference of consumer for consumer durable goods..

To find most important parameter for selection of brand of Colour television,

Refrigerators, Washing machine, DVD, Microwave oven.

To study profit margin of major brands in consumer durable.

 Research Methodology

Research methodology is considered as the nerve of the project. Without a proper well-

organized research plan, it is impossible to complete the project and reach to any

conclusion. The project was based on the survey plan. The main objective of survey was

to collect appropriate data, which work as a base for drawing conclusion and getting

result.

Therefore, research methodology is the way to systematically solve the research problem.

Research methodology not only talks of the methods but also logic behind the methods

used in the context of a research study and it explains why a particular method has been

used in the preference of the other methods

Research design

Research design is important primarily because of the increased complexity in the market

as well as marketing approaches available to the researchers. In fact, it is the key to the

evolution of successful marketing strategies and programmers. It is an important tool to

study buyers behavior, consumption pattern, brand loyalty, and focus market changes. A

research design specifies the methods and procedures for conducting a particular study.

According to Kerlinger, Research Design is a plan, conceptual structure, and strategy of

investigation conceived as to obtain answers to research questions and to control

variance.
Research design specifies methods and procedures for study. In this study the company

was interested to know the demand of different consumer durable product, about

competitors, and potential for SAMSUNG procedures to be used for the study among

retailers/dealer and. However it was exclusively personal interview.

Data Collection:

This report was prepared after collecting data from the retailers/ dealers and past data was

arranged from the various studies conducted in last few years and various other records of

company.

Primary Data:

These data were collected by personal interview with retailers/ dealer. For this purpose

questionnaires were prepared in such that all necessary data would be collected.

Secondary Data:

Information regarding the project, secondary data was also required. These data were

collected from various past studies and other sources of the company.

SAMPLING METHOD

Random Sampling method

SAMPLE SIZE

100 Dealers

Research tools:

Questionnaires
RESEARCH AREA

NASHIK DISTRICT-

Nashik city

CBS

Panchavati

Cidco

Nashik Road

Dindori Road

Canada Corner

Gangapur Road

MG Road

Deolali camp

Malegaon

Kalvan

Satana
 Chandwad

Deola

Taharabad

Nampur

Lakhmapur

Wani

Yeola

Lasalgaon

Pimplegaon Baswant

Ojhar

Manmad

Dindori
 Scope of the study

This project gives us great exposure to the consumer durable market because it includes

product knowledge and field survey job in which we visited the consumer durable stores

in Nashik district.

While visiting the shops we

1. Calculated the display share of the SAMSUNG product in shop.

2. Collected the data of actual monthly sale of the SAMSUNG product in few shop.

3 Found out the problems that the dealer were facing while selling the SAMSUNG

product.

4. Found out the customer response for SAMSUNG products by asking the owner of the

shop.
5. Checked whether demo calls were attended or not

Scope

1. In term of purchasing power parity (PPP), India is the 4th largest economy in the world

and overtake Japan in the near future become the 3rd largest.

2. Indian consumer durable market is expected to reach $450 billion by on 2010

3. India has the youngest population amongst the major countries. There were lot of

people in the different income categories nearly the two third population is below the

age of 35 and nearly 50% is below 25.

4. There were 56 million people in middle class, who were earning us$4,400-US$21,800

a year. And there were 6 million rich household in India.

5. The upper-middle and high-income household in urban areas were expected to grew to

38.2 million in 2007 as against 14.6 million in 2000.

OPPORTUNITY
1. In India the penetration level of white goods is lower as compared to other

developing countries.

2. Unexploited rural market.

3. Rapid urbanization.

4. Increase in income level, i.e. increase in purchasing power of consumers.

5. Easy availability of finance.

Threats

1. Higher import duties on row materials.

2. Cheap imports from Singapore, China and from other Asian countries.

LIMITATION OF STUDY

Although I tried my best in preparation of this project, but this study has some limitation:

1.The period of the project was not sufficient to study all the factors in deep.

2.Visiting various places for the study consumed a lot of time.

3.We cannot say that what the consumer have revealed will be right for each and every

situation because their perception is influenced by many factors.

4.Many consumer and dealers/retailers showed less interest in providing information and

havent cooperated.

5.Some of confidential information viz. credit period, schemes, policies and sales figure

were not disclosed by the competitors.

Theoretical Background of the study

Scope of market research in view of modern global business.

Research methods provide you with the knowledge and skills you need to solve

the problems and meet the challenges of a fast-paced decision-making environment.

Business research courses are a recognition that students in business, not-for-profit, and

public organizations in all functional areas need training in the scientific method and

its application to decision making. Two factors stimulate an interest in more scientific

decision making: (1) the managers increased need for more and better information and

(2) the availability of improved techniques and tools to meet this need.

During the last two decades, we have witnessed dramatic changes in the business

environment. Emerging from a historically economic role, the business organization has

evolved in response to the social and political mandates of national public policy,

explosive technology growth, and continuing innovations in global communications.

These changes have created new knowledge needs for the manager. Other knowledge
demands have arisen from problems with mergers, trade policies, protected markets,

technology transfers, and macroeconomic savings investment issues.

The trend toward complexity has increased the risks associated with business decisions,

making it more important to have a sound information base. Increased complexity means

there are more variables to consider. The competition is more vigorous, with many

business downsizing to make competitive gains. Workers, shareholders, customers, and

the public are better informed and more sensitive to their self-interest. Government

continues to show concern with all aspects of society. Each of these factors demands that

managers have more and better information upon which to base decisions.

To do well in such an environment, you will need to be equipped with an understanding

of scientific methods and a means of incorporating them into decision making. You will

need to know how to identify good research and how to conduct it. This book addresses

these needs.

As the complexity of the business environment has increased, there has been a

commensurate, increase in the number and power of the tools to conduct research. There

is vastly more knowledge in all fields of management. We have begun to build better

theories. The computer has given us a quantum leap in the ability to deal with problems.

New techniques of quantitative analysis take advantage of this power. Communication

and measurement techniques have also been enhanced. These trends reinforce each other

and are having a massive impact on business management.

sources of collection of primary and secondary data for market research.

ta sources may be classified as either internal (organizational) or external sources of

information.
Internal Sources

Internal sources of organizational data are so varied that it is difficult to provide

generalizations about their use. Accounting and management information systems create

and store much of the internal data. Research and development, planning, and marketing

functions also contribute. Examples are departmental reports, production summaries,

financial and accounting reports, and marketing and sales studies. The collection methods

used are unique to the specific situation, and collection success depends on knowing just

where and how to look. Sometimes the information may exist in central files (i.e., at

headquarters), in computer database, or in departmental chronological files.

In other organizations, a central library keeps all relevant information. Systematic

searches should be made through exploratory interviews with everyone who handles the

information. Often company librarians, MIS. PR/communications, or departmental

secretaries can help in pinpointing critical data sources. Internal data sources may be the

only source of information for many studies.

External Sources

External sources are created outside the organization and are more varied than internal

sources. There are also better defined methods for finding them. This discussion is

restricted to published sources, although other sources of information may be

useful.

Published sources of data can be classified into five categories. The newest and fastest

growing one is computerized database. They are composed of interrelated data files. The

files are sets of records grouped together for storage on some medium. Access may be
through online search or CD-ROM. Online databases are often specialized and focus on

information about a particular field.

Major source of published information consists of diverse materials from special

collections. Within this category there are many reference books, each a compendium of

a range of information. A second group includes university publications, of which there

are masters theses, doctoral dissertations, and research records. A third group includes

company publications such as financial reports, company policy statements, speeches by

prominent executives, sales literature, product specifications, and many others. There are

miscellaneous information sources consisting of the productions of various trade,

professional and other associations. These organizations often publish statistical

compilation, research report, and proceeding of meeting.

Data Analysis and Interpretation

Table No.1 Number of companys product sold by dealers.

Sr. No. PRODUCT NO. OF RESPONDENTS

1 C-TV 86
2 C-TV &
REFRIGERATOR 67
3 C-TV &
REFRIGERATOR &
WASHING MACHINE 56
4 ABOVE ALL 92
TOTAL 301
Source:- Survey

Graph No. 1
INTERPRETATION:-

According to survey, 86 dealers were sold only C-TV, 67 dealers were sold C-TV and

REFRIGERATOR, 56 dealers were sold C-TV and REFRIGERATOR, WASHING

MACHINE and 92 dealers were sold all product.

Table no. 2 shows no. of companys product sold from dealers shop.

Sr. NO. NO. OF COMPANIES NO. OF RESPONDENTS

PRODUCT
1 FIVE 33
2 FOUR 24
3 THREE 9
4 TWO 34
TOTAL 100
Source:- Survey

Graph No. 2
INTERPRETATION-

According to survey, 33 dealers were sold 5 brands, 34 dealers were sold only 2 brands

from their shops.

Table No.3 Shows Major brand of C-TV sold by dealers.

Sr. NO. NO. OF

BRAND RESPONDENTS PERCENTAGE
1 LG 39 39
2 VIDEOCON 23 23
3 SAMSUNG 18 18
4 SANSUI 11 11
5 ONIDA 9 9
TOTAL 100 100
 Source:- Survey

Graph No. :- 3

INTERPRETATION-

According to dealers, in Nashik district LG is leading in

C-TV with 39%, after that VIDEOCON is 2 nd with 23% and then SAMSUNG is on 3 rd

with 18%.

Table No.4 Most important parameter for more sale of C-TV

Sr. NO. REASONS FOR NO. OF PERCENTAGE

MORE SALES RESPONDENTS
1 Price 28 28
2 Quality 30 30
3 Service 17 17
4 Advertisement 15 15
5 Schemes 10 10
TOTAL 100 100
 Source:- Survey

Graph No.4

INTERPRETATION-

According to dealers, Price is most important parameter for more sale of C-TV

and then Quality, Services, Advertisement and Schemes.

Table No. 5 shows the major brands of REFRIGERATOR sold by dealers.

Sr. NO NO. OF
BRAND RESPONDENTS PERCENTAGE
1 LG 22 22
2 VIDEOCON 13 13
3 SAMSUNG 9 9
4 GODREJ 12 12
5 WHIRLPOOL 19 19
6 KELVINATOR 16 16
 7 KENSTAR 9 9
TOTAL 100 100
Source:- Survey

Graph No. 5

INTERPRETATION-

According to dealers, LG also leading in the REFRIGERATOR market in Nashik district

with 22%,

After that Whirlpool and Kelvinator is following them.

Table No.6 shows most important parameter for more sale of REFRIGERATOR

Sr. NO. REASONS FOR NO. OF PERCENTAGE

MORE SALES RESPONDENTS
1 Price 27 27
2 Quality 32 32
3 Service 19 19
4 Advertisement 13 13
5 Schemes 9 9
TOTAL 100 100
Source:-Survey
 Graph No. :- 6

INTERPRETATION-

According to dealers, most important parameter for more sale of Refrigerator

is Quality and then Price, Services, Advertisement and Schemes.

Table no.7 shows Major brands of Washing Machine sold by dealers.

Sr. NO. NO. OF

BRAND RESPONDENTS PERCENTAGE
1 LG 18 18
2 VIDEOCON 11 11
3 SAMSUNG 15 15
4 IFB 7 7
5 WHIRLPOOL 21 21
6 GODREJ 9 9
7 KELVINATOR 10 10
 8 KENSTAR 9 9
TOTAL 100 100
Source:- Survey

Graph No. :-7

INTERPRETATION-

According to dealers, LG is leading in Washing Machine market with 18%, after that

VIDEOCON and SAMSUNG is leading in Nashik district.

Table No.8 shows most important parameter for more sale of Washing Machine

Sr. NO. REASONS FOR NO. OF PERCENTAGE

MORE SALES RESPONDENTS
1 Price 26 26
2 Quality 32 32
3 Service 24 24
4 Advertisement 10 10
5 Schemes 8 8
TOTAL 100 100
Source:- Survey
 Graph No.8

INTERPRETATION-

According to dealers, the most important factor which affects the sales of washing

machine is QUALITY, and then prices and services is considered by the customers.

Table No.9 shows Major brands of DVD sold by dealers.

Sr. NO. NO. OF

BRAND RESPONDENTS PERCENTAGE
1 LG 11 11
2 VIDEOCON 13 13
3 SAMSUNG 10 10
4 ONIDA 15 15
5 PHILIPS 22 22
6 SANSUI 12 12
7 SONY 8 8
8 INTEX 9 9
 TOTAL 100 100
Source:-Survey

Graph No. :- 9

INTERPRETATION-

According to dealers, PHILIPS is the most popular brand in DVD market with 22%, after

that ONIDA with 15% and VIDEOCON with 13% on 3rd position.

Table No.10 shows most important parameter for more sales of DVD

Sr. NO. REASONS FOR NO. OF PERCENTAGE

MORE SALES RESPONDENTS
1 Price 21 21
2 Quality 42 42
3 Service 17 17
4 Advertisement 8 8
5 Schemes 12 12
TOTAL 100 100
Source:- Survey
 Graph No. 10

INTERPRETATION-

According to dealers, Quality is major factor in respect of more sale of DVD, and then

Services and prices were to be considered.

Table No.11shows Major Brand of MICROWAVE OVEN sold by dealers.

Sr. NO. NO. OF

BRAND RESPONDENTS PERCENTAGE
1 LG 18 18
2 VIDEOCON 13 13
3 SAMSUNG 15 15
4 KENSTAR 21 21
5 GODREJ 9 9
6 PHILIPS 8 8
7 BAJAJ 9 9
8 SONY 7 7
 TOTAL 100 100
Source:- Survey

Graph No. 11

INTERPRETATION-

According to dealers, KENSTAR is very popular brand for microwave oven. KENSTAR

is making a huge business as compare to other competitors after that LG and then

SAMSUNG. According to dealers, microwave oven does not have that much demand as

compare to other consumer durable product.

Table No.12 shows Reason for more sales of MICROWAVE OVEN

Sr. NO. REASONS FOR NO. OF PERCENTAGE

MORE SALES RESPONDENTS
1 Price 21 21
2 Quality 36 36
3 Service 14 14
4 Advertisement 17 17
5 Schemes 12 12
TOTAL 100 100
Source:- Survey
 Graph No. 12

INTERPRETATION-

The most important factor of more sales of microwave oven is QUALITY of the product.

Quality is mostly affected on sales of microwave oven.

Table NO.13 shows High Profit margin brands

Sr. No. NO. OF

BRANDS RESPONDENTS PERCENTAGE
1 LG 21 21
2 SAMAUNG 18 18
3 WHIRLPOOL 16 16
4 VIDEOCON 13 13
5 SONY 11 11
6 GODREJ 9 9
7 PHILIPS 7 7
8 KENSTAR 5 5
 TOTAL 100 100
Source:- Survey

Graph No.13

INTERPRETATION-

According to dealers, in Indian consumer durable industry

LG is leading company because of their low pricing policy and the better quality of

product.

SAMSUNG is on 2nd position, if SAMSUNG will change their pricing policy like LG and

VIDEOCON then SAMSUNG should be on 1st position.

Table No.14 shows Suggestion from dealers for SAMSUNG to increase the business

Sr. No. SUGGESTION NO. OF RESPONDENTS

1 FAST AND REGULAR
AFTER SALES SERVICE 31
2 REDUCE PRICES 21
3 INCREASE DEALER
MARGIN 15
4 ADVERTISMENT AT
RURAL AREA 13
 5 IMPROVE QUALITY 10
6 REGULAR SCHEMES 9
TOTAL 100
Source:- Survey

Graph No.14

INTERPRETATION-

According to suggestion of dealers, AFTER SALES SERVICE is most important factor

which is helping to the SAMSUNG for increase the sales.

After that PRICES OF THE PRODUCT should be economic. DEALER MARGIN

should increase for motivation of dealers.

FINDING

1. We came to know while visiting the shop most of the dealers sold entire consumer

durable product including C-TV, Refrigerator, Washing Machine, DVD, Microwave oven.
2. We know that during the survey in consumer durable industry in Nashik district and

rural area of nashik district LG is leading in Colour television, Washing Machine,

Refrigerator.

3. Study shows that quality is most important parameter for more sale of colour television

and then price is considered by consumers.

4. Study shows that quality of the product is most important parameter for Refrigerator

then price is considered by consumers.

5. While visiting the shop we came to know that quality is most important parameter

which is affect on more sales of Washing Machine.

6. According to Survey, Philips is most popular brand for DVD.

7. We came to know that while visiting the shop, Kenstar is most preferable brand for

Microwave oven because of their quality.

8. While visiting the shop we know that LG is gives high profit margin as compare to

other competitors.

9. While visiting the shop dealers suggested that after sales service is most important

factor which contributes towards the sales of Consumer durables.

10. All the dealers were not satisfied with the profit margin.

11. SAMSUNG product is costly as compare to LG and VIDEOCON.

12. Maximum rural area is covered by the VIDEOCON because of their low price

products.

13. We came to know while visiting the shops that there was big problem of after sales

service.

14. Many dealers were facing the problem of after sale service because there is no follow

up calls from SAMSUNG.s

15. Demo calls also not done properly.

16. LG and Videocon is the main competitor of SAMSUNG.

17. Advertising of SAMSUNG CTV is more effective as compare to the competitors.

18. Sales promotion scheme were sufficient.

SUGGESTIONS &RECOMANDETION

Company should improve the after sales service of products as it is the main

factor for the sales of consumer products.

 If the SAMSUNG Ltd. reduces their product price like LG and VIDEOCON then

SAMSUNG will take over the LG in all categories.

Company should distribute free key chain, calendar, t-shirts for making brand

popular among people.

Company should introduce low price and low power consumption Refrigerator for

acquiring the middle income group.

Dealer desire more advertisement to be done through local newspaper and cable

TV ads. To make consumers aware about the product.

Prompt of service in time.

Advertisements of the companys products should focus on quality rather then

price.

Company should target upper middle class or premium class customers.

Company should introduce low cost products to satisfy the needs of low or middle

class.

Demo calls as well as follow up Help Company to maintain customer relationship

and hence the company should focus on these aspects.

SAMSUNG ltd. should concentrate on after sales service.

 SAMSUNG ltd. should try to trap the rural market.

SAMSUNG ltd. Establish the service center as per taluka place.

Conclusion
 With respect to the above study and the findings thereby, the company has

definitely entrenched into the urban market.

With few more concerted efforts, the said organization needs to enter the rural

market in order to completely establish itself all over.

ANNEXURE
A. Questionnaire
 Study of Consumer Durable Market for SAMSUNG Electronics Ltd. With
Special reference To Nashik district.
Name of shop:

Address:

Contact no.:
1) Which is consumer durable product you sold from your shop?
C-TV Refrigerator Washing Machine
DVD Microwave

2) How many no. of companys product you sold from your shop?
ONE_______________________________________________
TWO_______________________________________________
THREE_____________________________________________
FOUR______________________________________________
FIVE_______________________________________________
SIX________________________________________________

3) Which is major brand of Colour-Television you sold from your shop?

SAMSUNG LG Videocon Onida
Sansui

4) What is the important parameter for more sales of Colour-Television brand?

Price Quality Services Advertisement
Schemes

5) Which is major brand of Refrigerator you sold from your shop?

Godrej Whirlpool Kenstar LG
SAMSUNG Videocon Kelvinator

6) What is the important parameter for more sales of Refrigerator brand?

Price Quality Services Advertisement
Schemes

7) Which is major brand of Washing Machine you sold from your shop?
IFB Whirlpool Kenstar LG
SAMSUNG Videocon Kelvinator Godrej

8) What is the important parameter for more sales of Washing Machine brand?
Price Quality Services Advertisement
Schemes
 9) Which is major brand of DVD you sold from your shop?
SAMSUNG LG Videocon Onida
Sansui Philips Intex SONY

10) What is the important parameter for more sales of DVD brand?
Price Quality Services Advertisement
Schemes

11) Which is major brand of Microwave you sold from your shop?
SAMSUNG LG Videocon Kenstar
Godrej Philips Bajaj SONY

12) What is the important parameter for more sales of Microwave brand?
Price Quality Services Advertisement
Schemes

13) Which companys product you give high profit margin?

SAMSUNG LG VIDEOCON SONY
WHIRLPOOL GODREJ PHILIPS KENSTAR

14) What are your suggestions for SAMSUNG to increase the sales?

_________________________________________________________________

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B. LIST OF DEALERS:-

Sr. Name of the Name of Dealar Contact No. LOCATION

no. Counter
1 Manoj Electronics Manoj Kumat 9822312422 Nasik Road
Boathara Subhash
2 0253-2463049 Nasik Road
Electronics Bothara
3 Hari-Om(Next) mahesh 9422259994 Nasik Road
Sai-Sakshi
4 Umesh Shinde 0253-2454242 Nasik Road
Electronics
5 Sushil Electronics Pravin Lodha 0253-2467523 Nasik Road
6 Jupiter Appliances Bharat N.D. 0253-2462212 Nasik Road
Shubham
7 Sanjay Sanghvi 9422271504 Nasik Road
Electronics
8 Kirti Electronics Sumit Kochar 9860666696 Jail Road
9 Pankaj Electronics Amol Sangvi 9890906662 Jail Road
10 Gulzar Electronics 2491927 Deolali Camp
2492700/2491
11 New TV Center Deolali Camp
800
Dindori Road,
12 Ashoka Electronics Jitendra Gujrani 0253-2512323
Nasik
Dindori Road,
13 Patwa Electronics Rushabh Patwa 9272702661
Nasik
Dindori Road,
14 Shivam Electronics Narendra Deore 9923680046
Nasik
Sai-Parth Jayant Dindori Road,
15 0253-2532090
Electronics Deopurkar Nasik
Canada Corner,
16 H. Joshi Bros. Chandubai Joshi 0253-2310438
Nasik
Banwarilal Canada Corner,
17 Basant Hisaria 0253-2577563
Marketing Nasik
Canada Corner,
18 Uttam Electronics Uttam Hisaria 0253-2574700
Nasik
Canada Corner,
19 Swastik Ref. s.s.lodha 2317434
Nasik
20 Adarsh Electronics p.bojwani 2504722 Tilak Road, Nasik
21 Yogesh Electronics s.wani 2573610 MG Road, Nasik
Malegaon Stand,
22 Electronics Corner s.lodha 2511654
Nasik
23 Sai Elect. Thete 9371030880 Pimplegaon
24 Parakh Appliances narendra parakh 2580229 M.G.road
25 Prince Electronics Pramod Patil 9423934057 Nampur
Chandrakant
26 Shivam Electronics 234419 Nampur
Savant
27 Krushna Electronics Genmal Lodha 0253-2372269 uttam nagar
Trimurti Chowk,
28 Parakh Electronics Nandlal Parakh 9225128158
Nasik
29 Mayur electronics Anil Choudhari 9371528872 uttam nagar
30 Parakh elec. parakh 2580229 M.G.road
31 Jagdish Electronics Rajendra Rathi 9422763842 Pavan Nagar,
 Nasik

Trimurti Chowk,
32 Bhavsar Electronics Ravi Bhavsar 9763326097
Nasik
33 Lakshmikrupa elec. Nilesh Mane Ganesh chowk
34 Atul Electronics atul lute 9422757951 Yeola
35 Jai Durga 265970 Yeola
36 Rashmi Electronics _ 9850030301 Yeola
37 Khambekar s. khambekar _ Yeola
38 Vaibhav Electronics vaibhav 9975701761 Yeola
New Bhansali 02550-
39 Lasalgaon
Electronics 266629
02550-
40 Harshad Enterprises Lasalgaon
266936
Pavan Nagar,
41 Bhavsar Electronics Ravi Bhavsar 9763326097
Nasik
42 Bharat Electronics b.jivansingh 266165 Lasalgaon
43 parakh sales Yogesh Parakh 9850893329 uttam nagar
44 Raj Music Center Hemant Jadhav 9422269618 Chandwad
45 Hari-Om TV Center Rupesh Gaikwad 9890693907 Chandwad
Prakash
46 Kalpesh Electronics 9960188597 Chandwad
Gaikwad
47 mahavir electronics m.chhajed 9272994280 Dindori
Vardhaman 02556-
48 Sapana Electronics Chandwad
Abad 252252
49 Shiv krupa elec. sunil mane 9890237260 Adgaon naka
50 Lata electronics kiran palve 2377139 uttam nagar
Manoj Home 02591-
51 Manmad
Apliances 261736
52 Sanjay Furniture 9372447091 Manmad
53 Anokha Electronics 9422247900 Manmad
samartha
54 Bhaskar Deore 9423128050 Taharabad
enterprises
55 Suvidha electronics Madhavrav Aher 9423931129 Deola
56 mahavir electronics Ravi Ostawal 9423181592 deola
57 Para electronics Sanjay Para 9881437299 Satana
02555-
58 Yashwant electr. Deepak Ahire Satana
224647
Manoj
59 Alfa electronics 9422755187 Satana
Hemchand
 Prashant 02555-
60 Kalyani electronics Satana
Bhamre 225951
02555-
61 Jalaram electronics Vasant Nikam Satana
223828
Sunil 02555-
62 Sudhir electronics Satana
Brahamankumr 223325
63 Gajanan electronics Satyajeet Deore 9225141994 Kalwan
02592-
64 Saptashrungi elec. Bhushan Kothari Kalwan
221019

Bhagyalakshmi
65 Ganesh Malpure 9422764137 Kalwan
elec.
66 Shri samartha elec. Shailesh Aher 9423071963 Kalwan
Malegaon 02554-
67 Malegaon Store Malegaon
electronics 232946
68 Krushna Electronics Krushna Shinde 9423934118 Malegaon
02554-
69 Khandelwal electr. Nitin Khandelval Malegaon
235889
02554-
70 Komal electronics Manohar Nikam Malegaon
235794
02554-
71 Prashant electronics Santosh Nikam Malegaon
235704
72 Arihant electronics Pradip Jain 9422758911 Malegaon
Kiran
73 Sony electronics 9860020808 Lakhmapur
Suryawanshi
74 Shri saptashrungi Vaibhav Bachav 9860347185 Lakhmapur
75 Yash electronics Sanjay Jadhav 9890777842 Lakhmapur
Purushotam
76 Shivkrupa elec. 9881951471 Taharabad
Bhamre
Gurukrupa
77 r.bamb 241520 Niphad
electroncs
78 Kalyani electronics nitin & babasaheb 9860520032 Niphad
79 Om electronics d. khapre 9850629003 Niphad
80 Madhuri electronics sharad ahinde 241258 Niphad
81 Jain electronics Jain 9225657151 Niphad
Prakash 0253-
82 Shivam electronics M.G.road
Chavhan 2577524
83 Parakh electronics Narendra Parakh 9822457539 M.G.road
84 mahavir electronics Guvtam Jain 9420363171 Ojhar mig
85 Santoshi electronics Prabhakar 9850975230 Ojhar mig
 Navase
Jayashree
86 Soni Paresh 9860966670 Ojhar mig
enterprises
02550-
87 Mayur electronics k.gaikwad Ojhar mig
275495
02550-
88 Ajit electronics Ajit Shejwal Ojhar mig
271289
Jitendra 0253-
89 jitendra electronics Ganagapur road
Welgaonkar 2340321
0253-
90 sai enterprises Satish Kaka Sharanpur road
2311343
Balasaheb
91 Sahaj electronics 9850885135 Uttam nagar
Sonawane
Shree Swami
92 p.bhatevara 9890067152 Pimplegaon
Samartha
Gurukrupa
93 j.bamb 9373691777 Pimplegaon
electroncs
94 Jain electronics Jain 251096 Pimplegaon
02557-
95 Saubhagya elec. Ashish Bora Vani
220450
96 Anand elec. Sameer Sharma 9890416579 Vani
97 Shriji Electronics Umesh Joshi 9763662920 Panchavati
Mahalaxmi 0253-
98 Yogesh Wadekar Panchavati
Electronics 2516309
Bholenarth
99 Jimmy Joshi 9823051420 Panchavati
Refrigerator
100 New Jaymatadi Santosh Mishra 9373915550 Panchavati

B). Bibliography

1- http://www.samsung.com/in/aboutsamsung/index.html
2- http://www.samsung.com/in/aboutsamsung/corporateprofile/index.html
3- http://www.samsung.com/in/aboutsamsung/corporateprofile/history.html
4- http://www.samsung.com/in/aboutsamsung/corporateprofile/visionmissio
n.html
5- http://www.samsung.com/in/consumer/index.html