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PRESENTATION

PRESENTER

Salman Bin Firoz


MISSION
we envisage for a more beautiful country by attaining
our duties and responsibilities

VISION
Time has rewarded us with the rank of leadership. Moreover, We will always try to
explore beyond the boundaries of possibilities by manufacturing product which will
satisfy the consumers needs and beatify them.
Milestones
1949 1983-1988
Spiraled into loss and debts
Kohinoor Company
was registered

1956 1993-2015
Productivity
Kohinoor Chemicals
was founded rate is high
MANAGEMENT LEVEL
Chairman

Managing Director

Executive Director

Director
(Corporate Affairs)

Vice President
(Administration)

Executive Vice Executive Vice Executive Vice


President President President
(Sales & Marketing) (Acct. & Fin.) (Production)

Vice President Vice President Vice President


(Sales & Marketing) (Acct. & Fin.) (Production)
10 BRAND NAMES TIBET
Sandalina
Ice Cool
Bactrol
Fair & Care
Heal Guard
Clean Master
Xpert
Genstar
Chap Stick
PORTERS

1 2 3
COMPETITORS CUSTOMERS SUPPLIERS
Sandalina individually Traders and retailers are Both local and foreign
does not have any the first in line. Then suppliers some of which
competitors, but in the comes the consumers are I.F.M and Zon-Ron
beauty care segment there
is Lux, Dove, Keya, Meril

4 5
SUBSTITUTES NEW THREATS
substitutes includes liquid now-a-days Sandalina does
shower gel and face wash. not have any threats to new
entrants.
1. Political
2. Economical
2

PESTLE
3. Social
3
4. Technological
4
5. Legal
5
6. Environmental
Target Market

Middle Class

Female
Lower Class Customers

Rurul Markets
MARKETING
Market Research

Branding

Advertising

Price

Promotional activates
Current Overall Market Scenario

At present TIBET in the 2nd position in terms of market share. Our main
competitor who has the 1st position in the marker is LUX
Protecting the environment in which we live is an
important element

Ensure a clean, safe, and healthy and pollution free


environment not only for its workers and employees.

The Company will always employ such technology as


may be beneficial in maintaining a healthy and hygienic
working environment

Believes in community development without political


affiliations with any person or group of persons and
contributes part of its resources for a better environment
with an unprejudiced approach
SWOT
Affordable price
Low labor cost Low promotion
High technology Poor International
High quality marketing standard
Large Domestic markets Cost of power
Infrastructure

Rapid growth in target Competitive brand


population companies
Cope with International Reduction Import tariffs
market Chinas lower chemical
Expansion into different costs
product categories
RECCOMMENDATION
Competitive Products
Upgrade Product Ingredients
ATL & BTL Advertising
Channel Differentiation
Multiple Image Building Techniques
Leading
COSMETICS AND TOILETRIES
Manufacturer

TOP level management


EFFICIENT planning and decision
making process
Performance level
ANY QUESTIONS?

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