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July 2010 SCCA NEWS Seward’s Business Community www.sewardbusiness.org July Meeting 2010 Board of Directors West
July 2010 SCCA NEWS
Seward’s Business Community
July Meeting
Board of Directors
West of the Rail Business Association (WRBA)
Inaugural Summer Social
Jim Welna
Welna II Hardware
Thursday July 22nd, 2010 / 4:30pm – 6:00pm
4205 28th Ave S / Corner of 28th Ave and 42nd St
Vice Chair:
Rick Siewert
Siewert Cabinet
Join our neighbors and friends of the West of the Rail Busi-
ness Association (WRBA) on the corner of 28th Avenue and
42nd Street for an afternoon of entertainment, delicious food,
and opportunities to network with other local business own-
ers. WRBA will be providing free hot dogs and ice cream from
Everett’s Foods and Meats. Those in attendance will also have to
chance to enter a raffle!
Max Duckler
Suzanne Weinstein
Coastal Seafoods
Jennifer Larson
Communications Design
Food is free!
Tracy Singleton
To RSVP, please contact Megan: 612.435.0279 / megan@redesigninc.org
Birchwood Cafe
June Meeting Notes
Hans Steege
Dero Bike Rack
Presenter: Local Legislative Representatives
Location: Seward Towers East, 2910 E Franklin Ave.
by Dave Madsen
Joe Buck
Buck Bros. Construction
On Wednesday, June 16, members of the Seward Civic and Commerce Association (SCCA)
gathered in Seward Towers East for the association’s annual legislative update. After a deli-
cious $10 lunch provided by Raja’s Mahal, President of the SCCA board, Jim Welna, called
the meeting to order.
Monthly Meetings are
held on the 3rd Wednesday of
each month from 11:45 - 1pm.
Jim Welna, on behalf of Nina Chenault, announced the success of the Spring party fundraiser
for the Youth Scholarship Fund. In total, 80 people turned out for the event and the amount
of money raised by raffle tickets reached over $900.
Upcoming Dates
July 22nd
Program Manager Michele Braley then introduced the Seward Longfellow Restorative Jus-
tice Partnership (SLRJP), which aims to renovate the juvenile judicial system. Offenders who
are involved with this program are given the opportunity to make amends to the community
through conferences and service projects which correlate to their wrongdoings.
August 18th
September 15th
continued on page 4

SCCA Mission: to provide a forum for Seward area businesses to plan, discuss, advocate and network for mutual benefit.

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Member Updates

Café brews strong cup of community


New Member Profile: 2nd Moon Coffee Café, 2225 East Franklin Avenue

by Dave Madsen

Whether it’s over spirited conversation in the company of others or in solitude over the morning paper, coffee is meant to be savoured. With the advent of massive, cor- porately-operated coffeehouses though, a well-crafted espresso drink from hard-working hands is becoming a thing of the past.

hand-crafted with a friendly chat from a spirited barista. In addition to their expansive drink selection, the cafe also has always had an impressive pastry display which is stocked daily by A Baker’s Wife, a bakery located in south Minneapolis. 2nd Moon recently expanded their menu to include locally-sourced sandwiches and a daily soup made from scratch.

At 2nd Moon Coffee Cafe, things move just a bit smooth- er; the smell of roasted coffee beans and the sound of low-key chatting wafts through the intimate space, and the rotating art gallery adds splashes of personality to the already vibrant cafe walls. And because of this relaxed, atmosphere, the quality of 2nd Moon’s cup is unmatched in the Seward neighborhood.

Another factor attributing to 2nd Moon’s success are the regular customers. “I don’t think [Seward custom- ers] would be happy if there was Caribou [Coffee] here. I don’t think they would support it as much as they sup- port our small business,” Sammy said.

2nd Moon’s welcoming space on Franklin Avenue

2nd Moon’s welcoming space on Franklin Avenue

In addition to the welcoming presence, co-owner Ro- chelle Ansari mentioned that there is much at stake when brewing up a customer’s drink. Since the cafe has been in the area for about ten years, the role that community plays is immense.

“It just goes without saying that quality is expected here,” she explained. “Our customers are loyal to us and the employees have all been working here for a long time as well.”

Rochelle smiled as she explained 2nd Moon’s home on Franklin Avenue. In her time working at the cafe, she’s had the chance to get to know the regular cus- tomers, as well as to hear what is going on in Seward. “Just because we are a business and not a home, does not mean we aren’t people’s neighbors,” Sammy added. “We spend a lot of our time here and because we’ve gotten to know the people so well, it feels like home.”

and because we’ve gotten to know the people so well, it feels like home.” Rochelle and

Rochelle and a barista brew up a hearty cup

With an ear-to-ear grin that illuminates his face, new co-owner Sammy Ansari explained that he is passionate not only about the quality of his cafe, but also about the people he serves. As a veteran of the restaurant business, Sammy was quick to invest in 2nd Moon because of its unique and established presence in Seward. “It’s a very nice neighborhood here,” he explained. “People know each other and support each other.”

About six months ago, when Sammy decided to purchase 2nd Moon, he understood the essence of what made the cafe so unique. Primarily, he said, people appreciate a good cup of coffee. He explained that when he was handed the rights, the previous owners gave him one piece of advice:

Don’t change the coffee. And Sammy has stuck to it.

On 2nd Moon’s large, chalkboard menu are a wide va- riety of coffee, espresso, and tea drinks, all of which are



Page 3

Restorative justice program heals the harm

Dear SCCA Members,

Feature: Seward Longfellow Restorative Justice Partnership, 2323 East Franklin Avenue by Dave Madsen

should come as no surprise that many people as-

sociate feelings of frustration with the judicial sys-

tem. Citizens feel as if they have no control over matters that affect their homes or workplaces, vic- tims often grow resentful over ineffective punish- ments, perpetrators are caught in cycles of punish- ment without reconciliation, and it seems as if those running the system are as frustrated and trapped as those penalized by it.


tors, and a person who would serve as a “voice of the community.” According to Braley, the SLRJP w in cooperation with traditional methods of handling first-time offenders. The restorative justice initiative offers youths an alternative understanding of their actions (often crimes like vandal- ism and/or shoplifting) as they are allowed


would like to devote a sec-

tion of this month’s newsletter to introduce myself. My name


Dave Madsen and I am the

new intern at Redesign. I am


senior at Augsburg College

and I am majoring in Media Writing.


hope to use my education as


student journalist to bring

Instead of understanding crime as an act of harm against a community or specific person, the cur-

rent judicial system views crime as an act against the state.Therefore, when a punishment is given to

space to explain their actions to the victim in a face-to-face conference.

“Usually, when the business owner asks, ‘Why did you choose to do this?’, the

you quality information on the Seward area. I will be devot- ing my efforts to updating the SCCA’s business list and the 2010-2011 SCCA Directory, as well as planning the Annual Franklin Frolic. I also plan to develop a purchasing program with the Augsburg College in order to assist small business- es in Seward.


perpetrator, he/she may never be exposed to the

youth’s response is ‘I don’t know; I feel ter- rible about it,’” Braley said.

ramifications of his/her actions on a community or individual level.

The Seward Longfellow Restorative Justice Partner- ship (SLRJP) is revolutionizing this criminal justice process with the introduction of an alternative and more inclusive way to handle offenders.

The conference facilitators are well equipped to handle these conferences as they are required to undergo twenty hours of training in preparation, and the community member often provides a dis-

tinct voice in the conversation as he/she



you have any questions, or if

Started in 2004 by a “dedicated group of volun- teers” who eventually partnered with the Seward

often expresses how the youth’s action has affected his/her business and/or per- ception of the community.

you would simply like to intro- duce yourself, please send me an email at SRI@redesigninc. org or contact me on my of- fice phone at (612) 435-0277.

Neighborhood Group (SNG) and the Longfel- low Community Council

“It just makes sense,” Program Manager Michele Braley said.

Another strategy to prevent these crimes before

(LCC) for funding, the SLRJP’s main objective was, and has remained, to reorient the goals of the crimi- nal judicial system in order to give first-time youth offenders an alternative to court.

“A key strength of our program is that it was formed out of a grassroots movement of residents who identified a need to respond in a community-based way to youth who were beginning to stray down the wrong path,” Braley said.

they occur are the Teen Support Circles, which have met at Longfellow and Mathews park in 2006 and 2007, respectively. They consist of about 7-12 youths and the cir- cles allow teens to speak, one at a time, about issues and conflicts that affect them. Braley reported that teens have an inter- est in a space where they can interact in a positive and open environment.


Write an SCCA Newsletter Article!

Is there a business in Seward that has always intrigued you? Interested in getting to know what goes on inside other neighborhood businesses?

If so, you would make a perfect author for an SCCA newsletter article!

The SLRJP provides a second chance to these youths to not only admit their wrongdoings in a restorative conference, but also to make amends to the com- munity by repairing the harm in a way that promotes accountability.

The resource of a community gather- ing space has spread to the adult world, Braley reported, and men and women in the Seward and Longfellow community are now encouraged to attend their monthly Peace Circles to address issues and build relationships.

“It just makes sense,” Program Manager Michele Braley said.

The restorative justice process involves a court referral program headed by the Minneapolis Police Department (MPD) and the Hennepin County At- torney. In this program, a youth in the 55406 area code would willingly attend a conference with his/her parent, the victim, two conference facilita-

For more information and to find out how you can get involved with SLRJP, contact Braley at michele@sng.org or at (612) 338-6205 x108. Or visit SNG’s website at sng.org.

No writing skills necessary, just an interest in your fellow business owners

contact Megan: 435-0279 megan@redesigninc.org

Page 4


Mark Joseph then introduced himself on behalf of Zipp’s Li- quors, and Peter Fleck informed the attendees of the Seward Profile (http://sewardprofile.posterous.com/). Essentially, the Seward Profile is a website that members of the SCCA can contribute to in order to inform residents about news in the Seward neighborhood. Fleck also gave mention to urban

Commissioner McLaughlin then informed attendees that there has recently been a veto on the bonding $35 million for transit options. And, regarding the City’s education sys- tem, Commissioner McLaughlin said that in 18 districts in the county, graduation rates for students of color are “not doing well.” In response to this, Commissioner McLaughlin posed to instate a new policy: every student in the county should have

farmer Stefan Meyer who has a blog attached to Seward Pro- file (http://urbanfarmerseward.posterous.com/).

Cam Gordon, City Council Member for Ward 2, then in- formed those in attendance that he has set priorities to make Minneapolis a leader in environmental sustainability and the fair treatment of those affected by poverty. Gordon empha- sized the importance of small organizations of businesses and neighbors in order to promote community involvement and influence governmental decision-making. He also added that he envisions Minneapolis as a suitable environment to raise children.

Gordon reported that he is working to promote recycling programs for businesses and community organizations to en- sure that Minneapolis remains environmentally responsible. According to Gordon, he is planning to implement the City’s multifamily dwelling recycling ordinance into similar commer- cial recycling ordinances. The benefits are numerous, Gor- don expressed, but he also acknowledged that the program would require commercial properties to learn a somewhat complicated, expensive, and extensive separating and sorting process.

Gordon placed emphasis on Minneapolis’ StreetWerks sum- mer youth employment program.The program started as an initiative to clean the streets of Minneapolis while providing youths with an education, a form of employment, and a safe, productive summer. Gordon asked anyone who has been the victim of vandalism or needs assistance with regular or spe- cial clean-up projects to contact his office at (612) 673-2202.

the right to graduate. However, the Commissioner reported that the budget is “tough” and the districts should consider investing in youth sports facilities and expanded library hours, which will take advantage of the recently instated Stadium sales tax.

Council Member for Ward 9, Gary Schiff, then elaborated on a property tax issue by informing those in attendance that many owners of small,commercial properties are being forced to pay higher taxes when compared to those downtown and residential properties, which have decreased in value. Schiff encouraged attendees who may be affected by this to call the assessor’s office. Then one can appeal for a personal asses- ment simply by calling 311 and filling out a packet of informa- tion. After this process, an assessor from the city may come to inspect one’s property.

Schiff explained that his priorities, like Gordon’s, are to keep the children in our community as safe as possible. A way to ensure the safety of local youth communities, Schiff said, is to get them involved with the City’s Summer STEP-UP Program. Youths, typically between the ages of 14 and 21, who are in- volved in this program are afforded the opportunity to gain employment experience in both public and private businesses and government agencies throughout Minneapolis.

Another topic that Schiff discussed was new housing for those seeking more affordable options. This housing would be funded from Government tax credits and it would be ideal for those in the construction trades.

Peter McLaughlin, City Commissioner for District 4, then echoed Gordon’s concern for Hennepin County’s need for a more effective recycling program.According to Commission- er McLaughlin, half of the waste in Hennepin County comes from Minneapolis; he is currently working to decrease this amount by possibly implementing ordinances like requiring the separation of compost from waste.

Representative Jim Davnie and Senator Patricia Torres Ray then discussed issues of healthcare. According to the two, a bill has been structured to ensure that when the new gover- nor is elected, he/she can step in and bring federal health care dollars in right away.Also, Representative Davnie and Senator Torres Ray reported that no education bill was passed and a recent bonding bill created thousands of jobs for those work- ing in construction.

On the subject of health care, Commissioner McLaughlin re- ported that in 2009, $50 million worth of services were dis- tributed to those on government assistance programs;this has recently been eliminated by Governor Tim Pawlenty. Hope- fully, Commissioner McLaughlin expressed, the new governor will sign Minnesota up for the new US healthcare system.

Representative Davnie and Senator Torres Ray then closed the meeting by mentioning the recently passed Minnesota Angel Tax Credit which can provide a 25 percent tax credit for investments in small, cutting edge businesses.


Page 5




There is still coupon space available in the 2011 Neighborhood Directory

1/6 page coupon -


(4 remaining)

Please contact Megan as soon as possible if you are interested in this opportunity.

Coupon requests will be accepted until Wednesday, July 21 or until filled.

Include your

business in the Member Update Section!

If your business has news to share, we want to hear about it. Let us know if you’ve won an award, are offering a new product or service, moved your space, etc. and we’ll share it here.

contact Megan: 435-0279 megan@redesigninc.org

Dojo offers “quality, affordable, traditional martial arts”

Movement Arts Center, 2211 East Franklin Avenue by Dave Madsen

As soon as you step foot on the tranquil training space of the Movement Arts Center, the hardwood floor speaks to you with its natural energy, echoing the steps of students who have dedicated their bodies and minds to the study of Karate,Yoga, and Tai Chi. As natural sunlight bathes the dojo in a warm, but intense glow, your eyes drift to a large scroll adorned with swift and deliberate cal- ligraphy.

scroll adorned with swift and deliberate cal- ligraphy. Nina Chenault, owner and Sensei of the cen-

Nina Chenault, owner and Sensei of the cen- ter, explained that on this piece of parchment are the non-violent philosophical tenets of classic Budo (a Japanese term describing martial arts): seek perfection of character, endeavor to excel, be honest and forthright, respect others and develop self control.

After visiting Japan and studying under sev- eral masters, Chenault began teaching Sho- tokan Karate in the early 70s through a self- defense program.The program then evolved into a more traditional teaching method and, in 1979, Chenault founded the West Bank Karate Club which met at the People’s Center near Cedar Riverside.Ten years later, Chenault returned to Japan with her hus- band and “was able to immerse [herself] in the art.”

Upon her return, Chenault, a then fourth- degree black belt, quit her job and estab- lished her full time dojo on Cedar Avenue, thus becoming one of the first women in the United States to head a Karate organization.

With this strong reputation and a following of about 60 committed students, Chenault implemented her training under Grandmas- ter Hidetaka Nishiyama and pushed to bring the traditional study of Karate to the Twin Cities. Chenault then formed the Academy for Physical and Psychological Advancement and added instruction in Tai Chi and Yoga to her program.

After looking for a new and suitable space to relocate the Academy for Physical and Psychological Advancement, Chenault was informed of a lot on Franklin Avenue which was owned by Seward Redesign. In 2004, the

Movement Arts Center opened its doors with an expanded course schedule.

Since then,The Movement Arts Center has add- ed classes in Pilates, increased involvement in community education, and started a coop- eration with Augsburg College to offer in- struction to students. Chenault, now a fifth- degree black belt, re- mains Sensei at the Center and teaches Karate throughout the week.

Sensei at the Center and teaches Karate throughout the week. A defensive demonstration “In a nutshell,

A defensive demonstration

“In a nutshell, our mis- sion is to provide quality, affordable, traditional martial arts,” Chenault explained. “It’s not a franchise and I’m not just making this up as I go along. Our mission is to provide that quality experience at an affordable cost and to stick to the original tenets.”

an affordable cost and to stick to the original tenets.” When she hires an instructor, Chenault

When she hires an instructor, Chenault makes certain that he/she is certified and dedicated to the preservation of classic martial arts. This “picky” process ensures valuable instruction for anyone who chooses to participate in the Move- ment Arts Center’s programs. By participating in

these classes, Chenault said that people not only gain physical benefits (e.g. body alignment, bal- ance, flexibility), but they also learn patience, hu- mility, leadership, as well as how to help others.

The Movement Arts Center’s future lies in its thorough instruction, as well as its efforts to engage neighbors. Chenault reported that she envisions the Center being used for more social events as the neighborhood develops.

“I live in Seward. I love Seward. I’m invested in it,” she said.

For questions about the Movement Arts Center, or for more information about the classes being offered, call (612) 333-8635 or visit www.MovementArtsCenter.org and www.WestBankKarate.com.

Page 6


Thank you to SCCA members who have contributed in 2010!

2nd Moon Café * A Craft Windows * Air Engineering and Supply * Allweather Roof * ArtiCulture * At Last Gourmet Foods, Inc

Augsburg College * Beaupre Aerial Equipment * Bethany Lutheran Church * Birchwood Café * Blue Nile

Brownsmith Restoration * Bruce Johansen - Writer & Editor * Buck Brothers Construction * Cake Eater Bakery

Canyons Structural, Inc. * CaptionMax * CCI Properties Charles Levin Architects * Close Associates Architects * Coastal Seafoods

Crew 2: The Home Services Specialists * Cushman Motor Company * Dave’s Riverside Shell * Decisive Moment * Dero Bike Racks

DeVries Bar Grinding * DigiGraphic Photos Inc * Dr Gary Miller Chiropractic Center * Employment Action Center

Franklin Accounting Income Tax * Franklin Housing Cooperative * Garlock French Roofing * Glaciers Café * Hayat Beauty Salon

Hi Line Unique Flooring * Hiawatha Metalcraft Inc * Himalayan Restaurant * History Crafters * Imagin Studios

Infinite Real Estate Group J.C. Miller & Sons Cement Contractors * Jefferson Lines * Jennifer Larson Communications Design

Jim’s Barber Shop * Kaal Home Health Care * Koyi Too Sushi * Madden Accounting & Tax * Midwest Lock and Safe * Mill City Builders

Minneapolis Maintenance * Minnesota Resource Center * Misco: Minneapolis Speaker Company * Movement Arts Center

Nguyen Architects * Pizza Luce IV * Posl Photography * River Realty * Seward Church * Seward Community Co-Op * Seward Inc

Seward Market & Halal Meat * Seward Neighborhood Group * Seward Towers East * Seward Towers West

Shabelle Grocery and Meat Market * Shega Bakery * Sheldon Mains * Sierra Club North Star Chapter

Siewert Cabinet and Fixture Manufacturing * Speak To Solve * SwirlyGig Industries * The New French Bakery

Tracy’s Saloon * True Thai * Twin Cities Media Alliance * Twin City Filter Service Inc * United Noodle

Verde Strategies * Volunteers of America Education Center * Welna II Hardware * Whiskey Junction * Wood from the Hood

Woodland Stove and Fireplace * World Endeavors * Worry Free Enterprises * WW Johnson Meat Co * Zipp’s Liquors