Research Methodology

Research design

A research design is a logical and systematic plan prepared for directing a research study. The
methodology and techniques designed is the program that guides the investigator in the process of
collecting, analyzing and interpreting data.

The research in this case is exploratory research. Single cross-sectional study has been used
here. Information has been collected from a given sample of population only once by drawing the
sample of respondents from the target population.

A Research Design consists of the following parameters

Exploratory research will be done on the information collected

Use of descriptive research in conclusion research design to attain the objective of
research through single cross-section design
The measurement and scaling procedure that can be adopted for the research are
dependent on the questionnaire designed and validity or degree of precision desired.
Questionnaire design
 Sampling process and sample size.

Reasons for choosing a particular research design

Exploratory research: Since this research helps to assist the decision maker in
determining, evaluating and selecting the factors which prompt consumers to buy anti
aging products from external sources and reports.
Descriptive research: This method is used by analyzing the questionnaire that had been
filled by consumers to find the main factors among the factors that had been spotted by
exploratory research.
Single cross sectional design: Since the data collected in primary research through
administration of questionnaire will be done for one sample of respondents drawn from
the target population of consumers and this survey will be conducted once.

Secondary data:

Secondary data was collected mainly through the Internet, companies websites and based on the
talks with the company report.

Primary data:

The Primary Data was collected from the survey which involved meeting with consumers and
getting a Questionnaire filled.

Scope of the study:

Area: Metros
 Time: 2 months
Product scope : The products in the anti aging segment of all companies.

Defining the target population:

With regards to consumers any individual above the age of 25 formed the part of target
population

Sampling Frame:

Consumers were selected on the basis of convenient judgmental sampling.

Sample size

The Sample Size for Consumers is 64.

ASSUMPTIONS FOR THE STUDY

The research is done by not focusing on the effects of time and cost consideration.
The selected sample unit, sample and sample size will be representing the target
population.
The method of convenient sampling and sample frame selection will not lead to much
error in answers.
The degree of confidence and degree of precision are enough for the study.

MANAGEMENT DECISION PROBLEM:

TO GAIN LEADERSHIP IN ANTI AGING SEGMENT FOR OLAY (P & G).

MANAGEMENT RESEARCH PROBLEM:

To identify the factors which influence purchase decision of Indian consumers.