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Greed - Good old fashioned human nature intervenes when an individual, or group of
individuals, sees a chance to make a fast buck. A good example being those cases where
people adjust their expense claims upwards.
The acquisition of the Pringles brand from Procter & Gamble would have raised
Diamond Foods to become the second largest distributor of snack foods in the US,
second only to Pepsi Co. The significant pressure to increase market share and become
one of the largest snack food distributors encourage this company to do unethical
behavior.