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mitt romney
The house
that Mitt built
Mitt Romney, the talented and charismatic former
head of Bain Capital, is running for president of the
United States. Those who worked with him during his
private-sector years in the 1980s and 1990s describe
a consulting superstar who succeeded in private
equity while presiding, pater familias-like, over a
team of notably aggressive and ambitious investment
professionals. David Snow examines Romneys legacy
at Bain Capital and the leadership characteristics
of a man who may be the next American president.
In 1990, when a Goldman Sachs invest- that the only hope for Bain & Co.s resus-
ment banker told Mitt Romney to shut citation was for it to first enter into bank-
up, the preternaturally calm co-founder ruptcy protection. Romney, an ace
of Bain Capital momentarily lost his cool. communicator, began his rebuttal, but
Romney was at the time on a leave of was abrasively cut short. I thought that
absence from his private equity firm to he would probably kill the guy, says a
rescue his former employer, consulting person who witnessed the confrontation.
firm Bain & Co., which like many over- That was probably the maddest Ive ever
leveraged businesses then was teetering on seen Mitt.
the brink of bankruptcy. The turnaround While Romney was used to even an
gig was tough, but perfectly suited to instigator of vigorous, needling debate,
Romneys virtuosity for analysis, mess- being told to shut up deeply offended
sorting and interpersonal refereeing. him, not because it was directed at him,
Here was a top consulting business, but because it was impolite. Romney, the
known as a breeding ground for good devout Mormon who never swore, drank
ideas, now caught in a financial death or missed Monday-night family gather-
spiral of its own making. Romney was ings, demanded aggressive analysis,
attempting to play the many impatient aggressive dealmaking and aggressive
constituents against each other until the peer review from his team. But he took
spiraling was brought under control. But exception when people responded to this
the Goldman banker in question was distinctly Bain brand of competitive
rather more explicit in expressing his energy with something other than a
impatience, telling Romney in a meeting veneer of good manners.
page 86 private equity international september 2007
meet with people in the Bain network The culture at Bain professionals say they have never heard
for additional commitments. By the of this term). The person summarises
end of the year, Bain Capital held a has never, ever been, the reputation of the firms deal profes-
final close on $37 million and a new Lets just do this sionals under Mitt Romney as not the
private equity franchise was born. Care Bears.
The deal between Bain Capital and the easy way. Bekenstein says Bain Capitals
the partners of Bain & Co. gave the culture remains one of ambitious
consulting firm fifty percent of the people in a very competitive market,
carried interest as well as an interest in tyre giant Firestone that was spun-out but he adds that he is confident that
the general partnership of the firm. For by Bain Capital near the end of 1986. Bain professionals are also perceived in
technical reasons, Romneys and The deal was referred by Bain & Co., a the market to be respectful. Theres
Andrews salaries were initially paid by pleasing validation of hoped-for syner- no yelling and screaming at the firm,
Bain & Co. gies between the two firms. Bain he says.
Bain Capital declined to give details Capital invested $2.6 million in equity Romney, perhaps taking a cue from
on its evolving ownership structure. and structured the deal with 40-to-1 his legal training, encouraged a deci-
Coleman Andrews left Bain Capital leverage. Fifteen months later the sion-making culture whereby the
in 1986 to pursue his interests in the company was sold and Bain Capital smart, aggressive Bain professionals
airline industry. He was replaced by realised 24 times its investment. would gather and intensely debate
Robert White, another Bain & Co. Calumet Coach and Accuride alone investment and strategic options.
consultant. would return three times the value of Romney often played the Socratic
White, Bekenstein, Rehnert and the first Bain Capital fund. referee. His goal, says Bekenstein, was
Romney became the four general part- All involved were pleased with the to arrive at consensus, but not without
ners of Bain Capital, with Romney, results, and the next Bain Capital fund first going through a rigorous discus-
aged 38, a good decade older than his received commitments from three sion.
three partners. Although all partners insurance companies and the Bessemer Mike Goss, the current Bain Capital
were involved in all aspects of the firm, Trust Company, in addition to chief financial officer who joined the
a pattern emerged whereby Mitt was enriched friends and family. firm in its earliest years, says that all
clearly the adult. He was the guy who partners at the firm were expected to
flew out to meet with the CEO to nego- battleship bain ask tough questions of each other, but
tiate the transaction while the others no one was a more persistent ques-
focused more on financial models and The stage was set for Bain Capital to tioner than Romney. Says Goss: If you
deal terms, says Rehnert. grow beyond its pass-the-hat origins, suddenly said that you werent inter-
Mitts got a commanding presence and at this point Romneys most valu- ested in doing the deal any more, Mitt
when he comes into a room, adds able skill sets kicked in. Rehnert argues would switch sides and ask you to
Rehnert. People notice him. Hes that the press coverage focused on explain why.
charismatic and energetic. Romneys dealmaking during those Adds Bekenstein: If Mitt and other
The young firm had two early, auda- years misses the essence of his success team members asked a bunch of tough
cious successes. And while Romney with Bain Capital, which was as a questions, and the deal team said,
will likely not use the phrase lever- builder of an organisation. okay, maybe we should pass on this
aged buyouts during his presidential Remembers Bekenstein: He was a deal, Mitt would be the first guy to say,
campaign, Bain Capitals first two huge believer in finding the best people. Well wait a second, are you sure you
homeruns were highly leveraged, That was always the most important want to kill the deal? Maybe we should
classic mid-1980s LBOs. The first was thing. evaluate it some more.
Calumet Coach Company, a provider A person who used to work closely The culture at Bain has never, ever
of mobile medical-imaging units. The with Bain Capital says the firm devel- been, Lets just do this the easy way,
deal, sourced by Rehnert in 1986, oped a reputation for hiring highly says Goss.
involved an equity cheque of $1 ambitious, intelligent, even cocky, Still, says Rehnert, Mitt was not a
million and $10 million in debt. professionals, at least in the eyes of the deal junkie. In the 1980s there were a
Twenty-seven months later Bain limited partners and investment lot of guys who negotiated because
Capital exited the deal with a 35-times bankers who interfaced with them. The they loved the sport of negotiation.
multiple on its investment. It was the term Battleship Bain came to be used Over time there were plenty of deal
firms first leveraged buyout. by some investment bankers, the junkies at Bain Capital. Mitt became a
Next came Accuride, a division of person says (several Bain Capital manager of deal junkies. He was smart
september 2007 private equity international page 89
entered into a non-compete, non-hire He chose to go away with classes. In private equity, the firm has
agreement running through February hundreds of millions of dollars, among the largest platforms in the
11, 2009 which provides him with a adds the former colleague. Could he world. Bain is reportedly raising as
passive, declining profit share that is have had billions? Sure. much as $15 billion for its next fund.
fixed by contract in certain Bain Although all at Bain Capital From a governance perspective,
Capital entities, and the right to expected less involvement from Romneyesque zeal for consensus-
make passive investments in certain Romney because of his leadership in driven decision-making continues.
Bain Capital investments. the Olympics, his departure from the The 51 managing directors delegate
A source says this arrangement firm was not expected by all within the authority to numerous committees.
refers to Romneys share of the carried broader Bain network, according to a No individual partner has stepped
interest in Bain Capital entities. (It is source in close contact with the firm at forward to replace Romney as the
unclear what is identified in a foot- the time. While there was acknowl- leader of Bain Capital.
note to the Romney financial disclo- edgement among LPs that the firms Romneys final departure from the
sure, which says that the Ann D. partners would continue to build the firm went smoothly. But his charis-
Romney Blind Trust has a right to firm, there was also some anxiety matic presence was evidently a harder
receive profits until February 2009 expressed that the glue of the firm, thing to unwind. A person who
from an entity called Bain Capital). Romney, was no longer in place. frequently visited the Bain offices in
The campaign announcement took A person who attended Bain Boston during the 2000 period noted
pains to note that the former Capitals May 2000 annual general that Romneys office remained fully
governor has since 2003 not had meeting describes a somewhat furnished and untouched for months
any control over the assets acquired emotional gathering of LPs, Bain following his move to Salt Lake City.
or disposed of. professionals and the next generation On the walls hung large individual
Certainly, Romney has continued of leadership, at which senior partners portraits of his family members.
to benefit from his passive affiliation spoke with pride about their 15 years Romney was no longer boss, but the
with Bain Capital. But he left money together, and their determination to challenge of boxing up and clearing
on the table. Allowing that, until make the firm thrive going forward. out the founders belongings was
fairly recently, the management The firm has certainly thrived post- perhaps more complex than might
company of a private equity firm was Mitt, growing to $50 billion under have been the case at a firm with a
not deemed to be a thing of great management across multiple asset different history. I
value, had Romney retained owner-
ship of Bain Capital until today, this
asset could have been worth $10 romney timeline 1994 Runs against longtime
Massachusetts senator Ted Kennedy,
billion or more, using the current a Democrat, but loses with 41 per-
1971 Graduates from Brigham
(albeit fluctuating) valuations of Young University as valedictorian. cent of the vote. Romney returns to
Fortress and Blackstone as proxies. Bain Capital.
The Romney campaign has disclosed 1975 Graduates from Harvard
that the candidates net worth is University with joint graduate 1999 Leaves Bain Capital to manage
somewhere between $190 million degrees in law and business. the 2002 Salt Lake City Olympic
Winter Games.
and $250 million.
Romneys decision to transfer the Joins Boston Consulting Group.
2001 Announces that he has trans-
firms management company to its ferred his ownership in the firm for
1978 Joins Bain & Co.
employees stands in contrast to the no financial consideration.
many other examples of founders 1984 Co-founds Bain Capital with
now seeking to monetise their respec- $37 million in capital commitments 2003 Sworn in as governor of
tive franchises. Mitt could have from Bain & Co. partners and Massachusetts with 50 percent of the
kept that, says a former colleague. people in the Bain network. vote, defeating Shannon OBrien.
Maybe he could have put it in a
1990 Returns temporarily to 2007 Gubernatorial term ends and
trust, but he chose the. . . approach
turn around Bain & Co. as the Romney files to run for the
to pass it on to the generation of Republican nomination for president.
people who are producing, and not consulting giant teeters on the brink
of bankruptcy. Republican primary elections begin
the entrepreneurial I founded it and next January. The winner will run
therefore I deserve $7 billion against the Democratic nominee for
approach. the White House.