Вы находитесь на странице: 1из 8

investigative report:

mitt romney

The house
that Mitt built
Mitt Romney, the talented and charismatic former
head of Bain Capital, is running for president of the
United States. Those who worked with him during his
private-sector years in the 1980s and 1990s describe
a consulting superstar who succeeded in private
equity while presiding, pater familias-like, over a
team of notably aggressive and ambitious investment
professionals. David Snow examines Romneys legacy
at Bain Capital and the leadership characteristics
of a man who may be the next American president.

In 1990, when a Goldman Sachs invest- that the only hope for Bain & Co.s resus-
ment banker told Mitt Romney to shut citation was for it to first enter into bank-
up, the preternaturally calm co-founder ruptcy protection. Romney, an ace
of Bain Capital momentarily lost his cool. communicator, began his rebuttal, but
Romney was at the time on a leave of was abrasively cut short. I thought that
absence from his private equity firm to he would probably kill the guy, says a
rescue his former employer, consulting person who witnessed the confrontation.
firm Bain & Co., which like many over- That was probably the maddest Ive ever
leveraged businesses then was teetering on seen Mitt.
the brink of bankruptcy. The turnaround While Romney was used to even an
gig was tough, but perfectly suited to instigator of vigorous, needling debate,
Romneys virtuosity for analysis, mess- being told to shut up deeply offended
sorting and interpersonal refereeing. him, not because it was directed at him,
Here was a top consulting business, but because it was impolite. Romney, the
known as a breeding ground for good devout Mormon who never swore, drank
ideas, now caught in a financial death or missed Monday-night family gather-
spiral of its own making. Romney was ings, demanded aggressive analysis,
attempting to play the many impatient aggressive dealmaking and aggressive
constituents against each other until the peer review from his team. But he took
spiraling was brought under control. But exception when people responded to this
the Goldman banker in question was distinctly Bain brand of competitive
rather more explicit in expressing his energy with something other than a
impatience, telling Romney in a meeting veneer of good manners.
page 86 private equity international september 2007

Bain Capital, but because of the gener-


ally low opinion many voters have of
buyout firms. Romney lost a 1994 bid
for Ted Kennedys Senate seat in part
because of negative publicity he
received from union bosses, who
claimed that Bain Capital had fired
workers at a tyre-making portfolio
company.
Not surprisingly, there is no mention
of the terms buyout or even private
equity on the official Mitt Romney
campaign web site. Bain Capital, one
reads near the end of Romneys bio, is
one of the nations most successful
Mitt Romney and Bill Bain in 1990. Romney, a star consultant at Bain & Co., venture capital and investment compa-
was chosen to spearhead the firms foray into private equity. nies. Romneys decision to downplay
his years at Bain Capital in favour of
Romneys nice-guy persona was among limited partners that the exit of more recent accomplishments is politi-
backed up by the confidence of pater familias would bring disorder to cally astute, but it does obscure the fact
someone who succeeded at everything the house of Bain. that his success at Bain Capital was the
he did. The undisputed alpha dog at platform that allowed him to enter
Bain Capital had no need to bark. Even massachusetts avenue politics. It was the first time that
years after his departure, it is notable Romney was able to build and control
that at a firm bursting with self-confi- Romney was wildly successful in his own organisation. It created for
dence and ambition, Romney is still private equity, but the private equity Romney a degree of public recognition,
viewed with something akin to awe. industry was not big enough for not to mention vast personal wealth
Says Josh Bekenstein, a Bain Capital Romneys ambitions. After a stint over- (Romney is entitled to receive distribu-
managing director and one of the firms seeing the scandal-marred Salt Lake tions from Bain Capital entities until
first professionals: The thing that one City Winter Olympics, Romney was February 2009). Romneys years at
cannot overstate is how smart Mitt is. elected governor of Massachusetts, Bain Capital also allowed him to build
Hes a very, very smart guy. We interact becoming, against considerable odds, a out a network of wealthy and
with a lot of smart people, but I never Republican overseeing a traditional connected admirers, especially on Wall
felt that I was in a room where there Democratic stronghold. He is now Street, who are now among the
were people that were smarter than running for president of the United strongest supporters of his pro-busi-
Mitt. States of America. Romney must first ness agenda.
Mitt was someone who was almost defeat John McCain, Rudolph Giuliani Of course, public office was not an
too good to be true, says Charles and possibly Fred Thompson in rolling unexpected goal for Romney politics
Chip Baird, the founder of state Republican primary elections that was after all the family business. He is
Greenwich, Connecticut private equity begin in January. The winner of the the son of George Romney, the former
firm North Castle Capital Partners and Republican primaries will face the governor of Michigan and himself a
a consultant at Bain & Co. during Democratic nominee in the 2008 US former Republican White House
Romneys years there. He is so good presidential elections. hopeful (the senior Romney lost to
at so many different things, and thats Romney is viewed as more socially Richard Nixon in the 1968 Republican
what drives some people bonkers. conservative than McCain and primaries after voicing skepticism
The confidence that Romney Giuliani a potential advantage for about the war in Vietnam).
inspired was such that his ownership of securing the Republican nomination, George Romney first built his
Bain Capitals management company until one factors in his religion, which private-sector career during the 1940s
was welcomed by the firms other part- is a minus for many of the same and 1950s in the automobile industry.
ners. Romney was widely seen as the socially conservative voters. Romney Mitt Romney entered the business
glue to the firm he built. When, in also has a potential liability in the form world through the hot industry of the
2001, he turned the firm over to its of his career in private equity, due not late 1970s business consulting. After
employees, there was some worry to any particular decisions he made at graduating with a joint degree from
september 2007 private equity international page 87

Harvards business and law schools, combination of them being incredibly


Romney was hired at Boston Mitt jumped off the talented, and in the course of their
Consulting Group. But just three years merry-go-round to careers they had expressed interest in
later, in 1978, he joined a firm co- something more entrepreneurial than
founded by Bill Bain and several other do something which being consultants, says Geoffrey
Boston Consulting defectors. Id say at that point Rehnert, a co-chief executive officer of
At the time, Bain & Co was encoun- Boston-based private equity firm
tering explosive growth and attracting was a question. Audax Group, and a co-founder of
the best and brightest from MBA Bain Capital.
programmes, remembers North Romney and Andrews suggested,
Castles Baird. and the rest of the partners agreed,
Romney was quickly promoted to that Bain Capital would seek to apply
the equivalent of a partner at Bain & Bain & Co-style strategic consulting
Co. and became the youngest of seven involved in the details, says Baird. advice to the companies in which it
senior professionals at the firm. He would help the manager in the would invest.
Certainly, he was a star, says Baird. process outline, but not get involved The firm would try a different
He was someone that clients liked in the day to day analytical exercise, strategy than most buyout firms were
and was someone that people liked to necessarily. pursuing at the time, says Bekenstein.
work for. Not that Romney was incapable of We wanted to look for buyouts that
Romney had all the ingredients marshalling the details when called might be complex and have opera-
necessary for achievement in the busi- upon. Baird remembers a particular tional opportunities, and for venture
ness of selling business advice. A consulting assignment that Bain & Co capital deals that werent just about
huge part of the consulting business is was bidding on, where it became technology.
trust, adds Baird. Mitt is someone apparent that the firm was on track to In retrospect, Romneys move into
who is and comes across as an ingen- lose. Romney personally stepped in at the private equity business seems like
uous, personable, straight shooter. the last minute. Mitt stayed up all a no-brainer, given the eventual
Second, consultants are paid to solve night and wrote the whole proposal, success of Bain Capital. But at the
business problems, and Mitt is enor- says Baird. He literally wrote every time, Bain & Co., with roughly 600
mously capable as an analyst, as a word. [It became] the biggest single consultants worldwide, was about as
manager of an analytical process, as a piece of work that Bain had ever won successful an organization as you can
synthesizer of options and solutions, in a competitive process. imagine, notes Baird. It was
and then as a communicator of what growing at crazy rates, everybody was
can be often quite obtuse, arcane types principal transition getting promoted and getting paid
of analyses, put in a language that a more. Mitt jumped off the merry-go-
general manager in a plastics company By 1984, with the consulting business round to do something which Id say
can understand. still highly lucrative, the senior part- at that point was a question.
In addition to consulting across a ners of Bain & Co. took notice of a To round out the initial Bain Capital
range of industries, including hospitals, small but growing cluster of groups team, Romney hired Bekenstein, while
textiles and publishing, Romney took that would eventually come to be Andrews, who was then based in
up the role of human capital acquirer known as private equity firms. California, hired Rehnert, who had just
for Bain & Co. We were hiring huge According to Bekenstein, a client joined the consulting firm out of
numbers of people, says Baird. From posed a question: You guys do such a Stanford Law School. I was fortu-
1978 to 1989 we went from 40 to great job giving strategic advice to nate, says Rehnert.
1,400 people, and for a big chunk of clients, why dont you try to invest in The first Bain Capital fund, called
that time, Mitt was responsible for companies and participate in the simply Bain Capital Fund, was a
hiring. equity appreciation of those compa- friends and family affair. At a Bain &
Romney became an assiduous eval- nies? Co. partners meeting in 1984, a piece
uator and manager of people, and the Romney, along with another top of paper was passed around the table
role allowed him to hone a talent for producer within the consulting firm upon which the partners wrote the
building an organisation that named Coleman Andrews, stepped amounts of their respective commit-
achieved, as distinct from building a forward to lead Bain & Co.s expedi- ments. This added up to $12 million.
personal support system. He grew tion into private investments. The two Romney and Andrews didnt think it
into someone who was not wildly were selected for the job because of a was enough, and so the two set out to
page 88 private equity international september 2007

meet with people in the Bain network The culture at Bain professionals say they have never heard
for additional commitments. By the of this term). The person summarises
end of the year, Bain Capital held a has never, ever been, the reputation of the firms deal profes-
final close on $37 million and a new Lets just do this sionals under Mitt Romney as not the
private equity franchise was born. Care Bears.
The deal between Bain Capital and the easy way. Bekenstein says Bain Capitals
the partners of Bain & Co. gave the culture remains one of ambitious
consulting firm fifty percent of the people in a very competitive market,
carried interest as well as an interest in tyre giant Firestone that was spun-out but he adds that he is confident that
the general partnership of the firm. For by Bain Capital near the end of 1986. Bain professionals are also perceived in
technical reasons, Romneys and The deal was referred by Bain & Co., a the market to be respectful. Theres
Andrews salaries were initially paid by pleasing validation of hoped-for syner- no yelling and screaming at the firm,
Bain & Co. gies between the two firms. Bain he says.
Bain Capital declined to give details Capital invested $2.6 million in equity Romney, perhaps taking a cue from
on its evolving ownership structure. and structured the deal with 40-to-1 his legal training, encouraged a deci-
Coleman Andrews left Bain Capital leverage. Fifteen months later the sion-making culture whereby the
in 1986 to pursue his interests in the company was sold and Bain Capital smart, aggressive Bain professionals
airline industry. He was replaced by realised 24 times its investment. would gather and intensely debate
Robert White, another Bain & Co. Calumet Coach and Accuride alone investment and strategic options.
consultant. would return three times the value of Romney often played the Socratic
White, Bekenstein, Rehnert and the first Bain Capital fund. referee. His goal, says Bekenstein, was
Romney became the four general part- All involved were pleased with the to arrive at consensus, but not without
ners of Bain Capital, with Romney, results, and the next Bain Capital fund first going through a rigorous discus-
aged 38, a good decade older than his received commitments from three sion.
three partners. Although all partners insurance companies and the Bessemer Mike Goss, the current Bain Capital
were involved in all aspects of the firm, Trust Company, in addition to chief financial officer who joined the
a pattern emerged whereby Mitt was enriched friends and family. firm in its earliest years, says that all
clearly the adult. He was the guy who partners at the firm were expected to
flew out to meet with the CEO to nego- battleship bain ask tough questions of each other, but
tiate the transaction while the others no one was a more persistent ques-
focused more on financial models and The stage was set for Bain Capital to tioner than Romney. Says Goss: If you
deal terms, says Rehnert. grow beyond its pass-the-hat origins, suddenly said that you werent inter-
Mitts got a commanding presence and at this point Romneys most valu- ested in doing the deal any more, Mitt
when he comes into a room, adds able skill sets kicked in. Rehnert argues would switch sides and ask you to
Rehnert. People notice him. Hes that the press coverage focused on explain why.
charismatic and energetic. Romneys dealmaking during those Adds Bekenstein: If Mitt and other
The young firm had two early, auda- years misses the essence of his success team members asked a bunch of tough
cious successes. And while Romney with Bain Capital, which was as a questions, and the deal team said,
will likely not use the phrase lever- builder of an organisation. okay, maybe we should pass on this
aged buyouts during his presidential Remembers Bekenstein: He was a deal, Mitt would be the first guy to say,
campaign, Bain Capitals first two huge believer in finding the best people. Well wait a second, are you sure you
homeruns were highly leveraged, That was always the most important want to kill the deal? Maybe we should
classic mid-1980s LBOs. The first was thing. evaluate it some more.
Calumet Coach Company, a provider A person who used to work closely The culture at Bain has never, ever
of mobile medical-imaging units. The with Bain Capital says the firm devel- been, Lets just do this the easy way,
deal, sourced by Rehnert in 1986, oped a reputation for hiring highly says Goss.
involved an equity cheque of $1 ambitious, intelligent, even cocky, Still, says Rehnert, Mitt was not a
million and $10 million in debt. professionals, at least in the eyes of the deal junkie. In the 1980s there were a
Twenty-seven months later Bain limited partners and investment lot of guys who negotiated because
Capital exited the deal with a 35-times bankers who interfaced with them. The they loved the sport of negotiation.
multiple on its investment. It was the term Battleship Bain came to be used Over time there were plenty of deal
firms first leveraged buyout. by some investment bankers, the junkies at Bain Capital. Mitt became a
Next came Accuride, a division of person says (several Bain Capital manager of deal junkies. He was smart
september 2007 private equity international page 89

enough to hire and train and develop


them. It was during the course of the
growth of Bain Capital that he really
learned how to run an organisation.
Those on the other side of the table
from Bain Capital pros during a trans-
action learned to expect the attack of
the deal junkies. Romney encouraged a
very aggressive approach to negotia-
tions. Its going over every term, says
a person familiar with Bains negoti-
ating style. If there are 20 cookies on
the table, Im going to explain why I
deserve 16 and you deserve four. And if
you only give me 15 cookies, I want the
biggest ones.
Under Romney, Bain Capital took
the unorthodox step of moving from a
20 percent to a 30 percent carry. The
firm remains one of the few large Mitt and wife Ann on the campaign trail
private equity firms to charge higher
than a 20 percent carry. The change compensation at the firm, which In practice, however, Romney broadly
came in 1998 with Bains sixth fund, involved extensive peer review, shared economics and kept in place a
just before Romney left to lead the Salt although Romney ultimately governance structure characterised by
Lake Olympics. A source says the controlled the money bag, as a Bain consensus-building among the many
impetus to raise the carry came from insider puts it. Several Bain insiders professionals. The other Bain Capital
Romney and Bekenstein, although note that Romney structured a professionals saw Mitts ownership not
Bekenstein says it was a collaborative compensation methodology that most only as acceptable, but as a much
decision among the firms partners. He agreed was transparent. Goss says he simpler alternative to the many other
says Bain Capital had a very people- remembers being hired by Romney, potential structures, given the trust
intensive style of investing, and the and asking about what it would take to they placed in Romney. People were
extra carry was conceived of mostly as become a partner at the firm. He was willing to concede that, says Rehnert.
a way to help pay this larger team. impressed when Romney, without He had established enough credibility,
A limited partner source says Bain promising anything, replied: All I can enough trust, that it was better to have
Capital raised its carry because, tell you is that we will give you a piece him be the sole decision maker rather
frankly, it could the firms track of the pie if we believe that the pie will than have a bunch of young guys
record by 1998 was phenomenal, with get bigger as a result of your having a beating each other up in deciding on a
an average return on each Bain deal of piece. shared ownership structure.
roughly 100 percent. Anyone who underperformed at Ironically, given his future in politics,
With returns like that, Rehnert says Bain likely would not get a lecture Romney enforced a no-press policy
of the move to 30 percent carry, It directly from Romney. He was good throughout his firm, a policy which
would almost be stupid not to charge at creating an organisation where persists in a somewhat relaxed form to
premium carry. colleagues delivered the pressure and this day. The radio-silence helped build
While Bain Capital worked relent- the bad news, says Rehnert. Mitt up an elite aura around Bain Capital,
lessly to get the best terms for the firm, would set the stage for the information but by the time Romney left, there
within the firm several current and to be received. existed an antagonistic relationship
former employees describe a general While Bain & Co. owned a stake in between the firm and some members of
sense that compensation was remark- the early Bain Capital funds, the the media. In 2000, this relationship
ably fair under Romney. Mitt was creation of Bain Capital Inc. in 1992 was tidily summed up when, on the
very generous with economics, says saw Romney become the 100 percent occasion of a very rare interview with a
someone who worked for Romney. owner of the firms management trade reporter, a Bain Capital senior
People got paid what they deserved. company, which technically gave him partner began by saying: You guys
Romney created a system around control of decision making at the firm. give us abysmal coverage.
page 90 private equity international september 2007

Life and work at Bain Capital under


Romney was not all grind. The head of
the firm occasionally unleashed a
wicked sense of humour against his
colleagues. And though he never
drank, Romney would join in any cele-
brations with the firm. People at Bain
Capital also observed that Romney
would religiously head home early
each Monday for an evening with his
family. He was very committed to
that. Hed just get up from his desk and
go, says someone who worked with
him at the time. But hed work his ass
off the rest of the time.

romney to the rescue

As Bain Capital grew, it became


apparent that Romney was restless
for different challenges. In 1990,
Romney agreed to return
temporarily to Bain & Co. as CEO
to help the damaged consulting firm
through a painful restructuring.
Rehnert says he considers this period
to have highlighted Romney at his Romney and political rival, former New York City mayor Rudolph Giuliani,
best. In the end, everyone was share a stage during a recent candidates debate.
better off if Bain & Co. survived,
remembers Rehnert. But if it was happen if he got elected, says Rehnert. dispel any doubts as to his ongoing
going to go bankrupt, any one of There were some contingency plans connection with Bain Capital,
these parties would have been better made for governance and ownership in Romney said at a press conference
off being the ones who pushed it into the event that he got elected. that he had agreed to transfer his
bankruptcy, because they would Bekenstein credits the collaborative ownership of Bain Capital to his part-
have gotten more out of the bank- decision-making process encouraged ners, and to do so without financial
ruptcy if they were the ones who by Romney for preparing the firm for consideration.
asserted their claim first. So he had a post-Mitt world. When he ran for While indicating he would
to have everyone sit still and the Senate in 1994, he was gone for continue to be involved as a limited
convince them that theyd be better about nine months, and we continued partner with Bain Capital, Romney
off sitting still. In the end, he was to run the firm and make decisions as said at the press conference: I didnt
able to inspire enough trust and we had when Mitt was around, says want [Bain Capital managing direc-
confidence in all of these warring Bekenstein. tors] to wonder whether I [was]
factions that he was going to get the Romney was not successful at going to be coming back to take over
job done. Even though a lot of smart winning Ted Kennedys seat. In the again . . . I didnt want them to
people thought it was hopeless, he wake of this defeat, however, he set wonder whether . . . I was going to
wound up making it work. his sights on bigger prizes, and sought show up at the front door and say,
Not long after returning to Bain to give himself greater visibility on a O.K. everybody, move over one
Capital following the restructuring of national stage. In 1999, with the 2002 office, Im here again.
Bain & Co., Romney took a much Salt Lake Olympics approaching, Mitt Last month, the Romney campaign
larger lateral step away from the firm. made himself available to clean up yet filed a financial disclosure form that
In 1994, he campaigned for the Senate another mess, this one related to a described Romneys separation from
seat of Ted Kennedy. He gave a little bribery scandal embroiling the Bain Capital as such: As part of his
consideration as to what would Olympic committee. In 2001, to retirement from Bain Capital, he
september 2007 private equity international page 91

entered into a non-compete, non-hire He chose to go away with classes. In private equity, the firm has
agreement running through February hundreds of millions of dollars, among the largest platforms in the
11, 2009 which provides him with a adds the former colleague. Could he world. Bain is reportedly raising as
passive, declining profit share that is have had billions? Sure. much as $15 billion for its next fund.
fixed by contract in certain Bain Although all at Bain Capital From a governance perspective,
Capital entities, and the right to expected less involvement from Romneyesque zeal for consensus-
make passive investments in certain Romney because of his leadership in driven decision-making continues.
Bain Capital investments. the Olympics, his departure from the The 51 managing directors delegate
A source says this arrangement firm was not expected by all within the authority to numerous committees.
refers to Romneys share of the carried broader Bain network, according to a No individual partner has stepped
interest in Bain Capital entities. (It is source in close contact with the firm at forward to replace Romney as the
unclear what is identified in a foot- the time. While there was acknowl- leader of Bain Capital.
note to the Romney financial disclo- edgement among LPs that the firms Romneys final departure from the
sure, which says that the Ann D. partners would continue to build the firm went smoothly. But his charis-
Romney Blind Trust has a right to firm, there was also some anxiety matic presence was evidently a harder
receive profits until February 2009 expressed that the glue of the firm, thing to unwind. A person who
from an entity called Bain Capital). Romney, was no longer in place. frequently visited the Bain offices in
The campaign announcement took A person who attended Bain Boston during the 2000 period noted
pains to note that the former Capitals May 2000 annual general that Romneys office remained fully
governor has since 2003 not had meeting describes a somewhat furnished and untouched for months
any control over the assets acquired emotional gathering of LPs, Bain following his move to Salt Lake City.
or disposed of. professionals and the next generation On the walls hung large individual
Certainly, Romney has continued of leadership, at which senior partners portraits of his family members.
to benefit from his passive affiliation spoke with pride about their 15 years Romney was no longer boss, but the
with Bain Capital. But he left money together, and their determination to challenge of boxing up and clearing
on the table. Allowing that, until make the firm thrive going forward. out the founders belongings was
fairly recently, the management The firm has certainly thrived post- perhaps more complex than might
company of a private equity firm was Mitt, growing to $50 billion under have been the case at a firm with a
not deemed to be a thing of great management across multiple asset different history. I
value, had Romney retained owner-
ship of Bain Capital until today, this
asset could have been worth $10 romney timeline 1994 Runs against longtime
Massachusetts senator Ted Kennedy,
billion or more, using the current a Democrat, but loses with 41 per-
1971 Graduates from Brigham
(albeit fluctuating) valuations of Young University as valedictorian. cent of the vote. Romney returns to
Fortress and Blackstone as proxies. Bain Capital.
The Romney campaign has disclosed 1975 Graduates from Harvard
that the candidates net worth is University with joint graduate 1999 Leaves Bain Capital to manage
somewhere between $190 million degrees in law and business. the 2002 Salt Lake City Olympic
Winter Games.
and $250 million.
Romneys decision to transfer the Joins Boston Consulting Group.
2001 Announces that he has trans-
firms management company to its ferred his ownership in the firm for
1978 Joins Bain & Co.
employees stands in contrast to the no financial consideration.
many other examples of founders 1984 Co-founds Bain Capital with
now seeking to monetise their respec- $37 million in capital commitments 2003 Sworn in as governor of
tive franchises. Mitt could have from Bain & Co. partners and Massachusetts with 50 percent of the
kept that, says a former colleague. people in the Bain network. vote, defeating Shannon OBrien.
Maybe he could have put it in a
1990 Returns temporarily to 2007 Gubernatorial term ends and
trust, but he chose the. . . approach
turn around Bain & Co. as the Romney files to run for the
to pass it on to the generation of Republican nomination for president.
people who are producing, and not consulting giant teeters on the brink
of bankruptcy. Republican primary elections begin
the entrepreneurial I founded it and next January. The winner will run
therefore I deserve $7 billion against the Democratic nominee for
approach. the White House.

Вам также может понравиться