MICRO LEVEL LESSON PLAN: MB1312

MANAGERIAL ECONOMICS
S.NO NAME OF THE TOPIC TOPIC Page No
CONTENT
UNIT -I INTRODUCTION TO MANAGERIAL T.B. 1 T.B. 1
ECONOMICS
1 Introduction to Economics 1.3 1.3
2 Concept & Framework of Economics 1.3,1.4 1.3,1.4
3 Concept of Management : Functions 1.5 1.5
4 Introduction & Need of Managerial Economics 1.6 1.6
5 Nature of Managerial Economics 1.7,1.8 1.7,1.8
6 Scope of Managerial Economics 1.8,1.9 1.8,1.9
7 Applications of Managerial Economics 1.8,1.9 1.8,1.9
8 Concept of Decision- Making 1.9 1.9
9 Managerial Economics: Relation with other subjects 1.10,1.11 1.10,1.11
10 Principles of Economics Types 1.12 1.12
11 Opportunity Cost Principle 1.13,1.14 1.13,1.14
12 Discounting Principle 1.14 1.14
13 Equi-marginal Principle 1.14,1.15 1.14,1.15
14 Principle of Time Perspective 1.16,1.17 1.16,1.17
UNIT II DEMAND ANALYSIS T.B.1 T.B.1

15 Concept of Demand Definitions & Need for Demand 2.1,2.2 2.1,2.2

16 Concept of Demand Analysis 2.6,2.7 2.6,2.7
17 Elasticity of Demand 3.3 3.3
18 Price Elasticity of Demand 3.7 3.7
19 Income, Advertising, Cross Elasticity of Demand 3.10,3.11,3.13 3.10,3.11,3.13
Types of Price Elasticity of Demand 3.7,3.8,3.9,3.1 3.7,3.8,3.9,3.1
20 0 0
21 Significance of Elasticity of Demand 3.15,3.16 3.15,3.16
Measurement of Price Elasticity of Demand 3.17,3.18,3.19, 3.17,3.18,3.19
22 3.20 ,3.20
23 Concept of Demand Forecasting 4.1 4.1
24 Need for Demand Forecasting 4.1,4.2 4.1,4.2
25 Methods of Demand Forecasting 4.6-4.8 4.6-4.8
26 Statistical & Survey Methods of Demand Forecasting 4.9-4.14 4.9-4.14
27 Other Methods of Demand Forecasting 4.15-4.18 4.15-4.18
28 Law of Supply - Concept 4.21 4.21
29 Elasticity of Supply - Concept 4.22,4.23 4.22,4.23
UNIT III PRODUCTION ANALYSIS T.B.1 T.B.1
30 Concept of Production Function 5.3,5.4 5.3,5.4
31 Factors affecting Production 5.4 5.4
32 Production Function- Elements 5.3,5.4 5.3,5.4
33 Production Function with One Variable 5.4,5.5 5.4,5.5
34 Production Function with 2 Variables 5.6 5.6
35 ISO Quants : Concept & Properties 5.6,5.7,5.8 5.6,5.7,5.8
36 Concept of ISO Costs 5.,8 5.,8
37 Marginal Rate of Technical Substitution 5.8,5.9 5.8,5.9
38 Least Cost Combination of Inputs 5.9,5.10,5.11,5. 5.9,5.10,5.11,
 12 5.12
39 Cobb-Douglas Production Function 5.14 5.14
40 Returns to Scale Concept 5.14,5.15 5.14,5.15
41 Law of Returns Concept 5.15,5.16 5.15,5.16
UNIT IV COST THEORY AND ESTIMATION TB1, TB2 TB1, TB2
42 Concepts of Cost Types 6.1,6.2-6.10 6.1,6.2-6.10
43 Determinants of Cost 6.10 6.10
44 Cost & Output Relationship in Short Run 6.10-6.12 6.10-6.12
45 Cost & Output Relationship in Long Run 6.13-6.16 6.13-6.16
46 Cost & Output Relation with Graphs 6.15,6.16 6.15,6.16
47 Cost Volume Profit : Relationship & Analysis TB2: 76 TB2: 76
48 Assumption, Advantages & Disadvantages of CVP TB2: 76 TB2: 76
Break Even Analysis : Concept, Assumptions, 7.1,7.2,7.6 7.1,7.2,7.6
49 Applications & Construction
50 Margin of Safety, Contribution & P.V. Ratio 7.2,7.3,7.5 7.2,7.3,7.5
51 Problems on CVP Analysis 7.4,7.5 7.4,7.5
52 Problems on CVP Analysis 7.3 7.3
53 Modern Development of Cost Theory 6.3,6.4 6.3,6.4
54 Saucer Shaped Short-Run Average Cost Curves 6.15 6.15
UNIT V MARKET STRUCTURE AND PRICING TB1, TB2 TB1, TB2
PRACTICES
55 Introduction to Markets 6.10,6.11-6.13 6.10,6.11-6.13
56 Different Features & Types of Markets TB2 : 76 TB2 : 76
57 Market Structure Concept 8.3-8.8 8.3-8.8
58 Price- Output determination in Perfect Competition 8.10-8.12 8.10-8.12
59 Perfect Competition in Long & Short Run 8.14,8.15 8.14,8.15
60 Price- Output determination in Monopoly Competition 8.18,8.19,8.20 8.18,8.19,8.20
Price- Output determination in Monopolistic 8.21-8.26 8.21-8.26
61 Competition
62 Price- Output determination in Oligopoly Competition 9.5-9.13 9.5-9.13
63 Different Pricing Methods & Classification: In Practice 9.2 9.2
64 Bains Limit Pricing Theory 9.3.9.4 9.3.9.4
65 Types of Pricing Strategies 9.2.9.3 9.2.9.3
66 Managerial Theories of Firm : Concept 9.15 9.15
67 Marris- Williamson Managerial Theories of Firm 9.15,9.16,9.17 9.15,9.16,9.17
68 Problems in Old Question papers ------- -------

TB1 - A.R. Arya Sri : Managerial Economics & Financial Analysis, Tata Mc-Graw Hill,
2015.
TB2 P. Premchand Babu & M. Madana Mohan : Managerial Economics & Financial
Analysis, Himalaya Publishing House, 2011.
R1 Dr. B. Kuberudu & Dr. T.V. Ramana : Managerial Economics & Financial Analysis,
Himalaya Publishing House, 2011.
R2 Managerial Economics, Sultan Chand Publications, New Delhi.

Signature of Faculty Signature of HOD