Submitted To:

Dr. Abdul Basit

Submitted By:
Liaqat Ali

1452-408077

EMBA-MIS
Fall
Quarter 2008

Submission
Date:
8th September,
2008.

Instructors Remarks:
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Question 1:
Define Communication & Explain its main points.
Answer:
Communication can be defined as The process of sharing
information between sender and receiver through a medium under the
constraint of social environment by which that information produces
response. This definition can be further elaborated by the diagram
below.

Goals
Message

Communicator Audience

Response

Social Environment

Communication Process & its Components

According to the above definition & model we have seven main

points (components) of communication which are as below

1. Goals / Context
2. Communicator / Sender / Encoder
3. Message
4. Medium / Source / Channel
5. Audience / Receiver / Decoder
6. Response / Feed back
7. Social Environment

1. Goals / Context:
Goals or context can be elaborated as the basic or
generating factor (father) of any communication. It is the basic of
communication process. If the goal of communicator & Audience is
same then the chances of a successful communication will be
brighter & vice versa. For example in organization the goal of top
management, Middle management and employees is to maximize
the profits so all the communication will be in context of maximum
profit.

2. Communicator / Sender / Encoder:

With the words like communicator /
Sender / Encoder we are referring to that individual who is the

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communication starter. He can write or speak depending on weather the
message is written or oral. He also works hard for the selection of proper
symbols (words, graphics or pictures) to convey the message to the
receiver and to get response. For Example A sales manager
(communicator / Sender / Encoder) have to search for proper writing
style along with the latest sales figures and prepare graphs to convince
the top management that sales in the current year are higher as
compared to last year.

3. Message:
Message it is the idea or concept that the communicator
want to convey to his audience. The communicator must be very clear
about the basic concept along with the other information he / she want
to communicate.

4. Medium / Source / Channel:

The selection of medium / source / channel
is purely dependent on the type of your message along with in which
context it is to be conveyed the choices can be verbal (oral or spoken) or
nonverbal (written or unspoken) or both depending upon the nature of
communication in reference with the receiver. For example A top level
management figure can even communicate orally some of crucial
decisions to his subordinates using harsh words but a low level
employee should always think about selection of his words and
formation of his sentences while communicating an unfavorable
message to his seniors.

5. Audience / Receiver / Decoder:

The audience / receiver or decoder is the
one who is the reader or listener of any message. A message can have
either one or more receivers depending on the nature of messages.

6. Response / Feed back:

Response / Feed back can be a written or oral
message, any type of action or it can simply be in the form of silence
depending upon the understanding of the symbols (words, graphics or
pictures) used. It can either be desirable or undesired depending upon
the perception of receiver. Communicators always need proper
feedback in order to determine the effectiveness of their messages.

7. Social Environment:
By this we mean that the surroundings in sense
of tangible and intangible items effecting communication process
directly or indirectly. It is influential on both verbal & non verbal
communications. For Example The difference in designations of
employees of same office certainly have its affect on their interoffice

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communications but outside office premises somewhere at some
recreational spot this influence will be minimized.
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Question 2:
Give 10 definitions of Communications with reference.

Answer:
Below are ten definitions of Communications along with
there complete reference.

Definition 1:
The discipline that studies the principles of transmitting information
and the methods by which it is delivered (as print or radio or television
etc.)
Source: Software Word Web Pro Version.5.0

Definition 2:
Communication is the exchange of information between people, e.g. by
means of speaking, writing, or using a common system of signs or
behavior
Source:
http://encarta.msn.com/dictionary_1861599020_1861599033/
nextpage.html
Accessed on: Thursday September 4, 2008 at 1:16 AM

Definition 3:
Communication is the process of conveying information from a sender
to a receiver with the use of a medium in which the communicated
information is understood the same way by both sender and receiver. It
is a process that allows organisms to exchange information by several
methods.
Source: http://en.wikipedia.org/wiki/Communication
Accessed On: Thursday September 4, 2008 at 1:19 AM

Definition 4:
Communication is defined as a process by which we assign and
convey meaning in an attempt to create shared understanding. This
process requires a vast repertoire of skills in intrapersonal and
interpersonal processing, listening, observing, speaking, questioning,
analyzing, and evaluating.
Source: http://en.wikipedia.org/wiki/Communication
Accessed On: Thursday September 4, 2008 at 1:21 AM

Definition 5:
Communication can be defined as
a. The art and technique of using words effectively to impart
information or ideas.
b. The field of study concerned with the transmission of information by
various means, such as print or broadcasting.

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c. Any of various professions involved with the transmission of
information, such as advertising, broadcasting, or journalism.
Source: http://www.thefreedictionary.com/communication
Accessed On: Thursday September 4, 2008 at 1:40 AM
Definition 6:
Communication is the exchange of messages conveying information,
ideas, attitudes, emotions, opinions, or instructions between
individuals or groups with the objective of creating, understanding, or
coordinating activities. Communication is essential to the effective
operation of an organization. It may be conducted informally through a
grapevine or formally by means of letters, reports, briefings, and
meetings. Communication may be verbal or nonverbal and include
spoken, written, and visual elements.
Source: http://dictionary.bnet.com/definition/communication.html
Accessed On: Thursday September 4, 2008 at 1:47 AM

Definition 7:
Communication is an act or instance of transmitting a verbal or written
message.
Source: http://www.merriam-webster.com/dictionary/communication
Accessed On: Thursday September 4, 2008 at 1:53 AM

Definition 8:
Communication is the combinations of four elements i.e. Originator,
receiver, channel and message. Communication is the process of
transmission of information of an originator to a receiver by means of
the use of a message that it goes from one to another across a channel
Source: http://www.mind-graph.net/foundations/linguistic/
communication.htm
Accessed On: Thursday September 4, 2008 at 1:58 AM

Definition 9:
Two-way process of reaching mutual understanding, in which
participants not only exchange (encode-decode) information but also
create and share meaning.
Source:
http://www.businessdictionary.com/definition/communication.html
Accessed On: Thursday September 4, 2008 at 2:05 AM

Definition 10:
Communication is the acceptance of the sender's message by the
receiver. If the receiver understands the meaning of a message which
asks for action, but fails to act, the goal of communications is not
achieved
Source:
http://yedda.com/questions/communication_skills_1867109905214/

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Response

Accessed On: Thursday September 4, 2008 at 2:15 AM

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