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IDENTIFICATION
1. Assumes that past developments in the given technology cannot be extrapolated into the future
because every technology has its limits?
Answer: CORPORATE PLANNING PROCESS
5. Examine the potential synergies among the value chains of different product lines.
Answer: CORPORATE VALUE CHAIN ANALYSIS
6. Set of value-creating activities beginning with basic raw material and ending with distributors
getting final goods into hands of customers
Answer: VALUE CHAIN
TRUE OR FALSE
1. Internal strategic factors consist of critical strengths and weaknesses that are not unlikely to
determine if the firm will be able to take advantage of opportunities while avoiding threats. T
2. In the 5-Step Resource Approach to Strategy Analysis, the fifth step is Identify resource gaps
invest in strengths. F
3. Value chain is linked set of value-creating activities beginning with basic final goods and ending
with distributors getting raw materials into hands of customers. F
9. Corporate culture serves as a frame of reference for employees to make sense of organizational
activities and as a guide for behavior. T
12. Technological Competence is the ability to move products from research to the market. F
13. Capital budgeting is the Analysis and ranking of investments in total assets based on a hurdle
rate. F
14. Sales and time are directly proportional in a product life cycle. F
MULTIPLE CHOICE
1. This is a process in which it is generally assumed that incremental progress in technology will occur.
ANSWER: B
2. In corporations value chain, manufacturing firms primary activities would include all of the
following except
3. In a product life cycle, the right end of the growth stage is called
c. competitive product
ANSWER: D
4. Which of the following is not classified as a stage of the product life cycle?
a.decline d. maturity
b. adoslecence e. none of the above
c. growth
ANSWER: B
5. The information network within an organization that is available to key suppliers and
customers is called
a. extranet d. supermarket
c. internet
ANSWER: A
6. Strategic human resource management issues would include all of the following except
c. fast-cycle resources
ANSWER: B
8. In experience curve, the production cost is declining by 20 30 % every time production __________?
a. decreases d. declines
c. triples
ANSWER: B
ANSWER: E
a. price d. product
c. promotion
ANSWER: E
Strategy Formulation: Corporate Strategy
IDENTIFICATION
1. There are two most popular portfolio techniques, one is GE Business Screen and other one is
___________. (BCG GROWTH-SHARE MATRIX)
2. Under the BCG Growth-Share Matrix, it is the only one aspect of overall competitive position.
(MARKET SHARE)
3. It includes nine cells based on long-term industry attractiveness and business strength
competitive position. (GE BUSINESS SCREEN)
4. It focuses on the core competencies of the corporation and the value created by the relation
between the parent and its business. (CORPORATE PARENTING)
5. A competition in which firms are competing with each other not only in one business units, but
also in a number of business units. (MULTIPOINT COMPETITION)
6. It can be achieved by taking over a function previously provided by a supplier or by a distributor.
(VERTICAL GROWTH)
7. It is the degree by which a firm operates vertically in multiple locations on an industrys value
chain from extracting raw materials to manufacturing to retailing. (VERTICAL
INTEGRATION)
8. It could be an association of between a company and a firm in the host country or a government
agency in that country. (JOINT VENTURE)
9. It is shipping goods produced in the companys home country to other countries for marketing.
(EXPORTING)
10. It is a growth strategy which may be appropriate when a firm has a strong competitive positon but
the industry attractiveness is low. (CONCENTRIC (RELATED) DIVERSIFICATION)
11. It emphasizes the improvement of operational efficiency and is probably most appropriate when a
corporations problems are pervasive but not yet critical. (TURNAROUND STRATEGY)
12. A stability strategy in which a company has an opportunity to rest before continuing a growth or
retrenchment strategy. (PAUSE/PROCEED WITH CAUTION STRATEGY)
13. An analysis by which the top management views its product lines and business units as a series of
investments from which it expects a profitable return. (PORTFOLIO ANALYSIS)
14. A growth strategy in which resources are moved to more developing product lines in one
industry. (CONCENTRATION)
15. One of the growth strategies in which a firm internally makes 100% of its key supplies and
completely controls its distributors is called _________. (FULL INTEGRATION)
16. It is the process of combining the higher labor skills and technology available in developed
countries with the lower-cost labor available in developing countries. (PRODUCTION
SHARING)
17. It is a transaction involving two or more corporations in which stock is exchanged but only one
corporation survives. (MERGER)
18. It is the purchase of a company that is completely absorbed as an operating subsidiary or division of
the acquiring corporation. (ACQUISITION)
19. These strategies expand the companys activities. (GROWTH STRATEGIES)
20. This strategy indicates that management coordinates activities and transfers resources.
(PARENTING STRATEGY)
21. The firm has overall orientation toward growth, stability or retrenchment. (DIRECTIONAL
STRATEGY)
22. It is the choice of direction for a firm as a whole and the management of its business or product
portfolio. (CORPORATE STRATEGY)
TRUE/FALSE
1. The use of highs and lows to form four categories in Boston Matrix is too complex and requires
additional factors other than market share and growth rate in portraying corporations portfolio of
investment. (FALSE)
2. In the Boston Matrix the link between the market share and profitability is questionable.
(FALSE)
3. Examining each business unit in terms of areas in which performance can be improved is the first step
in developing a corporate parenting strategy. (FALSE)
4. The nine-cell GE Business Screen is an improvement over the BCG Growth-Share Matrix.
(TRUE)
5. One of the shortcomings of GE Business Screen is that it effectively depicts the positions of new
products. (FALSE)
6. Acquisition is a way of partnering with another company already operating in a particular area.
(FALSE, Acquiring)
7. Diversification strategies involve moving resources to product lines in the same industries.
(FALSE, different)
8. Bankruptcy means the firm is giving up the management, hence the firm is totally terminated.
(FALSE)
9. The value-laden terms such as cash cow and dog can lead to self-fulfilling prophecies is one of the
shortcomings or limitations of portfolio analysis. (TRUE)
10. Portfolio analysis stimulates the use of externally oriented data to supplement managements
judgement. (TRUE)
11. The graphic depiction of portfolio analysis creates advantage but it does not facilitate communication.
(FALSE)
12. One of the limitations of portfolio analysis is that it is difficult to define product/market segments.
(TRUE)
13. A strategy in which a company diversifies into an industry unrelated to its current one is called
concentric diversification. (FALSE, Conglomerate (Unrelated) Diversification)
14. Portfolio analysis suggests the use of standard strategies that can miss opportunities or be impractical.
(TRUE)
15. Corporate strategy has five (5) key issues. (FALSE)
16. The industries or markets in which the firm competes through its products and business units pertains
to directional strategy. (FALSE, Portfolio analysis)
17. Stability strategies reduce the company's level. (FALSE)
18. Retrenchment strategies make no change to the company's current activities. (FALSE)
TRUE OR FALSE
1. Business-Level Strategy incorporated set of obligations that firm uses to gain a
competitive advantage. TRUE
2. Business-Level Strategy has a huge interest regarding the companys function in an
industry, relative to consumers and to the five forces of competition. FALSE -
COMPETITORS
3. Customers are the foundation or essence of an organization's business-level strategies.
TRUE
4. A cost leadership strategy may help to remain profitable even without rivalry, new
entrants, suppliers' power, substitute products, and buyers' power. FALSE WITH
5. Data integration can be time consuming and cheap if it is not planned carefully and if the
proper experts and equipment are not used. FALSE - EXPENSIVE
6. Effective differentiators can remain profitable even when the five forces appear
attractive. FALSE ATTRACTIVE
7. Preferences of niche market may change to match those of broad market. TRUE
8. These demographic market characteristics are often based on market size, region,
population density. FALSE GEOGRAPHIC MARKET
9. Cost leadership organization used this strategy to compete with broad market with price.
TRUE
10. Vertical integration occurs when companies bring in new systems to replace the old
ones or when companies merge and must integrate their computer networks, FALSE
DATA INTEGRATION
IDENTIFICATION
1. These are all the processes related to receiving, storing, and distributing inputs internally.
Your supplier relationships are a key factor in creating value here.
INBOUND LOGISTICS
3. This is what the organization does to get the resources it needs to operate. This includes
finding vendors and negotiating best prices.
PROCUREMENT OR PURCHASING
4. Differentiated products less price elastic. It is one of Porters Five Forces Model.
CUSTOMER
5. These are a company's support systems, and the functions that allow it to maintain
daily operations. Accounting, legal management are example of this.
INFRASTRUCTURE
MULTIPLE CHOICE
6. Cost leaders are able to absorb greater price increases before it must raise price to
customers.
A. RIVALRY
B. CUSTOMERS
C. SUPPLIERS
D. ENTRANTS
E. SUBSTITUTE
3. Line extension is the introduction of additional items in the same category under
the same brand name. TRUE
4. Skim pricing is more likely than penetration pricing to raise a units operating
profit in the long term. FALSE
8. Fortunately, the common practice of accepting the lowest bid often compromises
quality. FALSE
9. The Internet is being increasingly used both to find new sources of supply and to
keep inventories replenished. TRUE
10. Each business unit has its own set of departments, each with its own functional
strategy. TRUE
11. A product strategy deals with pricing, selling, and distributing a product. FALSE
12. Using a market development strategy, a company can develop new products for
existing markets or develop new products for new markets. FALSE
13. The use of the Internet to market goods directly to the customer allows a
company to use dynamic pricing. TRUE
16. Two suppliers are the sole suppliers of two different parts, but they are also
backup suppliers for each others parts in multiple sourcing. FALSE
18. The key to outsourcing is to purchase from outside only those activities that are
not key to the company's distinctive competencies. TRUE
19. Corporate scenarios are pro forma balance sheets and income statements that
forecast the effect each alternative strategy and its various programs will likely
have on division and corporate return on investment. TRUE
20. Risk is composed not only of the probability that the strategy will be effective, but
also of the amount of assets the corporation must allocate to that strategy and
the length of time the assets will be unavailable for other uses. TRUE
4. ____________ is a strategy that ignores the possibility that the leader may be
wrong. Follow the leader
6. _____________ is a strategy that enters a battle for market share may reduce
profitability. Arms race
9. __________ is a system in which employees will get feedback from all the
people they work with. 360 Degree Appraisal System
ENUMERATION
1. The hiring of new people with new skills, firing of people with inappropriate or substandard
skills, and/or training existing employees to learn new skills. STAFFING
2. Executives with a particular mix of skills and experiences may be classified as an executive
type and paired with. A SPECIFIC CORPORATE STRATEGY
3. A type of chief executive officer with a great deal of experience in that particular industry
would be appropriate for a corporation following a concentration strategy emphasizing vertical
or horizontal growth. DYNAMIC INDUSTRY EXPERT
4. A type of chief executive officer who is highly knowledgeable in other industries and can
manage diverse product lines would be appropriate for a corporation following a diversification
strategy. ANALYTICAL PORTFOLIO MANAGER
6. Successful prospector firms tend to be headed by CEOs with backgrounds in the areas of.
RESEARCH/ENGINEERING AND GENERAL MANAGEMENT
7. Successful defender firms tend to be headed by CEOs with backgrounds in the areas of.
ACCOUNTING/FINANCE, MANUFACTURING/PRODUCTION, AND GENERAL
MANAGEMENT
8. Successful analyzer firms tend to be headed by CEOs with backgrounds in the areas of.
MARKETING/SALES
10. To ensure employees are gaining the appropriate mix of experience to prepare employees for
future responsibilities, many corporations move people from one job to another utilizing the
technique of. JOB ROTATION
12. Controls that measure variables that influence future p[profitability are called. STEERING
CONTROLS
15. A type of control which specifies what is to be accomplished by focusing on the end result of
behaviors through the use of objectives and performance targets or milestones. OUTPUT
CONTROL
16. The ISO 9000 Standards Series is one example of. BEHAVIOR CONTROL
17. ________ is a corporate-wide, integrated process to manage the uncertainties that could
negatively or positively influence the achievement of the corporation's objectives. ENTERPRISE
RISK MANAGEMENT
18. The present value of the anticipated future stream of cash flows from the business plus the
value of the company if liquidated is referred to as. SHAREHOLDER VALUE
19. The measure which is after-tax operating income minus the total annual cost of capital is
called. EVA
20. The balanced scorecard approach to evaluation and control assigns to each goal/objective in
an area one or more measures that are each essential for achieving a desired strategic option.
These measures are called. KEY PERFORMANCE MEASURES
21. Staffing issues can involve hiring new people with new skills, firing people with
inappropriate or substandard skills, and/or training existing employees to learn new skills. TRUE
23. A dynamic industry expert is someone with an analytical mind who is highly knowledgeable
in other industries and can manage diverse product lines. FALSE
24. Chandler proposed that the most appropriate CEO for a firm remains constant as the
company proceeds through its life cycle. FALSE
26. Executive succession is the process of replacing a key top manager. TRUE
29. Research indicates that companies undertaking cost-cutting programs are four times more
likely than others to cut costs again, typically by reducing staff. TRUE
30. Research indicates that a multinational corporation performs at a higher level when its CEO
has international experience. TRUE
31. One of the obstacles to effective control is the difficulty in developing appropriate measures
of important activities and outputs. TRUE
33. One example of a steering control used by retail stores is the inventory turnover ratio, which
shows how hard an investment in inventory is working. TRUE
34. Behavior controls specify how something is to be done through policies, rules, standard
operating procedures, and orders from a superior. TRUE
35. ACB is an accounting method for allocating direct and fixed costs to individual products.
FALSE
36. ABC accounting allows accountants to charge costs more accurately than the traditional
method because it allocates overhead far more precisely. TRUE
37. Operating cash flow is also known as free cash flow. FALSE
38. Unlike ROI, managers cannot manipulate the numbers of EVA. FALSE
39. The balanced scorecard combines financial measures that tell the results of actions already
taken with operational measures on customer satisfaction, internal processes, and the
corporation's innovation and improvement activities. TRUE