socialmedia

worldforum Asia
Engage with the World of Social Media
22-23 September, Suntec, Singapore
www.socialmedia-forum.com/asia
Platinum Sponsor

kers from...
Leading spea Two days of interactive & engaging conference featuring leading
key figure keynotes, brand case studies, topical Q&A and debates,
exhibition hall, workshops and networking.

Networking Opportunities

Helipad Party F1 Networking

SPEAKER
SUBMISSIO
NS DEADLI
NE: 30th
JUNE 2010

Gold Sponsor Silver Sponsors

 socialmedia Speakers include
worldforum Asia

Blake Chandlee Pooja Arora

VP & Commercial Director, Brand Manager,
EMEA, Facebook P&G

Blake is responsible for the commercial sales and support teams designed Pooja’s work with P&G spans brand management, new brand development
to expand Facebook’s EMEA presence and relevance within the overall and channel marketing. Currently she is responsible for Pampers in South
marketing community. East Asia.

Thomas Crampton Reynold D’Silva

Asia-Pacific Director, 360 Digital Influence, Global Brand Marketing Manager,
Ogilvy Public Relations Worldwide Unilever

Thomas heads a team stretching across 23 cities in 15 Asian territories that Reynold is responsible for global brand strategy, innovation, advertising and
helps companies conceive, develop and execute strategies in Social Media. communication development for the core product range of Pond’s – Unilever’s
leading beauty & face care brand.

Kyle (Young Eul) Kim Lito S. German

Head of Open Platform/ Director, Marketing Director,
SK Communications - Cyworld BMW Group Asia

Kyle has played a significant part in developing Cyworld as a more social Lito’s scope of responsibility spans 12 countries within the region, and
platform and is very interested in Social Media, Social Networking, product covers Advertising, Events Management, CRM, Product and Price Planning,
management and collaboration. and Training and Development.

Laurel Papworth Argha Sen

Social Networks Strategist Head of Marketing & CRM,
Toys R Us

Laurel’s blog LaurelPapworth.com has made her the #5 blogger in Australia Argha is responsible for managing Toys R Us marketing programs across
(B&T Magazine). She has been creating and managing online communities 8 countries, spanning more than 100 retail stores. He also directs the
for over 20 years, including IRC, Usenet, Ultima Online forums and inworld multi-country Toys“R”Us Star Card CRM program.
game moderator management.

Jeremy Khoo Brian Solis

Deputy Director, Marketing Communication Principal at FutureWorks PR and Blogger at PR
and loyalty, 2.0 & bub.blicio.us
NTUC Fairprice

Jeremy is currently spearheading FairPrice’s Social Media strategy and launched Brian Solis is globally recognized as one of the most prominent thought
Singapore’s first ever supermarket Facebook page in 2009. leaders and published authors in new media. A digital analyst, sociologist,
and futurist, Solis has influenced the effects of emerging media on the
convergence of marketing, communications, and publishing.

www.socialmedia-forum.com/asia
www.socialmedia-forum.com/asia
Programme Day One
socialmedia
worldforum Asia

SOCIAL MEDIA BRAND BUILDING & MONITORING Conference Key

0800 Registration & Networking

0900 Chairman’s Introduction Case Study Startup Open Social Interactive Speaker Sitback
Zone Question Debate Panel Interview & Tweet
0910 Speed Networking & Answer Dicussions
• 10 minutes to find out a bit more about the people around you
• Delegates are encouraged to share contacts via blue tooth using the
Bump iphone application 1300 Open Q&A

0920 Opening Keynote:

Blake Chandlee, VP & Commercial Director, EMEA, Facebook
THE STATE OF THE ENTERPRISE SOCIAL MEDIA MARKETPLACE
0950 Open Q&A
EXAMINING THE CURRENT STATE OF THE ASIAN SOCIAL MEDIA
MARKET
1000 The State Of Social Media in Asia Today – A Year On
• Local Social Media platforms - What they are and who they target?
• How popular are these local platforms in terms of number of users and
user growth over the past 12 months
• Who uses local platforms vs who uses global platforms and for what
purposes?
• What makes one platform more successful than the other?
• The new challenges brought about by growth and other factors
Thomas Crampton, Asia-Pacific Director, 360 Digital Influence,
Ogilvy Public Relations Worldwide, Hong Kong
1010 The Social Media landscape in China: a dead end or a land of opportunities
Gang Lu, Co-Founder, MOBINODE.TV
1020 The rise of Indonesia in the global Social Media culture
Enda Nasution, Digital Marketing Strategist, INMARK:DIGITAL
1030 Open Q&A
1045 Tech zone – 45 minutes covering key emerging social technologies which
look to be taking the Social Media world by storm
• Three 10 minute speeches, which give delegates an overview of how
these technologies, can help them with their Social Media Marketing.
• Overview of Foursquare: Ryan Lim Founder & Business Director,
Blugrapes
1130 MORNING BREAK & EXHIBITION
MONITORING, MEASURING & COMMUNITY BUILDING
1200 Case-Study – BMW
Lito S. German, Marketing Director, BMW
1220 Open Q&A
1230 Interactive Panel session- Integrating Social Media into traditional
marketing strategy
• Engaging new customers while maintaining existing image
• Using Social Media to offer valuable information
• How to successfully target new audiences online
Derek Yeo, Head of Corporate Marketing & Ancillary Finance, be missed.
Tiger Aviation
Jeremy Khoo, Deputy Director, Marketing Communication and
loyalty, NTUC Fairprice
Francis Wang, Digital Communications, Singapore Turf Club
Pooja Arora, Brand Manager, P&G
1315 LUNCH & NETWORKING
BUILDING A BRAND USING SOCIAL MEDIA
1430 Case- Study -Social Media Marketing @ Toys R Us: THE INTEGRATION
STORY
• How Social Media fits into the Marketing Mix at Toys R Us
• Integrating Mass Media, Events, PR, CRM, Digital Marketing and Social
Media to create the Toys R Us magic
• Case Studies - Transformers Revenge of The Fallen and Lan Kwai Fong
Carnival: Taking Social Media to the Streets
• The Good, The Bad, the Ugly
• What Next: The Future is Here
Argha Sen, Head of Marketing & CRM, Toys R Us
1450 Open Q&A
1500 Sit back and Tweet panel – Your questions debated
• A panel of Marketers across global brands taking questions tweeted in
on the day by delegates, and those questions from delegates pre-event.
• The goal of this session is to provide delegates with a chance to answer
the questions that are key to them, their key takeaways from the show
that they are looking to learn. Ask then whatever you want!
Reynold D’Silva, Global Brand Marketing Manager, Skin Care,
Unilever
Nicki Kenyon, VP Global Digital Marketing, APMEA, Mastercard
Lawrence Law, Regional Marketing Manager, Diageo
1550 AFTERNOON BREAK & EXHIBITION
SOCIAL GAMES, VIRTUAL CURRENCY & LIVE SOCIAL DEBATE
1630 Panel: Monetizing social games & virtual currency
• The world online gaming market / the Asian online gaming market :
specificities & similarities
• What is the market for virtual goods and services?
• Challenges of monetizing games – delivering revenues from virtual
currency
• What opportunities exist for brands within social gaming?
• The importance of engagement and personalization – understanding
users motivations
Kyle (Young Eul) Kim, Head of Open Platform/Director, SK
Communications - Cyworld
1700 The Social Debate
• A session designed to maximise discussion and debate between
likeminded Social Media marketers about the latest hot subjects.
• Possible topics could be - Followers Vs interaction, Privacy Vs free flow
of info, Is Social Media a new name for PR, Are customers acquisition
cost truly lower in Social Media?
• Half an hour of topical discussion and interaction and a session not to
1730 SUMMARY & CLOSE
2000 FACEBOOK HELIPAD PARTY

www.socialmedia-forum.com/asia
www.socialmedia-forum.com/asia
 socialmedia Programme Day Two
worldforum Asia

MONITISATIONS, PR & SOCIAL TV

0800 Registration & Networking 1450 Interactive Panel Discussion– The role of PR in developing and monitoring
trends in your industry?
1000 Chairman’s Introduction
• Social Media monitoring – examining the impact of your brand in a
Shalabh Pandey, Global Head of Media, BLUE Interactive (WPP)
social media environment
1010 Speed Networking • News optimization – delivering Social Media enabled press releases
• Examining key influencers and conversation tone when evaluating your
1020 Panel: Selecting Your Social Media Agency
brand in a Social Media environment
• How should you go about selecting your Social Media agency?
• Reputation Management: A crisis is a bad time to start building
• Traditional agency versus Social Media specialist
relations
• What are the skillsets you should be looking for?
 Lars Voedisch, Regional Head - Media Intelligence, Asia Pacific,
• What degree of integration should your Social Media agency have
Dow Jones & Co.
within your business
• PR / or Social Media agency for crisis management issues? 1530 AFTERNOON BREAK & EXHIBITION
• How to integrate Social Media within your organization structure
THE FUTURE OF SOCIAL MEDIA
Ranjeet Shandu, Digital Project Manager, Ogilvy One, Singapore
Nicholas Tay, Digital Group Head, Zenith Optimedia Group, 1600 Interactive Panel: What impact will Social TV have on the media industry
(Publicis) as a whole?
Ed Mapa, Jr, Managing Director, Media Contacts Philippines • The impact of social networks moving into the TV business
MONITISING SOCIAL MEDIA & SOCIAL CRM • How Pay TV operators can harness Social Networks and web 2.0 within
a multiplatform strategy?
1110 Monetizing Social Media & Social Networks • Will Social Networks take on the role of content aggregators or
• 22 different monetization models producers?
• Peer to peer banking and investment • How production companies can use Social Networks as a way to
• Social entrepreneurship develop new ideas and new talen
• Case studies of how business bloggers, Twitterers and Facebookers are Airin Zainul, General Manager, ntv7, Media
using social networks to increase revenue. Fotini Paraskakis, Director of Production, FremantleMedia Asia
Laurel Papworth, Social Network Strategist James Ross, Regional Director Asia, ITV Studios Global
Entertainment
1130 Open Q&A
1640 The role of key technologies in delivering social TV via traditional TV
platforms – security of content, middleware and widget development
1140 MORNING BREAK & EXHIBITION 1655 Interactive Panel: Geotagging: location is no game - the new dimension of
marketing
1215 Interactive Panel Discussion - Increasing customer intimacy and
• The landscape of existing Apps: who, how many users, how old etc
empowerment through Social CRM
• How apps are integrated into marketing and what they bring etc
• Next generation CRM - new products and services on offer to increase
• Any such local dedicated apps in Asia?
social engagement
• Predicting behaviour through geotagging and marketing from it
• Defining the new social customer – who they are, how they interact
Bernard Leong, Partner, Thymos Capital
and how companies can engage with them.
Winston Goh, Product Marketing Manager, Samsung Asia Pte Ltd
• How to personalize and even “hyper-target” your sales and marketing
communications 1730 Open Q&A
• Challenges that organizations face to operationalize social
engagement:
Nik Ong, Regional Digital & Social Media Strategist, MRM
Singapore 1745 Event wrap up - What’s next? Looking beyond Facebook & Twitter in Asian
Social Media
1300 LUNCH, NETWORKING & EXHIBITION • Key bloggers and journalists review their findings over the 2 days,
asking attendees their thoughts and give their views on what’s coming
SOCIAL MEDIA AND PR
next within the Asian Social Media market!
1430 Living in the age of instant judgment
1800 SUMMARY & CLOSE
• Future predictions for the PR industry in a Social Media world
Andy Oliver, SVP, APAC, LEWIS PR
1445 Open Q&A

www.socialmedia-forum.com/asia
www.socialmedia-forum.com/asia
Information
socialmedia
worldforum Asia

SMWF F1 Networking

With the Social Media World Forum taking place alongside the Singapore F1 night race,
we will be arranging some networking trips to the F1, allowing people to stay over the
weekend and visit the race, and enjoy the parties.

Tickets are going to be limited so it will be on a first come first serve

basis. Please see details of this overleaf on our booking form
www.socialmedia-forum.com/asia/networking/f1-networking

Advisory Board

Due to the fast moving nature of Social Media we have introduced an advisory board in 2010. It’s a network of industry experts, who have agreed
to advise the Social Media World Forum Asia, giving feedback on the conference agenda, hot topics, new interactive conference formats, submitted
speeches, and who will support us to always provide new and invigorated ideas.

The Social Media World Forum Asia 2010 Advisory Board Members include:
Dr. Bernard Leong, Partner, Thymos Capital
Shalabh Pandey, Digital Marketing Entrepreneur, Singapore
Neal Sato, CTO, Mixi
Jamshed Wadia, Account and Co-Marketing Manager, Intel
Tania Chew, Consultant, Communications & Social Media Marketing
Jon Russell, Journalist, blogger & digital media consultant
Derrick Koh, ASEAN Communications Manager, Lenovo
Nicholas Aaron Khoo, Singapore Tech Blogger, Thinker and Learner
Benjamin Koe, Public Relations & Social Media Consultant
For full profiles visit: www.socialmedia-forum.com/asia/conference/advisory-board

Get involved Connect With Us

For more information on sponsoring or exhibiting Web: www.socialmedia-forum.com/asia

at the show please contact Richard on
Blog: www.socialmediaseries.net/blog
T. 44 (0)117 946 8876
E. richard@sixdegs.com Twitter: www.twitter.com/SocialMediaWF

www.socialmedia-forum.com/asia
www.socialmedia-forum.com/asia
 socialmedia Booking Form
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