Manuel Girly L. Paran, Richard S.

Jaraula, Calvin
Murrilo, Arniel Calma, Renie E.
Ladra, Alice lou Inot, Jessebel

Starbucks

Starbucks has been around for more than four decades, and from the very beginning it has worked hard
to operate in an ethical manner. Starbucks ranked as Fortune Magazines fifth most socially responsible
company in 2012. There are a number of good reasons for the high ranking. The company looks for
better ways to develop sustainable production of its coffee. It has set in place some guidelines it calls
C.A.F.E Practices, ensuring environmental leadership, economic accountability, and product quality.
Starbucks also supports Ethos Water, which provides clean water to more than a billion people.

Corporate Social Responsibility

Source Ethically & Sustainably Ethical Sourcing

We are committed to offering high-quality, ethically purchased and responsibly produced
products.

Create Opportunities
We are committed to investing in paths to opportunity through education, training and
employment.

Lead in Green Retail

We are committed to minimizing our environmental footprint and inspiring others to do the same.

Encourage Service & Citizenship

We are committed to offering Starbucks as a place for public conversation and elevating civic
engagement through service and promoting voter registration.

Starbucks social responsibility strategy is based on three pillars: Community, Ethical Sourcing,
and the Environment. Heres what the company does to have a positive impact in each of those
areas:

To have a positive impact on the communities it works with and in, Starbucks develops community
stores that partner with local nonprofits. The nonprofits these stores work with offer services aimed to
meet the needs of the communities theyre located in. Starbucks in turn donates $0.05 to $0.15 per
transaction to the nonprofit partner. You can find a list of these community stores here. Starbucks has
pledged to hire at least 10,000 veterans and military by 2018, and focuses on diversity and inclusion in
the workplace. The company also provides training opportunities for youth in their communities, and
has even developed the Starbucks Foundation, a 501c3 whose goal is to strengthen those communities
further. These are just a few of their many community-centric initiatives.
Corporate Social Responsibility - WhyWhisper

The second pillar, Ethical Sourcing, dictates the way that Starbucks purchases its products. The
company is committed to ensuring that their coffee, tea, cocoa, and manufactured goods are responsibly
and ethically produced and purchased. They say their success is linked to the success of the farmers
and suppliers who grow and produce [their] products, and so they only purchase those products from
farms and manufacturers that adhere to a certain standard of ethical treatment.
Corporate Social Responsibility - WhyWhisper

Starbucks refers to the planet as their most important business partner, and takes a comprehensive
approach to reducing their environmental impact. To do this, they build LEED certified stores, are
committed to recycling and conserving water and energy, and pursue strategies that address climate
change on a global level. Generally, Starbucks tries to be as environmentally friendly as possible in
every aspect of their operations.
Why is it working?

First and foremost, Starbucks decided to invest in its people and the communities they work with.
When a company puts people first, and focuses on making positive changes for the communities they
work with and serve, consumers notice. In fact, studies show that when companies support social or
environmental issues, 93% of consumers have a more positive image of that company. Starbucks
strategy and resultant outcomes are proof positive of that study. Plus, when companies like invest in
their people, they see less turnover, and employees become advocates of the company as well.

Whats more, each year, Starbucks publishes a Global Responsibility Report (in 9 different languages!),
that shares data highlighting the impact theyve had over the past year. They use this data to inform the
coming years strategy, so as to ensure their programs are as effective as possible. Rather than simply
coming up with a CSR strategy and blindly sticking to it, Starbucks takes the time to measure and
evaluate its programs.

Were not suggesting that your businesss social responsibility strategy should be on Starbucks level
not right off the bat, at least. But its not enough for businesses to do "just enough to check off the box".
Thoughtful CSR programs arent just PR stunts or a show for investors, and the companies that are
really succeeding are proof that these programs can be hugely impactful if implemented well.

http://www.business2community.com/social-business/5-companies-corporate-social-
responsibility-right-0951534#sEAfSxUGyEytvH41.99