The Seashore Theatre, Incorporated

Business Plan
Mission:

At The Seashore Theatre, we are dedicated to producing extraordinary theatre that embraces the
splendor of Cape Cod and its community; to make each experience as unforgettable as the
previous; to educate all patrons through their experience with us, so that they may take the
information and spread the knowledge in their own creative ways. We are dedicated to
incorporating the beaches to help create an innovative theatrical environment that is comfortable
and memorable for all.

Vision:

To embrace the history of Cape Cod in a theatrical fashion, while also adhering to the beauty and
naturalness of the beaches; to enrich the lives of the community, both local and tourist, through
emotionally captivating productions relatable to ages young and old.

Manifesto:

We believe in our location, respecting and embracing the rich history of the Cape by producing at
least one play a season that deals with some aspect of Cape Cod.
We believe in using the experiences at the theatre as a means of educating as well as entertaining.
We believe in offering as many opportunities to artists of all genres to share their work in a
productive, beneficial, and constructive environment.
We believe in a strong sense of community togetherness, using the theatre to bring people
together both physically and emotionally in a positive manner.
We believe in giving back to the community, both through monetary and volunteer means
because without them we would not exist.
We believe in the natural stage and the traditional stage: we have the environment, why not use
it.
We believe in dedication, success does not come from giving half of yourself to a production.
Seashore Theatre 2015 Financial Plan Annual 2015
Operating Fund Income BUDGET

Single Ticket Income $100,000

Average Price $35 (2,857 Tickets)
Group Ticket Sales Income $25,000
Average Price $25 (1,000 Tickets)
TOTAL Ticket Income $125,000
Grants/Contributions $60,000
Education Programs $10,000
Other Events $30,000
Advertising/Packaging $40,000
Concessions/Gift Shop/Vending $30,000
Interest Income $2,000
TOTAL Earned Income $172,000
MA/Massachusetts Commission/NEA $50,000
Barnstable County $30,000
Town of Barnstable $60,000
Foundations $50,000
Corporations $70,000
Individuals $80,000
Events $25,000
TOTAL Contributed $365,000

TOTAL INCOME $662,000

Expenses
Main Theatre $175,000
Education Outreach Programs $25,000
Summer Camp ($20,000)
Paying Professionals For Classes ($5,000)
Other Events $40,000
Playwriting Festival ($3,000)
Fundraising ($10,000)
Professional Performances ($20,000)
Miscellaneous ($7,000)
Development/BOT $150,000
Administration $50,000
Marketing $60,000
Advertising ($35,000)
Branding & Logo ($10,000)
Sponsors ($15,000)
Building/Equipment $100,000
Salaries $50,000
TOTAL EXPENSES $650,000
PROFIT OR (LOSS) $12,000
Seashore Theatre 2020 Financial Plan Annual 2020
Operating Fund Income BUDGET

Single Ticket Income $115,000

Average Price $35 (2,857 Tickets)
Group Ticket Sales Income $28,750
Average Price $25 (1,000 Tickets)
TOTAL Ticket Income $143,750
Grants/Contributions $69,000
Education Programs $11,500
Other Events $34,500
Advertising/Packaging $46,000
Concessions/Gift Shop/Vending $34,500
Interest Income $2,300
TOTAL Earned Income $197,800
MA/Massachusetts Commission/NEA $57,500
Barnstable County $34,500
Town of Barnstable $69,000
Foundations $57,500
Corporations $80,500
Individuals $92,000
Events $28,750
TOTAL Contributed $419,750

TOTAL INCOME $761,300

Expenses
Main Theatre $201,250
Education Outreach Programs $28,750
Summer Camp ($23,000)
Paying Professionals For Classes ($5,750)
Other Events $46,000
Playwriting Festival ($3,000)
Fundraising ($11,500)
Professional Performances ($23,000)
Miscellaneous ($8,500)
Development/BOT $172,500
Administration $57,500
Marketing $69,000
Advertising ($40,000)
Branding & Logo ($10,000)
Sponsors ($19,000)
Building/Equipment $115,000
Salaries $57,500

TOTAL EXPENSES $747,500

PROFIT OR (LOSS) $13,800
Demographics:

Population Estimate, 2013 44,641

Population, percent change April 1, 2010 to July 1, 2013 -1.2%
Population, 2010 45,193
Persons under 5 years, percent, 2010 4.6%
Persons under 18 years, percent, 2010 18.3%
Persons 65 years and over, percent 2010 21.0%
Female persons, percent 2010 51.8%

White alone, percent, 2010 (a) 89.3%

Black or African American alone, percent, 2010 (a) 3.0%
American Indian and Alaska Native alone, percent 2010 (a) 0.6%
Asian alone, percent 2010 (a) 1.2%
Native Hawaiian and Other Pacific Islander alone, 2010 (a) 0.1%
Two or More Races, percent, 2010 3.1%
Hispanic or Latino, percent, 2010 (b) 3.1%
White alone, not Hispanic or Latino, percent, 2010 87.4%

Living in same house 1 year & over, percent 2009-2013 90.8%

Foreign born persons, percent, 2009-2013 10.1%
Language other than English spoken at home, pct age 5+ 11.4%
High school graduate or higher, percent of persons 25+ 93.6%
Bachelors degree or higher, percent of persons age 25+ 36.4%
Veterans, 2009-2013 3,996
Mean travel time to work (minutes), workers age 16+ 23.0
Housing units, 2010 26,343
Homeownership rate 2009-2013 75.6%
Housing units in mutli-unit structures, percent, 2009-2013 15.2%
Median value of owner-occupied housing units 2009-2013 $349,500
Households, 2009-2013 19,729
Person per household, 2009-2013 2.25
Per capita money income in past 12 months (2013 dollars) $35,723
Median household income, 2009-2013 $60,135
Persons below poverty level, percent, 2009-2013 11.7%

Total number of firms, 2007 6,409

Black-owned firms, percent, 2007 1.5%
American Indian- and Alaska Native owned firms, percent S
Asian-owned firms, percent, 2007 S
Native Hawaiian and Other Pacific Islander-owned firms, F
Hispanic-owned firms, percent, 2007 S
Women-owned firms, percent, 2007 27.4%
Manufacturers shipments, 2007 ($1000) D
Merchant wholesaler sales, 2007 ($1000) 148,934
Retail sales, 2007 ($1000) 1,395,529
Retail sales per capita, 2007 $29,917
Accommodation and food services , 2007 ($1000) 185,203

Staffing

Board of Directors - Appointed Members that oversee the activities of the theatre and make sure
the mission of the theatre is carried out.

Artistic Director - is responsible for conceiving, developing, and implementing the artistic
vision and focus of The Seashore Theatre company.

Executive Director - Reporting to the Board of Directors, they will have overall strategic and
operational responsibility for The Seashore Theatres staff, programs, expansion, and execution
of its mission

Director of Finance - In charge of all finances in the theatre.

Box Office Director - Running the box office, and oversight of ticket sales.

Accounting Manager - In charge of keeping the books records and making sure the accounts
are in accordance with sales and properties.

Assistant to Accountant - Helping the Accounting Manager with their job and duties.

HR Coordinator - In charge of hiring (on the business side) and keeping tabs on the customer
service elements of the theatre. Making sure people stay happy and compliant to the rules and
regulations.

Systems Administrator - responsible for effective provisioning, installation/configuration,

operation, and maintenance of systems hardware and software and related infrastructure.

Community Consultant Manager - In charge of garnering feedback from and surveying the
community, and inquiring about specific needs and service opportunities in the community for
the theatre.

Facilities Manager - In charge of making sure the theatres (both indoor and outdoor) stay
sanitary, safe, usable, and well-kept, as well as all those working in and around the theatre.
Taking charge to fix things if need be, or getting the right people to do so.
Town of Barnstable and Natural Wildlife Conservation Consultant - Outside member of the
theatre working for the Wildlife Preserve on Cape Cod in the Town of Barnstable to make sure
that no destruction or dismemberment comes to the beaches.

Director of Communications and Marketing - In charge of talking with other theatres,

sponsors, community members, potential hires, local companies, and all other forms of necessary
contact. Suggesting ways to improve the theatres image in the marketplace, trademarking,
patenting if possible; Keeping the mark original.

Marketing Manager - Working under the Communications and Marketing Director to

accomplish all the jobs they do as well.

Website Manager - In charge of upkeep of the website; updating and organizing things
immediately as need be for them. Reports to the Systems Administrator.

Director of Development - In charge of Fundraising and the overall progression of the theatre
itself. Making the major decisions with the development team of what to do to make the theatre a
better version of itself.

Manager of Special Events - In charge of social and political events for the theatre to progress
the theatre itself. Making sure things run smoothly and are a beneficial activity for the theatre.

Production Supervisor - In charge of the overall progression of the productions being

performed, making sure things run smoothly from start to finish.

Costume Manager - In charge of creation and customization of costume pieces.

Head Electrician - In charge of lights and electrical accordance in general of the theatre (light
board).

Sound Engineer - In charge of creation of all things sound wise throughout the theatre
(soundboard); both production and regularity wise.

Stagehands - Helping out in the theatre to move, deconstruct, lift, pull, and reset the stage prior
or post each run of each production.

Casting Director - In charge of the hiring of cast members for each specific show, or for the
company as a whole.

Show Director(s) - In charge of putting together an entire show: blocking, acting, style, etc.
Meeting with Production Supervisor and Designers of how the show is to run.
Stage Manager(s) - In charge of the backstage aspects of each production. Making sure stage
hands, properties, lighting and sound ops, and all crew in general maintain order and work
together to put the show on under their direction.

Properties Crew - In charge of making the props for the set.

Technical Director - In charge of making sure all things technical and shop wise get done in
accordance with the show. Running the techs of shows.

Designer(s) - In charge of the design of a production itself in total.

Actors - Performers that are hired to come work at the theatre in the productions.

Crew Members - People under the specific direction of either the Sound Engineer, Head
Carpenter, Head Electrician or Costume Manager to help with their specific jobs.
The Seashore Theatre, Incorporated
Case For Support

Youre gonna fall in love with Old Cape Cod - Patti Page, Old Cape Cod

Cape Cod is home to a plethora of live entertainment, rich history, beautiful beaches and
of course the famous Kennedy lineage. With summer tourists abundant every year, nearly
doubling the population, it is no wonder that there is a yearning for more opportunities of
enriching activities for all generations. The Seashore Theatre will be able to help with that
yearning. Through offerings of live theatrical productions, educational outreach programs,
lessons, local entertainment and the salty air summer breeze, The Seashore Theatre will certainly
not disappoint any who attend one of its many occasions.

Our Mission

At The Seashore Theatre, we are dedicated to producing extraordinary theatre that

embraces the splendor of Cape Cod and its community; to make each experience as unforgettable
as the previous; to educate all patrons through their experience with us, so that they may take the
information and spread the knowledge in their own creative ways. We are dedicated to
incorporating the beaches to help create an innovative theatrical environment that is comfortable
and memorable for all.

Our Strategy

Through use of both local and state-wide donations and sponsorships, the Seashore
Theatre will be well involved with the community, and making sure that they give back to the
beautiful home where it resides. With opportunities from places like Cape Cod 5 local banking,
and Shaws Supermarkets, The Seashore Theatre will soon become a name that Cape Codders,
local and tourist alike, will never forget. We will allow for local bands to use our stage, and we
will produce original and existing theatrical productions for all ages.
We will advertise through radio and social media as well as the local establishments in
the area. Cape Cod businesses care about keeping things local, and keeping things original; this
is exactly what we are aiming for as well. We will host fundraising events for ourselves and for
other businesses in need, using the art of theatre and our performance space to create an
interesting and innovative atmosphere to keep things comfortable and fun.

Our Goals

The Seashore Theatre aims to build a stage that will be able to house events such as
bands, theatrical performances, dances, contests, pageants and more that is located directly on
the beach, exposed to the ocean air. Through the donations of many patrons on Cape Cod
dedicated to the Arts and with the help or organizations both statewide and localized, The
Seashore Theatre will make this stage a reality. Working closely with the Town of Barnstable
Wildlife Control, we will ensure that the stage is safe to the surrounding wildlife, and will not
intrude on any plant life, not destruction to the beaches themselves. In time, we also hope to join
with the Cape & Islands Theatre Coalition to fully establish ourselves as a primary theatre on the
Cape, and work closely with them to support and continue funding of the arts all throughout the
Cape & Islands.
We will ask for original pieces to be written and submitted to our playwrighting festivals
for the season, and they will be in line with Cape & Islands and Massachusetts history. This is
important to us because we want to bring back the beauty of the Cape with the power of the
Theatre. We want our community to be involved, asking for internships and volunteers always.

We need you; Fall in love with Us. Fall in love with Old Cape Cod.

For more information contact:

Christian McCarthy - Founder

508-415-3044
cmccarthy@seashoretheatre.com