I.

Objectives

At the end of the lesson, the students will be able to:

1. Explain what advertising is.
2. Differentiate the types of advertising.
3. Point out the important roles of advertising in the community.

II. Subject Matter

Topic: Types of Advertising

References:
Materials: Laptop, Projector, Video Clip, Props
Values: Appreciate the benefits of advertising.

III. Procedure

Teacher Activity Student Activity

Preliminary Activity

Greeting

Prayer

Classroom Management

Checking of Attendance

Review

A. Motivation

Class, I will be playing a video clip kindly listen (Students watching the video clip.)
and observe attentively.

Now, what can you say about the video clip? The video clip that you played Maam is a
sample of TV commercial which conveys
promotions of insurance.

Very good. This video clip one example of an

advertisement. It was declared as Best Advertisement in
2014 in the entire world.

B. Presentation

I let you watch the video clip because for todays

lesson we will be discussing the different types of
advertising.

Let us first define advertising. In your own Maam, advertising is one way of
communicating to the public what available product
understanding, what is advertising? or services that a business man is selling or
providing.

Thats right. Advertising is an effective way of

promoting your products and services to your target
audience and is usually a paid form of promotion. When
you advertise you tell prospective customers who you
are, where you are and what you can do for them. Also,
advertising is use to educate people for example the
Bureau of Fire Protection, they use television
advertisement to impart to the public the important of
fire prevention awareness. .
Yes Maam.
Is now clear to you class what is advertising?

C. Discussion

Now, we will be discussing the types of advertising.

There are six types of advertising:
1. Newspaper, Magazine, and Directories
2. Radio
3. Television
4. Outdoor and Transit
5. Direct Mail, Brochures, and Leaflets
6. Online

I will be dividing the class into six groups. Kindly (Students count from 1 to 6)
count. One, two, and three

Instructions:
1. Students go to respective groupings.
2. Each group will be assigned to discuss one types
of advertising and one representative will have
to report on the class on what they discussed.
3. For 15 minutes discuss within the group the
assigned topic base on this following guidelines:
a. Uses and purpose
b. Advantages and disadvantages
c. User/patroniser (Ex. Businessmen)
d. Target market or audience of the ad
4. One representative of the group will pick one
topic in the box.

Do you have any question class?

None Maam.
(After 15minutes.)
 Are you done class?
Yes Maam.
Okay. Reporter of the group 1 kindly goes in front
and discuss your group output. (Group 1 reporter discuss the Newspaper,
Magazine and Directories advertising base on the
guidelines.)
Newspaper promote business to a
wide range of customers.
Magazine reach target market
quickly and easily.
Directories list businesses by name or
category.
Very Good. The newspaper, magazine and
directories advertising are placed in the classified listing
under subject headings in a specific section. Readers
tend to read it at their leisure time and keep them for
longer, giving the advertisement multiple chances to
attract attention.

(Group 2 reporter discuss the Radio advertising

base on the guidelines.)
Radio great way to reach target
Nice report. In radio advertising if your target audience.
market listens to a particular station, then regular
advertising can attract new customers. But a sound has
its limitations. Listeners can find it difficult to remember
what they have heard and sometimes the impact of radio
advertising is lost. So the best way to overcome this is to
repeat the message regularly which also increases your
cost.

(Group 3 reporter discuss the Television

advertising base on the guidelines.)
Television has an extensive reach and
ideal for a large market in a large area
but it is costly.
Thank you. Television advertisements have the
advantage of sight, sound, movement and colour to
persuade a customer to buy. Particularly useful if you
need to demonstrate how your product or service works.
The costs vary according to time slot, television
programme, and whether it is metro or regional.

(Group 4 reporter discuss the Outdoor and

Transit advertising base on the guidelines.)
Outdoor like billboards and signs in
 the road or hoardings at sport stadiums.
Transit can be posters on buses, taxes
Good job. The outdoor and transit usually advertise and bicycles.
outside and on the go. If the same customers pass your
billboard everyday as they travel to work, you are likely
to be the first business they think of when they want to
buy a product.

(Group 5 reporter discuss the Direct Mail,

Brochures, and Leaflets advertising base on the
guidelines.)
Direct Mail writing to customers
directly electronically to an email
database.
Brochures and Leaflets distributed to the
target area.

Very good. In direct mail the more precise your

mailing list or distribution area the more of your target
market will reach. Brochures and leaflets give an
interested customer more information about the products
and services.

(Group 6 reporter discuss the Online

advertising base on the guidelines.)
Online can reach a global audience at a
low cost and many customers research
businesses online before deciding whom to
Great report. The online advertising gives a number buy from.
of ways to promote business online which include
promoting your products or services on social media
sites, blogs and search engines and other websites that
your target audience visits.

Do you have any questions or clarifications?

None Maam.
If none, who can differentiate the six (6) types of
(Student differentiated the six (6) types of
advertising base in your own understanding?
advertising.)

D. Generalization

Class, after discussing what is advertising and

Maam, advertising is important for the
different types. What do you think is the important roles
customers. If the product is not advertised, no
of advertising in the community?
customer will come to know what products are
available and will not buy the product even if the
 product was for their benefit
Advertising plays very important role for the
producers and the sellers of the products, because it
helps increasing sales and it helps producers or the
companies to know their competitors and plan
accordingly to meet up the level of competition.
It helps educating people. There are some social
issues also which advertising deals with like child
labour, liquor consumption, smoking, family
planning education.

E. Enrichment

Okay class, we will be having an activity with the

same groupings it is called Advertising Situations
Activity.

Instructions:
1. Teacher will give advertising situation and
student need to identify what advertising
should be use.
2. Student will be given different choices and they
have to choice the best answer and post it on
the board.
3. The first group who post the best answer on the
board will received the points
4. Group who has the highest score will be
declared as grand winner and will be given a
prize.

Advertising Situations
1. For three (3) points. You want to sell a new
type of mobile phone you had just purchase but Answer: ONLINE ADVERTISING
like it to sell only to the person you knew. You
have decided to advertise so it can be seen by
the maximum number of buyers.
2. For three (3) points. You have just opened a
new local flower shop. You dont have a big
budget.
3. For three (3) points. You want to sell your
house but not using an estate agent. It is only a
small house.
4.

IV. Evaluation

1. Differentiate the following in two to three sentences :

 a. Newspaper, Magazine, and Directories to Direct Mail, Brochures and Leaflets
(5pts.)
b. Television to Radio (5pts.)
c. Outdoor and Transit to Online (5pts.)

V. Assignment

1. Study the next lesson, Planning of Advertising.

Prepared by:

Group TLE-Entrepreneur