Академический Документы
Профессиональный Документы
Культура Документы
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CHURROS
Manado, Sulawesi Utara
Vranciska V. Lomboan 14061104004
Sri I. Sugawa 14061104010
Giordano Lumintang 14061104008
Edgar G. Lumanto 14061104052
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Table of Contents
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I. Executive Summary
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II. Company Profile
Mission Statement
Menyangkut kualitas produk yang di pasarkan jadi kami meningkatkan
pelayanan kepada konsumen dengan mengutamakan produk yang
berkualitas.
Business Description
- Membuat konsumsi atau cemilan yang sehat bagi masyarakat
- Member bahan makanan dari pemasok, mengolah bahan makanan
menjadi barang jadi dan siap di pasarkan.
- Anak-anak, remaja, dewasa (semua kalangan)
- Bahan baku yang berkualitas, higienis tanpa bahan pengawet, HALAL,
terjangkau, menarik perhatian, Enak.
- Kampus Unsrat, Pasar swalayan, dan di segala tempat yang bisa di
jangkau.
Management Profile
Summary of your experiences as relates to the business.
Always written in the 3rd person.
Often written from your resume(s).
Industry Overview
Ringgkasan pengalaman yaitu pengalaman pribadi yang sempat berkunjung
di Surabaya tepatnya di acara Surabaya festival kemudian ada kedai yang
di buka menggunakan mobil van yang bertuliskan churros dan sempat
mencicipi rasa dari makanan tersebut yang rasanya sangat enak dan
churros itu sendiri berarti danat spanyol.
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III. Marketing Overview
Market Research
Competition Analysis
Who is the competition, why are they in business (direct or
indirect), how will you take business from them and they from you.
Describe the strengths and weaknesses of the competition and
outline your opportunities. What makes you different? Draw
conclusions from your analysis.
A chart is often the best way to show this.
Market Size
Quantify the market by dollars or units bought, geographic
parameters, number of purchases per season or year.
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Marketing Plan
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Promotion Plan for each product or service package
-Rencana promosi yaitu menggunakan media social,
Koran/majalah, brossur
Packaging
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IV. Financial Overview
FINANCIAL GOALS
START-UP COSTS
- Biaya awal yag kami butuhkan adalah sekitar Rp. 200.000 dari modal
untuk membeli bahan baku Churros karena churros adalah makanan
yang diolah dengan bahan-bahan yang sehat dan bergizi.
SOURCES OF FINANCING
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BREAKEVEN POINT ANALYSIS
Fixed Cost :
Coklat : Rp. 52.000
Biaya Angkut : Ro. 50.000
Gula Halus : Rp. 48.000
Variable Costs :
Tepung : Rp. 20.000
Margarine : Rp. 20.000
Lain-lain : Rp.10.000
FC = Rp.150.000
AVC = Rp. 50.000
AVC/VC = Rp. 50.000/25 unit = Rp. 1.600
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Balance sheet
Assets Liablities
Cash Rp. 265.000
Cash flows
Aktivitat operasional
Laba bersih Rp. 305.000
Kas untuk aktivitas operasional
Aktivitas Investasi Rp.105.000
Aktivitas Pendanaan Rp.100.000
Rp.205.000
Kas setara 1 nov. 2015 Rp. 200.000
Kas setara 30 nov. 2015 Rp. 305.000
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V. Organization
Form of Business
Legal definition -- sole proprietor, partnership, corporation.
Include information on ownership percentage and reason for choice.
Include date of registration and legal name.
Roles/Technical Assistance/Associates
Comment on individuals involved in the business: lawyer, accountant,
mentor, systems support (who and how they relate to the business).
Legal Requirements/Licensing
Permits needed for operation or tenancy, licenses required.
Comment on PST and GST requirements and status.
Insurance
Business, vehicle, special issues due to the type of business.
Banking
Indicate institution and any reasons for this choice, special
arrangements such as credit card merchants agreement,
investment opportunities for gst or pst funds.
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VI. Operations
PHYSICAL SET-UP
Where and how is your place of business set-up? How is it set up?
Where will you meet your clients?
For retail, where is it located and what is the layout, parking issues?
HOURS OF OPERATION
Do you have set hours?
How are you breaking up your week? When are marketing, meeting
clients, servicing orders, doing your administrative duties scheduled?
PRODUCTION / MANUFACTURING
Are you involved in producing your products, etc.?
How and where are the products manufactured?
What type of quality control do you have in place?
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SUPPLIERS AND TERMS
Who are your key suppliers?
What type of credit terms have you established?
INVENTORY CONTROL
Where are you keeping your inventory?
What is it and how big is it (give value)?
How will you keep track of your inventory?
STAFFING
Will you have employees? Hourly or salaried? When?
Do you have job descriptions (details in appendix)?
Will you use contractors? For what purposes?
Preferably done on a spreadsheet (easier for future changes).
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VII. Strategic Action Plan
Activity Overview
Identify start-up activities and key actions as the business activity
increases. Indicate if there is a ramping up effect or if the
floodgates will open and capacity will be reached rapidly. In either
case, what actions will take place.
Chart
Build a chart and fill in activities for each month. Refer to your
promotional plan and sales assumptions. CHECK FOR A REALISTIC
TIME FRAME.
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VIII. Conclusion
Summary/Goal
Sets out your final summation of the plan
Future Vision
Where are you going and why will it be that way?
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VIII. Appendix
Documentation
Include proof of licensing, resume if significant, lease information
Samples of Work
Pictures of product, photocopy of articles price list etc.
Market Research
Survey form, summary of results, and a reference to a conclusion.
Staffing
Job descriptions
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KELOMPOK CHURROS
VRANCISKA V. LOMBOAN
(14061104004)
GIORDANO LUMINTANG
(14061104008)
EDGAR G. LUMANTO
(14061104052)
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