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Here are the measures taken when crisis happen (1) putting the public
interest first and especially the needs of all people directly concerned, including
accident victims and their families and employees and their families. This means
resolving the emergency and protecting the people affected until it completely
resolved. (2) Responding to all media inquiries according to predetermined
guidelines. Do respond to all media inquiries, but if you do not know the answer, say
so. Then promise to get back as soon as possible with the answer. Do not release
the names of the dead or injured until relatives have been notified by appropriate
police or public safety officials. (3) Being as open as possible with all
stakeholder groups, including governmental agencies, investors, employees and
their families, victims and their families, customers, neighboring businesses,
residences, and communities affected by the crisis. (4) Using social media to
give perspective and response plan directly to your stakeholders. If you are
using social media correctly, this will be one of the first places your clients,
investors, and media representatives will go to find out what is happening and what
is being done.