SDMIMD & UNIVERSITY OF MONTEVIDEO

ORGANISATION FOR CHANGE:

ENTREPRENEURSHIP DEVELOPMENT
THROUGH VOCATIONAL TRAINING"

RUDSETI (Rural Development & Self Employment Training Institute)

CONTENTS

1 Background.........................................................................................................................................3
2 Objectives............................................................................................................................................5
3 Services of RUDSETI..........................................................................................................................5
4 Funding................................................................................................................................................6
5 Organizational Structure......................................................................................................................6
6 Facilities Offered.................................................................................................................................7
6.1 Residential training with FREE BOARDING & LODGING.......................................................7
6.2 Campus with Library & Audio - Visual aids................................................................................7
6.3 Workshop for the Practical Classes..............................................................................................8
6.4 Experienced trainers & motivators...............................................................................................8
7 Various Training Programs:.................................................................................................................8
8 Follow up Services:...........................................................................................................................14
9 What Sets RUDSETIs Apart:.............................................................................................................14
10 Recognition....................................................................................................................................15
11 Institutes Training Methodology...................................................................................................15
11.1 Course modules:........................................................................................................................15
11.2 Faculty:......................................................................................................................................16
11.3 Training Methodology:..............................................................................................................16
11.4 Training Segments:....................................................................................................................16
11.4.1 Skill Segment:....................................................................................................................16
11.4.2 Soft Skills Segment:...........................................................................................................17
11.4.3 Managerial Inputs Segment:..............................................................................................17
11.4.4 Financial Literacy Segment:..............................................................................................17
11.5 Daily Program Routine..............................................................................................................17
12 Admission process.........................................................................................................................18
13 Challenges.....................................................................................................................................19
14 Success Stories..............................................................................................................................20
15 Unique Practices:...........................................................................................................................21
16 observations and insights from University of Montevideo participants........................................22
Table 1 Agricultural EDPs...........................................................................................................................3
Table 2 Process EDPs..................................................................................................................................4
Table 3 General EDPs..................................................................................................................................5
Table 4 Skill Up gradation Programs & Growth Programs..........................................................................5
 Organisation for Change: Entrepreneurship Development through
Vocational Training

RUDSETI (Rural Development & Self Employment Training Institute)

1 BACKGROUND

Youth unemployment and under-employment is prevalent around the world because young
people lack skills, work experience, job search abilities and the financial resources to find
employment. Unemployment problem has been a biggest challenge in India.
This situation is aggravated by poverty and the competitive pressures in developing countries
like India that result from a rapidly growing labor force. Moreover, the inadequacy of social
protection schemes and active labour market policies mean that the young people in such
economies have little support outside their family and friends.

These kind of challenges are evidently huge in India, which has the largest youth population in
the world with around 66 per cent of the total population under the age of 35. Millions of
unemployed youth, particularly from rural background, are migrating towards the urban places in
search of employment. The growing population of frustrated youth has become a serious concern
to the policy makers.
Youth particularly from rural and semi-urban background who could not access
higher/professional education but oriented towards white collar jobs are driven to despair for not
finding a job. Of late, these distressed youth are attracted towards antisocial activities for their
livelihood. This tremendous waste of human resources and mismatch of potentiality with
productive deployment has baffled the planners and administrators.

In this context, much is often said about a demographic dividend; that is, the share of the
working-age population increase results in a fall in the dependency ratio (the number of children
and elderly being supported by workers). However, failing to provide opportunities for this bulge
of young people as they enter the labor market risks a demographic disaster. In this regard,
governments are rightly concerned about rising levels of youth unemployment and under-
employment not only because of the direct economic costs, but also due to the social impact of
joblessness which manifests in increased crime, mental health problems, and violence, drug-
taking and social exclusion.

Recognizing the importance of youth employment challenge in the country, India felt that the
youth employment can happen only when the young people are equipped with skills that are
required to meet the demands of the rapidly growing economy.

Training programs with emphasis on practical learning, targeted at the unemployed youth, who
make a proactive beginning to learn the chosen-skill, play a crucial role in their skills and
economic development. Such skill (technical) trainings, offered as a capsule, along with an
adequate focus on motivational, managerial and financial literacy inputs bring the desired change
in the unemployed youth which reflects in their taking up self-employment ventures for their
own economic prosperity and their respective areas as well. The very fact was proved beyond
doubt by the establishment and spread of Rural Development and Self Employment Training
Institutes (RUDSETIs) in 1982 and thereafter in select locations across the country.

Rural Development & Self Employment Training Institute (RUDSETI) is a unique initiative was
taken a way back in 1982 jointly by Sri Dharmasthala Manjunatheshwara Educational Trust,
SyndicateBank and Canara Bank under the visionary leadership of Dr. D. Veerendra Heggade,
Dharmadhikari of Dharmasthala in mitigating the problem of unemployment. The collective
thinking gave concrete shape in providing an institutional framework in the form of Rural
Development & Self Employment Training Institute in 1982. RUDSETI is registered under
Karnataka Societies Registration Act 1960.

They are present in 27 states of India, and have over 600 RSETIs in the country. Each RSETI
provides training to approximately 1000 people in a year with a settlement rate1 of 72.5%.

The success of RUDSETIs vividly tells that the qualitative short-term crash training courses
(Entrepreneurship Development Programs-EDPs) of these RUDSETIs, ranging from one week to
six weeks duration, offered under a congenial learning ambience leads to rich value-addition
1 Settlement Rate: it means that after taking training, if a person earns anything above INR 3,000 per
month, he is considered as settled.
among the unemployed youth which results in their going back to their respective areas after the
training with high self-confidence and starting small business enterprises either on their own or
with some bank finance

The RUDSETI in Mysore was established in the year 1992. Since 2008, with the support of
MoRD (Ministry of Rural Development, India), the new RUDSETIs are called as RSETIs. Also
since the concept is so novel and has been successful, many banks have come up and made
private RSETIS of their own as a CSR activity. Fr example, Vijaya bank has one in Mysore
district, ICICI has its own training institute for unemployed rural youth in the state of Rajasthan,
India.

2 OBJECTIVES
1. To identify, orient, motivate, train and assist the rural youth to take up self-
employment/wage employment ventures as an alternative career.
2. To train unemployed youth to take up wage employment as a source of livelihood.
3. To take up research and development activities in Entrepreneurship and Rural
Development.

3 SERVICES OF RUDSETI
Providing solutions to the unemployed youth aspiring to take up self-employment sets RUDSETI
apart among other training institute. The following services are provided in an innovative and
cost effective manner with the spirit of service:

1. Creating awareness on self-employment/entrepreneurship

2. Developing motivation and positive skill
3. Training to acquire hard skill and soft/life skill
4. Handholding for establishment and successful running of enterprise (for at least 2 years
after training).
5. Linkages with bank for financial assistance
4 FUNDING
The RUDSETIs or RSETIs gets grants from SDME Trust (20%), Canara bank and Syndicate
bank provides rest of the 40% each. Apart from these parent bodies, National Bank for
Agriculture and Rural development (NABARD), Small Industries Development Bank Of India
(SIDBI) and Ministry of Rural Development (MorRD) also provides additional grants to the
RUDSETIs.

District Rural Development Agencies (DRDAs), Urban Local Bodies, Karnataka State Women's
Development Corporation (KSWDC), Forest Department, Employment Exchange, Dr. B.R.
Ambedkar Development Corporation, Veterinary Department and District Water Management
Agency have sponsored a good number of training programs.

On an average, all RUDSETIs get INR 270 million as grant per year. Each RSETI has a budget
of ~10 million each year.

Each RUDSETIs director is the representative from the lead bank (the one who is funding), the
monitoring is done at the MoRD level and the performance reports are evaluated each year.

5 ORGANIZATIONAL STRUCTURE
 President

Board of Governors

Governing Council

Central Secretariat - Executive Director

RUDSETI - Individual Unit

Director - LAC

Faculty - Office Assistant - Other Staff

6 FACILITIES OFFERED

6.1 RESIDENTIAL TRAINING WITH FREE BOARDING & LODGING

All the trainees are mandatory required to bring their belongings and stay in the training center.
The RUDSETI centers administration take care of their requirements like food and shelter and
provides them necessary things like the tools and equipments free of cost.

It is a completely residential program and generally the trainees stay in a dormitory and hostels.
Separate lodging facilities are provided for both Men and Women.

6.2 CAMPUS WITH LIBRARY & AUDIO - VISUAL AIDS.

The campus has been built with essential infrastructure equipped with a Library in each of the
centers which consists of essential books, reading material and audio visual educational
materials.

6.3 WORKSHOP FOR THE PRACTICAL CLASSES.

Every RUDSETIs are equipped with the required laboratories and necessary practical classrooms
to provide the trainees with in hand experience and practical applications of the taught program.
6.4 EXPERIENCED TRAINERS & MOTIVATORS.

Some of the programs in RUDSETIs are run by experienced professionals which have years of
experience in their respective fields. Many of the RUDSETIs alumnis who had been educated
and trained in their respective centres come to teach courses to the trainees. They guide, mentor
and provide moral support to the budding entrepreneurs and at times act as motivators to push
them to take self-employment.

7 VARIOUS TRAINING PROGRAMS:

RUDSETI offers more than 60 types of Entrepreneurship Development Programs in various
avenues. All the programs are of short duration intervention ranging from one to six weeks.

Mainly Entrepreneurship Development Program (EDP) for First Generation Entrepreneurs are
classified in to four categories as shown below:

Agricultural EDPs

Agricultural EDPs are intended to cover agriculture & allied activities.

Table 1 Agricultural EDPs

Name of the Program

S No. Duration (in Days)

1 Comprehensive Agriculture & Allied Activities 14

2 Comprehensive Horticulture 13

3 Sericulture 8

4 Dairy Farming 6

5 Poultry 6

6 Piggery 6

7 Mushroom Cultivation 6
 Name of the Program
S No. Duration (in Days)

8 Sheep Rearing 6

9 Cultivation of Medicinal & Aromatic Plants 6

10 Bee Keeping 6

11 Dairying & Vermi composting 10

12 Rubber Tapping 10

13 Pisciculture (Inland Fisheries) 6

14 Plant Nursery Management 6

15 Commercial Floriculture 6

16 Advanced Dairy Management 21

Product EDPs

These EDPs are designed to impart specific production skills.

Table 2 Product EDPs

Name of the Program

S No. Duration (in Days)

1 Gems & Artificial Jewelry 30

1 Gems & Artificial Jewelry 30

2 Handicrafts Manufacturing 30

3 Hand Embroidery 15

4 Food Processing & Bakery Products 15

5 Dress Designing for Men 21

6 Dress Designing for Women 21

 Name of the Program
S No. Duration (in Days)

7 Jardosi and Maggam Work 21

8 Stained Glass Etching & Painting 15

9 Lambani Kasuti & Karnatak Kasuti 15

10 Agarabathi Making 15

11 Jute Products Manufacturing 15

12 Soft Toys Making 15

13 Preparation of Domestic Products 15

14 Manufacture of Utility Items from Waste 15

15 Flexi Board & Lamination 10

16 Embroidery & Fabric Painting 15

17 Paper Cover, Bag, Envelop & File Making 10

18 Apparel Designing Course 30

Process EDPs

EDPs under this category cater to service sector and include activities such as Electric motor
rewinding, Beauty Parlour etc.

S No. Name of the Program Duration (in Days)

1 Electric Motor Rewinding & Pumpset Maintenance 30

2 Servicing of TV/DVD and other digital electronics 30

3 Tractor Servicing, Maintenance and Repairs 30

4 Plumbing & Sanitary Works 30

 S No. Name of the Program Duration (in Days)

5 Refrigeration and Air-conditioning Course (RAC) 30

6 Multi Phones Service Training Programme 30

7 Computer Tally 30

8 Computer Basics 30

9 Computerized Financial Accounting (Wage Employment) 30

10 Computer Data Entry Operation (Wage Employment) 30

11 Two Wheeler Servicing 30

12 Beauty Parlour Management 30

13 Mens Parlour Management 30

14 Digital Designing & publication (DTP) 45

15 Computer Hardware (A+) & Networking (N+) 45

16 Basic Photography & Videography 21

17 Inverter & UPS Manufacturing and Servicing 21

18 Domestic Electrical Appliance Repair 30

19 Sewing Machine Servicing & Repair 15

20 Light Motor Vehicle (LMV) Driving 15

21 Aluminum Fabrication 21

General EDPs

General EDPs cover fundamentals of entrepreneurship and issues concerning establishment and
management of an enterprise in any type of industrial, business or service activity. This covers
Rural Entrepreneurship Development Program (REDP), EDP for women, PMEGP etc.
 Table 3 General EDPs

Name of the Program Duration (in

Sl.No.
days)
1 Rural Entrepreneurship Development Program (REDP) 12

2 Prime Ministers Employment Generation Program (PMEGP) 11

Programs for the Established Entrepreneurs

Apart from organizing Entrepreneurship Development Program (EDP) for First Generation
Entrepreneurs, Institutes also organize Skill-Upgradation Programs & Growth Programs for the
established entrepreneurs, the details of which are as shown below:

Table 4 Skill Up gradation Programs & Growth Programs

Sl.No Name of the Program Duration (In

. days)
1 Advanced Digital Photography 10

2 Digital Film Making 10

3 Servicing of Digital Television & Digital Electronics 10

4 Maintenance of Domestic Equipment 15

5 Computerized Sticker Cutting 7

6 Exclusive Designer Wear 10

7 Export Oriented Jewelry 10

8 Original Stain Glass Painting 10

9 Laptop Maintenance and Servicing 10

10 Advanced Mobile Servicing 10

11 Advanced Beauty Parlor 10

Also RUDSETIs undertakes other initiatives like organizing:
Rural Development & HRD Programme:
o Training Rural Development facilitators of NGOs
o Training in SHG management
o Training Bank officials in Rural Development activities.
Technology Transfer Programme: To transfer the latest technologies which are cost
effective and eco-friendly in agriculture and other areas.

Unique Training Programs

Apart from agricultural, product, process and general EDPs, this year RUDSETIs conducted a lot
of different unique training Programs.

One of them was training programs to prisoners. RUDSETI, Kannur in association with Central
Prison, Kannur conducted Electric Motor Rewinding and Pumpset Maintenance training program
exclusively for the inmates of Kannur jail. 29 inmates attended the 1 month program. Other
programs conducted in the prison includes 5 day program on Mechanical Harvesting of Coconut
and Coconut Plantation Management attended by 20 inmates and 1 month program on Mens
Parlour Management attended by 30 inmates.

In association with District Rural Development Agency (DRDA), Ananthapuramu, RUDSETI

conducted Three Wheeler Driver Training exclusively for women. DRDA mobilized
applications, selected candidates and sponsored them to RUDSETI, Ananthapuramu for training.

To accelerate the efforts to achieve universal sanitation coverage and to put focus on sanitation,
DRDA in association with RUDSETI, Nadiad conducted training Programs on Toilet Making,
Masonry & Concrete Work and Sanitation. They also conducted Barefoot Sanitary Engineer for
Toilet Making training in three batches for 207 candidates, Sanitation Technician training in five
batches for 169 candidates and Masonry & Concrete Work training for 30 candidates.

Apart from above mentioned programs, the institute is also planning to have series of training
with levels, which they will implement by the year 2020.
8 FOLLOW UP SERVICES:
The cutting edge of RUDSETI training is the post training follow up for sustained motivation
among the trainees. The effort to make them rise on to pinnacle include:
Two years follow up Through regular correspondences, Individual contacts, Unit visit,
Village/Taluk/District/Branch level meeting etc.
Facilitating credit linkage with the banks for setting up of micro enterprises.

9 WHAT SETS RUDSETIS APART:

Visionary leadership provided by Dr. D. Veerendra Heggade supported by two leading
nationalized banks i.e. Syndicate Bank and Canara Bank.
Free training with free food and accommodation.
Campus approach with unique training methodology
Short term training with long term Escort services/follow up for a period of 2 years
Excellent facilities for hands on training.
Variety of training programmes to suit the local needs.
Practical orientation and rigorous training with extended hours of learning.
Past trainees becoming trainers and imparting training.
High settlement rate of 70 % (As at March 2010).
The youths who have started Micro Enterprises are earning in the range of Rs. 3,000/- to
30,000/- per month. In good number of cases, the earning has crossed Rs. 50,000 per
month.
Employment generation by settled trainees in the range of 1 - 50 persons.

10 RECOGNITION
RUDSETIs has received several awards and recognition from prestigious institutions for their
selfless work for the past several years. Some of them are:

FICCI award for Rural Development for the year 1998-99

National level SIDBI Award for the distinguished service to the MSME Sector for the
year 2010-11
Suvarna Karnataka Rajyotsava award for Social Service for the year 2006-07
 Recognizing the efforts of RUDSETI in Rural Entrepreneurship Development, Ministry
of Rural Development has taken Executive Director, RUDSETI as member in Central
Level Coordination Committee meeting on SGSY (CLCC), National Council for
Strengthening of Self Help Group Movement, Committee on Credit related Issues under
SGSY and other national level committees.
RUDSETI trained women entrepreneurs have excelled by winning "National Awards"
instituted by IMM - NABARD consistently
Sri K. C. Amin, past trainee of our RUDSETI Brahmavar and Smt Doretta Cristabela,
past trainee of our RUDSETI Bangalore received Citi Bank Best Entrepreneur award for
the years 2007-08 and 2008-09 respectively
Sri Prakash Dasanur, past trainee of RUDSETI, Dharwad has bagged prestigious Bharti
Entrepreneur of the Year Award 2008 instituted by EDII, Ahmedabad.

11 INSTITUTES TRAINING METHODOLOGY

The uniqueness of the organization lies in its methodology. Its discussed in the following:

11.1 COURSE MODULES:

The course modules are designed with industry experts, governments assistance, all the courses
are accepted as standard modules by Ministry of Rural development, India. The courses are
structures to give applied knowledge and includes lot of practical, hands on experience.

Generally the course module consist of 30% weightage given to soft skills to enhance the
interpersonal skills and confidence in the trainees and 70% weightage is given to technical skills
consisting of theory as well as practical applications.

Market survey or unit visit is a core part of the curriculum and every trainee has to undergo this
procedure. After receiving the full training they are motivated to start business by taking Bank
Loan.

11.2 FACULTY:
Industry experts from outside are called in for training. Generally expert practitioners, guest
faculty and previously trained RUDSETI entrepreneurs are integral part of faculty. The new
faculty is chosen from the rich network of RUDSETIs which is being developed from past 30
years.

11.3 TRAINING METHODOLOGY:

Identification & selection of right candidate for the right course.

Campus and practical approach.
Use of simulation exercises, group discussions, role plays during training period.
Field visits & experience sharing with role models.
Interactions with Bankers /Govt. Officials.

11.4 TRAINING SEGMENTS:

11.4.1 Skill Segment:

RUDSETI developed an exhaustive list of EDPs under the above-described categories where the
detailed curricula are available in the form a ready-reckoner (booklet). However, these institutes
follow a method of scanning their operational areas/villages across the district on an ongoing
basis to identify those areas of training for which there is consistent demand and there are more
takers. That way, every RUDSETI Unit makes it a practice to introduce an innovative program
every year to cater to the needs of the aspirants and to broaden/expand the number of their
course-offerings.

11.4.2 Soft Skills Segment:

Topics covered under the soft skills segment are- Developing Entrepreneurial competencies,
Motivation, Personality development, Positive attitude, Time management, Leadership qualities,
Effective communications skills etc.

11.4.3 Managerial Inputs Segment:

What is Self-employment, Entrepreneur-An introspection, SWOT analysis, Entrepreneurial
competencies, Points to be remembered by the upcoming entrepreneurs, How to inculcate the
habit of getting business ideas, Importance of book-keeping, Market survey, Selling and
Marketing, Steps in setting up of an enterprise, Flowchart to set up a small scale unit, Whom to
contact and for what while launching their self-employment ventures, Management of seven
crises, Importance of public relations in entrepreneurship etc.

11.4.4 Financial Literacy Segment:

Why to save, Why to budget, Why financial planning, Understanding important banking
terminology, Key points to be remembered for getting bank facilities, What is interest? How
moneylenders charge very high interest rates? How to be confident while communicating etc.

11.5 DAILY PROGRAM ROUTINE

All the trainees are forced to wake up at 5.30 AM.

Then for 1 hour they do Shramdaan i.e donation of physical labour. Daily chores ranging
from cleaning their dormitories, rooms to kitchen activities, all are handled by the
trainees.
From 7 AM to 7:45 AM, everyone does Yoga.
Breakfast is served at 8:30 AM. Before having breakfast, each of the trainee is taught to
chant mantras or prayers.
In the morning, theoretical lectures are taught by various teachers and experts.
In evening time, they participate in cultural programs, share thoughts/experiences and
revise lessons taught in the day.
Furthermore, every trainee has to practice the taught subjects in order to become
professionally and practically sound.
No holiday is provided in between the training period.

At RUDSETI, unique methodology is followed, where in the trainees are put to work for most of
the days, on an average 14 hours, they are also taught life skills, personality development, yoga
and wellness along with course modules.
Besides lectures, behavioral simulation games, exercises, field visits, group discussions, case
studies are used to impart training.

All programs are residential programs and free of cost. The trainees also have to take up daily
chores of cleaning and maintaining the institute to learn importance of shramdaan (donation of
physical labor) and respect all professions.

12 ADMISSION PROCESS
Eligibility

Formal Education is not a pre-requisite but the trainee should read and write the local
language.
Any unemployed youth.
Should be in the age group of 18-45 years, irrespective of caste, creed, religion, gender
and economic status.
Having aptitude to take up self-employment or wage employment and having some basic
knowledge in the related field.
The trainee should be a resident of the District in which RUDSETI is located.
Any member of SHG (Self-help group).
BPL Candidates get priority.

To register for the training and invite applications, the institute conducts various awareness
campaigns in rural areas, they also publish advertisement in print media to call in applications,
on an average a batch consist of 25-30 trainees. Each institute runs 6 parallel courses with 180
trainees.

Advertisements

The institute create awareness camps in villages, towns, local institutions to attract the
unemployed youth towards taking up one of the programs. Generally, every institute advertises
through local print media, radio advertisement or through local panchayats.

Through Panchayats, they assemble every youth in an area and calls them for joining the
programs.
Every institute has also identified previously trained youths in each villages, which acts as youth
ambassadors in promoting the activities of the institute as well as encouraging the villagers to
take part in the programs.

Admission process:

1. The interested candidates fill candidature form.

2. They are called for interview and based on that they are admitted to the training.

Education Criteria:

There are no specific criteria, however, basic literacy is needed, i.e. read, write and speak.

13 CHALLENGES
With expansion and time, the institutes faces some challenges:

1. The administration is facing severe shortage of employees.

2. The declining number of applications- over the years the number of applicants have gone
down. Earlier in 1990s, on an average for each program RUDSETIs used to get 400
applications, but now they are getting ~70-80 applications.
3. Some of the youths specifically women hesitate to leave their houses and spend the entire
program duration in the institutes hostel. Their parents and spouses are reluctant to send
them for the residential program.
4. Because of the risk averse nature of the village people, promoting rural entrepreneurship
becomes a big challenge.
5. Employment generation in rural areas is difficult because of high unemployment.
6. Inefficiency of the utilization of the existing resources and capital build up.
7. As most of the trainees come from a local language background, imparting them
Technology related subjects and its usage becomes a roadblock.
8. Creating awareness in the villages.
9. Confidence building.
10. Empowerment to women & disadvantageous group.
11. Promotion of service sector.

14 SUCCESS STORIES
Mr. Yugandhar, a resident of Uppugunduru village near Ongole, who had some hobby in
Photography, underwent training in the said trade at RUDSETI, Vetapalem. As per him it was
only due to the training at RUDSETI, he started looking at the art in a different way which had
paved way for his receiving several awards later both at regional and state level. He not only
made the hobby a business activity but also became the Resource Person at Vetapalem Unit
subsequently.

Ms. Sumitra, a resident of Vetapalem village, underwent training in Modern Dress

Designing/Making (Tailoring) at RUDSETI, Vetapalem and Embroidery (Skill Up-gradation
program) later on. She started a tailoring unit soon after the training on a modest scale to help her
husband who sustained heavy losses in some other business activity. As the time progressed, she
went on to make a good business which not only allowed her to employ one or two girls but also
enabled her to get her children well-educated. She attributes her success to the timely support
given by RUDSETI through its unique training methodology.
Mr. N. Chandrasekhar Reddy, who runs an electronic shop namely Sairam Electronics at
Vetapalem, had high regard for the RUDSETI as it had triggered a positive thought process in
him to become independent by taking up a self-employment activity (Black and White TV
Repairs) soon after the training program he underwent. As per him, it was the focus RUDSETI
gave to practical learning of the chosen skill that helped him to start his own business venture in
a very short span of time. Not getting disheartened by a theft that took place in his shop on one
ill-fated night, he went ahead in sharpening his skills by undergoing a skill up-gradation training
program (Colour TV Repairs) and broadening his line of business further by acquiring skills in
other related activities like repairs of Cell phones, DVDs etc.

Mr. D. Babu Reddy, who was with RUDSETI for a period of one month to undergo a SIDBI-
sponsored training program viz., Multi-purpose Mechanism (Repairs of Electrical Appliances,
Gas Stoves etc.) sincerely conveys his gratitude to RUDSETI for giving him inputs not merely
on the chosen skills but in the areas of financial literacy, behaviour and management of a small
business enterprise also which helped him to run the shop, Surya Servicing Centre, he
established at Chirala on sound business lines.
Ms. Mekala Srilakshmi, hailing from a poor agriculture family, started making use of her leisure
time by opening a ladies tailor unit in Vetapalem initially. The heavy competition in the chosen
trade made her to look for an alternative business activity. Getting attracted by the services of
RUDSETI, she came and met the Director for a piece of advice and encouragement. The result
was her enrollment into Beautician course that the institute offered to the aspirants later on. She
now runs a beauty parlour in Vetapalem and gets a decent income from it. She conveys her
gratitude to RUDSETIs timely advice and support.

15 UNIQUE PRACTICES:

Every RUDSETI unit follows a practice of scanning their areas of operation on an ongoing basis
and introducing a new kind of training every year which meets the requirement of the aspiring
youth or the market demand.

16 OBSERVATIONS AND INSIGHTS FROM UNIVERSITY OF

MONTEVIDEO PARTICIPANTS