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Elizabeth Gibson

EDUCATION
Linfield College | McMinnville, OR | May 2017
B.A., Mass Communication with an emphasis in Public Relations, minor in French | GPA: 3.7
Key courses: Public Relations, Advertising and International Marketing
Alpha Lambda Delta Honors Society, French Club & Linfield for Life member | 2014 Present
Fall semester 2015 in Aix-en-Provence, France at American University Center of Provence
Full immersion study abroad program with all five classes in French

PUBLIC RELATIONS EXPERIENCE


Bounty of Yamhill County Public Relations Intern | McMinnville, OR | February 2017 Present
Create a public relations campaign for BOYC, a three-day fundraising event benefiting the Yamhill
Enrichment Society
Create a media list and conduct a communications audit using Google Analytics and Facebook Insights
Campaign will employ engaging testimonials, photography, videography and information to generate
ticket sales via a blog, social media, press releases and a brochure

Suite 4 Public Relations Intern | McMinnville, OR | January 2017 Present


Create blog posts for clients, such as a school, a dance studio and design companies
Learn how to utilize inbound marketing through SEO in microsites, blog posts and company websites
Assist copy manager with brainstorming, creating press releases and newsletters

COMMUNICATIONS EXPERIENCE
Associated Students of Linfield College Publicity Director | McMinnville, OR | April 2016 Present
Lead team of two creative directors, a social media director and two flyer distributors
Strategically schedule 200+ publicity postings for Linfield sponsored events annually
Create flyers using Canva and InDesign, photograph and post on social media for Linfield events
Film, edit and produce ASLC President and Vice President candidate videos
Provide reports, voice my opinion and consult with students at weekly student senate meetings
Represent and advocate for students to college administration

Citizens for a Healthy Bay Communications and Development Intern | Tacoma, WA | Summer 2016
Worked with the communications and development manager to create copy related to environmental
education about Commencement Bay and take photographs for CHBs blog
Created an event flyer, event ad, map and drink coaster using Adobe InDesign and Illustrator
Wrote an event media alert, helped create a direct mailing list from scratch and researched various
topics related to Commencement Bay
Created five marketing personas to know the types of people who follow CHB on social media
Created social media posts and used Hootsuite to analyze and manage CHBs impressions

Vista Hills Vineyard Wine Industry Experience Intern | Dayton, OR | September 2016 Present
Create Vista Hills branded stickers featuring unique aspects of the business
Assist communications manager with creating material for wine submissions to magazines
Photograph different aspects of the industry for my blog and develop my own way of describing wine

Cockrell Cider Communications Intern | Puyallup, WA | June 2016 January 2017


Utilized SEO and added event content to the website using SquareSpace
Photographed bottles, cidery and farm to add to the website

Linfield Phonathon Manager and Caller | McMinnville, OR | September 2013 May 2016
Promoted to manager after a year for Institutional Advancements phone outreach to alumni
Monitored other callers, provided coaching and feedback and edited call notes and call summaries
Raised $20,000+ from alumni and represented Linfield through engaging stories and providing updates