Q UESTIONNAIRE

Name - .

Contact No. -

1. Gender of the Consumer?

Male ( )

Female ( )

2. Which age group do you belong?

10 30 ( )

31 40 ( )

41 50 ( )

50 above ( )

3. How do you come to know about Reliance Fresh?

Advertisement ( )

Friends ( )

Relatives ( )

Others ( )

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4. What is your perception about Reliance in general?

Excellent ( )

Good ( )

Fair ( )

Poor ( )

5. How often do you shop in Reliance Fresh?

Daily ( )

Weekly ( )

Fortnightly ( )

Once in a Month ( )

6. What do you mostly shop at mentioned store? (You can tick more

than one)

Fruits & Vegetables ( )

Grocery ( )

Food Items ( )

Non-Food Items ( )

7. Preference of shopping?

Quality ( )

Brand ( )

Price ( )

One Stop Shop ( )

8. Which store do you kept in preference for purchasing?

Reliance Fresh ( )

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Spencer ( )

Big Bazaar ( )

More Super market ( )

Others ( )
9. Do advertisement and promotion influence your shopping

decision?

Yes ( )

No ( )

10. Which form of advertisement do you think is most effective?

Print / Newspaper ( )

Television ( )

Radio ( )

Telephone ( )

11. Did you get help from CSA (Customer Service Associates) / Staff

when asked?

Yes ( )

No ( )

Sometimes ( )

Never ( )

12. Any Suggestions ?