BUSI1487- Managing Social Enterprise in Health and Social Care

Contents
Executive Summary.........................................................................................................................1
Aims and objectives of the business plan........................................................................................1
Introduction and background...........................................................................................................2
Market research- business /social need/market failure....................................................................2
Operational model...........................................................................................................................5
Governance, legal and management structure.................................................................................7
Marketing.......................................................................................................................................10
Fundraising strategy.......................................................................................................................12
Finance of Marko Health service ltd.............................................................................................13
Exit and Sustainability strategy.....................................................................................................14
Conclusion:....................................................................................................................................14
Executive Summary
As our aim is to make a business plan on social and health care, we will provide service for adult
and disable child at home. There are any reasons behind choosing this sector, first of all, our
company wants to deliver unique and special types of service for adult, which we will discuss
later in our report. On the other hand, there are many children who want assistance of others for
their disabilities such as autism, and parents who are busy all the day long and coming back
home wants to see their child at the end of the day, but they cannot do it because they send their
dearest child at child care home for better take care. For those parents, our company will provide
special care by keeping them home in lieu of sending them to childcare centres. In this report, I
will show how the company will provide service, total business plan and making a profit out of
this.

Aims and objectives of the business plan

The name of our proposed company is Marko Health service Ltd. The aim of the company is to
provide health care services in a simple and unique way. The main target is to provide service at
minimum cost and achieve reliability from the customers. Our staff and nurses will be super
qualified and fulfil all the requirement of being professional, caring and trustworthy service
person.

The objective of our company is very simple. From the beginning, we will try to grab the most of
the customers of our service area at minimum cost and achieve their trust in our company. The
first year of our journey we will try to provide service minimum 300 families and achieve 80%
customer satisfaction. Our main goal is to achieve maximum satisfaction at a minimum profit.

Introduction and background

Health and social services have many aspects, such as it include hospital services, health
services, ambulance services, residential health facilities etc. it is very important to sure that
making a profit is not the main objective of social business. The main objective of social service
is to provide services for the betterment of the society. So the profit of the business is reinvested
again in social business.

In our society, there are many senior citizens who want heath care from their relatives but they
dont get it at all and that is why they need the assistance of heath care companies which provide
this services efficiently. It is very important to remember the fact that senior citizens dont
express to the society that they are useless to the society as they always want to express them
strong and independent in doing all the work by themselves. When an elderly people need the
assistance of health care, he/she expected to be treated in that manner which feels him/her not
disable but free or independent. Our company will take this object very seriously and provide
service in that manner. On the other hand, another customer group is disabled children with
whom the parents of the child are very much conscious of their tack care. Working class families
where parents both go for work and there is nobody to look after their child are compelled to
keep their child at some child care centre permanently. If the get the opportunity to keep them in
a home with proper take care they never do it. So our company will give the exact service by our
well-trained nurse and achieve their trust in our company.

Market research- business /social need/market failure

Target market of Marko Health service Ltd

Our focused market group of customers are mainly ageing people and senior citizens who need
non-medical health care service in an easy and friendly way that they will believe that they are
not burdened anymore rather independent and free to move. Our next focused group is a disabled
child who needs non-medical assistance in a home that the parents feel relax and tension free for
their child by getting our service.

Besides, our door will be open for any types of customers who are willing to take non-medical
health care service in their residence.

So we can categories our customers by the following manner:

 Senior citizens
Disable child
Any types of person for short period
An aged person who is unable to move due to joint pain.

Market trend of social and health care services:

Market trend of social and health care service is always stable and increasing day by day. Most
interesting thing is that this sector is always free from any type of economic recession and
depression. Because medical and non-medical assistance is always needed for elderly and
wounded people so as children. So the demand of this sector is always increasing in the UK.
Moreover, the number of elderly people are increasing day by day. A fresh research showing that
aged people increase by 25 percent and among them, 80 up will be 5 percent.

As the elderly people will increase they need more assistance since their injuries and other
problems will increase. So this sector is not declining anymore rather a promising sector indeed.

There are also some facilities in this sector that market is very flexible, less cost, various ways to
recruit well-trained employee or nurses and very much convenient and affordable for lower
income people.
SWOT Analysis:

SWOT analysis uses to evaluate the strength, weakness, opportunities and threat of any
company. It is a tool that combines the internal and external factors to measure whether the
overall condition is favourable or unfavourable.

Strength:

Our main strength is that we have qualified nurses and staff and they will certainly achieve the
customer satisfaction. We will provide service from urban to a remote area where people dont
get this services easily. Our final strength is that we will provide maximum service at minimum
cost.

Weakness:

The main weakness is that we dont have enough experience, for that we will hire some
experienced hand. As a new company, we have a lack of financial support and less publicity.
Opportunity:

There is an immense opportunity in that sector as it is a growing sector. The UK need more non-
medical service in as the number of elderly people will increase recent future. So our company
can achieve best from investing this service sector.

Threat:

The main threat is that the number of a competitor is increasing gradually. Another problem is
that government strict policy, rules and regulations. The tax burden is another factor for this
sector.

Operational model
The operational model describes that how the relationship will be set up in a business unit and
how will be its decision and a process unit, the importance of that business and the how to
content with other units of the business.
 Figure: components of operational model (Brito, M. (2012

Business process:

Our business process is very simple. First of all, we have to set up an overall process that will
ease our process. We have a main office and some regional office where customers come up with
their requirement and within six hours we will start our service in any area.

Technology:

We will use the best technology as we need. We have all the equipments which is needed for
non-medical services. Our company will be totally online based where any customer can contract
with us easily. Our database system will be updated every day as the relatives of our customer
can easily know the condition of the patient at anywhere in the UK. For payment, we will
provide E-payment system

People:

We will recruit best people in our company who will provide the best service to the customers.
We will ensure quality people in each segment of our service. Our nurses and staff will be the
best qualified in the UK.

Ownership:

Ownership of our company will remain the initial promoters of the company who will invest
most of the capital of the company. When our company will expand then we will make it as a
public company in future.
Governance, legal and management structure
Management structure

For better governance, we need well and qualified staffs and so for that we will make a list of
people whom we will hire for our business.

Chief executive officer/ Chief medical director

Responsibilities:
Providing decisions
Planning
Recruitment process
Handling client
Success of the company

Accountant/ Financial officer

Responsibilities:

Financial decision making

Investment decisions
Receive and issue payment
Disburse salaries
Physical Therapists or management consultant
Responsibilities:
Handling medical emergencies
General consultancy
Speech therapy

Pharmacist
Responsibilities:
Training and managing staff
Providing advice on health problems
Controlling medical representative
Examine the client
 Nurses
Responsibilities:
Serving patient at home
Home medication
Personal injury management

Information system controller

Responsibilities:
Update database on daily basis
Managing website
Solving IT related problems

Home health supervisor

Responsibilities:

Supervising nursing activities

Visiting client home daily

Sales agent

Responsibilities:

Marketing activity
Promoting company image
Increasing number of client
Creating new marketing strategy
Cleaner

Responsibilities:

Cleaning office and toilet

Cleaning the uniform of nurses and doctors
Other duties

Legal procedure:
Legal procedure is very important to run any business. To complete legal procedure first thing
we need is documents. Without document, no legal procedure cannot be taken. Here are the
documents of legal procedure.

Business Plan
Business License
Certificate of Incorporation
Medicare and Insurance
Municipal permits
Employer ID Number
Contract Document
Employment Agreement
Non-Disclosure Agreement (NDA)

While having all these documents our business can run easily and will able to face any litigation
procedure easily.

Governance:

As we have a strong management team but the board of directors will govern everything. Any
decision and any change will be done only by the BoD.

Marketing
For marketing policy, we have to consider the 7Ps of the marketing mix. It is a combination of
putting the right product in right place (Kotlar, 2004). 7Ps are mainly used in service industries.
Product, price, place, people, promotion, process and physical assets are the ingredients of 7ps
 7ps of marketing (kotlar,2004)

It is very important to understudy that how we will use this 7ps in our Marko health service led
and now we are going to discuss it below.

Product:

Here our core product is service. We will provide non-medical residential health care services for
elderly and disabled children. We also provide services to injured sportsman and conceiving
mother. So service as a product is very convenient to the people and we will try to achieve a
brand image by delivering our service properly.

Price:

We will provide service at a minimum price so at first, we will be the loss leader but after
creating a position in customer mind we will cover our loss gradually in future.

Place
we will try to cover our services from urban to remote areas of the country for this reasons we
have to establish regional office or sub-office in the remote area. As a social service, our
company will keep the focus on the remote and very remote area in the UK because health care
facilities in that area are not so strong enough. So we will try to cover up this area as our service
place. Here is a graph for the overall condition of health care facilities in the UK.

Source: Ministry of health UK)

Process:

We will deliver our service in a very convenient and precise manner. Our clients can contract
with us in both regional offices and also by mail. After being requested to deliver service, we will
send our nurses and other medical staffs within six hours. This is our overall process of
delivering services in a nutshell.

People:

We will hire best-qualified people for our company who will able to achieve the customer
satisfaction in a short time. Our nurses will be well trained up and so as staffs and they have the
best degrees of UK with best human qualification.

Physical Assets

Our physical assets will be mainly our rented office building, Computer, Printer, Home
healthcare software, Phones, Pager, scanner, fax, first aid kit, gloves, uniform etc. we have
enough number of medical bed and moving chair and other equipments for our client in our own
cost so that the client wont be harassed.

Promotion:

For our promotional activities, we will hire advertising agencies and our own agents who will
collect clients. They will go to the clients or customers and create a positive impact on our
company. At recession period we will offer a special discount in services and health care. We will
go to our customer by mile or telemarketing, local TV and l radio stations, yellow pages ads,
attend in health care exhibitions.

Fundraising strategy
Initial promoters of our company are mainly liable for bringing up initial capital. The main
sources of the fund will come up with a bank loan, leasing company, financial institution and
promoters own capital. We will go for long term loan so that our interest expenses will be less in
amount.

Sources of Income

We will be engaged in various types of income generating activities. The target of our company
is to cover up all the sectors of non-medical health care services. For initially our income
generating activities are below:

o Skilled and qualified nursing home services

o Social Work
o Home Medication Management
o Physical support activities
o Speech Therapy and Home Services
o Personal Injury
o Personal Assistance Services
o Home Medication Management

Finance of Marko Health service Ltd

To start our business we have to make a budget for meeting up our various types of expenses.
Below, here is the short budget for starting our business.

Marko Health service Ltd

 Startup budget

Registration fee 10000

Licenses and permits 6700
Marketing promotion expenses 5000
Cost of consultant 2000
Insurance fee 2400
Cost of leasing for three 30000
yeas 0
Other startup expenses 2500
10000
Operational cost for first quarter 0
Cost for beginning
inventory 75000
Furniture 50000
Gadgets 20000
Website lunching 1200
Miscellaneous 30000

60480
Total cost 0

It is the initial or startup cost of Marko Health service Ltd. here all the salaries and another cost
is included in the operational cost. By following this way Marko Health service Ltd can start its
business successfully. Marko health services Ltd can provide 250000 from its own source and
rest of money will be collected from the loanable amount. Within 3 years we will be a profitable
company and our forecasted sales growth rate is 20 percent in each quarter. So hopefully this
company will be profitable within 3 years of its services.

Sources of Its capital:

We have select three sources of capital for Marko Health service Ltd. they are namely

o Promoters share capital

o Bank loan
o Leasing company

Exit and Sustainability strategy

Marko Health Service Ltd will be established to run the business in long run. For this purpose it
will take various activates for example marketing strategy, promotional activities, and best-
qualified staffs. This company will change its business strategy when major economic or social
change will occur.

Though the company will be trying its best to continue its operational activities, if it cannot be
profitable for any reasons then it will be liquidated. First of all covering up all the liabilities and
expenses, rest of balance will be divided among the initial promoters of the company.

Conclusion:
Social health service will be one of the most charming social business sectors within 2035in UK.
Heading this view Marko health service led will run its business. It is important to remember that
social business is not like all other business services. The main target of this business is to serve
the society at minimum profit and the profit will be reinvested in the business. So we can say that
the forecasted budget and current economy is favourable for our company.

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