Background of the Study

Social Media and sources of communication as describe, is the

collective of online communication, which is a widespread on todays

generation. The social part apply to people who interact by sharing and

receiving information, while, the media part refers to what is used by

people in communication just like the Internet. The prominent social media

used by people are Facebook, Twitter, Instagram, Google and others.

According to the website, https://www.brandwatch.com, the social media

statistics as of July 2015, total worldwide population is 7.3 billion. The

Internet has 3.17 billion users and 2.3 billion of them are active users of the

said social media.

Using of such method in communication has helped billions of people

around the world. Through the said innovations, we are now directly linked to

the events and issues pertaining factual information. Subsequently, our

world is getting smaller as we can reach each other online at faster rate.

According to Wikipedia, a musical piece created by the songwriters of Disney

in 1962, Its a Small Word, the title can be link to the current situation of

our world. It is small word. Its getting smaller; somehow it is because of the

influenced of the social media. In the article, 7 Reasons Social Media Makes

the World a Small Town of Sean Burrows, he said, With social media, just

like in small towns, you can be connected and know whats going on with

everyone all the time. But it isnt like the real thing where we are close

enough to shake hands with one another or to catch one anothers colds. In
this approach, although social media, texting and other options for

communication offer so much benefit we should not neglect its negative

effects.
As a researcher, to further broaden our knowledge if social media,

texting, and Internet make the world smaller we will support it by stating

factual information based upon the results gathered.

Statement of the Problem

Social media and the Internet have been used by billions of people yet

most of the population does not comprehend to its effects on our lives

especially on day-to-day basis. It mostly due to the persons ignorance that

leads him to unrecognized the possibility of the results that the 21 st century

communication means has changed peoples perfective by somehow

understanding if it really has make the world smaller or not. As a result, most

are netizens are nave despite all evident regarding the communication

means.

Significance of the Study

The findings of the study will redound to the benefit of the society

considering that social media and other communication means play an

important role in our community and innovations to our technology. The

greater knowledge pertaining the said topic elevates ones awareness

concerning how different communication means change how we view the

world. Thus, the better knowledge gathered the better understanding is

made to the development in our society. For the researchers, the study will
help them uncover critical areas thus, enabling them contribute to the

society.

Scope and Delimitations

This study is conducted inside Cebu Institute of Technology- University

(CIT-U) during the 1st to 4th week of March. And since the study is for us to

find out does social media, internet, and other means of communication

make the world smaller, we will be having 50 senior-high school students to

be our respondents, since we entrust them to answer sincerely our

questionnaire and we believe that they can give us the answer that we

needed for they are part of the 21 st generation and are prominently part of

the social media users and other means of communication.

Definition of Terms

Netizens - a user of the Internet, especially a habitual or avid one.

Redound - contribute greatly to a person's credit or honor.

Comprehend - to understand the nature or meaning of; grasp with the mind;

perceive:

Nave - having or showing unaffected simplicity of nature or absence of

artificiality; unsophisticated; ingenuous

Elevate - to raise to a higher intellectual or spiritual level

Pertaining - to have reference or relation; relate:

Prominently - standing out so as to be seen easily; conspicuous; particularly

noticeable:

Review of Related Literature

Across industries, social media is going from a nice to have to an

essential component of any business strategy. It started in the newsroom, as

Claire Wardle of the Tow Center for Digital Journalism explains: In just seven

years, newsrooms have been completely disrupted by social media. Social

media skills are no longer considered niche, and solely the responsibility of a

small team in the newsroom. Instead social media affects the way the whole

organization runs.

Its a trend that is already spreading to businesses beyond the

newsroom, whether it be because of digital marketing or new customer

service communication channels. Other industries should look to the lessons

learned or not by the newsroom and ensure that theyre one step ahead

of this social media-enabled disruption.

Social media is also changing how we govern and are governed. Civic

participation and engagement has been transformed with social media:

Social media allows citizens to be the source of ideas, plans and initiatives

in an easier way than ever before says Eileen Guo of Impassion Media. In
the future, we can expect more and more leaders to embrace this type of

transparent governance, as it becomes easier for them to interact with their

constituents: Whereas politicians and government officials once had to

travel to interact with citizens, now online town halls strengthen the

connections between them, while providing a platform for direct input on

government initiatives.

Social media is helping us better respond to disasters From Facebooks

Safety Check which allows users in disaster zones to mark themselves as

safe to the rise of the CrisisMappers Network, weve seen many examples

of how social media and digital communications more broadly are helping

respond to disasters. That looks set to continue, says Heather Leson of the

Qatar Computing Research Institute. In fact, more and more of us will be

using social media to contribute to disaster relief from wherever we are:

Digital responders can immediately log on when news breaks about a

natural disaster or human-created catastrophe. Individuals and teams are

activated based on skill sets of volunteer and technical communities. These

digital responders use their time and technical skills, as well as their personal

networks in an attempt to help mitigate information overload for formal

humanitarian aid in the field. These digital humanitarians will help close the

gap in worldwide disaster response.

BIBLIOGRAPHY

Weforum.org. (2016). Is this the biggest disruptor of the news industry?

Retrieved from: https://www.weforum.org/agenda/2016/04/is-

this-the-biggest-disruptor-of-the-news-industry

Weforum.org. (2016). Five ways social media is changing 'business as usual'

for governments. Retrieved from:

https://www.weforum.org/agenda/2016/04/5-ways-social-media-is-

changing-business-as-usual-for-governments/

Weforum.org. (2016). How is social media helping disaster response?

Retrieved from: https://www.weforum.org/agenda/2016/04/how-is-

social-media-helping-disaster-response/

Social Media. Wikipedia: The Free Encyclopedia. Retrieved August 2014

,from https://en.wikipedia.org/wiki/Social_media

Brandwatch.com. (2015). Social Listening and Analytics. Retrieved from

https://www.brandwatch.com/blog/96-amazing-social-media-statistics-

and-facts-for-2016/

Its a Small Word. Wikipedia: The Free Encyclopedia. Retrieved from March

2012, from https://en.wikipedia.org/wiki/It%27s_a_Small_World

Reanne Mediano| Lyka Gica | Lovely Galpo | Josie Arienza