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Customers (C)
The customer element represents the target of the product or service, such a consumers and users. In this portion, the team tends to understand more about the
consumers, such as who the end consumers are, what problem they face, and how will they interact with the proposed solutions.
Actors (A)
The actors refer to everyone involved in the situation and who will take part of the solution. Actors can include stockholders and employees who are directly or
indirectly involved in the project. This part involves asking questions such as: Who is involved in the project? Who is part of the solution? And how will this
solution affect them?