Media Report 1 - Ver GTG - 20131216

2013 INTERNATIONAL CONFERENCE ON SMARTER CITIES
BACKGROUND
In current research, Vogl (2012) refers to Smart Cities as the intelligent and attractive
approach to building sustainable cities that combine infrastructure, technology, and local
community involvement with a vision based on local conditions, capabilities, and resources.
This is an extension of precursory studies by Griffinger, et. al. (2007) that define Smarter
Cities as Cities that incorporate information communication technology (ICT) into other
dimensions of urban life. Taking these concepts and re-contextualizing other dimensions, this
conference adopts the idea of SMARTER CITIES. The ER in SMARTER is meant to
emphasize the incremental processes of improvement that will be needed to improve the lives
of the many inhabitants of our cities. Because each city will have its own context of strengths
and weaknesses the improvements that each city will be able to implement may be different.
Each city will also have varying levels of capability. By providing a sectoral presentation of
various experiences, it is hoped that cities may be able to find the practice that they can adopt
that would best fit their context and thus produce the most impact toward improving the quality
of life of their citizens, using their available resources in the most cost-efficient or cost-
effective manner.
The University of the Philippines - School of Urban and Regional Planning (UP-SURP),
together with the Department of Science and Technology, the University of the Philippines
Planning and Development Research Foundation, Inc. (UP-PLANADES), and the League of
Cities of the Philippines (LCP) including the many sponsors and institutional partners have
organized the 2013 International Conference on Smarter Cities in order to provide a platform
for the sharing and exchange of knowledge, lessons learnt and experiences in order to
leverage smarter processes, technologies and innovation in cities towards a better quality of
life. By highlighting good practices of various countries and cities it is hoped that these
examples could serve as a guide to strengthening the frameworks, approaches and practices
of other cities. The conference is also intended as a venue for the strengthening of
international, regional and local networks, further promoting the smarter cities as part of a
campaign.
The sub-themes adopted for the conference are: Smarter Governance, Smarter Economy,
Smarter Mobility, Smarter Environment, Smarter People and Living and Smarter Planning and
Design.
Smarter Governance: more democratic and informed governance such that there is
transparency, open consultations and sufficient mechanisms for communication and
data dissemination for more meaningful participation
Smarter Economy: promoting green jobs and employing greener technologies and
innovative entrepreneurial practices for increased competitiveness
Smarter Mobility: advancement of environmentally friendly and pedestrian-friendly
modes of transportation as well as the adoption of non-motorized alternatives for better
connectivity in the context of operational efficiency
Smarter Environment: more prudent utilization of natural resources and the
promotion of more conscientious practices such as the construction of green building
and disaster risk management for enhanced sustainability
Smarter People: upgrade human and social resources / uplift human conditions
through targeted investments in schools, and reaching out to marginalized sectors and
minority groups for the elevation of knowledge
Smarter Living: improving the provision of basic services, housing, education, health
as well as ensuring safety and security in a locality, as well as the promotion of culture
and tourism and innovative practices that promote circular metabolism in urban
centers for better quality of life
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Smarter Planning and Design: relates to effective urban design and innovative
practices that promote circular metabolism in urban centers. This includes improving
the provision of basic infrastructure such as communications, water and energy with
an emphasis on shifting to more appropriate technologies and renewable sources for
improved efficiency.
The focus on cities stems from the appreciation of their important role in the nations
economy and the increasing concentration of population there. Since cities are both a center
of economic production and of consumption, this means that improvements to these cities will
likely enhance their productive competitiveness and the level of their consumption of goods
and services from their hinterland and other cities to which they are economically and socially
linked.
The conference theme of Planning Smarter Cities Towards a Better Quality of Life is timely
in todays rapidly changing world. The interaction and exchange of ideas and experiences will
shed light on common concerns and smarter solutions on the challenges we face. Through
informed and consolidated efforts, we hope to achieve the goal of developing smarter,
sustainable and climate-resilient communities in the future.
THE EVENT AT A GLANCE

The conference proper was held on November 14-15, 2013 at the Ballroom of the Diamond
Hotel Manila, Philippines. On its first day, the event featured Keynote speeches as well as
discussions from international and local speakers discussing the significance of smarter cities
at global, regional, national, as well as local levels. Several plenary speakers provided in-
depth discussion on the various sub-themes while others provided case studies and
showcased trail-blazing practices both local and abroad. On its second day, the conference
was divided into 3 parallel sessions that featured local as well as foreign researches and case
studies on the following sub-themes:
Smarter Governance | Smarter Planning and Design

Smarter Mobility | Smarter People and Living
Smarter Economy | Smarter Environment
Inspiring policy innovation to manage the growth of communities is required to propel the
country towards a more sustainable development path. While there is no one size fits all
approach to smart cities/ communities, many concepts and practices abroad and increasingly
in the country, may be explored to provide solutions. The event provided a platform for such
ideas, resources, as well as technologies to be shared using multi-directional flow of
information between stakeholders. A total of 51 speakers graced the event; of which 24 are
foreigners while 27 presenters are Filipinos. 7 conference messages were delivered during
the opening program while 3 key note messages on the role of smarter cities in the global,
regional and national area was delivered during the conference. Over 40 presentations on
various dimensions of smart city development were provided during the course of the event.
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PARTICIPATION
The conference was attended by close to 500 participants. Majority of the targeted
participants came from various urban centers and their immediate environs around the
country. The conference audience is comprised of the government officials and staff of the
cities and municipalities, officials and staff of national agencies, members of private
organizations and the academe with influence and an interest in further advancing national,
regional and local socioeconomic development to which this conference hopes to contribute.
BREAKDOWN OF CONFERENCE ATTENDEES

Cities
14% Municipalities
Provincial Governments
30%
National Government Agencies
12%
Private Institutions
2% Religious Institutions
3% Events Sponsors
Media Sponsors
19% 1%
3% Press Pass Holders
16%
Speakers and Dignitaries
0%
Source: Registration Committee ICSM Secretariat, UP SURP 2013
The conference culminated in the signing of a Manila Declaration 2013 to which participants
would be encouraged to commit to supporting the Smarter Cities Campaign for the benefit of
the citizens worldwide, in Asia and especially in the Philippines. This is in line with the UP-
SURPs overall thrust to disseminate new knowledge on urban and regional planning theories,
tools, processes and practices, to protect and advocate for the welfare of society, particularly
the poor, and to promote social justice and equity in the formulation of development plans and
programs.
MEASURING SUCCESS: Conference Evaluation Summary

In order to guage the impact of our efforts, a survey was conducted to gather audience
feedback about the event. The 2013 International Conference on Smarter Cities: Planning
Smarter Cities toward a Better Quality of Life was evaluated on following criteria: (a) the
OVERALL conduct of the Conference, (b) the SPEAKERS and (c) relevance / timeliness of
TOPICS presented, (d) among OTHER logistical and administrative aspects of the event. The
respondents feedback; summarized below, was favorable in general.
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OVERALL CONDUCT OF THE CONFERENCE
The participants were asked provide their overall rating of the conference, given the following
choices: Strongly Agree, Agree, Disagree, and Strongly Disagree - on seven aspects.
1. The Conference met my expectations:
Fifty-eight percent (58%) strongly agreed, while thirty-eight percent (38%) agreed.
Only two percent (2%) disagreed that the conference was able to meet his / her
expectations.
2. The Conference addressed the latest development issues in the field of urban
planning
About sixty-two percent (62%)of the respondents strongly agreed, while 38% agreed
that the conference was able to address the latest development issues in the field of
urban and regional planning. None of the respondents disagreed and strongly
disagreed.
3. The Conference helped me establish personal and professional contacts.
Around thirty eight percento (38%) and fifty-eight percent (58%) of the participants
strongly agreed and agreed, respectively - that they were able to establish personal
and professional contacts during the conference. No respondent answered on the
contrary.
4. I will be able to apply the knowledge that I have learned.
As for the applicability of the knowledge gained during the conference, forty-two
percent (42%) strongly agreed, while another fifty-four percent (54%), agreed that they
will be able to apply what they have learned from the conference. Only two percent
(2%) of the respondents strongly disagrees.
5. The conference gave me new ideas to share with my colleagues / organization.
On this aspect, sixty-two percent (62%) of the respondents strongly agreed, while
thirty-five percent (35%) agreed that they were able to pick up new knowledge to bring
back to their workplace. Two percent (2%) of the respondents disagreed.
6. The content was organized and easy to follow
Forty-six percent (46%), and fifty percent (50%) strongly agrees and agrees,
respectively. Two percent (2%) of the respondents disagreed.
7. The materials distributed were pertinent and useful
Forty-two percent (42%), and fifty-four percent (54%), respectively strong agreed and
agreed that the materials are useful. Two percent (2%) of the respondents disagreed.
8. Adequate time was provided for the open forum
Thirty-one percent (31%) strong agrees, forty-six percent (46%) agrees, while twenty-
three (23%) disagrees that adequate time was provided for the open forum.
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SPEAKERS AND TOPICS
The speakers and topics were likewise rated through the Manner of Delivery for the speakers
(ranging from Excellent, Good, Average, Poor Very Poor), and the Relevance of the Topics
presented (ranging from Very High, High, Just Right, Low, Very Low).
1. Opening Program
The speakers during the Opening Program are rated as follows: Excellent, Good and
Average forty-one percent (41%), fifty-five percent (55%), five percent (5%),
respectively. In relation to the relevance of the topics discussed, forty-eight percent
(48%), of the respondents rated these with very high, while the remaining fifty-two
percent (52%) rated this item with a high.
2. Keynote Address
Fifty-two percent (52%) and forty-eight (48%) of the respondents rated the manner of
delivery of the keynote speakers as excellent and good, respectively. In a similar
manner, fifty-two percent (52%) and forty-eight (48%) of the respondents rated the
relevance of the topic with very high and high, respectively.
3. Cluster I: Smarter Governance
Fifty-three percent (53%), or 30 participants, and forty-seven percent (47%) or 27 of

them rated the manner of delivery for the Smarter Governance Cluster as excellent
and good, respectively. With regard to the relevance of the topics discussed there is a
60-40 division; the former rated this aspect as very high, while the latter, rated this
with high.
4. Cluster II: Smarter Environment
Fifty-five percent (55%) rated the manner of delivery of the speakers in the Smarter
Environment Cluster with excellent; the remaining forty-five percent (45%) rated the
speakers as good. Amongst the 6 clusters, this has the highest percentage of
respondents which rated the manner of delivery of speakers with excellent. Sixty-
seven percent (67%), and thirty-three (33%) of the respondent rated the relevance on
the topics as very high and high, respectively. Also, this cluster has the highest
number of respondents that rated the relevance of the topic with very high
5. Cluster III: Smarter Planning & Design
Half of the respondents rated the speakers as excellent, while the remaining half rated
the speakers with good. Fifty-seven percent (57%) and forty-three percent (43%) rated
this cluster with very high, and high, respectively in relation to the relevance of topic
being discussed.
6. Cluster IV: Smarter Mobility
Similar to the Smarter Planning and Design Cluster, Half of the respondents rated the
speakers as excellent, while the remaining half rated the speakers with good. Also,
fifty-seven percent (57%) and forty-three percent (43%) rated this cluster with very
high, and high, respectively in relation to the relevance of topic being discussed.
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7. Cluster V: Smarter Economy
The respondents rated the manner of delivery of the speakers in this cluster with
excellent and good respectively, forty-three percent (43%) on the former and fifty
seven percent (57%) on the latter. On the relevance of the topics, the following ratings
were given: Very high, fifty percent (50%), high, forty-five percent (45%) and just right,
five percent (5%), in said order.
8. Cluster VI: Smarter People & Living
Fifty three percent (53%) of the participants and forty seven percent (47%) of the
respondent respectively, rated with manner or delivery of the speakers in this cluster
with excellent and good. In the same fashion as the previous cluster, the following
ratings were given: Very high, fifty percent (50%), high, forty-five percent (45%) and
just right, five percent (5%) as regards the relevance of the topics discussed.
9. Closing Program
Forty-two percent (42%) rated the manner of delivery of the speakers with excellent,
while the remaining fifty-eight percent (58%), rated this with good. Forty percent (40%)
of the respondents rated the relevance with very high, while fifty-five percent (55%)
rated this aspect with high.
OTHERS
1. Website information about the Conference
Thirty-three percent, sixty-two percent and 5 percent (33%, 62% and 5%) rated the
website information with excellent, good and average, respectively.
2. Food
Forty one percent (41%) participants, fifty percent and nine percent (41%, 50% and
9%) of the respondent rated the food as excellent, good and average, respectively.
3. Venue
Fifty five percent, thirty-two percent and fourteen percent (55%, 32% and 14%) of the
respondent rated the Diamond Hotel as the Conference venue with excellent, good
and average, respectively.
4. Lay-out of the Exhibit Area
Forty five percent (45%) of the respondents, rated the lay-out of the exhibit area with
excellent. An equal percentage, rated this aspect with good. The remaining nine
percent (9%) rated this with average.
5. Performance of the conference secretariat
Fifty seven percent (57%) rated the performance of the secretariat as excellent. The
remaining thirty nine percent (39%) gave the rating of good.
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6. Conference as a whole
Sixty one 61%) and thirty percent (30%) of the respondent gave an overall rating of
excellent and good. Four percent (4%) gave a rating of overage, while another four
percent (4%) gave an overall rating of poor.
OBSERVATIONS AND SUGGESTIONS
The following observations were made on the conduct of the conference, as well as to help
improve the conduct of similar events in the future:
The event was very well attended; space for conference was a bit tight and difficult to
move around. But overall, it was a pleasant experience;
The participants gained a lot of learnings/insights on the 6 components of a smarter
city. Hopefully the suggested next steps will be implemented; Lesser/consolidated
topics so there will be more time for presentations and Q and A;
There should be more flexibility on breakout sessions;
Microphone in front be adjusted to the height of the resource person;
Presentations be given in CDs or flashdrive, as well as the complete directory of the
participants, organizers, lecturers, and services proided be given to the participants.
EVENT SUPPORT
The 2013 International Conference on Smarter Cities brought together partners and
supporters from the government, academe and the private sector. UP SURP; through the
support of the Schools foundation - UP Planning and Development Research Foundation, Inc.
(UP PLANADES) and the University of the Philippines System, forged strategic partnerships
with the Department of Science and Technology as well as the League of Cities of the
Philippines provided collaborative synergies between partner organizations. Financial and
material support from 16 public and private sector sponsors were mobilized in the conduct of
the event with overwhelming support from national and local agencies. The event also saw
almost 40 institutions from international organizations, governments, academe and private
sectors represented in a single event; sharing experiences, forging partnerships and building
networks that will serve as foundation for future collaborations.
This years event was also supported by members of the local television, radio and print
media which provided an opportunity for promotion of smarter cities advocacy to a wider
audience as well as enabled the general public to partake of the conference. There are 16
official media partners for the event.
The generous support and encouragement of its partners in the public and private sectors
contributed to the success of the conference.
PARTNERSHIP WITH THE MEDIA

Acknowledging medias extensive reach, the conference sought to engage a wider audience
and increase awareness about smarter cities through local newspapers, television promotion,
radio promotion, various online sources; including social media. Given the vast potential of the
world wide web and the availability of traditional and non-traditional means of communicating
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our message to the general public, the organizers forged partnership with members of the
media. Partners were tapped to promote the event through:
Newspaper Article or Advertisement Space

Magazine Article or Advertisement Space
Television guest appearance or announcement
Radio guest appearance or announcement
Blog Posts/ Website Feature or article
Blog or Website Advertisements
E-new letters or online magazine advertisements/ mentions /features
Social Media mentions (Twitter/ Facebook)
Website link exchange
Coverage of event highlights
In return for their support and cooperation, the organizers provided opportunities for promotion
and networking during the event. Media sponsorhip can take the following forms:
CONFERENCE MEDIA PARTNER

For sponsors that can provide coverage of the event as well as features and
advertisements in television, radio, print or e-magazine/ e- newsletter, website and social
media feeds at least three (3) months before the event.
MAJOR MEDIA SPONSOR

For sponsors that can provide coverage of the event as well as features and
advertisements in television, radio, print or e-magazine/ e- newsletter, website and social
media feeds at least six (6) weeks before the event
KEY MEDIA SPONSOR

For sponsors that can provide announcements either on radio, television or print and
generate articles, and features for radio and print or e-magazine/ e-newsletter at least
two (2) weeks before the event
CONTRIBUTING MEDIA SPONSOR

For sponsors that can provide coverage and generate articles, and features for radio
and print or e-magazine/ e-newsletter during the event
ASSOCIATE MEDIA SPONSOR

For sponsors that can provide opportunities for:
o event promotion in related or similar fora, symposia, conferences before October
15, 2013
o bag/ kit inserts at other events
o advertisement space or link about this event in company or blog website
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SUMMARY OF SUPPORT FROM MEDIA PARTNERS

The organizers launched a media sponsorship campaign last July 2013 with the following
objectives:
1. To increase awareness about the 2013 International Conference on Smarter Cities
2. To develop favorable impression about the event to:
o Encourage financial and material support from donors and sponsors
o Increase attendance of participants from 3rd-6th class LGUs in the Conference
Dubbed fireworks and bonfires the Media Promotions Committee sought to use widely
available and cost effective traditional and social media to promote the conference. The
strategy called for a mix of wide- reaching traditional medium with intimate, network-based
approaches to disseminate information about the event and gather support.
More than 50 organizations were tapped for the event with a turnout of 15 confirmed media
partners. Of these, 3 provided media exposure on television, 5 on radio, 5 in print, 1
academic/ research organization provided web-based promotion while another government
media organization provided both web-based advertising and texting service to promote the
event. It is estimated that the combined amount of services provided by our media partners
generated around 1.8 million pesos in savings.
LIST OF MEDIA PARTNERS

COMPANY MEDIA SPONSORSHIP
SPONSOR CLASSIFICATION
GOVERNMENT MEDIA OUTLET
Philippines Information Agency PIA Conference Media Partner
TELEVISION
ABS-CBN News Channel ANC Conference Media Partner
Peoples Television Network Inc. PTV Conference Media Partner
Breakthrough and Milestones Productions UNTV Major Media Sponsor
Inc.
RADIO
DZUP 1602 DZUP Major Media Sponsor
Radio Veritas Global DZRV 846- Major Media Sponsor
Radyo Veritas
Capitol Broadcasting Center DZME 1530 Key Media Sponsor
Radyo Uno
Philippine Broadcasting Service PBS-Radyo ng Major Media Sponsor
Bayan
Radio Philippines Network RPN 9 Contributing Media Sponsor
PRINT
Peoples Independent Media Inc. Malaya Key Media Sponsor
Business
Insight
Manila Times Publishing Corporation Manila Times Key Media Sponsor
BusinessWorld Publishing Corporation BusinessWorld Key Media Sponsor
Philippine Business Daily Mirror BusinessMirror Contributing Media Sponsor
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Publishing Inc.
Womens Feature Service Philippines WFS Associate Media Sponsor
GOVERNMENT MEDIA OUTLET
Philippines Information Agency PIA Conference Media Partner
ACADEMIC RESEARCH NETWORK
SocioEconomic Research Portal of the SERP-P Associate Media Partner
Philippines
SOURCE:Media Promotions Committee, ICSC Secretariat 2013
A media plan was developed late in August upon securing a good number of the media
partners commitments. The plan enabled the organizers to harmonize various media
commitments and leverage its strength to meet its objectives. The launch of the conference
website in September paved the way for web-based promotion and information dissemination.
The fireworks component of the media plan was carried out through television appearances,
pre-event interviews and TV bulletin board announcements. As well, radio plugs and
guestings were also carried out several weeks before the event allowing the organizers to
reach out to participants in far-flung areas through regional radio stations. Parallel to this,
black and white as well as colored advertisements were also included in our print media
partners newspapers on a weekly and daily basis.
The bonfire component of the media plan explored and utilized other means of promoting the
event. A media partner provided email-blast service while many of our partners placed a
conference link in their respective websites as well as posted conference updates and
annoucements in their social media pages. A government-based media partner provided text
blast service in addition to web-based advertising opportunities. The conference was also
promoted to a research and academic community through an e-newsletter feature.
Media coverage of the event highlights was carried out by select media partners. These were
featured on TV, radio and may be viewed on the web via livestreaming.
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MEDIA PARTNERS PROFILE AND COMMITMENTS

Official Logo
Company Name Philippine Information Agency

Media Sponsor PIA
Media Sponsorship Category Conference Media Partner - Government
Authorized Representative Jan Karl Coballes
Profile
The Philippine Information Agency or PIA, directly serves the Presidency and the
Executive Branch on the national, regional and provincial levels through its sixteen (16)
regional offices and seventy-one (71) provincial information centers.
PIA's core services include information gathering/research, production and dissemination, and
institutional development and capacity-building focusing on alliance-building, networking,
communication-related training, consultancy and technical assistance.
The Philippine Information Agency was created under Executive Order No. 100 dated
December 24, 1986.
Commitment
As a government institution, PIAs extensive reach was tapped to connect with government
institutions both at the national and local levels. PIA provided a host of opportunities to
promote the conference through the internet, regional radio stations as well as SMS Blast
service. PIA posted news features about the conference twice during the last 6 weeks leading
to the conference. They also posted invitations and advertisements on their social media
accounts -echoing the organizers messages to a wider audience. Announcements about the
coference were made during Kapihan ng Bayan sessions while regional radio stations
plugged the event. PIA also sent out invitations to attend the event through SMS Blast service
to thousands of PIA number subscribers.
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Figure 1: SCREEN SHOT OF PIA WEBSITE CONFERENCE HYPERLINK
Figure 2: SCREEN SHOT OF PIA FACEBOOK POST: FEATURE SPEAKERS
Figure 3: SCREEN SHOT OF PIA FACEBOOK POST : SAVE THE DATE E- VITE
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Figure 4: SCREEN SHOT OF PIA FACEBOOK POST: REGISTRATION PERIOD EXTENDED
DELIVERY OF MEDIA PARTNERS ENTITLEMENTS

The organizers, in gratitude for the support provided by PIA, provided the following promotion
and networking opportunities.
Recognition, profile, hyperlink on Conference Website
Figure 3: SCREEN SHOT OF MEDIA PARTNERS LOGO AND
PROFILE AT THE CONFERENCE WEBSITE
(http://www.conference.surp.upd.edu.ph/)
Name/logo on Conference
promotional materials
page advertisement bearing media
partners logo provided to the Manila
Times, Malaya Business Insight and
Business World for printing on various
days from 2nd week of October until the
2nd week of November
Figure 3: FULL COLOR
ADVERTISEMENT
Figure 4: BLACK AND WHITE
ADVERTISEMENT
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Advertisement of
firm/organizational profile on
Conference Program and
Directory
Figure 5: Media Partners logo

provided at the outside back cover
of the Conference Souvenir Program
Figure 6: Media Partners full color,
full page ad material (PAGE 73)
Identification with visible ribbons on name badges

Distinct media sponsors identification cards and media passes for partners covering the event
was prepared
Highlight in announcements, news coverage, press releases
A news feature was posted at surp.ph on October 16, 2013
Complimentary
banner in locations
within and outside
the conference
venue
Figure 7 and 8: Full Color

banner advertisement;
Portrait Layout 2ft width x
5ft length (300 DPI)
displayed in the lobby of
Diamond Hotel
Complimentary number of attendees to the Conference and Welcome Reception

PIA is entitled to 4 complimentary attendees to the conference and 3 Welcome Reception
participants. Attendees from PIA were unable to attend due to media coverage requirements
of the aftermath of Supertyphoon Yolanda with the exception of Mr. Jake Coballes was
present during the first day of the event.
Inclusion of sponsors corporate/product collateral in conference kit
This entitlement was waived by the Media Partner
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Placement of brochures or marketing materials in the Common Brochure Display Area

Brochure holder and space was provided
Option to contribute sponsor branded items (e.i. pens, pads, books, bags, plaques and
other gift items), or services (vouchers, pledges) as conference accessories, tokens or
prizes
Pre and Post show Conference attendees contact list
Final list will be forwarded via email.
Video promotion and plugs during the Conference and Welcome Reception
PIA was acknowledged as a CONFERENCE MEDIA PARTNER ten (10) minutes before the
Morning Session of each day commences while the AVP was played during lunch and snack
breaks throughout the 2 day event as well as during the Welcome Reception on the evening
of November 14, 2013.
Official Logo
Company Name ABS-CBN News Channel

Media Sponsor ANC
Media Sponsorship Category Conference Media Partner
Authorized Representative Miguel Armando Lim
Profile
The ABS-CBN News Channel or ANC, today is the top of mind channel for accurate and
unbiased source of information and the go-to station for breaking news, wall-to-wall live news
coverage and analysis with context in the Philippines. ANC can be viewed through Skycable
and Destiny Cable in the greater Metro Manila area and various provincial operators
nationwide. Its content is also available online through ANC.yahoo.com.
Outside the Philippines, ANC is bundled with The Filipino Channel and can be seen via
satellite, IPTV, cable and mobile in North America, Europe, the Middle East, Australia and
some parts of Asia, including Japan and Singapore via Star Hub. ANC's footprint covers over
2 million local and global viewers and users combined.
Commitment
ANC provided the orgnaizers an opportunity to promote the conference through a pre-event
interview last October 14, 2013 on Mornings @ ANC. The program is a 2-hour morning news
and talk program that features information that viewers need to start their day: from local and
international news, to reports about stocks and business, technology, sports, health,
environment and entertainment. The show hosted by Pinky Webb, Ron Cruz, Ginger
Conejero and Paolo Abrera, airs Monday to Friday at 9:00am.
In the interview of Mr. Ron Cruz, Dean Mario Delos Reyes introduced the six dimensions of
Smarter Cities that the conference would strive to cover Smarter Governance, Smarter
Environment, Smarter Planning and Design, Smarter Mobility, Smarter Economy, and Smarter
People and Living. Dr. Diaz highlighted the importance of improving the walkability of cities
and the quality of public transport as part of Smarter Mobility.
ANC also promoted the event through bulletin board announcement thrice (3 times) daily
between 10:30PM to 8:00 AM for total of two(2) months on the following dates: (a) 9-22
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September 2013 (b) 30 Sept-6 October 2013 (c) 7-13 October 2013 and (d) 21 October- 17
November 2013.
Figure 9: SCREEN SHOT OF MORNINGS@ANC VIDEO CLIP AT YAHOO NEWS
Figure 10: VARIOUS PICTURES OF ACTUAL FOOTAGE BEING SHOWN ON TV
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Figure 11: : SCREEN SHOT OF ANC BULLETIN BOARD POST

The organizers, in gratitude for the support provided by ANC, provided the following
promotion and networking opportunities.
Figure 12: SCREEN SHOT OF MEDIA
PARTNERS LOGO AND PROFILE AT THE
CONFERENCE WEBSITE
ADVERTISEMENT
ADVERTISEMENT
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Advertisement of
Directory


was prepared
Complimentary
banner in locations
within and outside
the conference
venue

Portrait Layout 2ft width
x 5ft length (300 DPI)
Diamond Hotel

ANC is entitled to 4 complimentary attendees to the conference and 3 Welcome Reception
participants. The secretariat was advised that Ms. Raine Musngi and Ms. Grace Musngi were
to attend the event. Attendees from ANC were unable to attend due to media coverage
requirements of the aftermath of Supertyphoon Yolanda.
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prizes
ANC was acknowledged as a CONFERENCE MEDIA PARTNER ten (10) minutes before the
Figure 19: Photo of the ANC advertisement being
palyed during lunch break, November 15, 2013 at the
Diamond Hotel Manila during the conduct of the 2013
International Conference on Smarter Cities
Official Logo
Company Name Peoples Television Network Inc

Media Sponsor PTV 4
Media Sponsorship Category Conference Media Partner
Authorized Representative Cat Sevilla
Profile
People's Television Network, Inc. (PTNI) is a government-owned and controlled corporation
established on April 17, 1992 by virtue of Republic Act No. 7306.
The corporate powers of PTNI are exercised by a Board of Directors composed of five
members representing three sectors - two from government, two from the private sector and
one from the education sector - who are appointed by the President of the Republic of the
Philippines.
The Board of Directors, headed by a Chairman, appoints the Network General Manager and
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Chief Operating Officer who oversees the operations of the station. PTNI has eight (8) line
divisions: News, Public Affairs, Sports & Special Projects, Program Production Services,
Administrative, Finance, Engineering and Provincial Network.
Commitment
PTV 4 provided the organizers an opportunity to promote the conference through a pre-event
interview last October 24, 2013 on Good Morning Boss -PTV 4s morning news show. During
the interview with JC Tejano at Carla Lizardo, Dean Mario Delos Reyes introduced the six
dimensions of Smarter Cities that the conference would strive to cover Smarter Governance,
Smarter Environment, Smarter Planning and Design, Smarter Mobility, Smarter Economy, and
Smarter People and Living. Dr. Diaz discussed that the focus of the conference is to provide
ideas and resources to bring about incremental changes for the betterment of practices and
policies in our cities and municipalities. PTV 4 also provided bulletine board announcements
as well as coverage of event highlights and live streaming via
http://www.ustream.tv/channel/ptv-livestream last November 14, 2013.
PTV 4 also promoted the event through social media pages and their official web site.
Figure 20 and21: SCREEN SHOTS OF GOOD MORNING BOSS VIDEO CLIP IN YOUTUBE
http://www.youtube.com/watch?v=83ksOx9Rhtg&list=PLogMBc7vOosEkqEhGAEYIZ8mWpcTfg4Ae&index=9
20
Figure 22: SCREEN SHOT OF PTV4 WEBSITE WITH 2013 INTERNATIONAL CONFERENCE ON SMARTER CITIES LINK
Figure 23: SCREEN SHOT OF P TV4 FACEBOOK PAGE POST ON THE 2013 INTERNATIONAL CONFERENCE ON SMARTER CITIES
21

The organizers, in gratitude for the support provided by PTV 4, provided the following

Figure 24: SCREEN SCHOT OF MEDIA
CONFERENCE WEBSITE
ADVERTISEMENT
ADVERTISEMENT
Advertisement of
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was prepared
22
Complimentary banner
in locations within and
outside the conference
venue
Figure 29and 30: Full Color

Diamond Hotel

ANC is entitled to 4 complimentary attendees to the conference and 3 Welcome Reception
participants. The secretariat was advised that Mr. Edgar Zaragosa (Sales and Marketing
Director), Ms. Dinah Libunao (OIC New Media), Atty. Jennifer Jimeno Atienza (CCD), and Ms.
Kathleen Co (Corporate Communication) will be attending the conference.Unfortunately,
attendees from PTV 4 were unable to attend due to media coverage requirements of the
aftermath of Supertyphoon Yolanda.
Mr. Noel Perfecto (Senior Reporter) and Mr. Erwin Navarro (PTV Cameraman) covered the
event highlights for airing in relevant TV shows. The news feature may also be viewed online
via livestreaming.
Figure 31: PTV 4 ballpens were included in conference kits handed out
to dignitaries and speakers.

prizes
PTV 4 was acknowledged as a CONFERENCE MEDIA PARTNER ten (10) minutes before
the Morning Session of each day commences while the AVP was played during lunch and
snack breaks throughout the 2 day event as well as during the Welcome Reception on the
evening of November 14, 2013.
23
Official Logo
Company Name Breakthrough and Milestones Production Inc.

(BMPI)Media
Media Sponsor UNTV
Media Sponsorship Category Major Media Sponsor
Authorized Representative Christian Librado
Profile
UNTV is a major TV broadcast network with 24-hour programming. An Ultra High Frequency
station with strong brand content that appeal to everyone, UNTV is one of the most trusted
and successful Philippine networks that guarantees wholesome and quality viewing
experience.
Devoted to sensible broadcasting, highlighting alternative and intelligent programs, UNTV

acknowledges the role played by media in the enrichment of life, culture, thinking and identity
of Filipinos around the world.
Programs at UNTV are designed to reflect positive spirit and values, that adhere to
safeguarding media freedom and responsibility to delivering free, responsible and responsive
network
Commitment
UNTV provided the organizers an opportunity to spread its advocacy for smarter cities and
better planning through television plugs. The media partner provided 30 units of 15 second
spots where event details were mentioned in relevant shows or bulletin boards.
This media partner also covered event highlights on November 14, 2013. Their
correspondent also interviewed Prof. Aspiras: Director of Training and Extension Services of
the UP School of Urban and Regional Planning as well as Dr. Akiko Watanabe a professor
from Tokyo Denki University. Dr. Watanabe is a speaker under the Smarter Planning and
Design Cluster. She shared the similar experiences between Japan and the Philippines in the
context of disaster resillience.The same was aired in relevant programs being shown by the
network.
Figure 32 and 33: PROF. ASPIRAS AND DR. WATANABE DURING THEIR INTERVIEW WITH UNTV ANCHOR LAST NOV 14, 2013
AT THE DIAMOND HOTEL MANILA
24

The organizers, in gratitude for the support provided by UNTV, provided the following

Figure 34: SCREEN SHOT OF MEDIA PARTNERS LOGO AND PROFILE AT THE CONFERENCE WEBSITE
http://www.conference.surp.upd.edu.ph/
ADVERTISEMENT
ADVERTISEMENT
Advertisement of
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was prepared
25

Complimentary banner
in locations within and
venue

Diamond Hotel

UNTV is entitled to 3 complimentary attendees to the conference and 2 Welcome Reception
participants Unfortunately, attendees from UNTV were unable to attend due to media
coverage requirements of the aftermath of Supertyphoon Yolanda.
News coverage of the event highlights was conducted by a team from UNTV and an on the
spot interview with Prof. Aspiras and Dr. Watanabe was arranged on site. These were aired in
relevant UNTV shows.
prizes
PTV 4 was acknowledged as a MAJOR MEDIA SPONSOR ten (10) minutes before the
Figure 40 and 41: SCREEN SHOTS OF UNTV AVPS TO BE PLAYED DURING THE EVENT
26
Official Logo
Company Name Radio Veritas Global Broadcasting System Inc

Media Sponsor Radyo Veritas 846
Authorized Representative Ailene Diong
Profile
Radio Veritas (DZRV 846 kHz Metro Manila) is a 24-hour Roman Catholic AM station owned
and operated by the Archdiocese of Manila through the Global Broadcasting System in the
Philippines. The studio is located at Veritas Tower #162 West Ave. cor. Epifanio delos Santos
Avenue, Quezon City, while its transmitter is located at Brgy, Taliptip, Bulacan, Bulacan.
Commitment
Radyo Veritas provided the organizers an opportunity to promote the conference through a
pre-event interview last October 21, 2013 through Barangay Simbayanan Program. The
program is a 2-hour morning news and talk program that features information that viewers
need to start their day: from local news to reports about sports, health, and environment. The
show airs at 8-10am and is hosted by Rowel Andro Garcia, Angelique Lazo and Fr. Benny
Tuazon.
In the interview, Dr. Hussein Lidasan; Director of Graduate Studies of the UP SURP, and Prof.
Kristine Aspiras; Training and Extension Services Director, provided a glimpse of the content
of the 2013 International Conference on Smarter Cities. Dr Lidasan extolled the value of
smarter cities and shared his expertise with smart transport systems.
Radyo Veritas 846 also promoted the event through radio announcement thrice (3 times) daily
between 10:30PM to 8:00 AM for 2 months leading to the conference as well as through its
social media page.
Figure 42 and 43: DR. LIDASAN, PROF. ASPIRAS AND MS. SANTIAGO AT THE RADYO VERITAS RADIO STATION
PREPARING FOR THE INTERVIEW LAST OCTOBER 21, 2013
27

The organizers, in gratitude for the support provided by DZRV, provided the following
Figure 44 and 45: SCREEN SHOT OF
MEDIA PARTNERS LOGO AND PROFILE
AT THE CONFERENCE WEBSITE

ADVERTISEMENT
ADVERTISEMENT
28
Advertisement of
Directory

provided at the outside back cover of
the Conference Souvenir Program
full page ad material (PAGE 77 )

was prepared
Complimentary banner in
locations within and outside
the conference venue
Figure 50 and 51: Full Color banner

advertisement; Portrait Layout 2ft
width x 5ft length (300 DPI) displayed
in the lobby of Diamond Hotel

Radyo Veritas 846 is entitled to three (3) complimentary attendees to the conference and two
(2) Welcome Reception participants Unfortunately, attendees from Veritas were unable to
attend due to media coverage requirements of the aftermath of Supertyphoon Yolanda.

29
Figure 52 and 53: Brochure placement at the Common Brochure Area

prizes
Radyo Veritas Global was acknowledged as a MAJOR MEDIA SPONSOR ten (10) minutes
before the Morning Session of each day commences while the AVP was played during lunch
and snack breaks throughout the 2 day event as well as during the Welcome Reception on
the evening of November 14, 2013.
Figure 54: SCREEN SHOTS OF AVPS/omnibus TO BE PLAYED DURING THE EVENT
30
Official Logo
Company Name Philippine Broadcasting Service

Media Sponsor Philippine Broadcasting Service
Authorized Representative Allan Alanigue and Edgardo Satira
Profile
The Philippine Broadcasting Service (PBS) is the official radio broadcast arm of the
Philippine government. The 32 PBS radio stations including five in Metro Manila and 27
strategically located in various provinces from Luzon to Mindanao, broadcast an average of
seventeen hours from 5 a.m. to 10 p.m. daily, including Sundays and public holidays.
The station's studios are located in 4/F, Philippine Information Agency Building, National
Media Center, Visayas Avenue, Brgy. Vasra, Diliman, Quezon City. Its transmitter is located at
BrgyMarulas, Valenzuela City.
Commitment
PBS committed to announce the conference details in relevant radio shows daily at least 6
weeks before the start of the conference.

The organizers, in gratitude for the support provided by PBS, provided the following
31
Figure 56: FULL COLOR ADVERTISEMENT
ADVERTISEMENT
Advertisement of
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was prepared
32

Complimentary number of attendees to

the Conference and Welcome Reception
PBS is entitled to 3 complimentary
attendees to the conference and 2 Welcome
Reception participants Unfortunately,
attendees from PBS were unable to attend
due to media coverage requirements of the
aftermath of Supertyphoon Yolanda. A
correspondent from PBS went to attend and
cover the Event, Mr Marnie Alvero of PBS
Midnight News.
Figure 62: PBS Correspondent Marnie Alvero beside

the PBS banner at the lobby of the Diamond Ballroom
last November 14, 2013.

prizes
PBSwas acknowledged as a MAJOR MEDIA SPONSOR ten (10) minutes before the Morning
Session of each day commences. PBS did not provide any AVP for the event.
33
Official Logo
Company Name DZUP 1602

Media Sponsor DZUP
Authorized Representative Maria Zain Gapit
Profile
DZUP 1602 (1602 kHz in Metro Manila) is a low-power AM campus radio station owned and
operated by the University of the Philippines Diliman. It broadcasts from the 2nd floor, Media
Center of the College of Mass Communication, U.P. Diliman campus, in Quezon City. While
its transmitter is located at Delos Reyes St., UP Village, Diliman, QC. It is being used as a
laboratory for the Broadcast Communication students of the university. Its programming
includes music programs and request shows to informative segments and talk shows. The
station operates from 10:00am - 08:00pm, Mondays to Fridays. Broadcast-free during
semestral breaks. Also, the station can be heard on the internet.
It serves as the community radio station of the U.P. Diliman campus. It has also become the
bastion of freedom of expression and academic freedom within the university.
Commitment
DZUP committed to produce a radio plug for the conference as well as promote the
conference details daily for at least 2 months leading to the event. They also posted the
conference details and relevant materials in their social media page.

The organizers, in gratitude for the support provided by DZUP, provided the following

34
ADVERTISEMENT
Advertisement of
Directory

Figure 67: Media Partners half page ad
material (PAGE 78)

was prepared
35


DZUP is entitled to 3 complimentary attendees to the conference and 2 Welcome Reception
participants. DZUP Station Manager, Professor Josefina Santos and DZUP representative RJ
Valencia attended the event.

prizes
DZUP was acknowledged as a MAJOR MEDIA SPONSOR ten (10) minutes before the
Figure 70 SCREEN SHOTS OF DZUP station ID PLAYED DURING THE EVENT
36
Official Logo
Company Name CAPITOL BROADCASTING CENTERJOSE LUIS &

SONS INC
Media Sponsor DZME 1530 RADYO UNO
Media Sponsorship Category KEY MEDIA SPONSOR
Authorized Representative LEO PALO III
Profile
DZME is the home of top caliber broadcasters today. DZMEs corps of broadcast
professionals is among the best and respected in the field. Some are institutions; others
belong to the Gen X. A few can make you rage in anger over the latest government anomaly,
while the forte of some is to render genuine public service. From stinging editorials to steamy
showbiz tidbits, DZME has it all. It is a shoulder to cry on, a public service center, a talent
center and a community bulletin board - all rolled into one. DZMEs balanced programming
targets all age and income groups. It is the station that can entertain as well as enlighten.
Commitment
DZME committed to announce conference details on air for at least 2 months leading to the
actual event as well as provide the organizers an option for a post-event interview.

The organizers, in gratitude for the support provided by DZME, provided the following

37
ADVERTISEMENT
Advertisement of
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was prepared
38
Figure 76: Full Color banner


DZME is entitled to 2 complimentary attendees to the conference and 1 Welcome Reception
participants Unfortunately, attendees from DZME were unable to attend due to media
coverage requirements of the aftermath of Supertyphoon Yolanda.
prizes
DZME was acknowledged as a KEY MEDIA SPONSOR ten (10) minutes before the Morning
Session of each day commences. However, DZME was not able to provide an omnibus/AVP
to be used for the conference.
39
Official Logo
Company Name PEOPLES INDEPENDENT MEDIA INC.

Media Sponsor MALAYA BUSINESS INSIGHT
Authorized Representative PEPS BERNARDO
Profile
Malaya Business Insight comes to you in a very readable package: A fusion of in-depth
news, excellent news analyses, credible prognosis of events, powerful commentaries and
balanced updates on what is happening and about to happen in corporate board rooms, in the
diverse business and industry sectors, in Philippine regional and global politics and in the
exciting world of sports, arts, entertainment and lifestyle.
Malaya Business Insight's weekday sections treat readers to timely articles on shipping,
banking, information and technology, automotive and motoring, real estate and property
development, travel and tourism and people and sectoral events. Special issues and
supplements are designed to enrich current information and data files of readers with pre-
selected topics of national and local significance.
As Business Insight makes every effort towards excellence, it seeks to give readers the true
equivalent of innovative and dynamic approaches in a very readable format.
Commitment
Malaya Business insight committed 4 units page sized black and white advertisements to
be published within 2 months leading to the event. Later, they added another page, full
color advertisement which was printed on the same week as the event. However, Malaya
Business insight went beyond their commitment as they were able to publish mutiple full
colored ads during the last 2 weeks leading to the event.
The organizers, in gratitude for the support provided by Malaya, provided the following
CONFERENCE WEBSITE
40
ADVERTISEMENT
Advertisement of
Directory

Figure 81: Media Partners full color, full
page ad material (PAGE 76)

was prepared

41
MALAYA BUSINESS
INSIGHT is entitled to 2
complimentary attendees
to the conference and 1
Welcome Reception
participants. The
conference was attended
by (from left to right) Abby
Robles, Peps Bernardo
and Echie Candelaria of
Malaya.
Figure 84: Participants from

Malaya Business Insight posed
beside the Malaya banner at the
lobby of the Diamond Ballroom
last November 14, 2013.
Option to contribute sponsor
branded items (e.i. pens, pads,
books, bags, plaques and
other gift items), or services
(vouchers, pledges) as
conference accessories,
tokens or prizes
MALAYA distributed 200
complimentary copies of their
broadsheet publication during
the conference.
Figure 85: Malaya Business Insight
complimentary copies stationed near
the entry.
Figure 86: Shows page full color
advertisement published
Malaya Business Insight was acknowledged as a KEY MEDIA SPONSOR ten (10) minutes
before the Morning Session of each day commences while the AVP was played during lunch
and snack breaks throughout the 2 day event as well as during the Welcome Reception on
the evening of November 14, 2013.
42
Figure 87 and 88: SCREEN SHOTS OFAVPS/omnibus TO BE PLAYED DURING THE EVENT
Official Logo
Company Name BUSINESSWORLD PUBLISHING CORPORATION

Media Sponsor BUSINESSWORLD
Authorized Representative KAE LOPEZ
Profile
BusinessWorld has taken the evolution of print media in stride. From merely reporting the
latest news on business and the economy, we have evolved to become the premier business
news and information provider to the country's industry movers and decision makers.
We put our readers at a coin of vantage - a position to observe and be at the forefront of
movements in industry and government, both here and abroad.
And because we feel the pulse of today's sophisticated readers, we have extended our
coverage to meet their growing demands. Today's BusinessWorld comes with monthly and
43
quarterly companion publications - High Life, Corporate Profiles, and - in addition to existing
innovative products such as BusinessWorld Top 1000 Corporations, and Anniversary Report.
Commitment
Business World committed 4 units page sized black and white advertisements to be
published within 2 months leading to the event. They also advertised the event using social
media pages as well as through email blast service.
Figure 89: SCREEN SHOT OF BUSINESSWORLD FACEBOOK PAGE SHOWING 2013 ICSC ADVERTISEMENT
Figure 90: SCREEN SHOT OF BUSINESSWORLD TWITTER PAGE SHOWING 2013 ICSC ADVERTISEMENT
44

The organizers, in gratitude for the support provided by Business World, provided the
following promotion and networking opportunities.

PARTNERS LOGO AND PROFILE AT
THE CONFERENCE WEBSITE
ADVERTISEMENT
Advertisement of
Directory

Figure 95: Media Partners black and
white full page ad material (PAGE 87)

was prepared
45


BusinessWorld is entitled to 2 complimentary attendees to the conference and 1 Welcome
Reception participants
. Figure 98: Ms Analyn Panlaqui of BusinessWorld distributed
complimentary copies of their publication during the event

prizes
BusinessWorld provided Complementary
copies of their newspaper during the event
Figure 99: BusinessWorld complimentary copies last
November 14, 2013
46
BusinessWorld was acknowledged as a KEY MEDIA SPONSOR ten (10) minutes before the
Figure 100 and 101: SCREEN SHOTS OF AVPS/omnibus PLAYED DURING THE EVENT
Official Logo
Company Name MANILA TIMES PUBLISHING CORPORATION

Media Sponsor THE MANILA TIMES
Authorized Representative JOSEFINA CAPONPON
Profile
The Manila Times is the oldest existing English language newspaper in the Philippines. It is
published daily by The Manila Times Publishing Corp. with editorial and administrative offices
at 371 A. Bonifacio Drive, Port Area, Manila.
It was founded on October 11, 1898, shortly after news that the Treaty of Paris would be
47
signed, ending the Spanish-American War and transferring the Philippines from Spanish to
American sovereignty. It presently bills itself as the fourth-largest newspaper in the Philippines
in terms of circulation.
Commitment
The Manila Times committed 4 units page sized black and white advertisements to be
published within 2 months leading to the event.

The organizers, in gratitude for the support provided by Manila Times provided the following
`
ADVERTISEMENT
ADVERTISEMENT
48
Advertisement of
Directory


was prepared
locations within and
venue

banner advertisement; Portrait
Layout 2ft width x 5ft length (300
DPI) displayed in the lobby of
Diamond Hotel

prizes
The Manila Times was acknowledged as a KEY MEDIA SPONSOR ten (10) minutes before
the Morning Session of each day commences, However, no company omnibus/AVP was
49
given to the secretariat to be played for the entire duration of the conference.
Official Logo
Company Name RADIO PHILIPPINES NETWORK

Media Sponsor RPN9
Media Sponsorship Category CONTRIBUTING MEDIA SPONSOR
Authorized Representative ERICKA ESCOBER
Profile
Radio Philippines Network, Inc. (also known as Solar Television Network, Inc. informally
abbreviated ETC) is a Filipino-based media company co-owned by the Government
Communications Group, Solar Entertainment Corporation, Far East Managers and Investors
Inc., and private sectors. This station studios are located at Solar Media Center, Worldwide
Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong
City. with transmitters at Panay Avenue, Quezon City. Founded by Roberto Benedicto, the TV
network is the sister network of Intercontinental Broadcasting Corporation.
Among its assets are the four broadcast television networks ETC, Solar News Channel, 2nd
Avenue and Jack CITY.
Commitment
RPN 9 provided the organizers the opportunity to promote the event though radio event plugs
on 12 provincial stations all over the country for 2 weeks.
The organizers, in gratitude for the support provided by Manila Times provided the following
promotion and networking opportunities

50
ADVERTISEMENT
Advertisement of
Directory


was prepared
RPN 9 is entitled to 1 complimentary attendee to the conference. Ms. Ericka Escober
represented RPN 9 during the event.
prizes
RPN 9 was acknowledged as a CONTRIBUTING MEDIA SPONSOR ten (10) minutes before
the Morning Session of each day commences.
51
SPECIAL ARRANGEMENTS
The Conference Secretariat also acknowledge the support of the following organizations in
promoting the advocacy on smarter cities:
Official Logo
Company Name Philippine Business Daily Mirror Publishing Inc

Media Sponsor BUSINESS MIRROR
Authorized Representative Marilou Guieb
Profile
Business Mirror is a 2nd business newspaper in the Philippines published on a Daily basis
(excluding weekends) after BusinessWorld. This is founded by T. Antonio Chua-Cabangon
who also owned radio network Aliw Broadcasting Corporation in 2005 and its Publisher T.
Anthony C. Cabangon. As of September 2011, it has a daily circulation of 82,600.
Commitment
Business Mirror, through Ms. Guieb, committed to publish a post-event article regarding the
conference.
Official Logo
Company Name Womens Feature Service Philippines

Media Sponsor Womens Feature Servive
Authorized Representative Donna Demetillo-Mendoza
Profile
Women's Feature Service (WFS) Philippines Inc. is an all-women media organization working
for womens human rights through creative media campaigns to educate women of their
rights, build awareness about womens situation among policy makers and the public.
Commitment
WFS, through Ms. Demetillo-Mendoza, committed to publish a post-event article regarding the
conference.
52
Official Logo
Company Name Philippine Institute for Development Studies (PIDS)

Media Sponsor Socio-Economic Research Portal for the Philippines
(SERP-P)
Media Sponsorship Category ASSOCIATE MEDIA SPONSOR
Authorized Representative Kristine Carla Oteyza
Profile
SERP-P or SocioEconomic Research Portal for the Philippines is an online electronic

database of completed, ongoing and pipeline research studies related to economic
development and policymaking in the Philippines. It links various socioeconomic studies
implemented by various research institutions such as the Philippine Institute for Development
Studies (PIDS), government agencies and the academe. All pertinent data from abstracts,
authors, focus of study, geographical coverage, and availability can be found in the SERP-P.
Most of all, researchers can leaf through some of the studies' full text.
Commitment
Through the kind assistance of Ms. Oteyza, details regarding the event was circulated among
member institutions/ agencies through the PIDS SERPP newsletter.
OPPORTUNITIES FOR MUTUAL PROMOTION

The 2013 International Conference on Smarter Cities ensure that opportunities for promotion
of supporters and partners are maximized. As such, partners logos are prominently displayed
in all items that will be brought or used by the conference participant within and outside the
venue. Among these are the the following: conference bag, souvenir program, conference
certificate case, and participants identification card (rear).
Event banners and announcements were also posted along the University Avenue and UP
SURP entrance also aknowledge our event and media partners. During the event, sponsors
logos were prominently displayed on stage along with the conference details.
LEFT: Conference Banners posted along University

Avenue
53
LEFT: Participants Conference Kit (Bag, Souvenir Program, ID card, case and lanyard)
RIGHT: Media Pass and Media Sponsors ID card front and rear layout
LEFT: Certificate Case front and rear design

RIGHT: Souvenir Program rear cover with sponsors billling
54
TOP: Stage Backdrop, Diamond Ballroom
TOP: Conference Banners, Diamond Ballroom and 2nd Floor Function Rooms
55

Media Report 1 - Ver GTG - 20131216

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2013 INTERNATIONAL CONFERENCE ON SMARTER CITIES

THE EVENT AT A GLANCE

Smarter Governance | Smarter Planning and Design

BREAKDOWN OF CONFERENCE ATTENDEES

Source: Registration Committee ICSM Secretariat, UP SURP 2013

MEASURING SUCCESS: Conference Evaluation Summary

OVERALL CONDUCT OF THE CONFERENCE

1. The Conference met my expectations:

3. The Conference helped me establish personal and professional contacts.

4. I will be able to apply the knowledge that I have learned.

5. The conference gave me new ideas to share with my colleagues / organization.

6. The content was organized and easy to follow

7. The materials distributed were pertinent and useful

8. Adequate time was provided for the open forum

SPEAKERS AND TOPICS

3. Cluster I: Smarter Governance

Fifty-three percent (53%), or 30 participants, and forty-seven percent (47%) or 27 of

4. Cluster II: Smarter Environment

5. Cluster III: Smarter Planning & Design

6. Cluster IV: Smarter Mobility

7. Cluster V: Smarter Economy

8. Cluster VI: Smarter People & Living

1. Website information about the Conference

4. Lay-out of the Exhibit Area

5. Performance of the conference secretariat

OBSERVATIONS AND SUGGESTIONS

PARTNERSHIP WITH THE MEDIA

Newspaper Article or Advertisement Space

CONFERENCE MEDIA PARTNER

MAJOR MEDIA SPONSOR

KEY MEDIA SPONSOR

CONTRIBUTING MEDIA SPONSOR

ASSOCIATE MEDIA SPONSOR

SUMMARY OF SUPPORT FROM MEDIA PARTNERS

LIST OF MEDIA PARTNERS

MEDIA PARTNERS PROFILE AND COMMITMENTS

Company Name Philippine Information Agency

Figure 1: SCREEN SHOT OF PIA WEBSITE CONFERENCE HYPERLINK

Figure 2: SCREEN SHOT OF PIA FACEBOOK POST: FEATURE SPEAKERS

Figure 4: SCREEN SHOT OF PIA FACEBOOK POST: REGISTRATION PERIOD EXTENDED

DELIVERY OF MEDIA PARTNERS ENTITLEMENTS

Figure 5: Media Partners logo

Identification with visible ribbons on name badges

Figure 7 and 8: Full Color

Complimentary number of attendees to the Conference and Welcome Reception

Placement of brochures or marketing materials in the Common Brochure Display Area

Company Name ABS-CBN News Channel

Figure 9: SCREEN SHOT OF MORNINGS@ANC VIDEO CLIP AT YAHOO NEWS

Figure 10: VARIOUS PICTURES OF ACTUAL FOOTAGE BEING SHOWN ON TV

Figure 11: : SCREEN SHOT OF ANC BULLETIN BOARD POST

DELIVERY OF MEDIA PARTNERS ENTITLEMENTS

Figure 15: Media Partners logo

Identification with visible ribbons on name badges

Figure 17 and 18: Full Color

Complimentary number of attendees to the Conference and Welcome Reception

This entitlement was waived by the Media Partner

Company Name Peoples Television Network Inc

DELIVERY OF MEDIA PARTNERS ENTITLEMENTS

Recognition, profile, hyperlink on Conference Website

Figure 27: Media Partners logo

Identification with visible ribbons on name badges

Figure 29and 30: Full Color