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MEANING:
is a person responsible for setting up a business or an enterprise. In fact he is one who has the
initiative, skill for innovation and who looks for high achievements. He is a catalytic agent of
change and works for the good of people. He puts up new green field projects that create wealth,
open up many employment opportunities and leads to the growth of other sectors.
The word entrepreneur is derived from the French verb entreprendre. It means to
undertake. In the early 16th century, the Frenchmen who organized and led military expeditions
were referred to as entrepreneurs, Around 1700 A.D., the term was used for architects and
The term entrepreneur was applied to business initially by the French economist,
Caltillon, in the 18th century, designate a dealer who purchases the means of production for
combining them into marketable products. Another Frenchman J.B. Say, expanded Cantillons
ideas and conceptualized the entrepreneur as an organizer of a business firm, central to its
distributive and production functions. Beyond stressing the entrepreneurs importance to the
According to J.B.Say, an entrepreneur is the economic agent who unties all means of
production, the labour force of the one and the capital or land of the other and who finds in the
value of the products his results from their employment, the reconstitution of the entire capital
that he utilizes and the value of the wages, the interest and the rent which he pays as well as
profit belonging to himself. He emphasized the functions of co- ordination, organization and
supervision. Further, it can be said that the entrepreneur is an organizer and speculator of a
business enterprise. The entrepreneur lifts economic resources out of an area of lower into an
bears the risk of operating a business in the face of uncertainty about the future condition.
As professor Jan Tin Bergen points out The best entrepreneur in any developing country
is not necessarily the man who uses much capital, but rather the man who knows how to organize
the employment and training of his employees. Whoever concentrates on this is rendering a
much more important service to his country than the man who uses huge capital.
individual who introduces something new in the economy- a method of production not yet tested
by experience in the branch of manufacture concerned, a product with which consumers are not
yet familiar, a new source of raw material or of new markets and the like
Briefly, an entrepreneur is one who innovates, raises money, assembles inputs, chooses
managers and sets the organization going with his ability to identify them. Innovation occurs
through (1) the introduction of a new quality in a product (2) a new product(3) a discovery of a
fresh demand and a fresh source of supply and (4) by changes in the organization and
management.
New Concept of Entrepreneur The term entrepreneur has been defined as one who
detects and evaluates a new situation in his environment and directs the making of such
enterprise for the purpose, displays considerable initiative, grit and determination in bringing his
The term entrepreneur is to be understood in its totality and not in a fabricated manner.
The term entrepreneur can only be understood with a bearing on economic, psychological,
ORGANISATION
INNOVATION
URGE RISK
SKILL
ENTERPRISE
VISION
GROWTH
MANAGEMENT
So, Entrepreneurs are individuals motivated by a will for power, special characteristics
being an inherent capacity to select correct answers,energy, will and mind to overcome fixed
talents of thoughts, and a capacity to withstand social opposition.
CHARACTERISITICS OF AN ENTREPRENEUR
Mental ability: Mental ability consists of intelligence and creative thinking. An entrepreneur
must be reasonably intelligent and should have creative thinking and must be able to engage in
the analysis of various problems and situations in order to deal with them. Clear objectives: An
entrepreneur should have a clear objectives as to the exact nature of the goods to be produced
and subsidiary activitie to be undertaken. A successful entrepreneur may also have the objective
Business secrecy: An entrepreneur must be able to guard business secrets. Leakage of business
secrets to trade competitors is a serious matter which should be carefully guarded against by an
Human relations ability: The most important personality traits contributing to the success of an
entrepreneur must maintain good relations with his customers if he is to establish relations that
will encourage them to continue to patronize his business. He must also maintain good relations
with his employees if he is to motivate them to perform their jobs at a high level of efficiency.
An entrepreneur who maintains good human relations with customers, employees, suppliers,
creditors and the community is much more likely to succeed in his business than the individual
who does not practice good human relations. Human relations ability can also be referred to as
tactfulness.
Fig 2: CHARACTERISITICS OF AN ENTREPRENEUR
ADMINISTRATIVE ABILITY
TECHNICAL KNOWLEDGE ORGANISATION SKILL
are being understood. An entrepreneur who can effectively communicate with customers,
employees, suppliers and creditors will be more likely to succeed than the entrepreneur who does
not.
knowledge. Technical knowledge is the one ability that most people are able to acquire if they try
hard enough.
An entrepreneur who has a high level of administrative ability, mental ability, human
relation ability, communication ability and technical knowledge stands a much better chance of
success than his counterpart who possesses low levels of these basic qualities.
Motivator: An entrepreneur must build a team, keep it motivated and provide an environment
Self confidence: Entrepreneurs must have belief in themselves and the ability to achieve their
goals.
Long term involvement: An entrepreneur must be committed to the project with a time horizon
High energy level: Success of an entrepreneur demands the ability to work long hours for
Persistent problem solver: An entrepreneur must have an intense desire to complete a task or
Initiative: An entrepreneur must have initiative accepting personal responsibility for actions and
Goal setter: An entrepreneur must be able to set challenging but realistic goals.
Modern risk taker: An entrepreneur must be a moderate risk taker and learn from any failures.
These personal traits go a long way in making an entrepreneur a successful man or
woman.
CLASSIFICATION :
The entrepreneur have been broadly classified according to the types of business, use
of professional skill, motivation, growth and stages of development are discussed below
BUSINESSENTREPRENEUR
ACCORDING TO THE TYPE OF BUSINESS
TRADING ENTREPRENEUR
INDUSTRIAL ENTRPRENEUR
CORPORATE ENTREPRENEUR
AGRICULTURAL ENTREPRENEUR
RETAIL ENTREPRENEUR
SERVICE ENTREPRENEUR
Business entrepreneur: Business entrepreneurs are individuals who conceive an idea for a new
product or service and then create a business to materialize their idea into reality.
Trading entrepreneur: Trading entrepreneur is one who undertakes trading activities and is not
potential needs of customers and tailors a product or service to meet the marketing needs.
Corporate entrepreneur: Corporate entrepreneur is a person who demonstrates his innovative
agricultural activities as raising and marketing of crops, fertilizers and other inputs of agriculture.
B.Entrepreneur in technology:
PROFESSIONAL ENTREPRENEUR
Non- technical entrepreneur: Non- technical entrepreneurs are those who are not concerned
with the technical aspects of the product in which they deal. They are concerned only with
establishing a business but does not have interest in managing or operating it once it is
established. Such an entrepreneur is dynamic and he conceive new ideas to develop alternative
projects.
INDUCED ENTREPRENEUR
MOTIVATED ENTREPRENEUR
SPONTANEOUS ENTREPRENEUR
entrepreneurial task due to the policy measures of the government that provides assistance,
Motivated entrepreneur: New entrepreneurs are motivated by the desire for self fulfillment.
Spontaneous entrepreneur: These entrepreneurs start their business by their natural talents.
Growth entrepreneur: Growth entrepreneurs are those who necessarily take up a high growth
Super growth entrepreneur: Super growth entrepreneurs are those who have shown enormous
MODERN ENTREPRENEUR
CLASSICAL ENTREPRENEUR
First generation entrepreneur: A first generation entrepreneur is one who starts an industrial
Classical entrepreneur: A classical entrepreneur is one who is concerned with the customer and
1.Entrepreneurial education
2.Planned publicity for entrepreneurial opportunities
3. Identification of potential entrepreneurs through scientific method
4. Motivational training to new entrepreneurs
5. Help and guidance in selecting products and preparing project reports.
6.Making available techno economic information and product profits
7.Evolving locally suitablenew products and processes
8.Availability of local agencies with trained personnel for entrepreneurial
counseling and
promotion.
9.Recognition of entrepreneurial skills
1. Registration of unit
2. Arranging finance
3. Providing land, shed, power, water etc
4. Guidance for selecting and obtaining
machinery
5. Supply of scarce raw materials
Entrepreneurial
simulatory 6. Getting licences / import licences
cycle support 7. Providing common facilities
8. Granting tax relief or other subsidy
9. Offering management consultancy
10. Help marketing product
11. Providing information.
sustaining
i. Help modernization
ii. Help diversification / expansion / substitute production
iii. Additional financing for full capacity utilization
iv. Deferring repayment / interest
v. Diagnostic industrial extension / consultancy source
vi. Production units legislation / policy change
vii. Product reservation / creating new avenues for marketing
viii. Quality testing and improving service
ix. Need based common facility centre
We, YASH AGRO PRODUCTS are a startup firm manufacturing 100% Pure
available by the name "Parkars". Although, this is the first year in the production of
mango pulp, we have been in the business of mango cultivation since 1987.
MBA in Marketing from Mumbai , having own mango farms. After coming to Mumbai I
Q.Where is your manufacturing plant located? Since how many years it is functioning?
Factory was established in the year 2013. But our business of cultivation of mangoes is since
1987.
Majorly I had borrowed all the required amount of funds from my family,
Packaging.
Other items
The factory is based in Ratnagiri, conventional method, having good quality machines having
200 tones.
Q.What markets are the products sold out, is it local or fully export oriented venture ?
Q.Do you offer white label branding to buyers to brand product in their own name?
Yes
1 container: 20 tones
Yes and the min sample quantity is as per the customer requirement.
We are soon going to start with processing mangoes for different uses such as :
Mango juice, mango chocolates, mango sweet dishes, mango ice cream,etc.
ABOUT THE PRODUCT
Product Range
is the most demanded variety of mangoes and considered as the tastiest mango in the entire
world. Our Fresh Alphonso Mango exhibits juicy taste, enticing smell and excellent quality due
to which it is highly in demand. These Fresh Alphonso Mango provided by us is cultivated and
processed under hygienic conditions. Our affordable Fresh Alphonso Mango is available in
quality packing and guaranteed to be delivered within the stipulated timeframe. We provide the
bulk quantities of Fresh Alphonso Mango at the market leading prices for our clients.
Used For Making
Ice cream
Juice
Milkshake
Fruit salad
Ratnagiri Alphonso Mango Pulp
is hygienically processed and procured from the fresh and juicy Ratnagiri Alphonso Mangoes.
The Ratnagiri Alphonso Mango Pulp can be used to prepare various delicious desserts, dishes,
mocktails, etc. Our Ratnagiri Alphonso Mango Pulp is fresh, tasty and healthy as it is enriched
with the nutrients of a real alphonso mango. The Ratnagiri Alphonso Mango Pulp is available in
quality packing and as per the requirement of the client. We provide the bulk quantities of
Amras
Ice cream
Juice
Milkshake
Barfi
Amrakhand
Fruit salad
Pudding
Lassi
Yoghurt
Ingredients
Pure Ratnagiri alphonoso mango pulp
Sugar
Additional Information
Providing right variety quality seedling/sapling in right quantity at right time. Necessary
technologies.