Singapores best curry puffs. Since 1956.

A new grab-and-go food concept from Singapore

Our puffs
Whats a curry puff?
Its Singapores version of a
British pasty. A crisp pastry
parcel packed with aromatic
curried meat and potatoes.
Curry puffs were first invented
by Hainanese chefs working for
the British during Singapores
colonial era.
Its the one thing the
British regretted leaving
behind in 1959.
02 OLD CHANG KEE
Our signature curry puffs are
made from a 60-year-old recipe
passed down through the
generations. We use a blend of
onion, garlic, chilli, turmeric (and
other secret herbs and spices)
to give our puffs their unique Meat and potatoes cooked
flavour. in our special spices
And now, were bringing them
back to Britain. Crisp pastry made
without transfat
Our story
The first Old Chang Kee puffs
were made more than 60 years
ago. Nicknamed Rex curry
puffs for their proximity to the
Rex Cinema and sold for the
equivalent of 20p each from a
humble street stall, they were
(and still are) an iconic street
snack.
We sell more than
1.5 million
curry puffs a month in
Singapore.
03 OLD CHANG KEE
Old Chang Kee is an
Today, Old Chang Kee is a 41 established food brand
million a year food business, with
a stable of brands in Singapore
with a proud Singaporean
and Southeast Asia. (And we heritage.
remain synonymous with curry
puffs.)
Were actively looking to expand
overseas.
The original Old Chang Kee stall in Singapore
Our story continued

Our outlets Our group revenue Our achievements

In Singapore, we have: In 2012, Travel +

Leisure magazine

74
Old Chang Kee grab-and-go outlets named us as one of
the worlds 20 best
fast food chains,

7
Curry Times outlets (casual dining concept alongside Pret a
specialising in Southeast Asian curries)
Manger and Nandos.
Our outlets are in major shopping centres, train
stations and petrol stations.
2013 2014 2015 2016
TRAVEL+
2016 SGD 73.8 m (GBP 41.73 m)
LEISURE
2015 SGD 71.6 m (GBP 40.49 m)
2014 $68.8 m (GBP 38.90 m)
2013 $65.6 m (GBP 37.09 m)

Overseas, we have the following outlets:

3 6 1
in Malaysia in Indonesia in Australia

04 OLD CHANG KEE

 Our food
Our curry puffs will be our hero
product, but well also offer a
wider selection of Singaporean
favourites. Well prepare our
food in-store with support from
a central kitchen in Woolwich.
Puffs
Our signature curry puff will be
accompanied by other popular
variations. Other flavours include
pepper tuna, creamy chicken
and mushroom, veggie potato
and rendang
From 2.50
Curries and meals
A selection of light Southeast
Asian curries (meat or
vegetarian), served with rice
or bread. As well as non-
We are targeting
an average spend of
5-7.50 per customer
05 OLD CHANG KEE
spicy options, like our famous
Hainanese chicken cutlet rice.
All accompanied by seasonal
greens.
From 5
Our specialty drinks
Singaporean street market
staples, like teh tarik (sweet
and frothy milk tea), Milo
dinosaur (chocolate malt) and
kopi (coffee made from butter-
roasted beans). Well also have a
regular selection of teas, coffees
and fizzy drinks.
From 1.50
Seasonal products
Other finger food (spring rolls,
gyozas) and limited edition
puffs.
 Our design
Well offer the convenience of
a grab-and-go, but with some
seating for customers whod
like to sit down with their
meals.
06 OLD CHANG KEE
Our shop design will
be inspired by a typical
Singaporean kopitiam (an
old-style Asian coffeeshop).
Customers will soak in the
story and heritage of our
food, amongst displays of old
Singaporean paraphernalia.
Our design Ceiling
baffle

Kitchen Encaustic Mirror

floor
tiles to
Servery dining
Large format
photo graphic
Menu
boards

Display shelf

Shutters Patch fit

doors
Hot food Standing room
Floor to ceiling shelf
Glazing window Polished
display concrete
floor Terracotta tiles
Organising principal Exterior

07 OLD CHANG KEE

Our design

MENU BOARD OVER GRAPHIC AND

SHELF DISPLAY

4950 6600

FIRE EXIT

WINDOW KITCHEN
DISPLAY

COLD
P
DRINKS

DRY
SERVERY PAY COLLECT STORE
6000

COUNTER

DINING

CONDIMENTS ACCESSIBLE
WC
STANDING ONLY
HAND
DRYER

15000

TERRACOTTA TILE CONCRETE FLOOR LARGE FORMAT PHOTO MOSAIC TILE FLOOR OLD CHANG KEE
BRAND STATEMENT

ADJACENCIES - LAYOUT 02 - REV C

Approx. 90 SQ METRES
Approx. 968 SQ FT

Illustrative layout

07 OLD CHANG KEE

Our design

Singapores best curry puffs. Since 1956.

Singapores best curry puffs. Since 1956.

www.oldchangkee.co.uk www.oldchangkee.co.uk

Pattern Packaging

08 OLD CHANG KEE

Design inspiration

09 OLD CHANG KEE

Our opportunity
Our food is for everyone, but
were tapping into a few key
trends:
People are looking for
unexplored East Asian flavours
Consumers, particularly young,
well-travelled Londoners, are
looking beyond Chinese
and Indian to the next wave
of Eastern cuisines - Thai,
Vietnamese, Malaysian,
Singaporean.
We also see a shift towards
authentic flavours, rather than
overly Westernised versions of
Asian food.
10 OLD CHANG KEE
Food-on-the-go is on the rise
And our curry puffs are the
perfect grab-and-go snack.
They work as a quick and easy
breakfast to a post-pub pick-me-
up and everything in-between.
A growing South East Asian
community
Old Chang Kee has a strong
reputation in Southeast Asia.
So as we see more tourists,
expats and students from the
region were confident well
have a ready base of customers:
Southeast Asians hankering for a
taste of home.
Our team and vision
Old Chang Kee UK (Companies House no 10447083) is a majority-
owned subsidiary of Old Chang Kee. It is a joint venture between
Singapore-based Old Chang Kee and a UK partner.
The company has committed substantial funds to open our flagship
outlet in London. We will continue to fund the opening of up to five
sites in the next five years.
Key people
William Lim, CEO,
Old Chang Kee Singapore
William is responsible for the development of new products,
expansion of our business into overseas markets, and
overseeing the business and sales development strategies.
Chow Hui Shien,
Deputy CEO, Old Chang Kee, SIngapore
Hui Shien oversees the general management of Old Chang Kee
including production, logistics, marketing and retail operations.
Sandra Leong,
Director, Old Chang Kee UK, London
Sandra is leading Old Chang Kees London venture, from
sourcing retail locations to the setup of our food production
facilities.
Our site

Were looking for A3 premises of For more information, please get

600 to 1,500 sq ft. Well be able in touch with Sandra Leong at
to adjust our seating capacity sandra_leong@oldchangkee.com
depending on the size of the site,
with our grab-and-go counter as
the must-have.

11 OLD CHANG KEE

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12 OLD CHANG KEE

Singapores best curry puffs. Since 1956.

A new grab-and-go food concept from Singapore