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q Subsidiary of ABF
q GBP 5.3b 2015 revenues
q Leading fast-fashion retailer
q GBP 673m 2015 operating profit
Up to the minute designs
q 11.2M sq. ft. selling space
Value-for-money prices
q 57k employees
q Over 178 store fronts in the UK
Considering the 42.9M potential online apparel shoppers in the UK (as of 2015),
should Primark offer an e-commerce service for this market?
q The decision must take into account the following terms and conditions:
Millions
2164
# of Stores
2000 50
6000 39,9
40 34 33,1
3924 1500
4000 30
2500 1000
430 1382 20
2000 500
240 539 791,5 845 10
Source: america-retail.com
Primark must enter the ecommerce dimension. The decision can be supported by:
(1)ft.com
(2)Morgan Stanley Research