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Sustainable
World
How to survive and thrive
in a digital construction
economy
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
MIKES POINT OF VIEW
Dear Colleagues,
$15 trillion thats the projected size of the construction market by 2030, up from $8 trillion today. 1 A recent
study expects that 75% of the infrastructure that will exist in 2050 does not exist today, and expects that the
design and expected outcomes will be transformative. We will have to double the current infrastructure and
then double it again by 2050.2
This is a huge opportunity for the construction industry; however, projects are getting more complex and
there are many inefficient and wasteful practices. Successful companies will grow by increasing market share,
self-performing to a greater extent, expanding internationally, and even operating some of the assets they
build. The industrialization of construction and the application of proven manufacturing technology and best
practices will help companies drive reliable outcomes and improve margins by increasing productivity and
eliminating waste and the impact of surprises with real-time information. Existing business models will
collapse as construction-ready disruptive technologies like robotics, mobility, virtual design and
construction, and 3D printing redefine design and construction processes. Construction will experience the
dramatic productivity gains seen in other markets, while vastly compressing the 50-year evolutionary process
that took place in the manufacturing industry.
The industry is at an At the same time, many firms experience a dramatic shift in their workforce as skilled craftsmen reach
inflection point where retirement age. The new workers, though more familiar with technology, do not have the hands-on experience
in skilled trades, resulting in a significant decrease in experience on many job sites. Construction companies
digitization will will compete with each other as well as with other industries to secure and retain the best talent. Digital
fundamentally change the technologies will play a major role in attracting and retaining the brightest people capable of transforming the
business models, construction industry.
construction methods, and The industry changes provide unique opportunities for industry leaders. The move to digital is not optional,
the economics of the and it will result in significant advantages for the innovators. We see four key areas being impacted by
construction industry. digitization and the transforming industry:
Digitization of expertise and knowledge will enable organizations to access best practices and highly
Michael Shomberg skilled workers at the point of need via technology and training, thus maintaining high quality and improving
Global Vice President safety
Engineering & Construction
Solutions Digitization of the construction site establishes the modern construction-manufacturing site with
SAP SE prefabrication in factory-like settings and real-time feedback for optimization of resources and equipment
Digitization of intercompany collaboration connects the project team to share the latest information
while delivering at the lowest possible costs
Digitization of commissioning and operations improves the transition from the construction phase to the
operational phase with seamless transfer of data and models while harmonizing the information with the
as-built conditions
At SAP, we did not invent the digital economy, but we understand where its going. We started a journey five
years ago, building the agile platform and solutions needed for the digital economy. This took over $30 billion
in acquisitions and billions in R&D. The results speak for themselves as we are the only company to provide
the tools for end-to-end processes that help CEOs solve their diverse challenges. Our vision is to help
construction companies build a more sustainable world and support the needs of future generations.
This document offers our perspective of the most significant trends, the industry direction, and how SAP can
help in this journey. Now is the time to forge a bold vision for a different kind of data-driven construction
business. Without this vision and the desire to act on it, organizations run the risk of falling behind rapidly
moving competitors. Thank you for your interest, and we look forward to your feedback.
Michael Shomberg
SAP Global VP Engineering & Construction Solutions
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
TABLE OF CONTENTS
Executive Summary 4
Embracing Disruption 4
Do You have the Right Strategy? 6
Reimagining 8
Reimagining Business Models 9
Reimagining Business Processes 10
Reimagining Work 11
How to Start 19
SAPs Comprehensive Ecosystem 21
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
EXECUTIVE SUMMARY
Uncharted territory of growth, challenges, and disruption
Unprecedented growth
The construction industry is headed for unprecedented growth.
The global population is projected to grow to nine billion by 20503
Two out of three people will live in cities by 20504
The Associated General Contractors of America (AGC) found that 74 percent of the total respondents believe there is a crunchin skill
trades, and 53 percent said they were unable to hire construction professionals such as supervisors, estimators and engineers.5
Worldwide, construction is already one of the largest industry sectors, accounting for more than 11% of global GDP and expected to
grow to 13.2% by 2020.6 These growth statistics are staggering. However, there are several underlying challenges that can derail a
companys ability to grow.
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
EXECUTIVE SUMMARY
Uncharted territory of growth, challenges, and disruption
Embracing disruption
The construction industry is at an inflection point
The construction industry is at an inflection point, analogous to the move from land-line telephony to cellular technology. Digital
technologies are rapidly becoming more capable of meeting constructions challenging and remote environments. Digitization will
change most everything, including the competitors and the barriers to entry. The end result will be a more productive and profitable
industry that builds more sustainable assets. The time to act is now.
The digitization and industrialization of construction has begun and will accelerate rapidly. Knowledge and technology developed by the
other industrialized industries will enable construction to leapfrog to the latest, proven methods.
Construction will greatly compress the 50+ years other CONSTRUCTION COMPANIES FACE AN
industries required to improve productivity INFLECTION POINT
The trial-and-error process used to improved productivity by
other industries will be eliminated
Productivity benefits will be achieved without the huge Business grows
learning curve
Todays construction industry model, where greater than
90% of the companies have less than 100 workers, is not
sustainable, and smaller players cant invest to keep pace 14 Inflection point
Consolidation has already occurred in industrial and civil
segments, where only a few large players remain in each
geography
In commercial construction, new contracting models and
partnerships (e.g., public-private partnerships) are increasing
Business declines
the amount of work a group can self-perform, leading to non-
innovators losing market share
Although residential construction has not seen tremendous
change, urban population growth will drive change here as
well
Only the bold and the nimble will invest and capture these gains, resulting in unprecedented levels of verticalization of thesupply chain
through partnerships and consolidation.
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
EXECUTIVE SUMMARY
Uncharted territory of growth, challenges, and disruption
REIMAGINE REIMAGINING
BUSINESS MODELS Do you have the right strategy?
In the new digital ecosystem, construction
companies must apply new business models to The unprecedented growth presents enormous opportunities,
deliver maximum customer value and capture new but also considerable challenges. Leading construction
revenue. We see business models emerging in two companies are changing their core business models and
main categories: outdated methods of construction, These leaders are realizing
Finance and operations greatly improved margins, quality, and safety. Digitization of
Vertical integration core business models, processes, and work is forcing all
construction companies to reevaluate where they invest, how
they compete, and if they are prepared.
REIMAGINE
BUSINESS PROCESSES
The digital economy provides construction
companies with the opportunity to reimagine the key
processes behind each of these business models.
Proven innovations can be adapted to construction to
deliver greater value at lower cost.
REIMAGINE
WORK
To realize the productivity gains promised by the
digital inflection point, construction companies must
fundamentally reimage the way work is performed,
leveraging the strengths and compensating for the
inexperience of tomorrows workforce while
increasing automation.
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
EXECUTIVE SUMMARY
Uncharted territory of growth, challenges, and disruption
DIGITIZATION OF CONSTRUCTION
Do you have the right strategy?
The move to digital will provide significant advantages for the innovators. We see four key areas being impacted by digitization and
industry transformation:
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
REIMAGINE EVERYTHING
Key business models
Reimagined business models fundamentally change how contractors perform, how they work together, and
how they retain their workforce.
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
REIMAGINE EVERYTHING
Core methodologies
Companies understand that, along with business models, antiquated business processes must be
transformed.
Hatch, a leading Canadian engineering services provider, intends to leave behind advanced sensors and measurement
tools at the conclusion of its engineering projects in order to sense, analyze, and provide better advice to its customers
in maintaining the engineering asset.21
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
REIMAGINE EVERYTHING
Automation and information-driven work
REIMAGINE WORK
Reimagined business models and processes need an adaptive workforce with new skills.
Eliminating work through automation find schematics, which they then interact with through
Entire categories of work will be eliminated through augmented reality. These tools help them work faster and
automation. An early example of this is automation of more accurately
invoicing and payment processing, which speeds the First-generation construction robotics are already having
payment process while eliminating errors. Advances in significant impact on construction quality and speed.
computing power, connectivity, and sensor technology are Computers control blade elevation on grading equipment,
opening doors to eliminate ever more complex tasks, such as and small robots perform precision physical tasks from wall
quantity take-offs, scheduling, and forecasting. Improved layout to laying brick. We are now also seeing second-
accuracy and lower costs of the automated processes generation robotics such as 3D printers capable of printing
provide a competitive advantage for early adopters. an entire home in 20 hours. These innovations will enable
the construction industry to rapidly transform from a
manual, low-productivity industry into an automated, high-
Real-time reporting and analysis
productivity industry.
Leaders are leveraging mobile and IoT technologies to
automate productivity reporting and profitability analysis in Open talent economy
near real time. This instant feedback allows workers to
understand how they are performing and enables Digitization will enable the emergence of an open talent
competition through gamification. This is changing how economy that brings together people and work in a borderless
companies operate by allowing them to optimize their workplace.
businesses in near real time. Contractors will be able to scale operations rapidly by
sourcing talent from trade workers to management via the
talent network. Acting as a virtual union hall, the talent
Better, faster decision making
network will maintain training and certification records to
The real-time enterprise created by the technologies validate the qualifications of the candidates. Resourcing
described above requires leaders who make decisions in real processes will need to reflect this paradigm change, allowing
time. To do this, they need access to intelligence in near real resource managers to tap into not only the companys on-
time. Today, high performance analytic engines can turn data payroll talent, but also identify best-of-breed contractors,
into intelligence, which will enable leaders to make better alumni, freelancers, and open source talent, map them
decisions faster, thereby improving productivity and against demand, contact them, and engage them anywhere
profitability. in the world, anytime.
Once a project team is assigned, digital collaboration tools
Interactive technology and robotics and networks provide a borderless workplace for effective
Visionary companies are improving quality and productivity virtual collaboration within the team as well as with
through the use of interactive technology. Office and field partners and clients.
workers use voice recognition, visualization, and augmented Ultimately this will enable vertical integration as
reality to achieve better results. Technicians hands can be organizations can quickly bring together the talent they
freed up using voice recognition to capture information or need to execute any type of project.
Kiewit is connecting to the field to get near real-time status and eliminate downtime waiting for
materials or equipment.22
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
DIGITAL BUSINESS
FRAMEWORK
TECHNOLOGY PLATFORM
In a connected world where every company is becoming a
technology company, smarter products and services will refocus
commerce on business outcomes and blur industry lines.
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
DIGITAL BUSINESS FRAMEWORK
Every firm needs to consider the five pillars of a digital strategy
SAP understands the key drivers of services digitization, and we The five pillars of a digital strategy are:
also understand that the continuously changing requirements
pose big challenges for businesses. The method of reimagining
1. Re-platform core business processes and bring
business models and business processes helps develop the
digitization road map. together business processes, project controls,
visualization, and analytics in real time to be
We have built a digital business framework to support smarter, faster, and simpler
construction firms in developing and executing on their 2. Smarter and engaged workforce across all
enterprise strategy to become transformers that fully leverage employees and contractors
and contribute to the digital network.
3. Supplier collaboration to drive efficiency and
Construction companies must digitize to grow profits and accelerate growth innovation
reduce risk by simplifying their operations. The value of the 4. Harness assets and the Internet of Things to
digital economy is based on how to better create a sustainable drive predictive maintenance and minimize worker
world. Value creation often comes from edge solutions that are and equipment downtime
based on and coordinated by the digital core solutions. It is the 5. Outcome-based transition to operations to insure
platform for innovation and business process optimization,
assets operate at peak efficiency and deliver
connecting the workforce, the talent network, and your clients.
expected results sooner
Digital Core
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
DIGITAL BUSINESS FRAMEWORK
Reimagine business processes for fundamentally higher performance
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
DIGITAL CORE
Single platform provides near real-time information and a single version of the truth
The digital core creates the backbone required for managing projects effectively and distributing the knowledge to
all the stakeholders. The core consists of several key components, enabling the first near real-time project controls
platform that delivers a single trusted version of the truth for project status..
Open integrations
SAPs digital core has certified interfaces with industry tools,
such as scheduling and estimating systems, while maintaining
control and a single version of the costs. This seamless
integration with SAP allows contractors, owners, and other
partners to leverage existing tools to accelerate time to value.
Visualization engine
The SAP 3D Visual Enterprise application can harmonize over
120 different 2D/3D design authoring tools and synchronizes
the information with SAP information to provide a unique,
comprehensive view of the as-built information with SAP
operational information.
Mobile access
Through the SAP Mobile Platform, users can integrate
information from the field without restricting their choice of
mobile devices or operating system.
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
WORKFORCE ENGAGEMENT
The world is getting smarter in the digital economy, but complexity is hampering the
workforce in this pursuit.
Complexity is the enemy of workforce engagement. People are working harder 83%
Of executives indicate theyre
than ever but are not necessarily accomplishing more. Workers do not have increasingly using contingent
access to smart, consumer-grade technology to work faster, better, and more workers24
efficiently. Organizational complexity is driving costs up and slowing down
progress. Four forces need to be addressed:
34%
Changing of the guard Of executives feel that
Over 50% of the workforce will be from the Millennial generation by 2020.23 In
the next 5-10 theyve made progress in
years, as more and skilled workers reach retirement age, the Millennial generation will dominate building a workforce that can
the workforce and demand new technological tools versus manual, paper-based processes. meet future business goals24
Digitize your workforce with SAP: Our total workforce management suite provides the tools to enable you to optimize and engage
your workforce while providing advanced analytics.
Attracting the best workforce: Recruit and onboard the best workforce, simplify their work, and ensure that regulatory and
compliance requirements are met.
Managing the total workforce lifecycle: Manage the total workforce lifecycle from recruiting to onboarding, performance,
compensation, and learning all in one place.
Smarter apps with greater user experience: Enable the workforce to easily access the right information across any device and
through a dramatically simplified user experience.
SAP Fiori
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
SAP HANA PLATFORM A NEW COMPUTING PARADIGM
SAP HANA is the ultimate simplifier and the platform for innovation and digital business
Once the business models and business processes have been reimagined for digital services Gartner
execution, the focus can be directed to the digital core platform and harnessing the power of Big Data
to enable transformation and the desired business outcomes for engineering and construction firms. SAP Fiori UX is a radical
rethinking of the way people
Dream, develop, and deliver with SAP HANA Cloud Platform should interact with an ERP
SAP HANA Cloud Platform gives engineering and construction firms the mobile, system. Based on these
collaboration, integration, and analytics capabilities they need to dream big, develop factors, Gartner believes that
SAP Fiori UX is invaluable.25
fast, and deliver everywhere, with the following capabilities:
Application extensions
Extend current cloud and on-premise solutions for additional customization, enhanced business
flows, and more. ESSAR
Real-time analytics Reports previously taking 15+
hours now run in 48 seconds.
Engage customers, optimize business processes, and unleash new revenues with real-time analytics
Another major take away is
apps, powered by SAP HANA.
great flexibility to drill down to
the individual data in real time,
New cloud apps
which was not feasible in the
Quickly build innovative consumer-grade and industry apps for todays always-on, mobile, social, and conventional dashboards.26
data-driven world.
Infrastructure delivery
Infrastructure Elastic deployment
SAP data centers Partner data centers Customer data centers
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
HOW DOES IT ALL COME TOGETHER? EXAMPLE
Each of the five digital business pillars delivers individual business value, but next-generation business processes
often span multiple pillars. This is the case with facility lifecycle management, which uses the building information
models as an information conduit to collect, harmonize, and enrich data throughout the facility lifecycle
4
Predictive
reporting and Business
risk analysis networks
2 Integrated 7
project delivery Lean processes 10
1 contract (JIT, prefab)
5 Optimized Real-time
3D design, sourcing of monitoring and Workforce
schedule, materials optimization of 12
engagement
budget and labor assets Seamless
3 8 Automated
Accurate turnover and
progress
estimates via 11 commissioning
reporting and
3D take-offs of assets
Virtual EVM Collaborative
6 Tenant
mockups 9 project
and work 3D procedures, information
experience
simulation Google Glasses, networks
and active
collision
avoidance
Digital core
Time
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
HOW TO START
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
HOW TO START
Answering the key questions, How can we better differentiate our services from the competition? and, How
will we preserve margin on bids? will provide the direction for reimagining your business processes and
operational model.
For innovation today, a new level of collaboration is required. As a result, we have developed a framework that
will be a continuous and holistic partnership model designed to drive true collaboration and engagement.
Outlined below are the five steps of SAPs collaborative value and innovation framework.
1
1. Strategy alignment: Understand company and SAP
STRATEGY ALIGNMENT
strategic direction and identify initiatives
2.Opportunity assessment: Opportunity deep-dive
based on strategic initiatives and prioritization based
on value
3.Solution road map and ROI: Document end-state
5
solution and business case including benefits, TCO,
ROI, and strategic road map
GOVERNANCE
4 2 4.Value realization: Deliver transformation on time, on
budget, and on value
VALUE REALIZATION OPPORTUNITY
ASSESSMENT 5.Governance: Maximize investments and accelerate
value creation with governance based on executive
engagement, value delivery, and continuous
innovation
3
SOLUTION ROAD MAP
AND ROI
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
SAP COMPREHENSIVE ECOSYSTEM
Orchestrating the world to deliver faster value
Our comprehensive ecosystem for EC&O offers: Our partner ecosystem includes, among others:
A wide range of business services (OEM suppliers, key
vendors)
Special technology services for EC&0 with focus on
IT/OT convergence, geospatial integration, estimating,
CAD integration, etc.
Open architecture: Choice of hardware and software
Complementary and innovative third-party solutions
Reach Partners to serve your business of any size,
anywhere in the world
Forum for influence and knowledge
A large pool of industry experts with broad and deep
skill sets
BUSINESS NETWORK
2.1 million suppliers
200 major travel partners (air, hotel, car)
50K service and contingent labor providers
IMPLEMENTATION
INFLUENCE FORUMS AND EDUCATION SERVICES
32 user groups across all regions
280 + EC&O partner companies
EC&O-specific industry councils
3,200 service partners delivering
SAP community >24 million unique EC&O-specific solutions
visitors per year DRIVING
2,650 SAP University Alliances CUSTOMER
VALUE
PLATFORM AND
INNOVATION INFRASTRUCTURE
1,900+ OEM solution 470 + EC&O partner companies
partners to extend SAP
solutions 1,400 cloud partners
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
AUTHORS
Outlined below are major contributors to this white paper.
Johnny Clemmons Johnny Clemmons has been with SAP for five years and is the
Global Chief Engineer Global Chief Engineer in the SAP Industry Business Unit for
Engineering, Construction, & Operations. Johnny is an electrical
Engineering & Construction Industry
engineer with over 15 years experience managing construction
Alabama, USA projects. He came to SAP from the customer side, where he
johnny.clemmons@sap.com held numerous operations and IT positions at construction
companies. Johnny helps clients deliver value through SAP
solutions and is instrumental in defining the engineering and
construction industry solutions and best practice processes.
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
ADDITIONAL RESOURCES
Outlined below is additional external research that was used as supporting material for this white paper.
5. Construction Business Owner, March 2015 17. The Internet of Things is giving the construction
http://www.constructionbusinessowner.com/ma industry a new strategy, June 4, 2015
nagement/workforce-management/march-2015- http://www.ibmbigdatahub.com/blog/internet-
global-construction-labor-skill-shortages things-giving-construction-industry-new-strategy
6. Global construction growth to outpace GDP this 18. Chairman Zhang's flatpack skyscrapers, BBC
decade PwC, March 3, 2014 News11 June 2015,
http://in.reuters.com/article/idINIndia- http://www.bbc.com/news/resources/idt-
55293920110303 3cca82c0-af80-4c3a-8a79-84fda5015115
7. International Journal of Business and Social 19. Flour Annual Report. Fluor Team Selected for
Science Vol. 4 No. 7; page 3; July 2013 Tappan Zee Bridge Replacement in New York
http://ijbssnet.com/journals/Vol_4_No_7_July_2 http://investor.fluor.com/phoenix.zhtml?c=12495
013/1.pdf , original data and chart found in 5&p=newsarticle&id=1767956
Teicholz, P. (2013), Labor Productivity Declines
20. Shaping the Future of Construction A Landscape
in the Construction Industry: Causes and
in Transformation: An Introduction, World
Remedies (Another Look), AECbytes Viewpoint
Economic Forum, January 2016, page 6
#67 ,March 2013.
http://www3.weforum.org/docs/WEF_Shaping_t
http://www.aecbytes.com/viewpoint/2013/issue
he_Future_of_Construction.pdf
_67.html
21. Hatch, Company Website
8. CSI Market, Construction Services Industry
https://www.hatch.com/About-
Profitability Ratios chart, Net Margin lines,
Us/Publications/Technical-
http://csimarket.com/Industry/industry_Profitabi
Papers/2015/01/Analysis-Of-Factors-That-
lity_Ratios.php?ind=205
Influence-The-Sensor-Location-Problem-For-
9. How to boost capital project performance, Omar Freeway-Corridors
Abbosh, James Arnott, Michael Grady, Accenture,
22. Kewitt, Procurement Overview, Page 7 & 10,
page 2 https://www.accenture.com/hu-
https://www.kiewit.com/files/6814/2259/1263/
en/insight-outlook-how-to-boost-capital-project-
Procurement_Brochure.pdf
performance.aspx
23. 2015 TCS Global Trend Study on IoT, Press
10. KPMG. Climbing the Curve, Global Construction
Release TCS, July 22, 2015
Survey 2015 , page 7
http://www.tcs.com/news_events/press_release
https://www.kpmg.com/BR/PT/Estudos_Analise
s/Pages/Internet-of-Things-TCS-Global-Trend-
s/artigosepublicacoes/Documents/Build-
Study-2015.aspx
Construction/global-construction-survey-2015.pdf
24. Workforce 2020: Building a strategic workforce
11. Millennials at work, Reshaping the workplace
for the future Oxford Economics, 2014,
PwC, 2011,
http://www.oxfordeconomics.com/workforce202
https://www.pwc.com/en_M1/m1/services/cons
0
ulting/documents/millennials-at-work.pdf
25. SAP Fiori UX: It Is Not a Matter of If, but When and
12. Construction Business Owner, March 2015
How
http://www.constructionbusinessowner.com/ma
https://www.gartner.com/doc/3016622/sap-
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved
www.sap.com/contactsap
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SAP Digital Construction Whitepaper (06/16) 2016 SAP SE. All rights reserved