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EXHIBIT 5.

1
Mr. Shah's work featured in Daily News & Analysis, one of India's most widely circulated
English daily newspapers

[Please see enclosed mailing tube]


Below is an excerpt from the Daily News & Analysis (DNA) newspaper, one of India's Top 10 English newspapers, featur-
ing NoPaperForms on page 2 (see highlighted section in the center of the page), further evidencing that Mr. Shah's innovat-
ive work provoked widespread public commentary across India. MUMBAI | MONDAY, JUNE 13, 2011
www.dnaindia.com | epaper.dnaindia.com 2
Std X sr sportsmen to get grace mark
MUMBAI UPFRONT
SHORT STORIES

State board move quota will be extended to


> However, critics of the
will help shoot
the students UNFAIR
ADVANTAGE?
policy voiced their
concern that these
additional marks give an
them as well.
Last year, a group of par-
ents of ICSE students had
moved the Bombay high court
aggregate by unfair advantage to a
few students over others
against the policy, which ben-
at least 4% > A circular dated June 10, efited only state board stu-
issued by the > The principal of a south dents. The high court had
department of school Mumbai school said: moved in their favour and the
Puja Pednekar education and sports, The students who excel policy was extended to stu-
Beginning of monsoon sees a in sports already have
garbage-littered Juhu beach on has given its consent for dents from other boards too.
There is good news in store for continuing with the 25 3% seats reserved in However, the policy stated
Sunday BL Soni DNA grace marks for sports colleges. The grace
Std X students who have sport- that the grace marks were ap-
marks allotted to them
> Nigerian held at airport for ing achievements to their
are too much. Last year,
plicable only for academic
credit. Like last year, this year, > It has also included senior the aggregate scores of year 2010-11.
promising jackpot money too, the students of Std X who category students (who such students went Therefore, the state gov-
have achievements in sports were excluded last year) above 100%. ernment is drafting a similar
Silvassa crime branch on Sunday
will be able to avail of 25 grace resolution that will extend the
arrested a Nigerian from outside Picture for representational purpose only
marks in their final scores. benefit of grace marks to stu-
Santa Cruz airport in connection
It will help in shooting up and sports, has given its con- that it would be unfair for principal of a renowned harashtra Rajya Shikshak dents from all other boards for
with a fraud jackpot case, the
their aggregate by at least 4%. sent for continuing with the sports students not to get this south Mumbai school said: Parishad, who met with the 2011-12.
police said. Silvassa crime branch
Moreover, this year, those stu- 25 grace marks for sports. It benefit, especially since the The students who excel in sports minister and officials K Parab, under secretary,
in-charge KB Mahanjan said that
dents who have played in the also included senior category students of the previous batch sports already have 3% seats of the education department state government, said: We
Raymond Andra Odee was arrested
senior category will also be el- students (who were excluded availed of its advantage. Once reserved in colleges. The regarding the allocation of have extended the sports quo-
with the help of their Mumbai
igible for the grace marks. last year). A committee was again this year, 25 additional grace marks allotted to them grace marks even for students ta and grace marks for all
counterparts. Earlier, an FIR was
While this year the Maha- set up to look into the policy marks will be given to stu- are too much. Last year, the who have played in the senior sports students this year, in-
lodged against the accused by city-
rashtra state board had de- and decide whether to do dents excelling in sports. aggregate scores of such stu- category, which includes stu- cluding senior category and
based Manoj Kothari stating that
cided to review the allocation away with the grace marks or However, critics of the pol- dents went above 100%. dents below 19 years of age. open category students. We
he had received many calls and
of 25 grace marks for Std X reduce them. icy voiced their concern that The governments decision This category was not eli- are now deliberating whether
emails claiming that he had won a
students, a circular dated A senior education official these additional marks give was prompted by demands gible for the sports quota to continue with these bene-
jackpot of Rs40 lakh and he could
June 10, issued by the de- said: After much discussion an unfair advantage to a few from Ramnath Mote, an MLA last year. But now, due to fits for next academic year
claim the amount only after
partment of school education and debate, we have decided students over others. The and representative of the Ma- Motes demands, the sports 2011-12 as well.
depositing Rs40,000.

> Vikhroli house break-in:


Cops look for culprit Risk firm to
The Vikhroli police are on the
lookout for an unidentified person
who stole valuables and cash worth
pay 27 lakh
around Rs13 lakh from a house in
Tagore Nagar, Vikhroli. Shahanaj
Shamshudadin Sheikh, 36, lodged a
to robbed
complaint against an unidentified
person for breaking into her house
jeweller
in Rathi Khajji Chawl near the Sunchika B Pandey
Jama Masjid. The incident took
place between 3am and 7am on Had Oriental Insurance Com-
Sunday. Sheikh, a housewife, was pany accepted the order of the
sleeping in another room when the state consumer forum on No-
burglary took place. vember 6, 2007, it would have
had to pay an amount of Rs27
> State committed towards lakh at an interest of 6% to
eradicating child labour: CM Amrit Jawanmal Shah. Now,
nothing has changed except
Chief minister Prithviraj Chavan on
Sunday said that the state
RIDING the rate of interest.
The company moved the Na-
government was committed towards THE TIDE tional Consumer Disputes Re-
eradicating child labour by ensuring dressal Commission (NCDRC).
A huge cargo
that every child of school-going age The NCDRC set aside the 2007
ship, MV Wis-
attends school. We will eradicate order in February 2010 and di-
dom, has drift-
this national evil (child labour) and rected the state forum to de-
ed on its own
bring every child to school to make cide the complaint afresh al-
and is now
him a productive member of the lowing the company to file its
near the Juhu
society, Chavan said while defence and surveyors report,
beach
addressing a programme on World BL Soni DNA if any, to assess the loss suf-
Day Against Child Labour. fered by Shah. However, this

Unmanned ship drifts towards Juhu beach


was anything but a develop-
> Take over redevelopment, ment in the companys favour
as the state forum ruled in
builders body tells govt Shahs favour again directing
In view of the overwhelming the firm to pay the same
response received by the Divyesh Singh day afternoon. make sure that the ship did movements. amount at an interest of 9%
Maharashtra Housing and Area Due to the rough sea and not cause any damage to any- By Saturday evening, the NEARING SHORE per annum from the date of re-
Development Authority (Mhada) for An unmanned ship, which bad weather, the tow was lost thing or become part of a ship MV Wisdom was spot- pudiation.
> MV Wisdom has drifted
its offer of 4,034 flats under was being towed from near and MV Wisdom started mishap. It is good that it is ted near the Worli coast, but towards the Juhu beach
different categories, Builders the Mumbai coast and being drifting on its own as per the going closer to the coast. If it by late night it had moved to- and is just 400 metres CLAIM GETS
Association of India (BAI) has
urged the state government to take
taken to Alang from Colom-
bo, that had lost its tow has
tide. It came
very close to
had drifted in
the middle of
wards Bandra and on Sun-
day afternoon it had reached
from the coastline COSTLIER
over the redevelopment of SRA ALL BY > Coast guard ship ICGS
now drifted closer to the the Worli the sea, it near the Juhu beach very Sankalp has been Presiding member SR
schemes and nominate Mhada, Mumbai coast. coast and it ITSELF could have close to the coast. continuously monitoring Khanzode and member SP
MMRDA and Cidco as the official MV Wisdom has now drift- was feared hit vessels The coast guard operation its movements Lale also ordered Rs25,000 to be
agencies for slum redevelopment. ed towards the Juhu beach that it might hit the Bandra coming towards the coast will be kept on and monitor- paid as cost of complaint.
Mhada, MMRDA and Cidco can and is just 400 metres from Worli Sea Link, said a sen- and caused heavy damage. ing will be on till the vessel > It was being tugged by Shah had filed a complaint
offer free rehab houses to eligible MV Seabulk Plover for
the coastline. ior coast guard officer. Coast guard ship ICGS is tugged again. Also, the scrap when the tow was before the state forum on Oc-
slum dwellers by constructing It was being tugged by MV He added, We received Sankalp has been continu- vessel will be checked thor- lost around 12 nautical tober 16, 2006, through Con-
multistoreyed buildings as Seabulk Plover for scrap the information from the ously monitoring the move- oughly by coast guard offi- miles off the Mumbai sumer Welfare Association, al-
provided in the SRA scheme. They when the tow was lost Mumbai Port Trust and DG ments of MV Wisdom. A cials before being sent for coast on Saturday leging deficiency in service on
can sell the balance area to all those around 12 nautical miles off Shipping around 1pm and an dornier was also launched in breaking at Alang in Gu- afternoon account of non-settlement of
applicants of Mhada flats who did the Mumbai coast on Satur- operation was launched to the day to keep a track of its jarat. his insurance claim.
not get allotment, said BAI According to the complaint,
treasurer, Anand Gupta. theft of jewellery and cash
from his shop in Zaveri Bazaar

WEATHER & ALMANAC City colleges opt for no paper admissions on April 5, 2004, had led to a
loss of Rs27 lakh. Shah in-
formed the insurance compa-
ny and a police report was
Puja Pednekar line admissions. lodged. After survey, the sur-
Temperature Tides SAVING THE TREE Students only have to click veyor and investigator ap-
Maximum 26.2o C High 10:10am 4.24m City colleges are going for NoPaperForms forms an institution on the apply online link of the pointed by the company ex-
Minimum 24.6o C 9:42pm 3.80m green admissions this year.
Many top city colleges are urg-
is being
followed by St
5,000 distributes on an
average every year
college website and they are di-
rected to the NoPaperForms
pressed their doubt about any
loss to the complainant due to
Humidity 93% Low 3:17am 0.52m Xaviers college,
ing students to apply online paper sheets such an servers for filling and submit- the alleged theft. The company
Sunrise
Sunset
6.28am
7.15pm
4:06pm 1.85m and have switched to eco-
friendly, no paper admissions
St Andrews
college and
75,000 institution uses ting forms, attaching scanned
copies of required documents
in turn lodged a police com-
plaint against Shah under sec-
Forecast Few spells of SNDT university the number of pages of
Moonrise 2.49pm rain will occur in parts of
the city and suburbs
in an effort to reduce paper
work during the admission 15 application along with
the prospectus
etc. They have the option to pay
through netbanking, credit or
tions 420 and 511 of the Indian
Penal Code for lodging a false
Moonset 8.42am process and stop indiscrimi- debit cards, or cash coupons claim in order to defraud them.

Monday, June 13, 2011


nate felling of trees.
In SNDT university, 9 trees need to be cut to produce 75,000 sheets
(Figures as per given on the nopaperforms website)
from retail outlets.
Fernandes, however, added
However, Shah was eventu-
ally acquitted of all charges.
Shri Vikram Samvat 2068, Sake Era 1933, Sun Uttrayan, Uttar Churchgate; St Xaviers col- that the no paper initiative The forum said that the com-
Gole, Grism Ritu, Jyestha Shukla Paksha Dwadashi till 8.22am, lege, Fort; Rizvi college and St has not been successful yet, as pany failed to adhere to NC-
Nakshatra Swati till 5.25am and after that Vishakha till Andrews college, Bandra, stu- sorting student details and the All 250 colleges and 43 uni- dents. Online admissions help students take printouts of the DRCs directions and neither
3.43am, Yoga Shiva till 7.33pm, Karan Balav till 8.22am and dents have an option to fill and rest of the data. It also reduces versity departments under the students outside the city to ap- form. Students often take did it file its written version on
after that Kaulav till 7.08pm, and Taitil starts submit their college applica- the use of paper in colleges to Shreemati Nathibai Damodar ply easily for admission printouts of the online form the record, nor any supple-
tion form online, instead of a certain extent. We are grad- Thackersey Womens Univer- forms, said Dr Vibhuti Patel, and submit hard copies at the mentary survey report to as-
Rahu Kala : 7.30am to 9.00am queuing up outside colleges. ually moving towards zero pa- sity in Churchgate and Santa professor at SNDT university. college office. Many times, sess Shahs loss. Thus the alle-
Yam Ganda : 10.30am to 12.00pm Admissions are always a per admissions, said Marie Cruz have used this method of Most of the colleges are they end up using more paper gations in the complaint had to
Best Period : 9.00am to 10.30am and 6.30pm to 8.30pm messy affair. But the no pa- Fernandes, principal of St An- admission and claim that it has also using an online portal instead of taking back to back be taken as admitted and need-
per policy helps us in easily drews college. proved very popular with stu- NoPaperForms to set up on- printouts, she said. ed to be relied and acted upon.

Letters Need for Lokpal


Apropos Govt on Mission
think twice before agreeing to
Anna Hazares suggestions
24 hour TV channels. TV
broadcast should be allowed
doctors. The salary of Rs1,000
paid to the honorary doctors
over 15 years with many
prominent dailies in the city
ble because Dey lost his life
in pursuit of betterment of
to the Kill Bill (May 31), it is an ex-
cellent summary of the gov-
before compelling them to
dissociate from framing the
only for 8 hours a day - just
like any other working sched-
is truly shocking. The BMC
does not seem to care for the
was shot dead by the motorcy-
cle-borne gunmen in Powai,
the public life.
Bidyut Kumar Chatterjee,
editor ernments intent not to enact
the stringent Lokpal Bill to
bill on corruption. This
stringent Bill will be great
ule. Just imagine the amount
of power that will be saved.
medical fraternity. Moreover,
when one enters BMC hospi-
shocked the journalistic com-
munity and also the common
via email

curb corruption since the service to country to eradi- As they say, practice what you tals, the dirt and uncleanli- man (Killed for exposing Artistic freedom
government is run by corrupt cate corruption. preach. ness is nauseating. There crime, June 12). According to
ministers headed by prime KC Jaisinghani, Pune TR Ramaswami, via email seems to be nobody to check police, Deys murder is the Not many know, and there
minister Mr Clean. If the gov- into these aspects. Only dur- handiwork of either oil mafia wasnt even one writer who
ernment opposes inclusion of Conserving electricity Baba is a good man fighting for the same cause. ing inspections, there is some or the underworld, possibly mentioned in any of the news-
PM, higher judiciary, lower As a citizen of India, every- semblance of cleanliness. It is as a result of some investiga- papers that Maqbool Fida Hu-
level bureaucrats and acts of "Be Green" seems to be the This is with reference to one should be concerned high time the municipal com- tive reports he had done in sain was Indias first installa-
MPs inside Parliament under new media mantra with even Govt top guns shoot from about the country and should missioner looks into the the recent past. It reminds tion artist to show his work at
Lokpal ambit, then, what is the media jumping onto the lip, (June 7). Has Baba protest against corruption salaries paid to the honorary one that a few days ago Pak- the NGMA. If only all these
purpose of Lokpal Bill? Anna bandwagon. As usual, a num- Ramdev harmed anyone till and injustice. The Baba does- doctors as well as the issue of istani journalist, Syed Saleem tributes/ swansongs/ if only
Hazare and his civil society ber of ideas and initiatives date? Instead now whole nt need popularity. hygiene in BMC hospitals. Shahzad was brutally mur- writeups had been written be-
members have to be firm and are being organised, includ- world has recognised the ben- Amit Rai, via email Harischandra Parshuram, dered after the publication of fore Husain had died, then
convince the government to ing asking common people to efits of pranayam and Yoga. Mumbai his incriminating article maybe he would have been
show whether there is any switch of their lights for one The media is also talking Hygiene issues about the ISI-Taliban rela- able to come home, all forgiv-
The editor other law which can punish hour -in a country where 40% about the competition be- tions. The government of en. Im sure he died a sad man.
welcomes your A shocking death
all those in act of corruption of the population does not tween Baba Ramdev and Haz- It is surprising that the BMC Maharashtra should deal With his death, a little of our
views and feedback: in all three organs of Consti- even have electricity. To con- are, but can there be competi- has the audacity to state that When veteran journalist Jy- with Deys murderers with an artistic freedom has died too.
inbox@dnaindia.net tution. Let the government serve energy we should stop tion between people who are they do not need honorary otirmoy Dey, who had put in iron fist and as early as possi- Francis H DSa, Mumbai

VOL 6 ISSUE NO. 271 > R.N.I. No. : MAHENG/2005/15154.


> Printer & Publisher: Deepak Rathi > Editor-in-chief: Aditya Sinha > Printed & Published by Diligent Media Corporation Ltd. > Printed at DNA, EL- 201, MIDC, TTC Industrial Area, Mahape, Navi Mumbai 400 705, Phone No: 3980-2200 > Published at DNA Wing, 1st Floor, Oasis Complex, Pandurang Budhkar Marg, Kamala Mills Compound, Lower Parel, Mumbai-13, Phone No: 4388-8888
Below are excerpts from Wikipedia about DNA (Daily News & Analysis) newspaper. It also provides
data related to national circulation and overall popularity of this newspaper.
View the original publication at:
https://en.wikipedia.org/wiki/Daily_News_and_Analysis#Circulation
DailNewandAnali
FromWikipedia,TheFree,en.wikipedia.org
Octoer17th,2013

DNA


DailNewandAnali
Format roadheet
DiligentMediaCorporation(JointventureetweenZeeMedia&Dainik
Owner
hakarGroup)
Puliher DeepakRathi
ditor CPurendran
Founded 30Jul2005
Political
Lieral
alignment
Language nglih
Headquarter Mumai
Circulation 260,000dail(Mum)[citationneeded])
OCLCnumer 801791672
O cialweite www.dnaindia.com

DailNewandAnali(DNA)ianIndianroadheetlaunchedin2005andpulihedin
nglihfromMumai,Ahmedaad,Pune,Jaipur,angaloreandIndoreinIndia.Itithe
rtnglihroadheetdailinIndiatointroduceanall-colourpageformat.Ittargeta
oungreaderhipandiownedandmanagedDiligentMediaCorporation.

Launch[edit]
Ahigh-pro leadvertiingcampaignwiththetagline,"peakup,itinourDNA",preceded
theirthofDailNewandAnaliin2005.Thecontextintowhichthepulicationwa
introducedwadecriedtheIndianmediaatumultuou,withpricecutand
competitiveactivitoccurring.[1][2]

Gettingridoftheeditpage[edit]
Inanannouncementonitfrontpageon1Feruar2010,editor-in-chiefAditainha
announcedthatDNAwoulddropit"editpage,"theectioncontainingeditorial,anali
andopinion.[3]DNA'deciionwaconideredoldandattractedmuchcriticiminthe eld.
[citationneeded]DNAuequentleganproviding,whereappropriate,expertopinionand

commentindi erentpageofthenewpaper.

Circulation[edit]
InOctoer2011,apertheMediaReearchUerCouncil'IndianReaderhipurve(IR)
RoundII,DNAtotalreaderhiptoe1242,000[clari cationneeded]inMumaiandanaverage
per-iuereaderhipacroitixedition,of824,000.IRalorankedDNAaixthamong
thetoptennglihdailieinIndia.DNAitheecondmot-readnglihroadheetinthe
citofMumai.
Itregitering86percentgrowthinaverageper-iuereaderhipoverthe veearincethe
IRurveintheecondhalfof2006,nearldoulingtheiuereaderhipfrom444,000.It
alohathehighetpercentageofreader(36.3percent)inthe30-49agegroupinMumai
amongthenglihdailie,andtheecondhighetpercentageofreaderwhoaregraduate
(52.2percent)orfallintheocio-economicclaeAand[clari cationneeded](73.5percent).

InFeruar2007,DNAannouncedthatitpaidcirculationhadreached400,000inMumai.
Ithadprevioulreached300,000inOctoer2006.InMa2006,DNAauthoriedrnt&
Youngtocertifitcirculation gure.[4]TheumittedtheirreportinJul,puttingit
paidcirculationat270,000.

Toda,DNAithepreferredchoiceof1506,000readerinMumaialone(aedontotal
readerhipforQ42012fromIndianReaderhipurve).

ditionandupplement[edit]
DNAicurrentlpulihedfromMumai,angalore,Pune,Ahmedaad,JaipurandIndore.

DNA'uineectionicalledDNAMoneandDNA'entertainmentupplementicalled
AfterHr.

Onlineedition[edit]
TheDNAweiteiwww.dnaindia.com.Thepaperialoavailaleontheire-paperite
andonitndicationite.Thealohaveonlinepreenceonocialmediaandthereare
newappformoilephone.

Marathonandotherevent[edit]
DNAorganieaearlMumaimarathoncalled'DNAICan'forwomenonl.

Reference[edit]

1.^Indianteleviion.comTeam(10June2005)."'DNA'gearupforapricewar".
Indianteleviion.com.
2.^Deahihattachara(21Augut2005)."Mumaiattlewillquicklpilloverto
NewDelhi".TheTelegraph(Kolkota).
3.^ta (Octoer2011)."Invigoratingworld'pre".AllAoutNewpaper.AllAout
Newpaper,NewDelhi.Retrieved23Ma2012.
4.^hupehTrivedi(1June2006)."DNAcommiion&Ytocertifcirculation".Indian
MediaOerver(iue#26).

xternallink[edit]

O cialweite
-paper
faceook.com
pinteret.com
twitter.com
outue.com
twitter.com/dnapix
Attached is an excerpt from the Indian Readership Survey (IRS) 2012. The IRS conducts the largest survey in the world
with a sample size exceeding 256,000 respondents covering 70 cities, 1178 towns and 2894 villages across India.
View the complete publication at:
http://mruc.net/sites/default/files/IRS%202012%20Q4%20Topline%20Findings.pdf

IRS 2012 Q4
Topline Findings

Indian Readership Survey

Worlds largest Survey


Top 10 English Dailies

Publication 2012 Q3 2012 Q4

The Times Of India 7653 7615


Hindustan Times 3786 3820
The Hindu 2258 2164
The Telegraph 1254 1265
Deccan Chronicle 1051 1020
DNA 962 972
Mumbai Mirror 807 819
The Economic Times 753 735
The Tribune 653 671
The New Indian Express 664 652

(AIR numbers; All figures in 000)

IRS 2012 Q4
Below are excerpts from Wikipedia on Indian Readership Survey establishing the significance of the
survey and credibility of the findings. It also provides data related to the sample size & methodology.
View the original publication at:
https://en.wikipedia.org/wiki/Indian_Readership_Survey

Indian Readership Survey

The Indian Readership Survey (IRS) is the largest con- round. The universe for IRS has been dened as the total
tinuous readership research study in the world with an resident urban and rural population of India aged 12 years
annual sample size exceeding 2.56 lakh (256,000) re- and over. The survey excludes the o-shore territories
spondents. IRS collects a comprehensive range of demo- such as Lakshadweep and Andaman and Nicobar Islands.
graphic information and provides extensive coverage of North Eastern states (excluding Assam) and Jammu and
consumer and product categories, including cars, house- Kashmir (excluding Srinagar) are also excluded from the
hold appliances, household durables, household care and survey.[5]
personal care products, food and beverages, nance and
holidays.[1] IRS is not restricted to survey of readership
alone but is synonymous with both readership & con- 2.1 Sampling
sumption across various FMCG (Fast-Moving Consumer
Goods) products throughout India.[2] IRS covers infor- The annual sample spread exceeds 2.56 lakh
mation on over 100 product categories. IRS is conducted (256,000) respondents with continuous eldwork
by MRUC (Media Research Users Council) and RSCI spread across 10 months of the year
(Readership Studies Council of India).[3]
Sample allocated proportionate to 12 years+ Uni-
verse of a geographic unit
1 Evolution More than 1 Lakh towns are sampled

IRS was launched in the year 1995 with an objective of All publication towns and districts are sampled in
setting an industry standard for readership & other media the four rounds
measurement, & to provide insights on media & product
consumption as well as consumer behavior patterns. In Remaining towns and non-publication districts are
the year 1995-96, 23 Metro Reports were released fol- randomly sampled
lowed by the All India Report consisting of urban and ru-
ral data. Simultaneously a software programme was de- Rural Sampling: Once a district is selected, 2
veloped to not just enable the optimum use of raw data Talukas from the district are randomly sampled
but to also carry out multi media planning which provided
a common basis of media evaluation.Over the years IRS
has evolved to be very progressive, covering a broad spec- 2.2 Universe projection and weightlifting
trum of categories from Media data, Indian Demograph-
ics, Indian Market, Product Proles, to the recently de- The IRS data is weighted to the census universe
veloped Telecom Report, TV Report, and IRS Country-
side. Apart from a range of products oered new changes Since the Census is conducted every ten years, the
have been introduced in the method of classication of estimated population for any given date is calcu-
sub regions from SCRs to ISDs, which is a more mi- lated by using the growth rate in between two census
croscopic view of the consumer prole based on the so- points.
ciocultural ethnicity. From a users perspective, a few
introductions in the form of participative sampling, cus- Projection of Universe = the midpoint date of the
tomized queries have been introduced.Sub Metro level re- Fieldwork period.
porting for a better understanding of the consumer behav-
ior patterns across dierent zones in the Metros & Edi- E.g. for FW period Jan to December the Population
tion wise reporting is the other recent introduction.[4] of India is projected to June using CDGR. (Cumu-
lative Daily Growth Rate) Universe projections of
over 1000 sub units is accrued to arrive at the All
India Universe.
2 Methodology
Each weighting unit is divided into a number of
IRS covers nearly 70 cities, 1178 towns and 2894 villages weighting cells to create a weighting matrix for pro-
with the coverage being reviewed before the start of every jecting the data.

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