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1
Mr. Shah's work featured in Daily News & Analysis, one of India's most widely circulated
English daily newspapers
WEATHER & ALMANAC City colleges opt for no paper admissions on April 5, 2004, had led to a
loss of Rs27 lakh. Shah in-
formed the insurance compa-
ny and a police report was
Puja Pednekar line admissions. lodged. After survey, the sur-
Temperature Tides SAVING THE TREE Students only have to click veyor and investigator ap-
Maximum 26.2o C High 10:10am 4.24m City colleges are going for NoPaperForms forms an institution on the apply online link of the pointed by the company ex-
Minimum 24.6o C 9:42pm 3.80m green admissions this year.
Many top city colleges are urg-
is being
followed by St
5,000 distributes on an
average every year
college website and they are di-
rected to the NoPaperForms
pressed their doubt about any
loss to the complainant due to
Humidity 93% Low 3:17am 0.52m Xaviers college,
ing students to apply online paper sheets such an servers for filling and submit- the alleged theft. The company
Sunrise
Sunset
6.28am
7.15pm
4:06pm 1.85m and have switched to eco-
friendly, no paper admissions
St Andrews
college and
75,000 institution uses ting forms, attaching scanned
copies of required documents
in turn lodged a police com-
plaint against Shah under sec-
Forecast Few spells of SNDT university the number of pages of
Moonrise 2.49pm rain will occur in parts of
the city and suburbs
in an effort to reduce paper
work during the admission 15 application along with
the prospectus
etc. They have the option to pay
through netbanking, credit or
tions 420 and 511 of the Indian
Penal Code for lodging a false
Moonset 8.42am process and stop indiscrimi- debit cards, or cash coupons claim in order to defraud them.
curb corruption since the service to country to eradi- As they say, practice what you tals, the dirt and uncleanli- man (Killed for exposing Artistic freedom
government is run by corrupt cate corruption. preach. ness is nauseating. There crime, June 12). According to
ministers headed by prime KC Jaisinghani, Pune TR Ramaswami, via email seems to be nobody to check police, Deys murder is the Not many know, and there
minister Mr Clean. If the gov- into these aspects. Only dur- handiwork of either oil mafia wasnt even one writer who
ernment opposes inclusion of Conserving electricity Baba is a good man fighting for the same cause. ing inspections, there is some or the underworld, possibly mentioned in any of the news-
PM, higher judiciary, lower As a citizen of India, every- semblance of cleanliness. It is as a result of some investiga- papers that Maqbool Fida Hu-
level bureaucrats and acts of "Be Green" seems to be the This is with reference to one should be concerned high time the municipal com- tive reports he had done in sain was Indias first installa-
MPs inside Parliament under new media mantra with even Govt top guns shoot from about the country and should missioner looks into the the recent past. It reminds tion artist to show his work at
Lokpal ambit, then, what is the media jumping onto the lip, (June 7). Has Baba protest against corruption salaries paid to the honorary one that a few days ago Pak- the NGMA. If only all these
purpose of Lokpal Bill? Anna bandwagon. As usual, a num- Ramdev harmed anyone till and injustice. The Baba does- doctors as well as the issue of istani journalist, Syed Saleem tributes/ swansongs/ if only
Hazare and his civil society ber of ideas and initiatives date? Instead now whole nt need popularity. hygiene in BMC hospitals. Shahzad was brutally mur- writeups had been written be-
members have to be firm and are being organised, includ- world has recognised the ben- Amit Rai, via email Harischandra Parshuram, dered after the publication of fore Husain had died, then
convince the government to ing asking common people to efits of pranayam and Yoga. Mumbai his incriminating article maybe he would have been
show whether there is any switch of their lights for one The media is also talking Hygiene issues about the ISI-Taliban rela- able to come home, all forgiv-
The editor other law which can punish hour -in a country where 40% about the competition be- tions. The government of en. Im sure he died a sad man.
welcomes your A shocking death
all those in act of corruption of the population does not tween Baba Ramdev and Haz- It is surprising that the BMC Maharashtra should deal With his death, a little of our
views and feedback: in all three organs of Consti- even have electricity. To con- are, but can there be competi- has the audacity to state that When veteran journalist Jy- with Deys murderers with an artistic freedom has died too.
inbox@dnaindia.net tution. Let the government serve energy we should stop tion between people who are they do not need honorary otirmoy Dey, who had put in iron fist and as early as possi- Francis H DSa, Mumbai
DNA
DailNewandAnali
Format roadheet
DiligentMediaCorporation(JointventureetweenZeeMedia&Dainik
Owner
hakarGroup)
Puliher DeepakRathi
ditor CPurendran
Founded 30Jul2005
Political
Lieral
alignment
Language nglih
Headquarter Mumai
Circulation 260,000dail(Mum)[citationneeded])
OCLCnumer 801791672
O cialweite www.dnaindia.com
DailNewandAnali(DNA)ianIndianroadheetlaunchedin2005andpulihedin
nglihfromMumai,Ahmedaad,Pune,Jaipur,angaloreandIndoreinIndia.Itithe
rtnglihroadheetdailinIndiatointroduceanall-colourpageformat.Ittargeta
oungreaderhipandiownedandmanagedDiligentMediaCorporation.
Launch[edit]
Ahigh-pro leadvertiingcampaignwiththetagline,"peakup,itinourDNA",preceded
theirthofDailNewandAnaliin2005.Thecontextintowhichthepulicationwa
introducedwadecriedtheIndianmediaatumultuou,withpricecutand
competitiveactivitoccurring.[1][2]
Gettingridoftheeditpage[edit]
Inanannouncementonitfrontpageon1Feruar2010,editor-in-chiefAditainha
announcedthatDNAwoulddropit"editpage,"theectioncontainingeditorial,anali
andopinion.[3]DNA'deciionwaconideredoldandattractedmuchcriticiminthe eld.
[citationneeded]DNAuequentleganproviding,whereappropriate,expertopinionand
commentindi erentpageofthenewpaper.
Circulation[edit]
InOctoer2011,apertheMediaReearchUerCouncil'IndianReaderhipurve(IR)
RoundII,DNAtotalreaderhiptoe1242,000[clari cationneeded]inMumaiandanaverage
per-iuereaderhipacroitixedition,of824,000.IRalorankedDNAaixthamong
thetoptennglihdailieinIndia.DNAitheecondmot-readnglihroadheetinthe
citofMumai.
Itregitering86percentgrowthinaverageper-iuereaderhipoverthe veearincethe
IRurveintheecondhalfof2006,nearldoulingtheiuereaderhipfrom444,000.It
alohathehighetpercentageofreader(36.3percent)inthe30-49agegroupinMumai
amongthenglihdailie,andtheecondhighetpercentageofreaderwhoaregraduate
(52.2percent)orfallintheocio-economicclaeAand[clari cationneeded](73.5percent).
InFeruar2007,DNAannouncedthatitpaidcirculationhadreached400,000inMumai.
Ithadprevioulreached300,000inOctoer2006.InMa2006,DNAauthoriedrnt&
Youngtocertifitcirculation gure.[4]TheumittedtheirreportinJul,puttingit
paidcirculationat270,000.
Toda,DNAithepreferredchoiceof1506,000readerinMumaialone(aedontotal
readerhipforQ42012fromIndianReaderhipurve).
ditionandupplement[edit]
DNAicurrentlpulihedfromMumai,angalore,Pune,Ahmedaad,JaipurandIndore.
DNA'uineectionicalledDNAMoneandDNA'entertainmentupplementicalled
AfterHr.
Onlineedition[edit]
TheDNAweiteiwww.dnaindia.com.Thepaperialoavailaleontheire-paperite
andonitndicationite.Thealohaveonlinepreenceonocialmediaandthereare
newappformoilephone.
Marathonandotherevent[edit]
DNAorganieaearlMumaimarathoncalled'DNAICan'forwomenonl.
Reference[edit]
1.^Indianteleviion.comTeam(10June2005)."'DNA'gearupforapricewar".
Indianteleviion.com.
2.^Deahihattachara(21Augut2005)."Mumaiattlewillquicklpilloverto
NewDelhi".TheTelegraph(Kolkota).
3.^ta (Octoer2011)."Invigoratingworld'pre".AllAoutNewpaper.AllAout
Newpaper,NewDelhi.Retrieved23Ma2012.
4.^hupehTrivedi(1June2006)."DNAcommiion&Ytocertifcirculation".Indian
MediaOerver(iue#26).
xternallink[edit]
O cialweite
-paper
faceook.com
pinteret.com
twitter.com
outue.com
twitter.com/dnapix
Attached is an excerpt from the Indian Readership Survey (IRS) 2012. The IRS conducts the largest survey in the world
with a sample size exceeding 256,000 respondents covering 70 cities, 1178 towns and 2894 villages across India.
View the complete publication at:
http://mruc.net/sites/default/files/IRS%202012%20Q4%20Topline%20Findings.pdf
IRS 2012 Q4
Topline Findings
IRS 2012 Q4
Below are excerpts from Wikipedia on Indian Readership Survey establishing the significance of the
survey and credibility of the findings. It also provides data related to the sample size & methodology.
View the original publication at:
https://en.wikipedia.org/wiki/Indian_Readership_Survey
The Indian Readership Survey (IRS) is the largest con- round. The universe for IRS has been dened as the total
tinuous readership research study in the world with an resident urban and rural population of India aged 12 years
annual sample size exceeding 2.56 lakh (256,000) re- and over. The survey excludes the o-shore territories
spondents. IRS collects a comprehensive range of demo- such as Lakshadweep and Andaman and Nicobar Islands.
graphic information and provides extensive coverage of North Eastern states (excluding Assam) and Jammu and
consumer and product categories, including cars, house- Kashmir (excluding Srinagar) are also excluded from the
hold appliances, household durables, household care and survey.[5]
personal care products, food and beverages, nance and
holidays.[1] IRS is not restricted to survey of readership
alone but is synonymous with both readership & con- 2.1 Sampling
sumption across various FMCG (Fast-Moving Consumer
Goods) products throughout India.[2] IRS covers infor- The annual sample spread exceeds 2.56 lakh
mation on over 100 product categories. IRS is conducted (256,000) respondents with continuous eldwork
by MRUC (Media Research Users Council) and RSCI spread across 10 months of the year
(Readership Studies Council of India).[3]
Sample allocated proportionate to 12 years+ Uni-
verse of a geographic unit
1 Evolution More than 1 Lakh towns are sampled
IRS was launched in the year 1995 with an objective of All publication towns and districts are sampled in
setting an industry standard for readership & other media the four rounds
measurement, & to provide insights on media & product
consumption as well as consumer behavior patterns. In Remaining towns and non-publication districts are
the year 1995-96, 23 Metro Reports were released fol- randomly sampled
lowed by the All India Report consisting of urban and ru-
ral data. Simultaneously a software programme was de- Rural Sampling: Once a district is selected, 2
veloped to not just enable the optimum use of raw data Talukas from the district are randomly sampled
but to also carry out multi media planning which provided
a common basis of media evaluation.Over the years IRS
has evolved to be very progressive, covering a broad spec- 2.2 Universe projection and weightlifting
trum of categories from Media data, Indian Demograph-
ics, Indian Market, Product Proles, to the recently de- The IRS data is weighted to the census universe
veloped Telecom Report, TV Report, and IRS Country-
side. Apart from a range of products oered new changes Since the Census is conducted every ten years, the
have been introduced in the method of classication of estimated population for any given date is calcu-
sub regions from SCRs to ISDs, which is a more mi- lated by using the growth rate in between two census
croscopic view of the consumer prole based on the so- points.
ciocultural ethnicity. From a users perspective, a few
introductions in the form of participative sampling, cus- Projection of Universe = the midpoint date of the
tomized queries have been introduced.Sub Metro level re- Fieldwork period.
porting for a better understanding of the consumer behav-
ior patterns across dierent zones in the Metros & Edi- E.g. for FW period Jan to December the Population
tion wise reporting is the other recent introduction.[4] of India is projected to June using CDGR. (Cumu-
lative Daily Growth Rate) Universe projections of
over 1000 sub units is accrued to arrive at the All
India Universe.
2 Methodology
Each weighting unit is divided into a number of
IRS covers nearly 70 cities, 1178 towns and 2894 villages weighting cells to create a weighting matrix for pro-
with the coverage being reviewed before the start of every jecting the data.