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(2016_2017)
INTRODUCTION
INTRODUCTION
The term motivation is derives from the Latin word mover, which means
to move. Motivation is the process by which behavior is mobilized and
sustained in a particular direction. Motivation in general term which
applies to the entire class to drives, need, desires, and similar forces to
understand the motivating situation, its components should be clear. A
basic principle is that the performance of individual depends on his or
her ability backed by motivation.
Performance=ability*motivatio
n
Ability refers to skill and
competence of person to complete a given task. Ability is only not the
tool but the employees desire to accomplish the given task is also
As per their needs are satisfy it creates the interest in the work of
employee.
Motivation is the answer to the question Why we do what we do?.
The motivation theories try to figure out what the M is in the equation:
M motivates P (Motivator motivates the Person). It is one of most
important duty of an entrepreneur to motivate people. (I strongly believe
that motivating people with visionary and shared goals are more
favorable than motivating through tactics, incentives or manipulation
through simple carrot and stick approaches because motivating with
vision is natural whereas the former is artificial and ephemeral).
EMPLOYEE MOTIVATION
Introduction:
want from the organization. However, what individuals want from the
organization has not been fully identified.
Definition:
Study:
Motive: based on the Latin word mover, motive (need) has been defining
s follow;
Between those two terms for every employee. Needs are more
comprehensive and include
Motivating:
Motivation:
Nature of motivating:
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Based on motives:
Affected by motivating:
Goal-directed behaviour:
Related to satisfaction:
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Complex process:
(1) Needs are internal feelings of individuals and sometimes even they,
They may not be quite aware about their needs and the priority of
these. Thus,
(2) even if needs are identified, the problem is not over here as a
particular need may result into different behaviours from different
behaviours from different result into different behaviours from different
need ma individuals because of their differences. For example, the need
for promotion may be uniform for different individuals may no engage in
similar type of behaviour; they may adopt different routes to satisfy their
promotion needs.
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in the organization may be due to the need for earning more money to
satisfy psychological needs, or may to enjoy the performance of work
itself and money becomes secondary, or to get recognition as a hard-
working person.
Type of needs
There are many types of needs which an individual may have and there
are various ways in which these may be classified. The basic objective
behind classification of needs into categories is to find out similarly and
dissimilarly in various needs so that incentives are grouped to satisfy the
needs falling under one category or the other. Needs may be natural,
biological phenomenon in an individual, or these may over the period of
time through learning.
1) Primary needs
2) Secondary needs
3) General needs
Primary needs:
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for survival. These needs are common to all human beings, though their
intensity may differ.
Secondary needs:
These needs are learned by the individual through his experience and
interaction. Therefore these are called derived or learned needs.
Emergence of these depends on learning. These may be different types of
secondary needs for power, achievement, status affiliation, etc.
General types:
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need and goal directed behaviour goes on. Thus, goal directed
behaviour is a continuous process.
Aggression:
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COMPANY PROFILE
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COMPANY PROFILE
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Most Big Bazaar stores are multi-level and are located in stand-
alone buildings in city centers as well as within shopping malls. These
stores offer over 2,00,000 in a wide range of categories led primarily by
fashion and food products. Food Bazaar, a supermarket format was
incorporated within Big Bazaar in 2002 and is now present within every
Big Bazaar as well as in independent locations. A typical Big Bazaar is
spread across around 50,000 square feet (4,600 m2) of retail space.
While the larger metropolises have Big Bazaar Family centers measuring
between 75,000 square feet (7,000 m2) and 160,000 square feet (15,000
m2),Big Bazaar Express stores in smaller towns measure around 30,000
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square feet (2,800 m2).Big Bazaar has the facility to purchase products
online through its official web page, and offers free shipping on some of
their products Children Accessories, Electronics, Footwear, Books and
Music, Wellness and Beauty, Leisure and Entertainment, General
Merchandise, Home Solution, Fashion, Food, E-tailing. The stores are
customized to provide the feel of mandis and melas while offering the
modern retail features like Quality, Choice and Convenience. As the
modern Indian family`s favorite retail store, Big Bazaar is popularly
known as the "Indian Wal-Mart". On successful completion of ten years
in Indian retail industry, in 2011, Big Bazaar has come up a new logo
with a new tag line: Naye India Ka Bazaar, replacing the earlier one:
Isse Sasta Aur Accha Kahin Nahin. Lines of Business of the Above Store.
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award in value retailing and food retailing segment at the Nagpur Retail
Forum. Tier II cities with the launch of the store in Nagpur. Food Bazaar
becomes part of Big Bazaar with the launch of the first store in Mumbai
at High Street Phoenix. 2003 Big Bazaar - ICICI Bank Card is launched.
Three Big Bazaar stores launched within a span of 22 days in Kolkata,
Bangalore and Hyderabad.2002.
Big Bazaar wins CNBC Awaaz Consumer Awards for the third
consecutive year. Adjudged the Most Preferred Multi Brand Food. Future
Value Retail Limited is formed as a specialized subsidiary to spearhead
the groups value retail business through Big Bazaar, Food Bazaar and
other formats. Formed a joint venture with High design to launch Holi, a
new brand of handbags, laptop bags and other accessories. Big Bazaar
announced the launch of The Great Exchange Offer. Mahendra Singh
Dhoni and Asin, youth icons of India, were chosen as the brand
ambassadors of Big Bazaar. Big Bazaar captures almost one-third share
in food and grocery products sold through modern retail in India. Big
Bazaar initiates Maha Annasantarpane program at its stores in South
India a unique initiative to offer meals to visitors and support local
social organizations. Big Bazaar opens its second store in Assam at
Tinsukia. Big Bazaar initiated the Mega Saving "Monthly Bachat
Bazaar" campaign, to provide exceptional deals on groceries and food
items during the first week of every month. Big Bazaar joins the league
of Indias Business Super brands. It is voted among the top ten service
brands in the country in the latest Pitch-IMRB international survey. Big
Bazaar dons a new look with a fresh new section, Fashion @ Big Bazaar.
Big Bazaar becomes the fastest growing hypermarket format in the world
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with the launch of its 101st store within 7 years of launch & For the
convenience of the online customers, Big Bazaar has started free
shipping on all orders above Rs. 1000. Future Group has launched its
latest venture, Food hall a premium food destination across 15 metros
in India. 230th store opened in India. Big Bazaar has come up a new logo
with a new tag line: Naye India Ka Bazaar. Big Bazaar forays into the
rural wholesale and distribution business through Aadhaar Wholesale
store at Kalol, Gujarat. Ranked 4 among the Top 50 Service Brands in
India. 2013 Vidya Balan was chosen as the brand ambassador of Big
Bazaars Price Challenge exercise. Big Bazaar opens its fourth store in
Kanpur at Jajmau which is the largest leather tannery garrison of Asia.
Big Bazaar opens its third store in Kanpur at Z Square Mall. Big Bazaar
connects over 30,000 small and medium Indian manufacturers and
entrepreneurs with around 200 million customers visiting its stores.
Management:-
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Mission:
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The Empress Mall is the only 9 lakh square feet mall in Nagpur
and the biggest shopping mall in Eastern Maharashtra. This Mall is
inarguably the first of its kind in Nagpur, not only because it is gigantic,
but because of the fact that it offers a number of popular brands at one
place.
If you want to explore the whole place in a go, you better come
with lots of time as this Empress is in every way as grand as its name!
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upmarket brands that have being placed under the lifestyle banner that
definitely add glamour to the mall.
PROBLEM DEFINITION
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PROBLEM DEFINITION
To study what Problem arises on both the situation either over motivated
or less motivated. If the employees are over motivated, are chances of
employees thinking and acting as self boss, this might lead to delay in
work, not following the policies and provedures, etc. which not only
creates the conflicts but the groups amongs the employees. To know the
motivational level in the employees and company point of view.
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OBJECTIVES OF STUDY
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OBJECTIVES OF STUDY
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LIMITATIONS
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HYPOTHESIS
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HYPOTHESIS
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RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY
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1. Primary data
2. Secondary data
Primary data is a data collected for the first time through field survey.
The primary data was collected through an administrated questionnaire.
The questionnaire consisted of a variety of questions that lay consistent
with the objective of the research.
1. Experimentation
2. Observation
3. Questionnaire schedule
SECONDARY DATA:
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The websites of the service providers and various other researchers done
in this area along with the websites. Besides these the availability of
documents, files, notes and brochure provided by the big bazaar served
as an additional secondary data for this research work.
1 internet
2 book
Methods:
Questionnaire
Interview
Observation
2. SAMPLE SIZE
DATA ANALYSIS: :
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1 chart
2 pie chart
3 tabulation
Tension on drive to
fulfill or need
Se
arch
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These groups of researchers were over the year divided into what was
later labeled the content and process theories of motivation
From the focus point of these two groups, one could observe that the
process theories attempt or try to understand the thinking processes an
individual might go through in determining how to behave in a
workplace. The primary focus was on how and why question of
motivation, how a certain behavior starts, developed and sustained over
time.
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It is true that human behavior in general dynamic and could affect the
individuals personal altitude as well as factors surrounding that
individual. These exogenous factors eminent from the environment in
which the individual operates generate stimuli to employees.
It is my belief that employees in general are goal seeking and look for
challenges and expert positive re-enforcement at all times. Hence it could
only be of benefit if organization could provide this rewards and factors.
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Physiological needs are the at the bottom of the triangle and include the
lowest order need and most basic. This includes the need to satisfy the
fundamental biological drives such as food, air, water and shelter.
According to Maslow organization must provide employees here is that
enable them to afford adequate living condition. The rational here is that
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Safety needs this occupies the second level of needs. Safety needs are
activated after physiological needs are met. They refer to the need for a
secure working environment free from any threats or harms.
Organization can provide these needs by providing employees with
safely working equipment for example: hardhats health insurance plans,
fire protection etc. the rationale is that employees working in an
environment free of harm do their job without fear of harm.
Social needs: this represent the third level of needs. They are activated
after safety needs are met. Social needs refer to the need to be affiliated
that is (the needed to be loved and accepted by other people). To meet
these organizations encourage employees participation in social events
such as picnics, organization bowling etc.
Esteem needs this represent the fourth level of needs. It includes the need
for self-respect and approval of others. Organizations introduce awards
banquets to recognize distinguished achievements.
Self- actualization: this occupies the last level at the top of the triangle.
This refers to the need to become all that one is capable of being to
develop ones fullest potential. The rationale here holds to the point that
self-actualization employees represent assets to the organization to
human resource.
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DATA ANALYSIS
&
INTERPRETATION
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6 month 5 10%
1 year 13 26%
Total 50 100%
10%
6 month
26%
1 year
1 year above
64%
INTERPRETATION:
In the above pie chart we found that 64% that means 32 responses has
come who is in the company 1 year and above which shows a positive
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Agree 40 80%
disagree 10 20%
total 50 100%
20%
Agree
Disagree
Agree nor disagree
80%
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INTERPRETATION:
In this above pie chart it is shown that 80% of employees are agree with
the question that big bazaar provides good working environment. So the
results are positive that means the big bazaar is providing positive and
convenient environment to the employees working there.
Q3. Do the organizations pay fair wages to the employees or not?
Agree 26 52%
disagree 20 20%
Out of total employees most of employees agreed that big bazaar pay fair
wages, the employees who disagree that big bazaar do not fair wages is
less than the employees who think that employees pay fair wages. The
least employees in big bazaar are not agreeing neither disagree.
Q4.Are you satisfied with the working hours of organization?
Agree 40 80%
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disagree 3 6%
total 50 100%
14%
6%
agree
disagree
agree nor disagree
80%
INTERPRETATION:
In this above pie chart the observation shows that most of the employee
is satisfied with the working hours of big bazaar because big bazaar
looks at the safety and convenient level of employees.
Q5. How much employees are satisfied with welfare and safety
amenities provided in the organization?
50
Agree 47 94%
Disagree 0 0%
total 50 100%
6%
agree
disagree
agree nor disagree
94%
INTERPRETATION-
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Agree 48 96%
disagree 2 4%
total 50 100%
4%
agree
disagree
96%
Interpretation:
In this above pie chart the observation shows that 94% that means 48
employees gave positive result regarding the support from their co-
worker that they get help and support from the co workers.
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10%
agree
disagree
90%
Interpretation:
In this above pie chart we found that 75% of employees are said that the
motivation influence in the organization success because motivation is
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one of the factors which improve the work of employees and that can be
success of the organization.
40% 1
2
60% 3
INTERPREATION:
Big bazaar is providing pick and dropping facility to his employees
regarding safety measures and medical facilities for their health concern.
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8%
24%
salary
promotion
30%
leave
motivational talk
18% recognition
20%
Interpretation:
55
18%
agree
disagree
56% agree nor disagree
26%
Interpretation:
Motivational strategies of the organization are very efficient and
effective therefore major employees are agreeing with the statement
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hence it can be said that the management is more focused towards the
development of the employees.
Strongly agree 25 50
Agree 16 33
Disagree 2 4
Strongly disagree 7 13
Total 50 100
13%
4%
Strongly Agree
Agree
50%
Disagree
Strongly Disagree
33%
Interpretation:
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From the above graph 50% of respondents are strongly agree ,33% of the
respondents are agree and it is an individual recognition for attaining standard
performance in your organisation.
12) The company retirement benefits and stock programs are important
factors on their jobs:
Strongly agree 30 60
Agree 10 19
Disagree 5 10
Strongly disagree 6 11
Total 50 100
11%
10%
Strongly Agree
Agree
Disagree
19% 60% Strongly Disagree
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Interpretation
From the above graph 60% of the respondents are strongly agreed that the
organisation
Has to be provided the retirement benefits and stock program from them.
13) Almost every job can be made most stimulating and challenging
Strongly agree 25 50
Agree 20 40
Disagree 2 4
Strongly disagree 3 6
Total 50 100
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6%
4%
Strongly Agree
Agree
50%
Disagree
40% Strongly Disagree
Interpretation:
From the above graph 50% of the respondents are strongly agreed that every job in
the organisation can be most stimulate and challenge them, 40% of the respondents
are agree.4% of the respondents are not agree.
Strongly agree 15 30
Agree 20 40
Disagree 11 22
60
Strongly disagree 4 8
Total 50 100
8%
30%
22%
40%
Interpretation:
From the above graph 40% of the respondents are agreed that the organisation has to
be create the interest of employees by sponsoring social events after hours.
15) If your job includes interacting with customers, how it will affect the
following
WILL INCREASE 27 54
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WILL DECREASE 20 40
Total 50 100
6%
Will Increase
40% Will Decrease
54%
Will have No effect
Interpretation:
From the above graph 54% of the respondents are agreed they have an good interest
interacting with the customers.
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CONCLUSION
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CONCLUSION
From this study it was found that in the big bazaar organization they
provide motivated workforce to the employee. During the study it was
found out that in the big bazaar have sufficient employees not overloaded
with work. All employee work with together and they get support from
the co-worker and also it was found that the factor which motivated most
to the employees that is motivational talk.
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RECOMMENDATION
&
SUGGESTION
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Employees can be provided with EMI card through which they can
get discount on all items of big Bazaar. They should be provided with
good working atmosphere in the organization.
Employees can be given good wages and salary with incentives. They
should be given full appreciation of work that is done by them.
Employee should be given job security while they are working in the
organization.
Employees can be provided with interesting work so that they feel
interesting while doing the work.
It is a number one company in retail open exposure in industry in
Hyper Market.
Same of the employee suggested that they need carries developed
programs such as English classes
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BIBLIOGRAPHY
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BIBLIOGRAPHY
Website:
1.www.futuregroup.comv
2.www.big bazaar .com
3 .www.hrmanagement.com
4. www.futuregroup.com
5. www.scribd.com
6. www.pantaloon.com
7 .www big bazar.com
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ANNEXURE
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ANNEXURE
NAME---------------
CONTACT--------------
ADDRESS----------------
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5 How much employees are satisfied with welfare and safety amenities
provided in the
Organization?
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