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fall / w i n t er
HgerFredlund. Photo Oscar Falk, Ewa-Marie Rundquist. Location lindberglocations.com. Styling Peter Reuterwald, Lisa Lindqwister. Prepress Linjepunkt. Final Art Hurricane Studios. Print Grafiche Mazzucchelli. Fall/winter 2011.
This is the season.
On that American coast from which GANT originates, theres always a fire
blazing in the fireplace. Generations gather in front of it to tell each other
stories. Stories of eccentric families, of mythical Nordic forests, of skiing in
places where the mountains are white and the air is crystal clear. Stories that,
as Christmas draws near, remind us of wonderful smells, tastes, colors and
childhood holidays. The world of GANT is full of such magical stories.
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IT RUNS IN THE FAMILY
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a magic day
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m eet bob a n dr ews, cr e at i v e dir ector of ga n t
Welcome to my world!
GANT has a story to tell. And who better to add new scenes
to that story, than a true, Hollywood glamor-loving cineaste with
a deep fascination for American Sportswear.
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m eet bob a n dr ews, cr e at i v e dir ector of ga n t m eet bob a n dr ews, cr e at i v e dir ector of ga n t
conscious and sophisticated woman incarnate. So its no surprise that old films and TV shows
This is about investing in your wardrobe, about are his prime source of inspiration. The TV
elegant tailoring, premium materials and a is always on, often with the sound muted.
timeless look built around American Sportswear On the day of our visit, The Philadelphia Story
classics with a contemporary take clothes that from 1940, one of Bobs favorite films, is being
will last you a lifetime. shown. I dont know how many times Ive seen
The movie references are as frequent as this film, I simply love it! Katharine Hepburn is
they are deliberate. Both before and after the 17 fantastic in the lead part - and in my opinion, the
years he devoted to Polo Ralph Lauren, Bobs personification of style.
time has been spent within the film industry. Bob tells us that he was very honored when
Mostly as a production designer, but in his last year he was offered the position as Creative
younger days he even found himself in front of Director. True American Sportswear has always
the camera as an actor. been a love of Bobs, and the men in his family,
The fantasy, the transformation of becoming as in many others, always wore GANT shirts.
a whole different character, has always interested Over the years he developed a sort of radar for
me. Fashion for me, is a little bit the same. this genre of clothing, so of course he knew of
the GANT flagship store on Fifth Avenue in
New York, though in fact, not much more.
I was surprised that GANT was such a well-
Any true New Yorker
known brand outside of the U.S and also that odd books to old army coats. what I had for breakfast yesterday, but I can
knows that when you go out
the company has such an incredible history. I always bring a piece of New York with remember a swatch of fabric that I used ten
into the street you always see
To have access to all this, and to be given the me when I come to meet the team. I think its years ago. Selective memory! (Stock Vintage is
something inspirational. creative freedom that I have its a dream important that I eat, breathe, sleep and drink a store on 13th Street, pictured left and above.)
scenario! GANT is a true lifestyle brand with so New York so that I can bring them all the The first seeds for the spring 2012 collection
much potential, and I look forward to doing my inspiration I find. have already been sown right here in Manhattan.
best to take the brand to new heights. Bobs vision is to make GANT the most Like all well-loved tales, the story of GANT will
Bob works with a team of 44 designers and desirable lifestyle brand in the world. And the be told again and again. The basic storyline will
product developers. I feel very fortunate to be road towards that runs through the bookshops, never change, but every fresh interpretation will
working with so many talented and passionate flea markets and vintage stores of New York, as add something new. Or, as the auteur himself
people. But also to be greeted by so many sets well as the movie channel TCM and a personal puts it: Its all about taking the fantastic
of open arms in the head office in Stockholm storage space overflowing with clothes. tradition of GANT, and just tweaking it slightly.
from day one. Do I still have that piece of fabric that I Together with my team, I want to create
When Bob is not in Stockholm, this bought from Stock Vintage three years ago? collections that each season offer something
love affair is maintained via a round-the- Bob asks his partner Pete, a pediatrician, who new and innovative but never stray too far
clock Skype connection and a daily trans- looks up from his book, shaking his head and from our DNA, and from what we do best: great
Atlantic mail delivery of everything from rolling his eyes. Bob laughs. I dont remember American Sportswear with a European touch.
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On top of the world
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GA NT BY MICH A EL BASTIA N
TA LES FROM A NORTHER N COUNTRY
One day a bird was spotted overhead. Bright red wings spread out against the sky. A beautiful song
to no one in particular began. The cardinal settled quietly in a nearby tree as our couple gazed up for what
seemed like an eternity. As it sang its song again and again, they began to understand the meaning
of the melody. The bird shared its secrets, and from that day forward a special friendship began.
A snow covered bond found deep within the heart of a northern country.
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The important thing to me about a watch
is that it remains timeless and above fashion.
A good watch should become part of you.
michael bastian
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a f r agr a nce by pi er r e & pi er r e
The scent of GANT. An unmistakable aroma of now lives in Paris and Wulff in New York).
sea, tarred wooden decks and the invigorating Pierre Wulff has, together with his colleague
winds that swirl around the coast of New Jerome Epinette, weighed, blended and balanced
England. all the ingredients to perfection.
Pierre Dinand who has worked After this, we at GANT have sniffed,
with many world-famous fashion sampled and compared different
houses is adamant that the look versions. Our olfactory senses have pier r e di na n d
of the bottle should mirror its been tempted by different types
contents. For GANT he found of wood, citrus, bergamot and
inspiration in the wicker baskets lavender; smoky, warm and sensual
that cargo ships in the old days in combination.
used to transport fragile goods. Now its your turn.
Pierre Wulff, perfumer for the In the quest for the essence of
doyen of the perfume business, GANT only the most exclusive
Robertet, for 15 years, and one of ingredients have been used. The
the most passionate experts on blue color was present in the glass
natural scents, has in turn chosen batch from the very beginning,
the 35 different ingredients for the the twist cap is made from the
new perfume. finest bakelite and even the paper
Pierre and Pierres working relationship and in the packaging note has been carefully
friendship go back 40 years. During especially chosen.
intense periods, like working with GANT right You will only find the exclusive GANT
now, they talk on the phone every day (Dinand fragrance in our own stores.
Read more at gant.com where you can also see a film that weve made exclusively with Pierre and Pierre.
t h e bot t l e
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Christmas
in
VERMONT
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Am er ica n
Beaut Y
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The homecoming
GANT is back on campus
In every heart that beats a little extra for GANT, originators of American Sportswear. The
theres a special place for New Haven and Yale. GANT brothers Marty and Elliot, had returned
This is where we originally came home from World War II and were
268 York Street, on the corner of Broadway
from. And this is where our shirts looking for a more relaxed way
first set the style for fashion- of dressing. Thanks to them,
conscious Yale students. a button-down shirt and a
Which, in turn, very much comfortable pair of chinos
helped make GANT the became the symbol for a
leading shirt manufacturer whole new era.
on the East coast. GANT shirtmakers on
Now weve returned to 120 Haven Street were
our New England roots. in those days a well-re-
The GANT Campus nowned store.
Store has opened a mere Six decades later, we have
stones throw from Yale in an the same wishes for 268 York
old 2,400 square-foot brick fac- Street where the GANT Campus
tory. The stores library-feel pays Store is located.
hommage to GANTs local historical To celebrate our homecoming, a
significance and university roots. limited-edition GANT Yale Co-op shirt recreated
While establishing the brand here in New from the originals of the 1960s will be sold here.
Haven in 1949, GANT became one of the The circle is complete.
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Introducing
Gant Underwear
To complement our clothing collections, we are launching a new range
of mens underwear. The strong GANT tradition of quality fashion and American
Sportswear now continues. Inspired by our collections, we only use the finest materials
such as combed cotton and luxurious microfiber. Find your personal favorites
amongst our many different styles.
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Home for the holidays
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GANT WORLDWIDE
AUSTRALIA GREECE S LO VA K R E P U B L I C
Salco Group Pty Ltd Notos Com Holdings SA Gant Slovakia s.r.o.
+61 3 9340 5200 +30 211 1887101 +421 220 903 220
gant@salco.com.au epoulantza@notoscom.gr info@gant-usa.com
AUSTRIA H U NG A R Y S LO V E N I A
Notos Textilhandel GmbH Gant Hungary Kft. Notos Com d.o.o.
+43 662 45 80 60 +36 1 3360725 +385 51 274 470
notos-textilhandel@aon.at info@gant-usa.com office@notos-com.hr
B E LG I U M I TA LY S PA I N
Fashion Concept Group Newport SpA Gant Lifestyle Espaa S.L.U.
+31 33 4343 050 +39 015 255 64 80 +34 91 484 35 00
gant@fashionconcept.nl info@gant.it infospain@gant.es
B U LG A R I A LITHUANIA TUNISIA
Notos Com Holdings SA JSC Burda Modern Salonas St Omga Ngoce
+30 210 800 73 00 +370 523 373 55 +216 70 73 68 69
poulantza@notos-com.gr info@burda.lt mehdi.lacoste@topnet.tn
CANADA L AT V I A TURKEY
Jaytex Group Pro Fashion Oy Darneks Tekstil San Tic A.S.
+1 416 785 1099 +37167100472 +90 212 2620097
cpenny@jaytex.com profashion@profashion.fi ganturkey@turk.net
C R O AT I A M A LTA
Notos Com d.o.o. Notos Com Holdings SA GANT EYEWEAR
+385 51 274 470 +30 210 800 73 00 Viva International Group
office@notos-com.hr poulantza@notos-com.gr +1 908 595 6200
customerservice@vivagroup.com
CYPRUS MIDDLE EAST
Notos Cyprus Limited Liwa Trading Enterprises. L.L.C. G A N T F OO T W E A R
+35 722 44 7300 +971 2 632 9600 Selva Shoes BV
theo@notoscyprus.com stylo@liwastores.com +31 495 462055
gantfootwear@bosgroup-int.com
CZECH REPUBLIC M ON A C O
Gant Czech Republic s.r.o. Gant Store GANT FRAGRANCE
+420 242 482 274 +377 93 50 30 30 Elizabeth Arden International S..r.l.
info@gant-usa.com +41 22 791 87 11
M ON T E N E G R O gantfragrances@elizabetharden.com
DENMARK Notos Com Holdings SA
Jens Schirmer A/S +30 210 800 73 00 GANT HOME
+45 4593 42 22 poulantza@notos-com.gr Gant Home AB
gant@gant.dk +46 40 30 92 70
THE NETHERLANDS annette.lundh@gant.com
E S T ON I A Fashion Concept Group
Pro Fashion Oy +31 33 4343 050 GANT TIME
+37255673328 gant@fashionconcept.nl Synoco Scandinavia AB
gantstoreriga@profashion.fi +46 8 755 86 00
NO R W AY info@synoco.se
F I NL A N D Svein Transeth Sportswear A/S
Pro Fashion Oy +47 31 294 600 GANT UNDERWEAR
+358 20 7545 030 lasse@gant.no Gant Underwear AB
profashion@profashion.fi +46 8 506 760 55
PORTUGAL gant.underwear@gant.com
FRANCE Delveste Comrcio de Vesturio, S.A.
Gant France SAS +351 252 093 000
+33 1 43 12 61 41 mail@gant.pt
info.france@gant.com
RUSSIA
F Y R O M A C E D ON I A S.F.Group Ltd
Notos Skopje DOO +7 495 755 83 33
+38 923 290538 info@gant.ru
a.penov@notos.com.mk
Please note that certain items may not be available in every country.
For more Gant, please visit G A N T. C O M , y o utube . c o m / g a n tvide o s ,
Faceb o o k Gant Official Fan Page and download our
Gant i P h o n e app l icati o n