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PIA Training Centre (PTC) Module 9 HUMAN FACTORS

Category A/B1/B2 Sub Module 9.3 Social Psychology

MODULE 9
Sub Module 9.3

SOCIAL PSYCHOLOGY

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Contents
SECTION 5: PEER PRESSURE---------------------------------------- 11
SECTION 1: INDIVIDUAL PERSONALITY------------------------------ 1 5.1 EXPERIMENTS IN CONFORMITY--------------------------------------- 11
1.1 INTRODUCTION ------------------------------------------------------------ 1 5.2 COUNTERING PEER PRESSURE AND CONFORMITY -------------- 12
SECTION 2: RESPONSIBILITY ----------------------------------------- 4 SECTION 6: MOTIVATION ------------------------------------------ 13
2.1 RESPONSIBILITY: INDIVIDUAL AND GROUP -------------------------- 4 6.1 MASLOWS HIERARCHY OF NEEDS ----------------------------------- 13
2.2 WORKING AS AN INDIVIDUAL OR AS A GROUP--------------------- 4 6.2 DE-MOTIVATION---------------------------------------------------------- 17
2.3 INDIVIDUAL RESPONSIBILITY -------------------------------------------- 4 SECTION 7: CULTURE ISSUES --------------------------------------- 18
2.4 GROUP OR TEAM RESPONSIBILITY------------------------------------- 5 7.1 SUMMARY------------------------------------------------------------------ 19
SECTION 3: TEAMWORKING ----------------------------------------- 6
3.1 TEAMWORK (GROUP DECISION MAKING) --------------------------- 6
CONFORMITY ------------------------------------------------------------------- 7
COMPLIANCE ------------------------------------------------------------------- 7
RISKY SHIFT --------------------------------------------------------------------- 7
GROUP DURATON ------------------------------------------------------------- 7
SECTION 4: MANAGEMENT, SUPERVISION, LEADERSHIP,
MOTIVATION & PEER PRESSURE ------------------------------------ 9
4.1 TEAM LEADER/MANAGER ----------------------------------------------- 9
4.2 THE INDIVIDUAL -----------------------------------------------------------10
4.3 SALARY PACKAGE --------------------------------------------------------- 10
4.4 SHIFTS------------------------------------------------------------------------10
4.5 TEAMWORK ----------------------------------------------------------------10

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SECTION 1: INDIVIDUAL PERSONALITY


covers a somewhat different aspect of personality. The word
1.1 INTRODUCTION character has two slightly different, though related, meanings.
One has moral connections and describes behaviour, thus
It was once said if all members of any social group acted alike, indicating a good or bad character. The second meaning
thought alike and felt alike, personality would not exist. This considers character from the point of view of its strength or
statement underlines one of the most important facts about quality.
people, namely, that each of us (even identical twins) is
psychologically different in one way or another from our fellow For example:
man. This variation constitutes what we recognise in each other
as differences in our personalities.
A weak character being considered as someone with poor
Our personal differences are believed to be affected by our impulse control.
genes, our environment and our social interaction. We translate
information from our senses, after using previous experience. Temperament has also been used to guide personality i.e. if a
This may be stored in our memory as schemata (plans) and as person is hot tempered, sweet tempered, and hes
memory processes the information may change in its temperamental.
perception. When we form impressions of other people, we do
not automatically pay attention to all the information which we Personality is the term used to embrace all those stable
get from them. Our schemata lead us to assume certain things behavioural characteristics that are associated with an
about them, based on previous information in the memory, individual and ones personality is extremely important in
which may be biased. determining the relationship with others.

Personality We are all used to the common descriptive words and phrases
used to describe individuals:
Two terms are often encountered when talking about a persons
For example:
personality, these are:

Character
Temperament

Both terms have sometimes been used interchangeably with the


word personality. Furthermore it is generally assumed that each

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a jolly chap
a daredevil
a good sport
a sour faced skinflint
a good listener

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These terms, however, are unscientific and too general for use They are stable and very resistant to change. Attempts by
in assessing personality with any degree of accuracy. psychotherapy to modify personality distortions seem to have
very limited success, even when applied over many years.
Assessing Personality Personality, attitudes and beliefs are intangible in as much as
they cannot be seen or studied directly but only inferred from
We all make assessments of personality in any social what a person says or does. Personality may be classified in a
encounter. Quick first impressions are made by their number of dimensions. The major dimensions may be said to
appearance and dress. The persons physical build also affects be extraversion and anxiety. Other major traits such as warmth
our perception of personality. Short, fat people are seen as easy and sociability, impulsivity, tough-mindedness, dominance,
going, sociable and self indulgent. Tall thin people as fragile, stability and boldness will all contribute to the overall personality
introspective, sensitive and nervous. Muscular, square of the individual.
shouldered people are seen as restless, energetic and At the very basic level extraversion may be associated with
insensitive. We have also heard of villains being described as boldness, impulsive behaviour and sociability. Anxiety is
thin lipped, murderers having close set eyes and thugs as normally linked to emotional instability, tension and
heavy set. These are relearned preconceptions from our long suspiciousness. As extraversion and anxiety are not related to
term memory and are colouring our true assessment of the one another, some people may be anxious and extroverted,
individuals personality. Personality should be assessed by others anxious and introverted.
various techniques such as interviews, projective tests and
questionnaires. The results from a series of tests or questionnaires may be
plotted on a simple two dimensional graph of personality with
Classification of Personality axes of extraversion and anxiety. Most people will be about the
average in both dimensions.
Early Greeks placed people into four groups of differing As deviation from the average increases so the characteristics
temperamental and emotional make up. These are: of that personality become more pronounced. For example the
anxious extravert will be regarded as aggressive and
Melancholic sad, doleful. changeable, the stable introvert as thoughtful and controlled.
Phlegmatic slow, stolid. An anxious introvert will seem sober and pessimistic, stable
Choleric easily moved to anger. extraverts will be seen as responsive and easy going.
Sanguine confident, cool. The anxious extrovert is likely to be a risk taker. The anxious
introvert will be more rigid and sober in behaviour and when
Various psychologists have attempted to classify, explain and confronted with an emergency may not be able to perform. The
alter human personality traits which may be innate and in any aircraft engineer, on average, has been found to be a stable
case are acquired very early in life. They are deep-seated introvert, being thoughtful and controlled, not likely to take risks.
characteristics which constitute the essence of a person.

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SECTION 2: RESPONSIBILITY In practice, aircraft maintenance engineers are often assigned


to groups or teams in the workplace. These may be shift teams,
2.1 RESPONSIBILITY: INDIVIDUAL AND GROUP or smaller groups within a shift. A team may be made up of
various engineering trades, or be structured around aircraft
Being an aircraft maintenance engineer is a responsible job. types or place of work (e.g. a particular hangar). Although
Clearly, the engineer plays a part in the safe and efficient distinct tasks may be assigned to individuals within a team, the
passage of the travelling public when they use aircraft. Within responsibility for fulfilling overall goals would fall on the entire
aircraft maintenance, responsibility should be spread across all team. If someone is considered responsible, they are liable to
be called to account as being in charge or control of, or
those who play a part in the activity. This ranges from the answerable for something.
accountable manager who formulates policy, through
management that set procedures, to supervisors, teams of 2.3 INDIVIDUAL RESPONSIBILITY
engineers and individuals within those teams. Flight crew also
play a part as they are responsible for carrying out pre-flight All aircraft maintenance engineers are skilled individuals having
checks and walk-around and highlighting aircraft faults to undertaken considerable training. They work in a highly
maintenance personnel. professional environment in the UK and generally have
considerable pride in their work and its contribution to air safety.
2.2 WORKING AS AN INDIVIDUAL OR AS A GROUP All individuals, regardless of their role, grade or qualifications
should work in a responsible manner. This includes not only
Traditionally, in the maintenance engineering environment, Licensed Aircraft Engineers (LAEs), but non-licensed staff.
responsibility has been considered in terms of the individual
rather than the group or team. This is historical, and has much The certifying engineer shall be responsible for ensuring that
to do with the manner in which engineers are licensed and the work is performed and recorded in a satisfactory manner...
Likewise, non-certifying technicians also have a responsibility in
way in which work is certified. This has both advantages and
the maintenance process. An organization approved in
disadvantages. The main advantage to individual responsibility accordance with EASA part 145 must establish the competence
is that an engineer understands clearly that one or more tasks of every person, whether directly involved in hands-on
have been assigned to him and it is his job to do them (it can maintenance or not. Regulatory Authorities previously ruled that
also be a strong incentive to an engineer to do the work an organisation can make provision on maintenance records or
correctly knowing that he will be the one held responsible if work sheets for the mechanic(s) involved to sign for the work.
something goes wrong). The main disadvantage of any Whilst this is not the legally required certification under the
emphasis upon personal responsibility is that this may overlook requirements of EASA part145, it provides the traceability to
the importance of working together as a cohesive team or group those who were involved in the job.
to achieve goals.

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The LAE is then responsible for any adjustment or functional Inter-group conflict in which, situations evolve where a
test and the required maintenance records are satisfied before small group may act cohesively as a team, but rivalries
making the legal certification. may arise between this team and others (e.g. between
engineers and planners, between shifts, between teams
at different sites, etc.). This may have implications in
2.4 GROUP OR TEAM RESPONSIBILITY
terms of responsibility, with teams failing to share
responsibility between them. This is particularly pertinent
Group responsibility has its advantages and disadvantages. The to change of responsibility at shift handovers, where
advantages are that each member of the group ought to feel members of the outgoing shift may feel no moral
responsible for the output of that group, not just their own output responsibility for waiting for the incoming shift members
as an individual, and ought to work towards ensuring that the to arrive and giving a verbal handover in support of the
whole product is safe. This may involve cross-checking others written information on the work cards or task sheets,
work (even when not strictly required), politely challenging whereas they might feel such responsibility when
others if you think that something is not quite right, etc. handing over tasks to others within their own shift.
The disadvantage of group responsibility is that it can potentially Group polarization is the tendency for groups to make
act against safety, with responsibility being devolved to such an decisions that are more extreme than the individual
extent that no-one feels personally responsible for safety members initial positions. At times, group polarization
(referred to as diffusion of responsibility). Here, an individual, on results in more cautious decisions. Alternatively, in other
his own, may take action but, once placed within a group situations, a group may arrive at a course of action that
situation, he may not act if none of the other group members do is riskier than that which any individual member might
so, each member of the group or team assuming that someone pursue. This is known as risky shift. Another example of
else will do it. group polarization is groupthink in which the desire of
the group to reach unanimous agreement overrides any
Social psychologists have carried out experiments whereby a individual impulse to adopt proper, rational (and
responsible) decision-making procedures.
situation was contrived in which someone was apparently in
distress, and noted who came to help. If a person was on their Social loafing has been coined to reflect the tendency for
own, they were far more likely to help than if they were in a pair some individuals to work less hard on a task when they
or group. In the group situation, each person felt that it was not believe others are working on it. In other words, they
solely his responsibility to act and assumed that someone else consider that their own efforts will be pooled with that of
would do so. other group members and not seen in isolation.
Responsibility is an important issue in aircraft
Other recognized phenomena associated with group or team maintenance engineering, and ought to be addressed
working and responsibility for decisions and actions which not only by licensing, regulations and procedures, but
aircraft maintenance engineers should be aware of are: also by education and training, attempting to engender a
culture of shared, but not diffused, responsibility.
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SECTION 3: TEAMWORKING

3.1 TEAMWORK (GROUP DECISION MAKING)

It is generally accepted that the decision reached by a group will


be better than the average decision made by individuals within
the group, although this might take longer. The group decision
will, however, seldom improve on the problem solving ability of
the ablest group member. From this point of view, there may be
a valid reason to have the maximum number of the highest
trained personnel with vast experience of aircraft maintenance,
on all the companys shifts. However, this is realistically not
practical, with the cost of manpower etc.

When a group are discussing and arguing on the solution to a


problem, before coming to an agreement, there are a number of
factors which will affect the group decision.

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People like to conform; non-conformity is stress inducing. To conform to


a group is a way of minimising stress. People do not normally wish to be
seen as the odd one out. Individuals will accept group opinions and
attitudes. The readiness to conform differs between sexes, nationalities
and cultures. Sometimes this group decision may be against the
CONFORMITY
individuals better judgement and he may feel pressurised, leading to
stress. This is known as PEER PRESSURE.

Peer Pressure is helped by the team when it is motivated, close-knit, well


managed and supportive of the individual. This is not always achievable.

This is the term used to describe an individuals likelihood of complying


with a request. If a large and unreasonable request is made, there is a
COMPLIANCE greater likelihood of it being complied with if it has been preceded either
by an even more outrageous request that has been denied, or if a
smaller more reasonable request has already been accepted.

If a group is asked to consider a problem they will usually come to a


decision that is more risky than the average decision made by individual
RISKY SHIFT members. If the individual members are bold, daring personalities, such
a combination will make an unduly bold outcome. Hence the name Risky
Shift.
When a team are kept together for a long period of time they come to
know each others habits as well as their strengths and weaknesses.
This may be an advantage until, say, a team member falls ill. The new
GROUP DURATON
team member will be unaware of any signals or shortened procedures
which the team has adopted. This may lead to a misunderstanding and
a potential accident.

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Improving Group Decision Making

Guidelines can be given to improve decision making. Some of


these are given below:

Avoid arguing for your personal judgements. Approach


the task on the basis of logic.

Avoid changing your mind only in order to reach


agreement or avoid conflict. Support only solutions with
which you are able to agree.

Avoid conflict reducing techniques such as a majority


vote or a middle course strategy.

View differences of opinion as helpful rather than a


hindrance in decision making.

When these guidelines are used then a group will produce a


better performance than another group not using the guidelines.

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SECTION 4: MANAGEMENT, SUPERVISION, LEADERSHIP, Avoid giving any indication of your own opinion or ideas
MOTIVATION & PEER PRESSURE at the outset. A team member with a different idea may
be reluctant to air it if it seems to contradict the captain.
4.1 TEAM LEADER/MANAGER
Do make a point of soliciting the ideas of other crew
The team should include everyone from the cleaners to top members openly. In particular encourage them to
management. If a person works for the company, their objective express any doubts or objections to a particular course
is the same a safe aircraft full of fare-paying passengers with of action. Always ensure that the potential problems or
their flight on time. dangers are fully aired.

The team leader should encourage the idea of team making for When the leader has made a decision, the reasons for
reasons previously discussed. Team meetings should be held arriving at that decision should be explained if there is
from time to time to discuss:- time. Failure to do so will make the crew members feels
that their ideas have been ignored, with the result that, in
Working conditions the future, they will not be at all keen to put forward
Past problems proposals.
Company performance/team performance
Future programme and plans
Any anticipated future problems
Any competent business

Problems of a private nature should be in confidence.

When a leader is heading a meeting to reach the best decision


and to maintain the morale of the team, the following principles
should be followed:

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4.2 THE INDIVIDUAL For some, promotion/progression is important, so firms should


have in place a worker/supervisor/management structure to
From previous chapters we can see human behaviour in the allow progression for those that have the desire to develop their
workplace can be affected by a wide number of causes. It is talents. For small firms this may not be so easy.
difficult to quantify what affects who and by how much. An event
may affect one person adversely whilst the same event may not 4.3 SALARY PACKAGE
affect another in any way. The amount of adverse affect will
also depend on how often a particular event happens and on Money is always a good motivator. If the overall salary package
the state of mind of the person at the time. is good it goes a long way to ensuring a happy worker. Salary
is related to expectations and can include:
For Example:
Basic salary
There being no soap in the washroom it may affect some Overtime working/overtime rates
more than others it gets a bit tiresome when there has not Pension schemes
been any soap for several days it is doubly annoying when Relocation expenses
you have very dirty hands and have a particular need to have Share certificate schemes
especially clean hands before leaving work. Private health care schemes
Perks such as free flights
This is just one event but the general parameters can apply to
many other situations harassment, spares problems, 4.4 SHIFTS
promotion etc.
We can see, from our Circadian rhythms, shift work can affect
For the engineer to be happy and have a highly motivated our sleeping patterns. This can lead to fatigue, stress and, in
attitude to work we must consider a number of factors that might the long term, health problems; a strong de-motivator.
affect him. Any one or more of these factors will have a
motivation/de-motivation effect. 4.5 TEAMWORK
Expectations It is important that if a person has ambitions in As previously discussed, a close-knit, well managed, motivated
terms of promotion/progression, then he/she should have team with supportive management will have a high morale. The
expectations of realising them. team leader should encourage teamwork and team
responsibility.

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SECTION 5: PEER PRESSURE Where the individual carried out the task after a group of
7-9 confederates of Asch and all judged that line A was
In the working environment of aircraft maintenance, there are the correct choice. Of course, the real participant did not
many pressures brought to bear on the individual engineer. We know the others were stooges
have already discussed the influence of the organization, of
responsibility and motivational drives. In addition to these, there In the first condition, very few mistakes were made (as would be
is the possibility that the aircraft maintenance engineer will expected of such a simple task with an obvious answer). In the
receive pressure at work from those that work with him. This is
latter condition, on average, participants gave wrong answers
known as peer pressure.
on one third of the trials by agreeing with the confederate
For example, an individual engineer may feel that there is majority Clearly, participants yielded to group pressure and
pressure to cut corners in order to get an aircraft out by a agreed with the incorrect group finding (however, it is worth
certain time, in the belief that this is what his colleagues would mentioning that there were considerable Peer pressure is the
do under similar circumstances. There may be no actual actual or perceived pressure which an individual may feel, to
pressure from management to cut corners, but subtle pressure conform to what he believes that his peers or colleagues
from peers, e.g. taking the form of comments such as You expect. he leader should encourage loyalty to the team and
dont want to bother checking the manual for that. You do it like Company. Ideally all employees should be Company Men
this would constitute peer pressure. working towards the betterment of that Company.
Peer pressure thus falls within the area of conformity. Further research indicated that conformity does not occur with
Conformity is the tendency to allow ones opinions, attitudes, only one confederate (as then it is a case of my word against
actions and even perceptions to be affected by prevailing yours). However, it is necessary to have only three
opinions, attitudes, actions and perceptions.
confederates to one real participant to attain the results that
5.1 EXPERIMENTS IN CONFORMITY Asch found with 7- 9 confederates.

Asch carried out several experiments investigating the nature of The degree, to which an individuals view is likely to be affected
conformity, in which he asked people to judge which of lines A, by conformity or peer pressure, depends on many factors,
B & C was the same length as line X. (see Figure 3.1). He including:
asked this question under different conditions:
Culture (people from country x tend to conform more
Where the individual was asked to make the judgment than those from country y)
on his own
Gender (men tend to conform less than women)

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Self-esteem (a person with low self-esteem is likely to 5.2 COUNTERING PEER PRESSURE AND CONFORMITY
conform more)
The influence of peer pressure and conformity on an individuals
Familiarity of the individual with the subject matter (a views can be reduced considerably if the individual airs their
person is more likely to conform to the majority view if he views publicly from the outset. However, this can be very
feels that he knows less about the subject matter than difficult: after Aschs experiments, when asked, many
they do) participants said they agreed with the majority as they did not
want to appear different or to look foolish.
The expertise of the group members (if the individual
respects the group or perceives them to be very Conformity is closely linked with culture (described in the next
knowledgeable he will be more likely to conform to their section). It is highly relevant in the aircraft maintenance
views) environment where it can work for or against a safety culture,
depending on the attitudes of the existing staff and their
The relationship between the individual and group influence over newcomers. In other words, it is important for an
members (conformity increases if the individual knows organization to engender a positive approach to safety
the other members of the group, i.e. it is a group of throughout their workforce, so that peer pressure and
peers) conformity perpetuates this. In this instance, peer pressure is
clearly a good thing. Too often, however, it works in reverse,
with safety standards gradually deteriorating as shift members
develop practices which might appear to them to be more
efficient, but which erode safety. These place pressure, albeit
possibly unwittingly, upon new engineers joining the shift, to do
likewise.

Fig 3.1 An experiment to illustrate conformity

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conflicting motivations that impinge on their actions and attempt
SECTION 6: MOTIVATION to examine their motivations for working in a certain way.

Motivated behaviour is goal-directed, purposeful behaviour, and 6.1 MASLOWS HIERARCHY OF NEEDS
no human behaviour occurs without some kind of motivation
underpinning it. In aircraft maintenance, engineers are trained to Possibly one of the most well known theories which attempts to
carry out the tasks within their remit. However, it is largely their describe human motivation is Maslows hierarchy of needs.
motivation which determines what they actually do in any given Maslow considered that humans are driven by two different sets
situation. Thus, motivation reflects the difference between what of motivational forces:
a person can do and what he will do.

Motivation is usually considered to be a positive rather than a Those that ensure survival by satisfying basic physical
negative force in that it stimulates one to achieve various things. and psychological needs
However just because someone is motivated, this does not Those that help us to realize our full potential in life
mean to say that he is doing the right thing. Many Motivations known as self-actualization needs (fulfilling ambitions,
can be thought of as a basic human drive that arouses, directs etc.)
and sustains all human behaviour. Generally we say a person is
motivated if he is taking action to achieve something. Criminals
are highly motivated for instance. Motivation is difficult to Figure shows the hypothetical hierarchical nature of the needs
measure and predict. We are all motivated by different things, we are motivated to satisfy. The theory is that the needs lower
for example, an artist might strive over many months to down the hierarchy are more primitive or basic and must be
complete a painting that he may never sell, whereas a satisfied before we can be motivated by the higher needs. For
businessman may forfeit all family life in pursuit of financial instance, you will probably find it harder to concentrate on the
success. information in this document if you are very hungry (as the lower
level physiological need to eat predominates over the higher
With respect to aviation safety, being appropriately motivated is level cognitive need to gain knowledge). There are always
vital. Ideally, aircraft maintenance engineers ought to be exceptions to this, such as the mountain climber who risks his
motivated to work in a safe and efficient manner. However, life in the name of adventure. The higher up the hierarchy one
many factors may cause conflicting motivations to override this goes, the more difficult it becomes to achieve the need. High
ideal. For instance, the motivation of some financial bonus, or level needs are often long-term goals that have to be
de-motivation of working outdoors in extreme cold weather
accomplished in a series of steps.
might lead to less consideration of safety and increase the
likelihood of risk taking, corner cutting, violating procedures and
so on. Aircraft maintenance engineers should be aware of An aircraft maintenance engineer will fulfil lower level needs by
earning money to buy food, pay for a home and support a
family. They may well be motivated by middle level needs in
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their work context (e.g. social groups at work, gaining status
and recognition).

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It is noteworthy that for shift workers, tiredness may be a more


powerful motivator than a higher order need (such as personal
satisfaction to get the job done in time or accurately).

An interesting experiment on motivation was carried out in 1924


at the Hawthorne Works of the Western Electric Company in
Chicago. Here, the management altered various factors such as
rest periods, lighting levels, working hours, etc. and each time
they did so, performance improved, even when the apparent
improvements were taken away! This suggested that it was not
the improvements themselves which were causing the
increased production rates, but rather the fact that the staff felt
that management were taking notice of them and were
concerned for their welfare. This phenomenon is known as the
Hawthorne effect.

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Fig Maslows hierarchy of needs. Source: Maslow, 1954

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6.2 DE-MOTIVATION However, care should be taken when associating these


characteristics with lack of motivation, since some could also be
Highly motivated people tend to show the following signs of stress.
characteristics:
There is much debate as to the extent to which financial reward
high performance and results being consistently is a motivator. There is a school of thought which suggests that
achieved whilst lack of financial reward is a de-motivator, the reverse is
not necessarily true. The attraction of the extra pay offered to
the energy, enthusiasm and determination to succeed work a ghoster1 can be a strong motivator for an individual to
ignore the dangers associated with working when tired.
unstinting co-operation in overcoming problems
The motivating effects of job security and the de-motivating
willingness to accept responsibility impact of lack of job security is also an area that causes much
debate. The hire and fire attitude of some companies can,
willingness to accommodate change potentially, be a major influence upon safety, with real or
perceived pressure upon individuals affecting their performance
People who are de-motivated lack motivation, either intrinsically and actions. It is important that maintenance engineers are
or through a failure of their management to motivate the staff motivated by a desire to ensure safety (Maslows self
who works for them. De-motivated people tend to demonstrate esteem/self respect), rather than by a fear of being punished
the following characteristics: and losing their job (Maslows security). It is possible that the
apathy and indifference to the job, including reduced can do culture, which is evident in some areas of the industry,
regard for safety whilst working may be generated by the expectancy that if individuals do not
deliver, they will be punished (or even dismissed) and,
a poor record of time keeping and high absenteeism conversely, those who do deliver (whether strictly by the book
or not, finding ways around lack of time, spares or equipment)
an exaggeration of the effects/difficulties encountered in are rewarded and promoted. This is not motivation in the true
problems, disputes and grievances sense but it has its roots in a complex series of pressures and
drives and is one of the major influences upon human
a lack of co-operation in dealing with problems or performance and human error in maintenance engineering.
difficulties

unjustified resistance to change

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PIA Training Centre (PTC) Module 9 HUMAN FACTORS
Category A/B1/B2 Sub Module 9.3 Social Psychology

SECTION 7: CULTURE ISSUES Anybody who is seen to belong to a particular group will
therefore automatically be assumed to have the same
Disharmony in the workplace can arise through differences in
characteristics as the group.
cultural background and can be the most difficult to rectify.
People tend to bring with them from childhood, deep-rooted
ideologies which will be hidden in day to day relationships. Prejudice can be positive or negative in our attitude to a group.
When problems arise, losses of control lead to conflict which is If we treat a group badly because of our negative attitude we
usually of the most disruptive kind, and the most difficult to deal are said to be discriminating against them.
with.
Prejudice and Discrimination are caused by:
People within a group, regarding each other as a member of the
group, see out of group members as different. The group will Historical/Economic Causes
categorise the differences with out of group members and will Cultural Causes
perceive the differences as being greater than they really are. Situation (or Interpersonal) Causes
This categorisation leads to stereotyping where strong positive Individual Causes
or negative attitudes towards the out group are being
developed.
Historical Causes
Stereotyping has three main characteristics:
Much of the discrimination against blacks and Asians can be
People are categorised on the basis of very visible traced back to Britains colonial days; blacks were imported into
characteristics e.g.: this country, and used in the colonies as slaves and slaves by
definition do not have equal rights or fair treatment. The British
o RACE view of the inhabitants of its colonies was generally that they
o SEX were inferior to true Britons intellectually, socially and often in
o NATIONALITY motivation. When workers were required, however, the colonies
o BODY APPEARANCE provided a readily available (and cheap) supply. Marxist
o DRESS
sociologists see prejudice as a way in which the ruling classes
o DISABILITY, ETC.
maintain the attitude within society that a particular group or
All members of a particular group are assumed to have groups are in some way inferior, and therefore the ruling
the same characteristics. classes are justified in exploiting either the group or its
resources.

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PIA Training Centre (PTC) Module 9 HUMAN FACTORS
Category A/B1/B2 Sub Module 9.3 Social Psychology

Cultural Causes Individual Causes

Changes in the ways in which society operates may produce There are two main theories to explain why prejudice occurs in
breeding grounds for racial prejudice. For example, increased individuals. The first is the frustration/aggression hypothesis.
urbanisation (people being attracted to or forced to live in The idea is that, if a person is prevented from reaching a goal or
towns), mechanisation and unemployment (and competition for has something they want taken away, they will experience an
jobs), the increased importance of training and qualifications, increase in aggression. If the original source of frustration is not
the increasing power of the media (so that people believe what attackable, the aggression is redirected on to a scapegoat.
they are told, rather than developing their own internal The second theory of individual prejudice takes the view that
standards), changes in the structure of the family and in there are people, who, because of some flaw in their
standards of morality, and the upward mobility (improvement in personality, become prejudiced. There are many theories for
social position) of some groups are all thought by sociologists this prejudice, such as a strict, rigid and punishment centred
and anthropologists to have increased the level of prejudice. discipline in a childs upbringing, with parents they think of as
wholly good, but who are, in fact, deeply prejudiced.
Social processes, such as the law and education, may help to
maintain prejudice by making formal the unequal treatment of Prejudice can lead to HARASSMENT in the workplace causing
particular groups. Because people and groups become crowded stress to the individual. It can be in the form of touching and
together, they are in competition for work and they are more bodily contact, the spoken word, the written word, drawings and
easily affected by the media. gestures. Where any of these become a nuisance, management
should help the individual to tackle the problem.
Situational and Interpersonal Causes
7.1 SUMMARY
Situational causes of prejudice include conformity to group
norms i.e. people do not like being the odd one out in a group. The answer is to have well motivated groups of internationalist,
If the group have a prejudiced attitude, the non-prejudiced non-judgemental people, working in perfect conditions and
member will conform and behave in prejudiced ways. In the nothing ever going wrong. But of course this cannot be, we
Southern States of the USA in the 1960s, restaurant owners have to make allowances for one another and accept that, as
often used the Im not prejudiced, but my customers wouldnt aircraft engineers, our first priority is to the job in hand and to
like it excuse as a reason for their refusal to admit blacks. the aircrafts safety.
However as situations change so do many prejudices.

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