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4Ps
Product:
At Garnier, they combine high performance, effective formulae with active natural ingredients,
tocreate caring products that take care of us, our skin and our hair.Their aim is to work in
harmonywith the way we are, and make a real difference to who we can be. Garniers highly
effective,innovative beauty products have always been inspired by nature and wherever possible, they
useactive natural ingredients.For Garnier, beauty on the outside is the direct result of care on the
inside.There are 8 kinds of
garnier fructis
shampoos that are introduced in the Indian market.1.
hair brilliant and shiny on the outside. Hair is up to 5x stronger, up to 5x smoother and somuch
shinier, so color looks brilliant longer.
3.
7.
to skin health The British Skin Foundation recognises the quality and thoroughness of itsextensive
research.
Price
Although positioned as a premium offering, the brand was wise enough to price it
reasonableenough.The target segment for any product is that homogeneous group of people which is
purported to bethe most potential customer for the product. The market follows the Pareto Principle,
which saysthat 80 per cent of the sales come from 20 per cent of the people. Then that major
marketing effortsof companies attempt to attract the most potential group. In the present stage of
immensecompetition, companies are required to effectively plan their pricing strategies to not
only retaincurrent customers but to also expand the customer base by targeting new segments with an
aim toconvert them into loyal customers.Trying to strike a balance in its pricing strategy for the Indian
market, `L'Oreal India Private Ltdbelieves that by introducing more stock keeping units (SKU's) it
will be able to tide over the steeppricing of its products.Anti dandruff: 127Damage care: 117VLCC
dandruff: 160Shahnaaz: 500Dove: 117Head and shoulders: 129Himalaya anti dandruff shampoo: 120Clinic plus:
Place
As we know the brand loyalty of Garnier is very high and hence Garnier follows a pull
strategy.Customers of Garnier go to the retailers and buy the products
Rate