A UNIQUE INVESTMENT

OPPORTUNITY IN DUBAI
 WHY DUBAI

DUBAI TOURISM
Dubai welcomed nearly 12 million visitors in 2014, which is
expected to rise to over 15 million in 2015 and to a staggering
25 million by Expo 2020 Dubai. In the latest report from the
World Travel and Tourism Council, it was stated that tourism in
the emirate rose in 2014 by 5.6% from the previous year, with
a projected AED 159 billion income from travel and tourism
revenue over the next five years.

THE WORLDS BUSIEST

AND LARGEST AIRPORTS
Dubai International Airport is the worlds busiest airport for
international traffic, with nearly 71 million passengers passing
through in 2014 (a 6.1% increase on the previous year). That
number is forecast to rise to 79 million in 2015. On completion,
Al Maktoum International Airport at Dubai World Central (DWC)
is set to be the worlds largest airport, able to accommodate
160 million passengers a year.

FOREIGN DIRECT INVESTMENT

Dubai recorded almost AED 28.6 billion in foreign direct
investment to the emirate in 2014, according to figures
released by investment agency, Dubai FDI. Of that figure,
real estate, financial services, hotels and tourism, renewable
energy, business services, software and IT services accounted
for 78%. The economy continues to diversify its sources of
income.

SOURCES: emirates247.com; statista.com

 A SMART INVESTMENT

DUBAI HOTEL PERFORMANCE

By the end of 2014, there were 92,333 hotel rooms and
apartments in Dubai (a 9.2% increase on 2013), which
generated over AED 24 billion in income; whilst the Q1 2015
average hotel occupancy rate was a very healthy 87%, with
an average room rate of USD 327. Professional services
firm, Deloitte, projects these figures will remain consistent
for the rest of the year yet the number of rooms will continue
to increase. By the time of Expo 2020 Dubai, over 164,000
hotel rooms and hotel apartments will be required.

BUSINESS CONFIDENCE
According to its quarterly survey, the Department of Economic
Development (DED) in Dubai stated that robust economic
fundamentals including buoyancy in tourist activity and
diversified sources of income have resulted in continued
confidence in the emirate. Dubais Composite Business
Confidence Index (BCI) stood at 138.2 points in Q4 2014 (almost
the same as the previous year) with a strong outlook for 2015.
The UAE travel and tourism sector alone is expected to
create 245,000 jobs directly by 2023, registering an annual
growth rate of 4.1%, according to the latest research analysis
released by Dubai Chamber of Commerce and Industry.

UP TO 20% ROI
40% REVENUE SHARE

SOURCE: hoteliermiddleeast.com
 A TOP INVESTMENT

The number of hotels and hotel apartment developments in

Dubai increased by 46 in 2014, reaching 657, with a total
room stock of 92,333 (a 9.2% increase on 2013) and that
need is set to increase for a long time to come. An exciting
new addition to this growth in the hotel industry will be
Paramount Hotel Dubai Jumeirah Waterfront.

This is a unique opportunity to own a luxury hotel room or

suite and become a part of the flourishing hospitality market.
But its not just about owning your share of a prestigious
property, its your gateway to creating considerable annual
revenue. Our investment structure will ensure you a 40%
share in room revenue.
 HOTEL TYCOONS
IN THE MAKING
Invest in Paramount Hotel Dubai Jumeirah Waterfront, and
reap spectacular benefits:

An owner of a hotel room or luxury suite

A shareholder in a profitable hotel business, with:
o High annual yields
o Capital appreciation
o Lifestyle benefits
 RETURN ON
INVESTMENT

YEAR 2017 2018 2019 2020

AED PER NIGHT 1,310 1,336 1,363 1,513

OCCUPANCY 80% 81% 83% 90%

REVENUE PER ROOM 382,520 395,048 412,898 496,970

40% REVENUE SHARE 153,008 158,019 165,159 198,788

YIELD PERCENTAGE* 10% 10.33% 10.80% 13%

LIFESTYLE BENEFITS** 18,340 18,707 19,081 21,180

RETURN ON INVESTMENT* 11.20% 11.55% 12.05% 14.38%

40% share of total revenue | Title deed with every unit sold | Two weeks free stay per annum

Zero service charges | Zero utility charges

*Based on initial investment of AED 999,999 | **Comprising of 14 nights accommodation

NB: 2018 is a leap year.
The returns are based on a full fiscal year starting 2017. If this is not the case then the returns will move out one year.

Forecasts are for illustrative purposes only. Damac Properties is not liable for market and economic fluctuations that may affect your investment.
 MORE THAN
ENTERTAINMENT
Billions of people around the world know that when they
see the mountain and stars, they are going to have a unique
experience in entertainment. Since the first motion picture
images flickered across a silver screen over 100 years ago,
audiences have been using movies as mini-adventures that
allow them to escape from their daily lives.

Paramount Hotel Dubai Jumeirah Waterfront presents an

opportunity for guests to enjoy the ultimate in immersive
escapism, transforming vacations, weekend getaways and
even business trips into finely choreographed experiences
where every detail is as perfectly focused as a classic
Paramount Pictures film. Paramount Pictures creates more
than entertainment.

TM, and Paramount Pictures Corp. ALL RIGHTS RESERVED.

 OUR CORE VALUES

CREATIVITY
Creativity fuels our purpose: to imaginatively and collaboratively
produce original hospitality experiences that are directed,
designed and detailed. We are determined to attract and
support exceptional talent to design extraordinary experiences
and well apply technology as an enabler, not an end in itself.

SIMPLICITY
The great talent of creative people is to make the complex
simple. Our hotels, resorts and residences will showcase
beautiful yet functional design allied to a contemporary
take on luxury. We aspire to effortless beauty and
unpretentious style.

COLLABORATION
Working together. Thats collaboration. And its how we work.
We cast energising ensembles, choreograph them with artistry
and flair and marry big ideas with the hard work truly necessary
to innovate.

TM, and Paramount Pictures Corp. ALL RIGHTS RESERVED.

 QUALITIES WE BELIEVE IN

MYSTERY
Magic is an art that is difficult to understand and even more puzzling
to explain. Our hospitality will feature an artful mystique. Intrigue,
sensuality and romance will go far to explain our attraction.

ESCAPE
The feeling of losing yourself in a story is a universal truth. We
only build and operate wholly immersive environments where our
guests can enjoy the wonderful feeling of freedom that comes from
fantasy. Our properties will provide an entertaining transport from
the mundane to the extraordinary.

TM, and Paramount Pictures Corp. ALL RIGHTS RESERVED.

 INTELLIGENT, ATTENTIVE
AND PERSONAL
THE HOLLYWOOD CONNECTION
The Paramount Pictures celebrated entertainment portfolio will be
woven into key touchpoints: from iPads in our transfer vehicles
to the in-room home theatre, the allure of great storytelling will
always be within reach. And our guests are sure not to lose touch
with the latest insider news from the entertainment industry,
available on demand 24/7.

STAYING IN TOUCH
Next generation connectivity and social media will augment the
physical reality of the Paramount Hotels & Resorts brand. Custom
apps will enable our guests to make the most of their stay before,
during and after their arrival, helping them create and record
memorable moments and stay in touch with us between visits.

CREATIVE ACCENTS
Our properties will each have their own identity, informed by the
local creative communities. They will become a living showcase
of traditional cuisine, music, contemporary art, photography and
performance.

SPECIAL SERVICES
A suite of personal services will extend the star treatment to our
guests. In-room styling, hair and make-up, special packages for film
premieres and expertly curated weekend and holiday expeditions
will strengthen community and local connections.

TM, and Paramount Pictures Corp. ALL RIGHTS RESERVED.

 PARTNERS IN PROGRESS
In just a few short years, the Dubai skyline has become one of
the most envied and recognised in the world. Its beautiful horizon
is lined with iconic buildings and structures that have defined the
citys identity. Leading the way with innovative design and daring
architectural flair is DAMAC Properties.

The superior design and details of DAMAC developments are a result

of working with the finest craftsmen and women, and associations
with key partners. DAMAC has collaborated with prestigious names
such as Versace, Fendi, Trump and now Paramount Hotels & Resorts,
to produce beautiful residences and business towers that make a
stunning statement.

To date, DAMAC Properties has completed nearly 14,000 units with

a further 37,000 units at various stages of progress across the Middle
East, of which 10,000 are hotel rooms and hotel apartments.*

*As of 31st March 2015.

A WORLD OF CONTRASTS
Tranquil azure sea; a stunning skyline - a world of contrasts
for you to enjoy. One moment youre unwinding by the
sea and within minutes find yourself gazing at some
of the worlds most iconic landmarks or shopping for
designer brands at the worlds finest shopping destinations.
Paramount Hotel Dubai Jumeirah Waterfront is fittingly located to
take you from beach to bustle at a gallop.
UNRIVALLED ELEGANCE

This luxury hotel tower is strategically located on the

Jumeirah Waterfront in Dubai and is described below:

- Basement, ground level and 29 storeys

- 429 elegantly appointed rooms and suites
- All-day-dining restaurant
- Speciality restaurant
- Ultra club / lobby lounge
- Pool bar / wellness centre caf
- Retail, including Paramount Hotels & Resorts
merchandise store and deli
- Swimming pool
- Work and play suites
- Screening room
- Kids club
- Meetings and events facilities
 ROMANCE YOUR
TASTE BUDS
Take your pick at the all-day-dining restaurant featuring cuisines
from around the world. If you are in the mood to relax or spend
the evening catching up with friends, the bar or the lounge is the
right place for you.
 SCREENING ROOM
An intimate projection-screen cinema is a social centrepiece
of every Paramount Hotel. Modelled on the professional
screening rooms in the studios at Paramount Pictures, each
cinema will offer reserved seating in luxury chairs and a full
food and beverage service.
 IMMERSE YOURSELF

Luxury meets relaxation at Paramount Hotel Dubai

Jumeirah Waterfront. You could take a dip in the fabulous
infinity pool, work out in a fully equipped fitness centre or
just laze on a lounger with a refreshing drink.
 WELLNESS CENTRE

Awaken your senses in the tranquil serenity of the luxurious

spa. Pamper yourself with a variety of treatments and
rejuvenate with an assortment of relaxing therapies. With
separate lounges for him and her, this is absolute indulgence.
 LUXURY THAT
PAYS YOU BACK
Your hotel rooms and suites represent the signature of ultimate
luxury. You can see attention to detail in every aspect of this icon;
be it the architectural finesse, thoughtful space allocation or the
endless opulent appointments.
 TYPICAL FLOOR PLAN - LEVEL 4

All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final
'as built' status in accordance with final designs of the project, regulatory approvals and planning permissions.

TYPICAL FLOOR PLAN - LEVELS 5-9, 11, 13-16, 19 & 21-24

All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final
'as built' status in accordance with final designs of the project, regulatory approvals and planning permissions.
 TYPICAL FLOOR PLAN - LEVELS 10, 12, 17, 18 & 20

All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final
'as built' status in accordance with final designs of the project, regulatory approvals and planning permissions.

TYPICAL FLOOR PLAN - LEVELS 25, 26 & 27

All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final
'as built' status in accordance with final designs of the project, regulatory approvals and planning permissions.
 All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final
'as built' status in accordance with final designs of the project, regulatory approvals and planning permissions.
TYPICAL FLOOR PLAN - LEVEL 28

The hotel rooms being sold by DAMAC Properties LLC are not owned, developed or sold by PHR FZ-LLC (trading under the name Paramount Hotels & Resorts) or
Paramount Licensing Inc, or any of its or their affiliates (Licensor) and the Licensor makes no representations, warranties or guarantees whatsoever with respect to
the ROI, hotel rooms or any other part of the Development.
LUXURY BY APPOINTMENT
Please contact us at any of our offices or visit our website damacproperties.com

UAE LEBANON
Tel: +971 4 301 9999 DAMAC Tower, Unit No 304
Mina El Hosn, Omar Daouk Street, Beirut
Dubai Tel : +961 78 836 222 / +961 78 836 333
Ocean Heights Email : beirut@damacgroup.com
Al Sufouh Road
Tel: +971 4 450 8777 QATAR
Fax: +971 4 454 2891 Office 04, 4th Floor
E-mail: dubai@damacgroup.com Al Qassar Tower (next to Olympic Tower)
West Bay area, Doha
Park Towers PO Box 18223
Dubai International Financial Centre Tel: +974 44 666 986
Tel: +971 4 376 3600 Fax: +974 44 554 576
Fax: +971 4 373 1490 E-mail: doha@damacgroup.com
E-mail: dubai@damacgroup.com
IRAQ
AKOYA by DAMAC Villa 69, Street 13, District 605
Al Hebiah Third Al Mansour-Dawoodi, Baghdad
Al Qudra Road Tel: +964 780 611 2345
PO Box 2195, Dubai, UAE E-mail: baghdad@damacgroup.com
Tel: +971 4 818 3300
E-mail: dubai@damacgroup.com JORDAN
Abdali, Al Abdali Project
KINGDOM OF SAUDI ARABIA DAMAC Tower, 1st Floor
Riyadh PO Box: 841317
14th Floor, Al Anoud Tower 2 Amman 11181
King Fahad Road Tel: +962 6 565 7457
Tel: +966 11 293 2883 Fax: +962 6 565 7896
Fax: +966 11 279 2462 E-mail: jordan@damacgroup.com
E-mail: ksa@damacgroup.com
UNITED KINGDOM
Jeddah Star Luxury Ltd
Al-Shumeisi Building (Authorised representative of DAMAC in the UK)
2nd Bldg after Tahliah Shopping Centre 6th Floor, 50 Hans Crescent
Tahliah Street London - SW1X 0NA
Tel: +966 1 2 284 5445 Tel: +44 207 590 7900
Fax: +966 1 2 284 5446 Fax: +44 207 584 9981
E-mail: ksa@damacgroup.com E-mail: info@starluxuryproperties.com
April 2015