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Introduction:

In general, media refers to various means of communication. For example, television, radio and
the Newspaper are different types of media. Media industry in Bangladesh indicates to the
Broadcast media, Advertising media, Electronic media, Print media and so on. The Constitution
of Bangladesh guarantees freedom of these media. The Bangladesh media is ranked at 136th out
of 178 countries of the world on the Reporters without Borders Press freedom Index. Most of the
media is owned by the private sector. Media of Bangladesh such as print and electronic media is
owned by private mostly. There are hundreds of weekly magazines, presenting a vast array of
viewpoints, though some outspoken papers have faced pressure in the past. Television Channel is
the biggest medium for watching news in Bangladesh. There are about 27 television stations in
Bangladesh Media. In 2006, there were 15 AM and 13 FM radio stations available. There are
around 34 million internet users in Bangladesh who are reading daily news over the internet.

Objective of the study:

The main objective of the study is to know the overall contribution of the media industry in our
economy. To achieve the main objective the study covers following specific objectives:

To know the total employment of this sector.


To know the annual growth of this sector.
To understand the overall scenario relevant to this sector.
To gather knowledge and experience regarding the media industry.

.Limitations of the study:

During our study we have faced many problems. Some specific limitations are given below:

Secondary data are not available.


The financial data are so confidential for any organizations, so they have no easily
shared our necessary information.
Under this situation some data are authentic and remaining others near to authentic
(Approximate).
All the media firm are situated in Dhaka but we are living so remote from Dhaka.
Media firm are not enlisted in share market in our country so they do not publish the
annual financial report.

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Materials and Methods:
The sample was selected purposively. Data were collected from two sources. Primary data were
collected from face to face interview. The secondary data were collected from magazines,
newspapers, journals, financial reports and various websites

Overall Scenario of the Media industry in Bangladesh:


Media industry in Bangladesh is the most important sector in our economy. It contributes a lot in
our economy in each year. Every year it is creating more employment opportunity in our country.
There are many subsectors of media industry in Bangladesh. Such as broadcast media, print
media, electronic media, and advertising media and so on. Television media is the most
important subsector among others because every year the growth of this subsector is increasing
day by day. Then advertising media is also an important media in our country. Currently it has
turned into the most profitable sector in Bangladesh. On the other hand print media such as
prothom alo which plays an important role in our daily life because it contains a lot of important
news for changing the life. Now a days, we cannot think of moment without it. Electronic media
is providing the overall latest news around the world to people.

Segmentations of Media Industry in Bangladesh;

Broadcast Advertisi Electroni Print Media


Media (TV ng Media c Media
& Radio)

Broadcast Media:
It includes TV and Radio media. Basically there are 26 TV channels and 27 Radio channels
(Online and FM) broadcasting various types of events and news still now.

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Advertising Media:
About 30 numbers of advertising agencies in Bangladesh are operating theire business
activities successfully.

Print and Electronic Media:


At present print and electronic media in Bangladeshare the important sector for our
national economy. This sector is turning into profitable day buy day.

Growth of TV Channels:
The growth of the TV channels in Bangladesh is graphically presented in following diagram.

65%
61%

42%
31%

1995 1998 2002 2006

Figure : Growth of access to television media in Bangladesh.

In 1995, there were 31% people watched tv of the total number of population. This has reached
65% in 2006 because of the expansion of power supply and the awareness of public in the rural
area of Bangladesh.

Growth of Private TV Channels in Bangladesh in a decade (1997-2008)

Private TV channel in Bangladesh has tremendously increased in11years

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Picked up from 1-19

25
18 19oo
20
15
15

10 7
4 5
2 3
5 1

0
1997 1999 2000 2003 2004 2005 2006 2007 2008

The government of Bangladesh permitted private satellite TV channels a


decade ago, a massive investment in the TV production and advertisement
sectors has been systematically facilitated by the dominant political and
commercial elites of the country. The main reason behind the increasing of
TV channel is that the economy of our country is expanding rapidly. The
number of television channels has increased sharply, by 19 over the last 11
years. We can realize from the figure that the television media is spreading
day by day.

Total Employment of Media Industry in Bangladesh (approximately):

Name of Media 2012 2013 2014


TV Channel 7480 8684 9802

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Newspaper (print 7010 7669 11089
& electronic)
Radio 2025 2394 2706
Advertising 16500 18750 21450
Total 33015 37497 45047

The above information about the total numbers of employee in media industry has calculated
from the sample. In this case, we had taken two samples from each type of subsector of the
media industry out of 26 TV channels, 40 newspaper (print+ electronic), 27 Radios channels, and
30 advertising agencies in Bangladesh. Here we see that the number of employees is increasing
day by day because of the expansion of this sector.

Growth Rate of Employee In Media Industry:

We can present the increasing rate of total employment of media industry in Bangladesh by the
following figure.

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45.00% 40.06%

40.00%
33.36%
35.00%
26.58%
30.00%

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
2012 2013 2014

Figure: Increasing rate of employee of media industry year basis.

Total Contribution to GDP of Media Industry in Bangladesh (BDT in million):

Name of Media 2012 2013 2014


TV Channel 2141.57 2292.58 2587.73
Newspaper (print& 2523.6 2760.84 3992.04
electronic)
Radio 486 574.56 649.44
Advertising 5346 6075 6949.80
Total 10497.17 11702.98 14179.01

In the above table we have calculated the total contribution to GDP of media industry by taking
the sample. In this cases we have taken the per monthly salary of each employee from the each
subsector then we have multiplied by the total numbers of employee. The per monthly salary of

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each employee for each subsector of TV employee is Tk. 22000, Radio employee is Tk. 20000,
Advertising employee is Tk. 27000, Print and Electronic Media employee is Tk. 30000.

Contribution to GDP On Graphically Representation:

The total amount of GDP in 2014 in respect of this sector has shown in the following figure as
percentages individually.

TV Channel; 18%

Advertising; 49%

Newspaper; 28%

Radio; 5%

Figure: The contribution of media industry in GDP( %)

Income Generation of Media Industry Individually(BDT in Million):


Name of Media 2012 2013 2014
Prothom Alo 535.46 549.69 711.75

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ABC Radio 75 84 120
BTV (310)
Asiatic ad. agency 500 603 800
Sources: Primary and Secondary data.

The above information about the income of media industry (individual) has been found out by
taken daily circulation of newspaper, sample, and other sources in respect of these sectors. For
instance, we have taken the daily circulation of prothom alo which was 532000 copies as of
September 2013. We see that the income of BTV (Bangladesh Television) has fallen in 2014
because of the corruption of ruling party.

Conclusion:
The Media industry is primarily involved in the production, dissemination and consumption of
information and content. The Media industry plays a very prominent role in our society and
economy. In Bangladesh mass media has gradually increased in the last two decades. Today,

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more and more people are exposed to wider option such as TV, radio, newspaper etc. Thus,
increasingly the need to ensure the information they receive is reliable. Advertisement inside the
news bulletins, media-advertiser joint program - these trends are almost similar to the global
media market around the world according to studies of political economy, comparative media
systems and policies, and typologies of media systems. This policy should be collated with a
broader framework of socio-economic contextualization and coherent with print media, radio and
other media industry constituents.

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