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Themoreengineersareinvolvedinlisteningtothecustomer,
marketingtheproduct,andsupportingitsuseinthefield.inthis
chapter,thenatureofengineeringinvolvementinthemarketingof
eachtypesofindustrialproductsisanalyzed,andtheengineering
involvementinaftersalesserviceisdiscussed.
Manyengineersworkinindustriesproducingaserviceratherthana
physicalproduct.Theimportanceoftheserviceproducingindustries
nationally,thewaystheydifferfrommanufacturingindustries,and
thesignificanceofengineersintheiroperationarediscussed.Afew
specificindustries(computerapplication,publicworks,green
engineering,collegeteachingandresearch,andhealthservices)are
targetedforspecialconsideration.