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Vogue Magazine

Conde Nast bought Vogue in 1905. In 1910 they made it go overseas, after visiting Britain in
1916 he started Vogue there and France in 1920. The profit has increased dramatically since
being under Conde Nasts management.

The purpose of Vogue magazine to to educate and inform their target audience of women aged
16-24 about the latest trends in the fashion and beauty industry.

For this Vogue magazine issued September 2016 contains many codes and conventions.
Firstly, the technical codes and conventions is the camera shot. This is a mid shot due to the
waist up of Cara Delevingne being in the frame which I personally think is the best shot for this
magazine cover as the audience are able to see what she is wearing. This is ideal for the genre
of the magazine. Also, she is positioned in the frame so that hardly any of the text overwrites
her, even the title of Vogue goes behind her head. As it is such
an iconic magazine, people will automatically know that it is for
vogue. Furthermore, mise en scene is a main feature of this
magazine as this is what causes the audience to buy the
product. Costume is a main factor for Vogue, especially because
this is the genre of the magazine so the models will have to be
well dressed in some of the top designer clothes in the UK. Even
though she is dressed simple, the clothing will be priced very
highly from leading fashion brands. The clothing is symbolic for
the particular issue. As this is an autumn issue the clothing and
colours of the magazine symbolise that it is autumn. The clothing
that she is wearing is a coat and jumper highlighting to the
audience that its autumn but also the orange and blue tones
symbolise this too. In addition, the lighting used for this cover
photo is high key lighting as everything in the shot is bright,
therefore creates no shadow apart from the definition around her
face such as her defined cheekbones and jawline, which is more
than likely edited. In addition to the high key lighting, the colours used in this issue all
complement one another. The orange writing and blue clothing both coincide with each other, as
does the slight bit of red in the background. Furthermore, the white titles work well with any
colours. I like how Vogue dont stick to a theme of colours and instead change them to suit the

The audience demographics for Vogue is that 81% of the buyers are females who are aged 16-
24, by statistics saying this is 38% of their audience being this age. The socio-economic
grouping for their buyers are group A. This is because 54% are in higher education, 63% work,
51% are business owners, managers, specialists and white collars and 75% have a high income
meaning they can afford to buy Vogue magazines monthly. Furthermore, the Geo-demographics
of the audience who buy Vogue magazines will be of the upper, middle class due to having
highly paid jobs resulting in them being able to invest in Vogue magazines monthly.
The production process of Vogue magazines is as followed. Firstly, they go to fashion events in
London, Paris and Rome to meet with the world's top fashion designers and discuss clothing for
the next issue. Whilst this is happening, the fashion and content editors plan photo shoots and
feature articles. This provides an overall vision of the magazine.
To this present day Alexandra Shulman is the editor in chief. She began Vogue as a feature
editor in 1988 before joining GQ as editor in 1990. Furthermore, in 1992 Shulman took on
Vogue in 1992. Since then has drove it to become a very successful magazine company.