Benji George

Dubai, United Arab Emirates

PROFILE

A visionary leader with 20 years of work experience and success in general management, and operations
involving P&L, strategic direction, tactical planning, sales & marketing, business development, human
resources, finance & administration.
A peoples person with the capacity to work in dynamic arenas with commitment to establish and
sustain relationships at all levels of the organization.
An academically qualified professional in management, engineering, sales and projects, with Masters in
Business Administration. Specializations in strategy & finance.

Knowledge areas & core competencies:

General Management Business Administration & Finance Operations Management
Sales & Business Development Petroleum Engineering Chemical Engineering
Strategy Analysis & Evaluation Miller Heiman Strategic Sales Client & Vendor Relationships
Project Management Tenders & Contract Management Supply Chain Management

SELECTED ACHIEVEMENTS

LEADERSHIP
Directed and fostered strategic alliances with Integrated Project Management (IPM) companies working in
Iraq resulting in Oil and Gas service contracts valued around $6 million within first year with total invoiced
valued of $9 million within 2 years and $11 million realizable in 2013.
Set up a subsidiary of a European wireless radio telecom MNC in Dubai Airport Free Zone, contributed in
growth activities resulting in generating 70% of sales of HQ and totaling $60 million top line in 3 years.
Set up a JV company in SAIF Zone between a $1.7 billion group from India and a company from Jordan.
Public speaker at Offshore and Marine Conferences and Recipient of Seatrade Industry Awards.

STRATEGIC PLANNING
Enumerated strategic action plan (STRAP) in an offshore O&G services company with responsibility for
implementation in Middle East, India & Asia Pacific (MEIAP) to deliver top line of 75 million.
Developed relationships with key decision-makers, successfully pitched for water savers to EAD water
department, proved efficiency of 60% in faucets, presented results scenario of emirate wide savings, which
resulted in implementation campaign across Abu Dhabi.
Undertook territory mapping and market segmentation which resulted in identifying customer groups and key
accounts in select countries of MENA region.

BUSINESS DEVELOPMENT
Increased Tubular Running Services (TRS) revenue by 20x within 2 years, working with Schlumberger,
Halliburton, Baker Hughes for BP Rumaila, Shell Majnoon, Exxon Mobil and Lukoil West Qurna.
Succeeded in creating corporate image as credible system integrators in renewable energy with a marketing
and PR coup by installing the 1st Micro Wind Solar Hybrid Power Plant in the Middle East region.
Developed profit center for green building LEED certification from USGBCI, locally approved by EHS
Trakhees in Dubai, resulting in over 25 projects within 2 years with total order bookings of AED 5 million.
Consistently increased the top line from 2003 to 2006 with CAGR of 42%.

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OPERATIONS & ADMINISTRATION
Led operations of multi-million dollar contracts managing team of 55 personnel, ensuring quick mobilization
of resources, manpower, procurement, timely deliveries and installations resulting in recognition from clients.
Recruited, trained & mentored new staff across 3 countries on product offerings, pricing structures ensuring
business continuity.
Utilized IT and project management skills to implement Microsoft Navision C5 ERP within one year span,
increasing order process efficiency to 95%+.
Restructured operations by outsourcing IT, HR and Accounts to cut costs by 60%.
Received Difference in Action award from the 4rth largest IT Company in the world. As QC and acting PM
for IBM Websphere Application Components Server, was accountable for resource allocations, work
assignment, software configuration management and quality.

NEGOTIATIONS
Secured street lights power savings project from SEWA, achieved 36% reduction of electricity, resulting in
the solution being implemented for eventual installation load target of 30.8 MW.
Pitched for solution with quick delivery and succeeded in winning order to supply US Navy in Bahrain with
encrypted analogue UHF communications systems, which was outside their normal procurement channels.
Improved the project bottom-line with savings of more than $ 0.5 million in addition to profit margin by astute
procurement and negotiation with vendors.

PROFESSIONAL EXPERIENCE

Business Unit Manager Middle East Palfinger Systems GmbH. Dubai, UAE. Jan 2015 till date
Palfinger based in Austria, is a manufacturer of innovative access and hull treatment systems for Offshore Oil
& Gas and Shipping industries.
Develop and implement the Go-To-Market plan, targeting Oil & Gas and Marine sectors.
Build the Operations base with equipment and personnel, to support customers in the region by vertical
integration with subsidiary company in Dubai.
Promote the sale of products, services and solutions from Offshore and Ship Systems to Shipyards, Drilling
Rig Contractors, Offshore OPCOs & EPCs.
Direct overall efforts in the region to contribute to global corporate revenue.

BD Manager Middle East, India & Asia Pacific Sparrows Group. Abu Dhabi. Sep 2013 Jan 2015
Sparrows is a global provider of oilfield engineering services, specializing in offshore lifting, crane engineering
and services, mechanical handling, pipe and cable lay-systems, fluid power engineering, equipment rentals and
competence training.
Led the growth business in new and aftermarket sales in MEIAP by providing direction to sales managers in
India, Singapore, Indonesia & Australia to deliver 24M in 2014 with top line target of 75M in 2019.
Implement STRAP charters for management of clients and increased coverage within Offshore Operators,
Drilling Contractors, Vessel owners, EPC companies for offshore maintenance, modifications and operations
(MMO) & Shipyards.
Spearhead the Group's business development, sales and marketing initiatives to expand into new business
segments and geographical markets in the MEIAP with ownership of development and delivery of business
plans for targeted countries in offshore services.
Develop service offerings of modular cranes hire, training, inspections and hydraulics in the region with focus
on opportunities for growth.
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Sales Manager Middle East & Africa TESCO. Dubai, UAE. Jan 2011 Sep 2013
TESCO Corporation is a global leader in the design, manufacture and service of technology-based solutions
for the upstream energy industry.
Responsible for revenue growth in Tubular Running Services from $300K to $23M annual in 3 years of which
$11M from organic growth in Iraq and $12M from post-acquisition growth in Saudi Arabia.
In charge of timely tender submissions, responsible for complex cost modeling with high level of influence in
finalizing Contracts & Tenders and Price Agreements. Ensure sales team KPIs are met with regards to
registration with clients, issuing Expression of Interest (EOI), submitting Prequalification (PQ), receiving
Invitation to tenders (ITT), Request for Quotations (RFQ), Request for Proposals (RFP).
Formulation of Opportunity Evaluation and New Country Entry for Middle East, West Africa and South Asia,
to develop new business opportunities in oil field services for the Business Lines of Top Drives, Casing
Running, CDS , CASING DRILLING and After Market Sales & Support to deliver a top line of $50M.
Support the regional VP in performance controlling of BU in terms of key figures in all Business Lines
including budgeting / forecasting process. Present to International Oil Companies (IOC), National Oil
Companies (NOC) and Drilling Contractors, value proposition to use TESCO CDS along with Top Drives on
rigs in reducing Non Productive Time on rig floor.

Regional Manager Global Engineering Systems FZC. Sharjah, UAE. Jun 2008 Dec 2010
Global Engineering is an EPC with core strengths in the fields of Water Treatment, Effluent Treatment,
Reverse Osmosis plants, Energy & Water conservation products, LEED Certification for Green Buildings and
Renewable Energy.
Managed team consisting of sales and project engineers in directing and controlling regional project
executions to meet annual targets and service level agreements.
Developed new business opportunities in water and wastewater, renewable energy and green building sectors
resulting in revenues reaching AED 101 million.
Rebranded company as a total environmental services provider by aligning all marketing activities, from
brochures, flyers, corporate website and PQ file to participation in events like Cityscape, WETEX, Big 5, and
WFES & Environment. Activated toll free 800-GREEN-ME number to ensure client recall.

Managing Director Progrex (FZC). Sharjah, UAE. Oct 2006 Apr 2008
Progrex is a JV company between Agrani in India and Al Sail in Jordan to provide engineering services for
project consultancy, network design, implementation and optimization of telecom services in the MENA region.
In charge of the General Management of the company, wholly accountable for operations involving P&L,
strategic direction, tactical planning, sales & marketing, business development, finance & administration.
Led successful product launch of a new model of 2-way radios from HYT at GITEX and won order within 3
months of company launch from Kinden Corporation for a UHF radio communications system in Palm
Jumeirah construction site.
Successfully completed project management, sub-contracting and execution of an outsourced $10 million
work for US Department of Defense - Joint Contracting Command, in Iraq and Afghanistan (JCC-I/A).

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Business Development Manager Danimex Middle East. Dubai, UAE. Feb 2003 Sep 2006
Danimex is a global distributor of Radio Communication equipment with operations in 7 countries. Globally,
the largest distributor for Motorola 2 way radios and Codan HF Radios.

Senior Systems Engineer Wipro Technologies. Bangalore, India. Apr 1998 Dec 2002
Wipro is 4th largest in 2001 global market capitalization in IT services. First global PCMM Level 5
organization and the first IT Services Company in the world to be SEI CMM Level 5 certified.

Management Trainee Kaveri Chemicals (Pvt) Ltd. Thiruvalla, India. Jan 1996 Dec 1997
Chemical manufacturing company with bauxite mines in Shasthamkotta, Kollam. Supplier of ferric alum used in
water purification in oil refinery, paper industry and municipality.

ACADEMICS

Masters in Business Administration (MBA), University of Strathclyde, Glasgow, UK. (2010)

Bachelor of Technology in Chemical Engineering (B.Tech), University of Kerala, India. (1995)
Masters in Petroleum Engineering, Heriot-Watt University, Edinburgh, UK. (Ongoing)

CERTIFICATIONS / ASSOCIATIONS / TRAININGS

Management Development Programs (Finance & Strategic Management), XLRI.

American Production and Inventory Control Society for Operations Management (APICS ID: 1707986)
Project Management Professional (PMP) ID No: 531152
Advanced Selling and Business Development Skills Gary Waldron & Associates, Houston, USA
Miller Heiman Strategic Selling Skills
TapRooT Incident Investigation & Proactive Audit Training
Certificate in Piping Engineering, Indian Institute of Technology (IIT) Powai, Bombay.
LEED Accredited Professional NC 2.2 ID No: 244795EE3C
Society of Petroleum Engineers (SPE Member Number: 3533473)

PERSONAL

Passport name & details: Benji George Singer. Indian (Z2408699).

UAE Visa: Resident.
Family: Married with 3 children.
Interests: Energy, Water treatment, Green Buildings, Antiques, Reading
Contacts: george.benji@gmail.com +971 50 6269887 , +971 56 4097702

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