MDULO 7

Las Estrategias de Mercadeo que TODOS quieren saber!

Anota:
Cules son las tres cualidades que tienen tus productos o tus servicios?
Si no tienes negocio todava, cules seran esas tres cualidades.
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

Si no tienes las tres, anota que tendras que hacer para que tu producto
sea mejor.
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

Cules son tus reas de especializacin?

1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

Cmo te describen tus clientes y las personas que te conocen en trminos del
rea de especializacin?
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Cul es tu ventaja competitiva hoy?

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

institutodenegocios.com (c) 2016 Derechos Reservados 4

Anota:
Cul sera tu ventaja competitiva maana?
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

Cul debera ser tu ventaja competitiva?

Si quisieras ser el mejor de tu campo de negocio.
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

Cul podra ser tu ventaja competitiva?

Si mejoraras la calidad de tus productos o servicios.
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

Cul es tu Proposicin nica de Ventas?

Si mejoraras la calidad de tus productos o servicios.
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Cmo es tu cliente objetivo?

Dnde est localizado, en qu negocio trabaja, qu nivel econmico tiene, anota todo lo que sepas de tu
cliente objetivo.
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

institutodenegocios.com (c) 2016 Derechos Reservados 5

 Anota:
Quines son mis clientes ms rentables?
Cules son y cmo vas a organizar y reorganizar tus actividades en venderles ms y ms a tus clientes.
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________
4. _______________________________________________________________________
5. _______________________________________________________________________

Cul es tu mercado objetivo?

1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

Ejercicios
1. Qu cambios haras tu a tu producto o tu servicio para hacerlo ms atractivo?
Escribe en tu mapa secreto tres cambios o mejoras que pudieras realizar.
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

2. Tus productos y servicios, tienen los precios correctos para tu mercado objetivo?
Cmo podras cambiar tu sistema de precios para hacerlo ms competitivo?
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

3. Cmo podras t, mercadear o vender ms efectivamente tus productos o servicios

ms efectivamente?
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

institutodenegocios.com (c) 2016 Derechos Reservados 6

 Anota:
4. Dnde y de qu manera podras ofrecer tus productos o servicios?
Existe otra plaza donde podras llevar tus productos o prestar tus servicios?
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

5. Cmo puedes ofrecer tus productos de una forma ms atractiva?

1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

6. Cmo te puedes posicionar en forma ms efectiva frente a tus competidores

para que tu producto aparente ser superior al de ellos?
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

7. Cul es la gente clave dentro y fuera de tu negocio que ms puede

determinar tu nivel de ventas?
1. _______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

institutodenegocios.com (c) 2016 Derechos Reservados 7

PLAN DE MERCADEO
Desarrolla tu Plan de Mercadeo teniendo en cuenta los siguientes puntos

Anlisis del mercado

La investigacin de mercado
Proyeccin de crecimiento
Tendencias del mercado
Informacin sobre tu producto o servicio
La demografa del cliente
Quin es tu competencia
Anlisis de tus debilidades, oportunidades, fortalezas y amenazas
Estrategia de marketing
Comparacin de precios
Servicio al cliente

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

institutodenegocios.com (c) 2016 Derechos Reservados 8

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

institutodenegocios.com (c) 2016 Derechos Reservados 9