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SWOT Analysis of PRAN Food Limited

As far we know SWOT analysis is a combination of analysis of a company which


includes Strength, Weakness, Opportunity and Threat of that company. Lets make
SWOT Analysis of Agricultural Marketing Company Limited (PRAN).

Strength of Agricultural Marketing Company Limited (PRAN)

As far we know Agricultural Marketing Company Limited (PRAN) is one of


the leading food producing and food exporting company in BD. PRAN Juice,
PRAN Mango Bar, PRAN Badam Vaja, PRAN Squash are the well known and
well consumed product in BD produced by them. Besides this they have
produced more than 50 verities of products.

Besides this Agricultural Marketing Company Limited (PRAN) is also export


their products more than 45 countries. Their product chain is too large.

Though in recent years, their profitability is in downward position their


food become a brand. If they take care more about it, they will be a best
company.

Weakness of Agricultural Marketing Company Limited (PRAN)

Though PRAN is a leading food company, it is not that much well profitable
company now. In 2009 and 2010 their profitability becomes fluctuated.
Thus PRAN is too much fluctuated company. All the activity ratios, liquidity
ratios in last 5 years the company performance is jumping. It makes the
firm risky for the investors to invest.

PRAN prefer short term loan but it increase the interest expenditure.

Maximum products of PRAN of Agricultural Marketing Company Limited


(PRAN) are not that quality level which customer wants. They should try to
maintain the quality. A market research is important to take decision
about it.

Opportunity of Agricultural Marketing Company Limited (PRAN)

PRAN is concern of PRAN GROUP is famous for their food products.


Besides this, their mission is to Bangladesh hunger and poverty free, aim
is to producing quality food. They have the opportunity to fulfill their
mission.
If PRAN tries to increase their food quality more that the customer wants,
their sales will be increasing their productivity. Its good sign of
development. And by make time series analysis of PRAN they are
improving.

Threat of Agricultural Marketing Company Limited (PRAN)

There lie a lot of threats for PRAN. The competitors of PRAN are strong enough to
produce quality goods. They produced maintain better quality then PRAN. Square
consumer products, Akiz product limited, BD food Limited , Arku Ltd, COcola Foods
ltd, Are becomes threat for the company.

PRAN is not aware of creating a branding image of their products. Their marketing
policy in too old and not .