CASE STUDY: KUONI INDIA Pvt. Ltd.

Kuoni was awarded - PATA Gold Award for the third consecutive year. (The prestigious
award accolades for consumer hospitality industry). What makes Kuoni different from the
others?
I. ORGANISATION INFORMATION: The Kuoni Group is one of the world's leading
globally leisure travel organizations, with a worldwide workforce of 9070 (full-time-equivalent)
employees and consolidator's turnover of about CHF 3894 millions. Kuoni's activities are
focused on its core leisure travel and destination businesses. The head office of Kuoni Travel
Holding Ltd. is in Zurich, Switzerland where Alfred Kuoni founded the company back in
1906. The Kuoni Group has steadily and systematically developed its position in the world
travel market over the years, and has branches operations today in more than 40 countries in
Europe, Asia, Africa, Australia and North America. In the premium and specialist segment,
Kuoni is the world's number-one provider. Kuoni aims to be not only the leading but also the
most successful and most internationally-established tourist travel company in this business
segment.
II. Kuoni Travel Group, India - a 100% subsidiary of the Kuoni Group - is the leading travel
and tourism company. The company was formed in 1996 through the acquisition of SOTC,
India's foremost outbound package tour brand and became India's largest travel company in
2000 through the acquisition of SITA - India's No.1 Inbound travel brand. Kuoni India
further strengthened its position in 2006 with the launch of 'Kuoni' India's only travel brand
focused exclusively on the luxury segment.Today, Kuoni India is active across virtually every
travel segment including Leisure Travel, Business Travel, Destination Management Services,
and Education. The company employs over 3,500 travel professionals.
Kuoni Outbound Division:
Kuoni is the first and only luxury holiday brand in the country
that exclusively caters to the unique needs of the luxury traveller. Taking holidaying to an all-
new level, Kuoni offers enhanced and distinctive holiday experiences - complete with expert
suggestions from a panel of Kuoni Certified Counselors. Kuoni India's key outbound travel
brand is SOTC. SOTC was acquired by Kuoni Travels in the year 1996 and is a leader in all
segments, namely Escorted Tours, Free Individual Travel, and Domestic Holidays amongst
others. SOTC Corporate Tours is the leader in incentive, trade fair tours and sports.
Kuoni Destination Management:
The Company handles all segments of the incoming
market under its umbrella brand Kuoni Destination Management, and its sub brands SITA
and Distant Frontiers