INTRODUCING

A New Approach
By
M/S ABDULLAH (Pvt) LTD

Submitted To Sir Kaleem Ullah.

Submitted By Sibghat Ullah.
Student ID BM-1510
Class MBA-III

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 MARKETING STRATEGY
Table of Contents
Page no:

Company Introduction 3
1.1 Company History 3
1.2 What They Dose
3
1.3 Vision statement
3
1.4 Mission statement 3
Product Mix 4
1.1 What We Offers
4
Market Analysis 4
SWOT Analysis 5
1.1 Strength
5
1.2 Weakness
5
1.3 opportunity 5
1.4 Threats
5
Customers 6
Competitors
6
PEST Analysis 6
1.1 Political & Legal Factors 6
1.2 Economic Factors 7
1.3 Social Factors 7
1.4 Technological Factors
7
STP Analysis
7
1 Segmentation 7-8
1.1 Demographic Segmentation (Age, Gender, Income)
8
1.2 Psychographic Segmentation
8
2 Targeting 9
3 Positioning
9
3.1 Positioning Strategy 9
Slogan 9
Marketing Mix 9

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 1.1 Product 9
1.2 Packaging 10
1.3 Price 10
1.4 Place 10
1.5 Promotion 10
Conclusion 11

COMPANY INTRODUCTION

History of M/S ABDULLAH (Pvt) LTD.

We are working since 2000 as CMT contractor, Having more than 16 years of
experience with various Brands, Collections, Boutiques.

What the M/S ABDULLAH (Pvt) LTD does.

We deal in all kind of fabrics and Men's & Women's Dressing.

M/S ABDULLAH provide fully customized range of field work as per your
requirements such as:
Cutting & Stitching.
Tassel & Hand Work.
Machine Embroidery & Hand Embroidery.
Chikan Embroidery.
Finishing & Packing.

Vision statement
Our corporate vision is for our brand to be the Best one clothing brand in the
Men's & Women's Casual & Party wear manufacturing business.

Mission statement
To inspire and connect with our clients to put their best selves forward every
day.

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PRODUCT MIX

What We Offer

We offer our experience & expertise according to your needs for decline your
hard work & efforts in productions process and for your time saving.

We offer our services in four kind of portions,

1. Stitching.

2. Cutting & Stitching.

3. Cut to- Finish.

Including (Cutting, Stitching, Tassel & Hand Work,
Machine
Embroidery & Hand Embroidery, Chikan Embroidery,
Finishing)

4. Cut to- Pack.

Including (Cutting, Stitching, Tassel & Hand Work, Machine
Embroidery & Hand Embroidery, Chikan Embroidery,
Finishing,
and Packing with cropping, pressing, & final checking)

MARKET ANALYSIS
The industry that I have chosen is Business to Business kind of industry. Most
of the Clothing & Dressing companies & Boutiques prefer the production
process taking outside, Because of a lot of problems.
Hence some companies getting benefits from the trend in the market.
The M/S Abdullah Pvt Ltd dont compete in the retail market they believe in
capture maximum numbers of consumers by taking part with the Brands who
are providing Casual, Party, & Bridal dressing in the Superior quality,
Standard quality, and Even in low cost.

M/s Abdullah Pvt LTD focus on Clint instead of consumers directly. There is
only one reason behind that the all policy Decrease the competitions in retail
market or in Open market.

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SWOT ANALYSIS

STRENGTHS:

Strong productions teams.

Brands trust the name M/S Abdullah Pvt LTD for it quality & Services.
All the Product Contain on Required quality.
Clients loyalty
Inspire and connect with the clients to put their best selves forward
every day.

WEAKNESSES:

No promotion in the market.

They Dont offer any kind of Retail services.
They Dont care about the consumers Directly.

OPPORTUNITIES:

Some Companies Always in Touch.

Can Target Clients & consumers with their Experience Easily.
Nation Wide expansion opportunities with its Corporate market.
Clients expansion.
Increase in Numbers of Clients and strength of brand image Easily.

THREATS:

Political Issues.
Inflation.
Competitors.

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CUSTOMERS & CLIENTS

Working with Asim Jofa since-2017

Contract for: Cut to Finish.
Cutting, Stitching, Tassel & Hand Work,
Machine Embroidery & Hand Embroidery,
Chikan Embroidery, Finishing.

Working with Bin-Saeed since-2011

Contract for: Cut to Pack.
Cutting, Stitching, Tassel & Hand Work,
Machine Embroidery & Hand Embroidery,
Chikan Embroidery, Finishing, and Packing.

COMPETITORS
Still no competitor in current Market.

PEST ANALYSIS
After the careful analysis, we found following factors to consider for
flourishing the Business to Business industry.

POLITICAL & LEGAL FACTOR

Pakistan Suffering from political instability. Over here We have lake of laws
enforcement. The political factor disturbs all kind of business at all. Every
government brings new rules and policies. Even different political parties
supporting just their own Industries such as all type of Mills. and they impose
various taxes like FEDs, WHs and other import duties on other than their own
business.

Certain legal acts cant be left as unimportant. Different business laws should
be kept in mind for running a business which helps in avoiding any problem
in the future. Though there is no enforcement of laws in Pakistan but laws are

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of great importance. In the recent government, many new laws are made.
Different trade policies with the neighboring countries are signed which will
be beneficial. These all things according to us should be considered in the
business

ECONOMIC FACTOR

Inflation & Annual Budget is the main factor in Pakistans Economy.

government dont want to reduce their expenses. Government dont provide
any subsidy in the field which is linked with local peoples.

SOCIAL FACTOR
Social envoirment of Pakistan is against the Fashion Industry, thats why all
the related fields may infected by the factor so easily.

TECHNOLOGICAL FACTOR

Due to lake of interest by government in private sector we are backward to

the other world. If we do, follow or use latest technology so we can enhance
our capacity and strength and make a strong competition in international
market.

STP ANALYSIS

SEGMENTATION

In the market buyer have different type of wants, attitudes resources, and
buying practices. Through market segmentation, we have divided large,
heterogeneous market into smaller segments so that we can reach more
efficiently and effectively with our product and services that match the
unique needs of the customers
Following are our segmentations:

Geographic segmentation:

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Dividing market into different geographical units such as regions, Countries
etc.

Pakistan, UAE, UK, US

Demographic segmentation:

Dividing market into groups based on variables such as gender, income

Gender: Male & Female

Age: 15 onwards.

Income: lower class less then Rs. 30,000.

Middle class Rs. 50,000

Upper class Rs. 100,000

Superior class Above Rs. 100,000.

Occupation: Corporate class.

Business Class.

Working Class. etc.

Psychographics: Middle class.

Upper class.

Superior Class.

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TARGETING
Target market is the set of Clients who have common needs or
characteristics to which we must serve. We are providing product for Male &
Female aging 15 onwards people of spurious, upper, and middle class so
our target market are Brands who famous in market.
Undifferentiated target market: We are offering same product category for all
segments.

POSITIONING
A stylish brand that includes style and class .it allows people of every class
to look and feel different

Positioning Strategy

The full positioning of a brand is called the brands value propositionthe full
mix of benefits upon which the brand is differentiated and positioned. It is
the answer to the clients question
Why should I buy your Services?
By this positioning strategy we are attacking our clients positioning by
introducing a new brand services & offering comparable quality.

Slogan

Safety. Quality. Excellence.

MARKETING MIX
A combination of factors that can be controlled by a company to influence
consumers to purchase its products or Services.

PRODUCT
The product is the physical product or service offered to the consumer. In the
case of physical products, it also refers to any services or conveniences that
are part of the offering. Product decisions include aspects such as function,
appearance, packaging, service, warranty, etc.

PACKAGING

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Packaging decisions are those related to customer attractions. How do you
want your workers to appear to your customers? There are a range of
service profiles from service with a smile McDonalds, to classier
Nordstroms, to plain rude Ed Debevics. The function of Packaging to
present an appearance, an attitude, etc.

PRICE

Pricing decisions should take into account profit margins and the probable
pricing response of competitors. Pricing includes not only the list price, but
also discounts, financing, and other options such as leasing.

PLACE

Place decisions are those associated with channels of distribution that serve
as the means for getting the product to the target customers. The
distribution system performs transactional, logistical, and facilitating
functions. Distribution decisions include market coverage, channel member
selection, logistics, and levels of service.

PROMOTION

Promotion decisions are those related to communicating and selling to

potential consumers. Since these costs can be large in proportion to the
product price, a break-even analysis should be performed when making
promotion decisions. It is useful to know the value of a customer in order to
determine whether additional customers are worth the cost of acquiring
them. Promotion decisions involve advertising, public relations, media types,
etc.

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Conclusion

In today's highly competitive environment, an organization must develop a

business strategy that provides a strategic fit between its resources and the
changing business environment.
illustrates how Amway has continued to develop by using a range of
strategies based upon Ansoff's product/market matrix. These strategies have
enabled Amway to build its business by continuing to broaden its customer
base and enhance the service it offers to Independent Business Owners,
Members and Clients.

Marketing strategy is something that constantly evolves, adapting to

changing market conditions. Within Enterprise, the outcomes from its many
different types of business are constantly reviewed and evaluated.
Judgements are then fed into the decision-making process. This enabled new
strategies to be developed to improve operations.

However, while strategies change, one aspect of the business has remained
in place. This is a continued focus on high levels of customer service and
employee relations. This strategy has enabled Enterprise to enjoy continued
growth for more years and the prospect of further growth in the future.

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