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Innovation in Thailand
Innovation in Thailand
Innovation in Thailand
Innovation in Thailand
Innovation in Thailand
Innovation in Thailand
Innovation in Thailand

Innovation in Thailand

Innovation in Thailand
CP ALL

CP ALL

CP ALL
CP ALL
CP ALL
CP ALL
CP ALL
CP ALL
CP ALL
Who is CPALL ? ● Was established in 1988 ● Thailand’s largest private company ●

Who is CPALL ?

Was established in 1988

Thailand’s largest private company

The word “CP” stand for Charoen Pokphand

The only company in Thailand that have permission from 7- Eleven. Inc to start 7-eleven in Thailand

Pokphand ● The only company in Thailand that have permission from 7- Eleven. Inc to start
CP All’s symbolism Design Concept ● Convenience without boundary ● Visual concept => always, all

CP All’s symbolism

Design Concept

Convenience without boundary

Visual concept => always, all blossom

CP All’s symbol definition

The petal of blossom => growth of CP all that is continuous, bring happiness to every people. ( we will grow together)

Meaning of the color The Sincere Bright Red ● Love and sincere of CP all

Meaning of the color

The Sincere Bright Red

Love and sincere of CP all which gives to stakeholder

The Creative Sky Blue

Creativity and the expansion of the business

The Caring Gentle Green

Peace, care for stakeholder to receive comfort

Meaning of the color

The Sustainable Bright Blue ● Stability and eternity of CP ALL organization
The Sustainable Bright Blue
Stability and eternity of CP ALL organization

What do CPALL do ?

They produce frozen food, restaurant, and telephone companies.

Main Business is open up 7-eleven convenience up to 8,832 franchise.

3,922 stores (44 percent) are in Bangkok and environs and 4,910 stores (56 percent) are in provincial areas.

● 3,922 stores (44 percent) are in Bangkok and environs and 4,910 stores (56 percent) are

How are they innovative?

CP All have four main type of innovation ( Close Innovation)

Process Innovation

Product Innovation

Service Innovation

Business Model Innovation

They encourage their employees to be thorough, brave and creative. This lead to new ways of learning and make better quality work.

their employees to be thorough, brave and creative. This lead to new ways of learning and

How are they innovative?

In 1998, all business organization need to face with Tom Yum Kung crisis.

CP all reduce the length of receipt. This help save huge amount of money and of paper in organization.

They also organize “Ant Mission”.

The purpose of Ant Mission is to enhance the quality and solve problem in organization.

How are they innovative?

Open Innovation => open opportunity for other organization to experiment new innovation and experience with customer and specific targeting market

1. Support of experiment and technology

2. Support of management => SET

3. Support of marketing and customer

How are their innovations competence enhancing?

They have variety of food and product, which have support from many companies. They corporate with many smaller company

Convenience store

Financial Service

which have support from many companies. They corporate with many smaller company Convenience store Financial Service
which have support from many companies. They corporate with many smaller company Convenience store Financial Service
which have support from many companies. They corporate with many smaller company Convenience store Financial Service
which have support from many companies. They corporate with many smaller company Convenience store Financial Service

How are their innovations competence enhancing?

How are their innovations competence enhancing? Food Ready to eat company Transportation company And many more

Food Ready to eat company

Transportation company

Food Ready to eat company Transportation company And many more companies corporate with CP ALL.

And many more companies corporate with CP ALL.

How has innovation benefited the Company

The variety of idea in many companies make CP ALL to be one of the most innovative company in Thailand. They provide many services that satisfy customer in all aspect, including convenience, finance, nutrition and others.

They provide many services that satisfy customer in all aspect, including convenience, finance, nutrition and others.