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Livia Rice
100 S. 22nd Apt. 3 St. Pittsburgh, PA 15203
234-567-3239 LiviaRice13@gmail.com Website: LiviaRice.Weebly.com

Education
Point Park University
Pittsburgh, PA August 2013-December 2016

Bachelor of Science: Sports, Arts, and Entertainment Management, Graduated Magna Cum Laude
Minors: Accounting and Business Management
GPA: 3.89

Experience

Public Relations Account Services Associate-Markowitz Communications November 2016-Present

Work as the only full-time employee at Markowitz Communications. Act as the point of contact for all clients,
including Cirque du Soleil, FELD Entertainment, Jackie Evancho, The Pittsburgh Cultural Trust, and more.
Managing all marketing efforts for Markowitz Communications.
Pitching stories to various media outlets and managing social influencer programs.
Managing social media channels (Twitter, Facebook, Instagram, and LinkedIn) and website.
Creating content and design plans for the Markowitz Communications website.
Managing advanced media days by pitching to media, managing waivers, and scheduling interviews
and interactive segments.

Marketing Assistant-VisitPITTSBURGH March 2015-January 2017

Gained one-year graduate student position as an undergraduate sophomore and was the first assistant offered
an extension. Served as an assistant to the Marketing Department, specifically working with Brenda Miller,
Marketing Director, and Tinsy Labrie, Vice President of Tourism.
Content development for the VisitPITTSBURGH website, native advertising content, monthly visitor
newsletters, landing pages, and work on some printed publications.
Planned and executed the annual holiday marketing campaign. Assisted with planning and executing
various other large-scale campaigns throughout the year, including Kidsburgh.
Project managed the 2016 and 2017 VisitPITTSBURGH Coupon Books, resulting in the largest company
coupon books to date.
Coordinated cross-department and VisitPITTSBURGH partner projects and campaigns.
Managed the online and internal event calendars.
Designed various presentations.
Blogged for the #LovePGH blog.

Marketing & Digital Interactive Intern-Beyond Spots & Dots May 2016-November 2016
Semester-long internship and offered an extension into the fall, while working in two other positions and studying
full-time. Assisted all departments at Beyond Spots & Dots, a growing advertising agency, working specifically in
media planning and buying and working with a variety of clients.
Prepared client campaign reports and tracking, including annual campaign recap reports, monthly
digital reporting, and more.
Organized media schedules, tracked media purchases, and created post-analysis reports
Prepared social media schedules across different platforms.
Media research and communication with vendors.
Special Events Intern-Pittsburgh Parks Conservancy May 2015-May 2016
Year-long special events internship with the Pittsburgh Parks Conservancy working specifically with planning,
executing and tracking of the 2016 Hat Luncheon. Also worked with the Pittsburgh Parks Conservancy
development department on various fundraising events throughout the year, including efforts for the Frick
Environmental Center
Assisted with the planning of various events, specifically the 2016 PNC Spring Hat Luncheon, an annual
fundraiser that generates more than $500,000 in donations each year and provides the organization
with a majority of their operating funds.
Provided event management for various events.
Tracked donations, communications, ticket sales and more through Raisers Edge.
Coordinated communication with high-level donors.
Created donor solicitation forms, sponsorship forms, and sponsor thank you letters.
Designed advertisements for the printed program.

Club Attendant-Heinz Field August 2014-Present

Providing event management and guest service in the luxury clubs at Heinz Field during Pittsburgh Steelers
home games, University of Pittsburgh football home games, concerts, and other events as needed.
Event Management during game days, concerts, and other events.
Providing customer service to club and season ticket holders.

Marketing Ambassador-Aramark at Point Park Dining August 2014-January 2016

Served as student marketing ambassador for Point Park Universitys Dining Services and worked as the only
marketing professional in the Point Park Dining office. Responsible for planning all marketing and
communication efforts and communicating results to upper-management.
Worked as the single marketing professional in the office.
Created and implemented all social media marketing efforts.
Planned and executed promotional events.
Designed advertisements including printed pieces, coupons, social media images, and more.
Planned promotions calendar.
Communicated with vendors, clients, and reporting results to upper-management.

Volunteer Blogger-Dance Saves Lives January 2014-February 2015

Volunteering as blogger for Dance Saves Lives, a completely volunteer run organization that teaches dance in
destitute countries. Major marketing efforts were completely through blogs. Responsible for creating original
content to drive retail sales on the site.
WordPress Blogging.
Developed content plans.
Shadow-Pittsburgh Ballet Theatre September 2013-December 2013
Shadowed Jay Romano, Director of Operations and Finance.
Learned about the everyday operations of a large-scale, professional dance company.
Attended IATSE negotiation meetings.
Learned about rehearsal and performance day procedures with union regulations.

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Activities and Volunteer Work

Honors Program Head Mentor 2015 2016 academic year

Honors Program Executive Board 2015 2016 academic year
Honors Program Mentor 2014 2015
Point Park University Honors Program
Point Park University Honors Society Organization
North East Regional Honors Conference Presenter (2015, 2016)
Volunteer for the Pittsburgh Great Race
Occasional volunteer work with Friends of the Riverfront (with the Honors Program)
Re:NEW Festival Volunteer

Honors

Book Award for Academic Excellence-Point Park Universitys Honors Program

Alpha Chi National College Honor Society-Induction for being in the top 10% of my class.
Presidents Scholarship-Point Park University
St. Paul School Foundation Scholarship
Salem Community Foundation Scholarship

Skills

Marketing and Advertising

Content Strategy
Social Media and Blogging
Google AdWords and Google Analytics
Experience with Adobe Illustrator, InDesign, and Photoshop
Website Maintenance
Event Planning and Event Management
Public Relations
Working Independently