GUCCI

Sustainable Production
Priyam Pandit
Gucci Steps Towards
Sustainability
 Need for sustainability

In an industry that champions fur coats and crocodile bags

and creates revenue in the billions, luxury brands have
become a natural target for animal rights activists and
environmental campaigners, who condemn the heavy use of
rare materials and lack of transparency in the supply chain.

As the industry moves into a period of mass-industrialisation,

luxury conglomerates are having a more significant global
impact on energy use, CO2 emissions and waste creation,
alongside water consumption and even deforestation.
Guccis liquid wood biodegradable sunglasses
 Features of Sunglasses
Gucci worked with sunglasses manufacturer Safilo to create the
"green" glasses, which sport a frame made of material never used
before in production eyewear: liquid wood, a renewable plastic of
sorts that actually consists of biodegradable wood fiber, resins,
and the polymer lignin.

Gucci used recycled metal for the hinges and small metal rings
along the sides.

Made using an innovative acetate which, compared to traditional

acetate used for optical frames, contains a much higher
percentage of material from natural origins.
 Guccis sustainable shoes
Gucci has revealed a special
edition collection for men and
women that are made from eco-
friendly material.

Guccis ballet flats and sneakers

are made from biodegradable
plastic, designed by Guccis
creative director, Frida Giannini.

While the flats are clad with

Guccis trademark interlocking
Gs, the logo is printed in green on
recycled polyester labels for the
sneakers.
The mens sneaker combined bio-rubber soles,
biologically certified strings and an upper in
genuine vegetable tanned black calfskin.

These eco-aware materials follow a shorter

degradation process compared to traditional
industrial plastic, without leaving any waste or
environmental impact. The products were tested
in laboratories and certified by the main European
international standard: UNI EN 13432 and ISO
17088.
Gucci has launched the worlds first bags certified as
zero deforestation from Amazon leather
Guccis 100% Traceable Hangbag
Gucci has created a bag that is 100% traceable,
which is sold with a passport detailing the origin
of each component and details of how it was all
assembled.

The bag took two years from concept to creation,

beginning with Rossella Ravagli, Guccis head of
corporate social responsibility and sustainability,
working with a ranch in Brazil, teaching them how
to farm cattle without chopping down a single tree.
The interior is lined in organic cotton, the eco-
certified leather has been coloured with vegetable
dyes and the handle is made from bamboo.
 Hence Proved,
Luxury can be sustainable